Business Insights

Sharing findings, stories, analysis and observations about business situations, topics or trends, to understand how it can result in some competitive advantage for your business.
Best and worst marketing campaigns we saw in 2024

Best and worst marketing campaigns we saw in 2024

The best and the worst marketing campaigns that we saw in 2024 show us that authenticity and a thorough understanding of your target market are the keys to a successful marketing campaign.

Ways Salesforce can boost your business

Find out how to use Salesforce to scale your business. The software allows you to stay on top of your customers, manage leads, and even have a system for employees.

8 types of employees and when to hire them

Build a stronger workforce by understanding the 8 types of employees and when to bring each one on board, whether is full-time employee or hiring a freelancer.

How dividends attract investors

Let’s take a look at the main benefits that make dividends worth considering if you’re a founder and want additional investment to fuel your business growth.

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