Enterprise League vs G2
Reviews tell you what users think.
We start with who the company is.
G2 helps buyers compare software and B2B service providers using verified customer reviews and category data. Enterprise League starts with the business itself, checked against official business registers, then adds verification, recognition and visibility.
THE SHORT ANSWER
One starts with reviews. The other starts with the company.
G2 is built around reviews
Buyers use G2 to research software and B2B service providers. Its rankings combine customer satisfaction with market presence, with verified reviews playing a central role.
Enterprise League is built around businesses
Buyers use Enterprise League to discover businesses through trusted company information. Profiles bring together what a company does, what it offers and where it operates, with core details checked against official business registers.
The difference is where trust starts
G2 starts with what customers say about a business. Enterprise League starts with trusted information about the business itself, giving buyers a reliable foundation to discover and evaluate companies.
Source: G2 Research Hub: research guidelines
SIDE BY SIDE
How the two platforms compare.
G2
Enterprise League
Built for
Software products and B2B service providers researched and compared through reviews and category data
Businesses across industries that want to be discovered, understood and trusted
The evidence
Verified customer reviews, Satisfaction data and Market Presence signals
Official-register-backed company information, supported by Enterprise League verification and recognition
Free plan
Basic profile, review collection, review syndication and 3 profile admins
Company profile, products and services, directory visibility, messaging and discovery
Free recognition
“Users Love Us”, earned after 20 reviews with a 4.0+ average rating
No review threshold to create a profile or apply for Awards
Other badges
Market Report badges based on category performance; availability depends on plan
Awards are application-based and assessed against published criteria
Reviews
Central to the product; quantity, quality and recency influence scoring
Reviews are not required to establish a presence or apply for recognition
Entry paid product
Starter, $299/month or $2,999/year in year one
Enterprise League Verified, $7.90/month, subject to approval
Recognition model
Data- and review-driven recognition within G2 categories
Free to apply; $49 per award year only after selection
The paid products aren’t direct equivalents: G2 Starter includes review and marketing tools, while Enterprise League Verified is a trust product. G2 states that year-two pricing increases. Sources: G2 plans, research methodology, badge documentation.
WHICH ONE, WHEN
They start with different kinds of evidence.
One helps answer “What do customers think?” The other helps answer “Who is this business, and what does it offer?”
Customer reviews are central to the buying decision
G2 brings customer feedback, ratings and comparisons together in one place, helping buyers evaluate products and providers through reviews.
You already have a strong review programme
G2 becomes more valuable as review volume grows, with review quantity, quality and recency contributing to its Satisfaction scoring.
Buyers compare you within a defined category
G2 helps buyers compare products and providers against others in the same category.
You want review-led benchmarking
G2’s Grid reports combine Satisfaction and Market Presence, giving established companies a way to benchmark themselves against competitors.
Sources: G2 Research Hub, G2 B2B Services categories
You want buyers to understand the business behind the profile
Company profiles bring together key business information, with core details checked against official business registers.
You want to build credibility beyond reviews
A company can establish a credible presence without relying on review volume, making it useful for businesses at different stages and in industries where reviews are less common.
Your company matters as much as what you sell
Profiles cover the business as a whole, including company information, products, services, locations and contact details, so buyers can understand who they are dealing with.
You want clear, meaningful trust signals
Verified confirms key company details, while Awards recognise businesses against published criteria, giving each trust signal a clear purpose.
DIFFERENT SIGNALS
For software companies, the two complement each other.
G2
What do customers think about the product? Ratings, verified reviews and category performance.
- Product reputation
- Customer evidence
- Category comparison
Enterprise League
Who is the business behind the product? Registry-backed information, Verified status and earned recognition.
- Company identity
- Business trust
- Recognition
- Discovery
G2 shows the reputation around the product. Enterprise League shows the business behind it.
THE ENTERPRISE LEAGUE DIFFERENCE
Trust starts before the review.
Company identity first. Trust and recognition layered on top.
Official company data
Core details checked against an official business register where available.
Company profile
Products, services, description, locations and ways to contact the company.
Enterprise League Verified
An additional reviewed trust signal, subject to approval.
Enterprise League Awards
Earned recognition assessed against the criteria for the Award.
Boost
Optional increased visibility in relevant searches and categories.
See what buyers can learn about your business.
Your company may already be listed. Search for it, check the information attached to your profile and claim it for free.