In this piece, we shall take a look at how gift baskets can help improve customer retention and employee retention in your business.
Importance of customer retention
For starters, retaining existing customers is far much cheaper than attracting new ones. Also, customer retention helps to build loyalty and trust in a brand. Besides being a great way to drive future sales and profits, the loyal and satisfied customers you retain can spread the word and help attract new customers to the business. They can act as your brand ambassadors.
Importance of employee retention
Oftentimes, a high employee retention rate also means saving time and spending less on staff recruitment, training, and onboarding. Retaining talented and experienced staff is essential for any company to maintain a competitive edge.
Effectiveness of gifts baskets for customer and employee retention
To customers
A customer who occasionally receives a thoughtful gift basket is more likely to come back for more and choose you over your competitors whenever they need products or services that you offer.
To employees
Either way, a thoughtful gift can go a long way in making your employee feel appreciated and valued. They can help motivate employees to work hard and remain loyal to the company.
For businesses
- Increasing revenue
With many customers coming back for more, a boost in sales is likely to occur. This will ultimately mean higher revenues and profits.
- Brand promotion and advertising
Having things like branded t-shirts, mugs, and pens in gift baskets can be an effective way to promote your brand without being salesy. These gifts can also be shared and seen by others, which means advertising without actual advertising.
- A motivating workplace
Employers who feel appreciated are more likely to work longer in your company. They’ll be happy and more motivated to go the extra mile, which means increased productivity and efficiency.
- Lower costs
Gifts can significantly help reduce the costs associated with advertising, hiring, training, and more.
Tips when sending gift baskets to staff and customers
Ensure proper timing
When sending gift baskets to staff and customers, the last thing you want is for them to create the wrong impression and potentially damage relationships. Proper timing is essential.
For instance, a gift basket meant for Christmas might not mean much to a customer if they receive it in January. If you want the gift to serve as a motivator for staff before an upcoming project, it’s essential to send it at some time closer to when they achieved their last milestone or completed a demanding project.
Choose appropriate gift items
For sensitive events like Valentine’s Day, gift cards, wine, chocolates, and jewelry are generally safe but you can also do it with flowers. Just make sure to accompany the flower bouquet with a heart-warm message that highlights your business or brand as the source to avoid sending the wrong message.
Personalizing the gift basket
Tailor it to the recipient
With the above in mind, you have all the reasons to start thinking about sending gift baskets to your staff and customers.
More must-read stories from Enterprise League:
- The golden rules you need to build a steady buyer-seller relationship.
- What’s the secret to running successful cold email campaigns?
- Get inspired from this list of creative small business ideas.
- Foretelling: transform your business by predicting future trends.
- Warning signs of a terrible boss that everyone must be aware of.
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