How to improve CLV with better food packaging

Use eco-friendly food packaging materials

Understanding customers’ contemporary preferences helps you make food packaging that influences their purchasing decisions. People are becoming more ecologically aware, which results in their preferences for food items packaged in branded custom food boxes and bags made from sustainable materials. 

The customers are mostly inclined towards brands striving to reduce their carbon footprints. Eco-friendly materials such as kraft paper, cardboard, bagasse, mycelium, and bioplastic help engage repeat customers with your food brand. These materials are also food-grade, which makes customers confident about repeatedly buying your products.

Focus on food freshness with the packaging

Never compromise product quality if you want every repeat customer to spend more time and money buying your products. What guarantees you deliver high-quality food to your customers? The packaging that preserves the quality and freshness of your products does! Such packaging includes mylar bags, chemical-free kraft boxes, reusable rigid boxes, and tin containers. 

Customers do not hesitate to pay a little extra for their favorite food items packed in reusable, food-grade, and preservative packaging. No one can stop customers from making repeat purchases from your brand when you keep the customers’ preferences, needs, and behavior in mind while making food packaging. 

Portray your brand story aesthetically

Persuasive food packaging possesses an aesthetic appeal that grabs customers’ attention quickly while introducing your brand to them. The packaging design influences the customer’s purchasing decision; this is why you must make it on point. Consider your brand personality and product needs when choosing an aesthetically pleasing design theme for your product packaging.

Customers can easily recognize the packaging of their trusted fast-moving consumer goods and do not waste their time experimenting with the same products from different brands. Ensure brand consistency so that repeat customers will recognize your brand instantly even if you upgraded the packaging. Let your food items be the favorite of each customer who buys them for the first time after impressing by the packaging! 

Create seasonal food packaging

The higher customer retention rate puts a great responsibility on a brand to improve CLV  by making strategies based on exclusivity. One of the strategies is making seasonal packaging to make each customer feel valued. It also helps build and maintain an emotional connection between your food brand and customers. For example, creating holiday packaging for Christmas, Halloween, Thanksgiving, and New Year helps improve brand longevity. 

Providing ease of purchase to your valuable customers by offering them food items in magnificent bespoke gift boxes for special events shows your dedication toward customer satisfaction. This way, your customers will spend more time buying your products on every special occasion as seasonal packaging conveys a sense of reliability, which results in higher CLV.

Make user-friendly packaging styles

The higher customer satisfaction leads customers to stick with your brand for a lifetime while improving your word-of-mouth marketing. Consider packaging styles that are visually appealing yet functional enough to offer user convenience. You can customize custom-shaped boxes, mylar bags, paper bags, and tin containers according to your customer’s preferences while offering a secure enclosure. The style of food packaging improves the products’ perceived value and customers’ unboxing experience. 

For example, bakery goods in boxes with PVC windows give customers a sneak peek and increase their appetite for the product. Likewise, rigid sleeves or two-piece boxes create intrigue among customers so that they can perceive your products as of high value. Your repeat customers will keep making repeat purchases if the styles offer them product protection, delightful unboxing, and value for money. 

Add interactive elements to engage customers

The more a customer engages with your brand, the higher the customer lifetime value you get. Make it an important consideration when customizing your food packaging. Think out of the box to make your food packaging more than just a box or bag for your customers. Add more value to their lives by making their eating routines into enjoyable experiences.

For example, Rube Goldberg cereal boxes can engage customers in improving their problem-solving skills and making their breakfast routine a playful adventure. Likewise, engage your loyal customers with QR codes, promotional offers, wordplay themes, and interactive elements to prevent counterfeiting. 

Provide portion control packaging

Know the expectations of your customers to increase the customer lifetime value. Your target market could be the same but the needs of each customer differ in terms of food quantity they consume. Always consider portion control when making different packages of food items. A repeat customer who keeps buying a large-sized package may need a small or extra-large size of that product over time according to changing eating habits and needs. 

This is why you should make different sizes of food items to encourage healthy eating habits and mindful portion control for your customers. Portion control food packages help you make your products accessible to a wide range of customers for the long term. 

Conclusion

Understanding the CLV helps you measure the success of your food brand. The idea of customer lifetime value revolves around your customers’ behavior that influences them to spend more time and money buying your products. Making the right food packaging strategies such as eco-friendly materials, portion control, seasonal opportunities, customer engagement, and brand storytelling helps improve CLV. Implement these strategies and experience a noticeable difference!