Managing online identities has become a critical challenge for businesses nowadays and that’s where IDaaS startups come in handy. Identity-as-a-Service startups have emerged as a game-changer in digital identity management by offering cloud-based solutions that eliminate the need for complex on-premises infrastructure. IDaaS platforms provide a centralized and scalable solution, allowing businesses to outsource their identity management responsibilities to specialized providers. The market share of the IDaaS industry is projected to hit USD 21.4 billion by 2028 and all of these IDaaS startups are eager to secure a share of that profitable market opportunity.
What are IDaaS startups?
Identity management refers to the technologies companies use to verify that users are who they claim to be. IDaaS (Identity-as-a-Service) is a category of services that bundle these identity management technologies and provide them as a service.
Top IDaaS startups
Complete list of the most IDaaS startups that are worth knowing:
Enjin
Founded in 2009, Enjin initially focused on providing a content management system (CMS) for gaming communities. Enjin is a blockchain gaming company that offers a platform for creating, managing, and trading unique virtual items called NFTs. These items are backed by Enjin Coin (ENJ), the native cryptocurrency of the Enjin ecosystem. Enjin is developing Efinity, a scalable blockchain for NFTs, and has partnered with notable companies like Microsoft and Samsung.
The company provides a marketplace and digital wallet for trading and storing blockchain assets. Enjin aims to transform the gaming industry by enabling true ownership of digital assets and fostering new possibilities for in-game economies and player experiences through the use of blockchain technology. The goal is to create a decentralized, secure, and transparent infrastructure for virtual goods within the gaming world.
1Password
Founded in 2005, 1Password provides a suite of tools designed to simplify and enhance online security. 1Password is a comprehensive password management and security platform that simplifies online security for individuals and businesses. It allows users to store passwords and sensitive information in an encrypted vault, accessed with a single master password. 1Password generates strong, unique passwords for each account and syncs across multiple devices.
The platform enables secure sharing of passwords, supports two-factor authentication, and monitors accounts for security breaches with its Watchtower feature. 1Password integrates with web browsers and apps, making it easy to autofill login credentials securely. The primary goal of 1Password is to provide a user-friendly solution that protects online accounts, sensitive information, and digital assets from potential security threats while streamlining the password management process for its users.
IDEMIA
IDEMIA is a global leader in the field of augmented identity, providing secure and innovative solutions for identity verification, authentication, and security. The company was formed in 2017 through the merger of Oberthur Technologies and Safran Identity & Security (Morpho).
IDEMIA’s mission is to provide secure and reliable solutions that enable individuals to access services, verify their identities, and engage in various activities with confidence and convenience. By leveraging advanced technologies and expertise in identity management, IDEMIA aims to create a safer and more secure world in the digital age.
IDnow
Founded in 2014, IDnow serves clients across various industries with its AI-powered identity verification platform. The company offers video identification, enabling customers to verify their identities through a video call with a trained agent, ensuring high security and compliance.
IDnow’s autoident solution uses AI for fully automated identity verification by analyzing selfies and government-issued ID documents. The company also provides electronic ID solutions for secure digital identity verification. IDnow prioritizes compliance and security, meeting strict regulatory requirements and data protection standards. By leveraging advanced technologies, IDnow aims to simplify and streamline the identity verification process for businesses and their customers.
Usercentrics
Usercentrics provides consent management and preference management platforms enabling websites and apps to become compliant with global privacy laws like GDPR and CCPA. Its SaaS solutions allow companies to easily create customized consent flows to capture usage permissions from visitors, manage their data preferences, document lawful data processing basis, and integrate compliance features into existing platforms.
Usercentrics offers different paid versions of its software along with a limited free edition. It aims to simplify privacy compliance for organizations handling user data so they can transparently build trust and avoid penalties through features that allow users control over their information sharing. Usercentrics solutions empower legal user data collection and processing through automated, constantly updated capabilities that give users transparency and options regarding their data privacy across websites and applications.
Unnax
Unnax is an AI-powered supply chain management platform providing complete real-time visibility and predictive insights across complex logistics operations to help leaders optimize decisions. It consolidates fragmented supply chain data across shippers, 3PLs, carriers etc. into a unified control tower to identify inefficiencies, mitigate risks, and guide enhancements. Key features include tracking shipments, yard management, supply chain planning, warehouse optimization, booking automation, and more.
Unnax leverages predictive analytics and algorithms to replace legacy tools by enabling data-driven workflows, recommendations, and continuous AI/ML improvements catered to industry-specific supply chains. The software aims to help businesses by offering end-to-end supply chain transparency and prescriptive guidance via advanced analytics and optimization to save costs, boost productivity, modernize decision-making, and enhance service levels.
Fourthline
Fourthline provides intelligent customer service software to optimize contact center efficiencies using AI and machine learning. It employs natural language processing and predictive analytics to guide agents, reduce handle times, enhance first contact resolutions, and increase workforce utilization by listening to all customer interactions.
Core capabilities include conversational guidance to agents, smart knowledge recommendation, quality assurance, real-time coaching, and automated proven responses to accelerate service. It continuously monitors KPIs and tracks contact center ROI improvements through its AI-enabled functionality. In summary, Fourthline applies automation, analytics, and AI to significantly improve the experience of contact center consumers and agents through tailored service guidance.
Authenteq
Authenteq is an AI-led identity verification and e-KYC solution enabling automated user onboarding and ID authentication for businesses. Its machine learning technology performs critical identity checks like document verification, biometrics matching, liveness detection, and fraud analysis to validate legitimate government IDs remotely. Key features include ID capture, data extraction, compliance checks, risk scoring, and decision-making through analysis reporting.
By embedding Authenteq’s e-KYC and identity-proofing platform, financial services, crypto firms, and online marketplaces can onboard customers digitally through API integration while conforming to AML and regulatory guidelines around Know Your Customer requirements efficiently. Backed by artificial intelligence, the platform reduces manual reviews through its automated ID checks, risk detectors, and electronic verification capabilities for seamless customer due diligence.
VU Security
VU Security offers an AI-powered data security platform providing holistic protection against cyberattacks and breaches leveraging automation and actionable insights. Its solutions employ machine learning to automatically discover sensitive data like PII and PHI across multi-cloud environments and infrastructure.
Capabilities include data classification, risk analysis based on analytics to predict breach patterns, smart policy management, and compliance process automation. VU Security quantifies information risk through scoring and rankings to prioritize security actions around an organization’s critical data assets providing context-aware data-centric audit and protection. The platform focuses on scalable data security programs simplifying redundancy through artificial intelligence. By predicting risk and protecting high-value information, VU Security enables businesses to prevent reputational and financial losses from data breaches.
CLEAR
CLEAR operates a biometric secure identity platform enabling frictionless customer experiences while allowing partners to reliably screen people in airports, stadiums, and other venues. It uses iris scans, fingerprints, and proprietary data analytics to instantly verify that individuals match their identities, replacing physical IDs. Travelers who enroll can access expedited CLEAR lanes at airport security via biometrics, cutting wait times significantly.
The company installs customizable security protocols for venues to identify threats early using actionable insights, safeguard infrastructure, and smooth operations. By linking user identity digitally and physically while analyzing dynamic risk factors, CLEAR’s always-on platform allows partners to increase security, convenience, and satisfaction across high-traffic spaces through instant biometric verification. This allows them to securely identify customers and smoothly enable experiences.
Jumio
Jumio offers an AI-powered end-to-end identity verification and eKYC platform enabling companies to securely onboard and authenticate customers remotely. Its solutions use artificial intelligence, machine learning, biometrics, and ID document verification including face, fingerprint, and iris scans to establish trusted digital identities. Jumio provides real-time ID proofing, risk assessment, credential analysis, and two-factor authentication capabilities allowing businesses to convert more customers with less risk and maintain regulatory compliance via its Netverify suite.
Deployed across financial services to the sharing economy, Jumio leverages automated workflows and biometric certification allowing genuine users to prove legitimate identities digitally for trusted access. Jumio aims to increase customer conversions securely while meeting essential KYC, AML, and fraud prevention obligations using its embedded real-time eKYC functionality.
ForgeRock
ForgeRock offers a leading digital identity management platform enabling organizations to streamline consumer and workforce access through cutting-edge identity lifecycle management and access capabilities. Its comprehensive solutions include identity management, access management, and identity gateway leveraging artificial intelligence. Key features are biometric authentication via face, FIDO, behavioral biometrics, and passwordless login options to scale secure access.
The software runs across multi-cloud, hybrid, and Kubernetes environments while letting enterprises comply with privacy regulations around consumer data transparency. ForgeRock allows quick integration of its CIAM and modern identity functionality into legacy systems accelerating innovation. Overall, ForgeRock powers the future of digital trust by simplifying complex identity capabilities using AI/ML intelligence to deliver personalized, seamless experiences addressing scaled identity and access use cases.
Keeper Security
Keeper Security provides industry-leading cybersecurity software protecting enterprises and consumers against password and identity-related cyber threats, breaches, and ransomware attacks. Its zero-knowledge, zero-trust platform offers password hygiene, dark web monitoring, encryption, and breach alerts leveraging artificial intelligence and machine learning. Keeper caters to solutions by business size and industry, integrating robust features like customizable security policies, cloud-based or air-gapped deployment models, and compliance coverage for standards like HIPAA and SOC2.
By identifying exposed and weak credentials and providing strength testing, secret rotation, and multilayered encryption, Keeper aims to make uncompromised, enterprise-grade security accessible to all organizations. Its seamless identity platform defends access integrity and simplifies compliance via stringent encryption, real-time data analytics, and proactive AI-powered threat prevention capabilities.
Conclusion
The Identity as a Service startup ecosystem holds immense promise for the future of digital identity management. These innovative companies are at the forefront of addressing the growing need for secure, scalable, and user-friendly identity solutions. Looking ahead, the future of IDaaS startups is bright. As digital identity becomes a critical component of modern business operations, these agile, forward-thinking companies will continue to lead the charge, empowering organizations to securely embrace the digital future.
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