Gume Online is a Serbian tyre retailer with a complex catalogue spanning passenger, commercial, agricultural, freight and ATV tyres. We created an eCommerce platform designed to make that catalogue easy to discover and buy from.

Solution

Creative Brackets combined brand, UX, ReadyCMS development and SEO with a tyre finder, faceted navigation, supplier feeds, structured product data, schema and performance optimization.

Impact

Within six months, organic sessions increased 87% YoY, 140+ high-intent keywords reached Google's top three, product-page conversion increased 4.2× and median mobile load time reached 2.1 seconds.

Showcase: Gume Online case study