20 innovative lead generation startups in 2024

Top lead generation startups

Complete list of lead generation startups that are worth knowing:

Inguro

Founded in 2021, Inguro’s platform integrates with LinkedIn Sales Navigator. It scans a salesperson’s connections and company relationships to identify the best potential prospects.

Beyond just contact data, Inguro surfaces contextual intel to prioritize outreach. Insights cover org structures, team dynamics, upcoming projects, and process triggers. Sellers gain an informational edge for warmer introductions backed by timing.

Atlas Analytics

Founded in 2015, ATLAS combines software tools with human talent to book more qualified meetings for clients. Their multi-channel outreach and conversational AI qualify and engage prospects via email, phone, SMS, and ads. An in-house team handles list building, messaging, and campaign analysis too.

ATLAS aims to make geographic expansion and targeted outreach far simpler for B2B organizations. Their managed prospecting solutions require no additional hires or ramp up for short and long-term demand gen needs. Early customers have seen 2-5x growth in pipeline volume from ATLAS programs.

AeroLeads

Founded in 2015, AeroLeads offers AI-powered lead intelligence to expand pipelines and enter new territories. Key features include list building, email verification, outbound cadences, and campaign analytics.

By automating B2B record enrichment and outreach, AeroLeads aims to drive more qualified meetings and pipeline for sales teams. Their one-stop prospecting solution requires no additional prospecting hires. Early customers report 2-3x more conversions from AeroLeads campaigns.

Livestorm

Founded in 2015, Livestorm modernizes how organizations host and manage virtual sessions. Features include audience Q&A, real-time polling, screen sharing, and robust reporting. Their suite aims to maximize participant interaction while surfacing targeted feedback.

By centralizing session delivery, engagement, and intelligence, Livestorm unlocks the full potential of video communication. Users gain data to improve content and presenters gain tools to better connect. Early adopters range from SaaS firms to universities needing scalable, interactive events.

OpenMarkets Health

Founded in 2017, OpenMarkets offers a B2B marketplace matching buyers and sellers in one portal. Hospitals can research products, request quotes, and make purchases online. Suppliers list inventory, share documentation, and receive orders through the centralized hub.

By connecting the medical supply chain, OpenMarkets Health aims to drive efficiency and cost savings industry-wide. Early customers report saving over 10% on purchase costs by expanding supplier options on the platform.

Crozdesk

Founded in 2015, Crozdesk allows companies to research technology in one place across categories like sales, HR, finance, marketing and more. Users can browse products, evaluate features, and read authenticated reviews from other users.

Crozdesk aims to bring transparency to software purchasing through easily-consumable data. By benchmarking solutions for fit, Crozdesk has already helped over 5 million people start their search. The company now sees over 2 million monthly visitors across its marketplaces.

Hello Outbound

Founded in 2019, Hello Outbound combines AI and human intelligence to map accounts, verify contacts, and qualify prospects at scale. Users launch sequenced email and phone cadences powered by response signal analytics.

By optimizing outreach for relevance, persistence, and timing, Hello Outbound aims to boost connection rates 10x over generic cold messaging. Their automated yet personalized prospecting drives more qualified conversations.

 AB Media Co

Founded in 2018, AB Media Co provides both big picture marketing guidance as well as rolled-up-sleeves implementation work. Based on business goals, they architect comprehensive digital blueprints across essential channels.

AB Media’s core offering includes technical SEO audits, targeted paid ad management, and performance tracking under one roof. Their holistic approach aims to drive real ROI through long-term alignment on vision.

Zen Anchor

Founded in 2019, Zen Anchor tailors omnichannel digital plans tailored for client KPIs. Core executions include SEO asset optimization, paid campaign management, targeted content creation, and performance analysis.

Zen Anchor aims to help purpose-driven companies grow through integrated strategies fine-tuned to business metrics. Their full-service offering provides unmatched continuity from planning to execution. Early clients have seen 300%+ increases in website traffic and inbound leads.

Phonexa

Founded in 2018, Phonexa unifies data across platforms to give users fuller oversight for smarter budget decisions. Core features include real-time analytics dashboards, customizable lead flows, and integration support for popular advertising and CRM systems.

By centralizing campaign intelligence, Phonexa enables superior ROI regardless of channel mix. Users gain transparency from a single pane of glass to drive efficiency at scale. Initial partners span lead-gen companies, brands with inside sales teams, and digital agencies managing multifaceted campaigns.

Adapt

Founded in 2018, Adapt’s data helps businesses identify prospects, enrich records, and engage decision-makers to drive pipeline. Information spans company hierarchies, email addresses, phone numbers, social links, technographics, and more.

Key offerings include customized database builds, real-time API access, and integration support for popular CRM and sales tools. By centralizing clean B2B data, Adapt customers find and connect with their total addressable market faster.

Wiza

Founded in 2019, Wiza’s tools help users create targeted ad campaigns, landing pages, email sequences and more based on attributes like company, role, location, and browsing history. Their intuitive interface makes personalization accessible without dev resources.

By serving hyper-relevant messaging, Wiza typically boosts campaign conversion rates by 2-5x. Their platform transforms manual customization work into high-performing automations in a frictionless way. Early customers range from high-growth startups to enterprise sales teams.

AiSensy

Founded in 2018, AiSensy helps developers build WhatsApp tools into their products through a feature-packed API. Enterprises utilize the AiSensy console directly to engage audiences with broadcasts, drip campaigns, and customized conversational experiences on WhatsApp.

By enabling seamless WhatsApp business messaging, AiSensy unlocks global customer reach and convenience at scale. Users benefit from the app’s unrivaled user base while conveying a local, familiar experience. AiSensy is already trusted by leading banks, retailers, and thousands of SMEs across 150+ countries.

Clara

Founded in 2021, Clara translates scattered data points into interactive relationship maps with just a data file upload. Users get a dynamic view revealing patterns, clusters, and outliers across people, places, topics and more. The AI-powered analysis requires no manual configuration or coding.

Clara aims to make data investigation intuitive again after decades stuck with rows and columns. Their visual network analysis and simplicity invites exploration rather than avoidance. Early adopters span researchers, journalists, and business analysts seeking to democratize access to data insights.

Spacelist

Founded in 2016, Spacelist consolidated once disparate CRE listing sites to create a unified hub matching tenants with the right spaces. Beyond centralized listings, they provide tools for brokers like lead gen services, email marketing, and listing distribution to 100+ platforms.

Spacelist aims to upgrade and simplify the tenant and broker experience around commercial real estate search. By serving as an all-in-one listing destination, they’ve helped over 750K buyers evaluate options while saving time and hassle.

Octane

Founded in 2018, Octane’s conversational commerce bots answer buyer questions, recommend products, and accept payments 24/7 without human support requirements. Platforms like Shopify integrate Octane to unify browsing and buying through automated shopper assistants.

By providing always-on sales assistance, Octane aims to drive more e-commerce transactions and lower acquisition costs for online retailers. Early data already shows 20%+ increases in order value as buyers take bot suggestions. As consumers increasingly prefer self-service, Octane’s chatbots deliver the experience.

Blacksales

Founded in 2015, Blacksales leverages automation and expert outreach agents to qualify and engage prospects across channels like email, phone, SMS and ads. Campaigns can target desired accounts or geos based on client ideal customer profiles.

By providing on-demand revenue engines, Blacksales aims to drive more sales conversations for ambitious companies. The combination of technology and talent allows both high volume and high conversion outreach unmatched by software or staff alone. Early customers have expanded to new markets in months rather than years.

Orum

Founded in 2021, Orum built technology that handles tedious manual dialing tasks while connecting viable prospects to reps instantly. Features include real-time caller ID changes, voicemail and wrong number detection, calendar scheduling, and performance analytics.

By qualifying prospects and surfacing hot leads automatically.Their automated calling streamlines workflows so reps only need handle high potential conversations. Early customers range from high-growth startups to large enterprises.

Qualified

Founded in 2019, Qualified combines technology and human specialists to map accounts, verify contacts, and book demos for clients. Their sequenced SMS and email campaigns outperform generic outreach 11x by optimizing relevance, timing and persistence per prospect.

By tailoring messaging to individual activity in real-time, Qualified aims to help companies punch above their pipeline weight regardless of traffic volume. Their white-glove services generate sales conversations at scale without additional hires. Early customers have expanded to new segments in months rather than years.

Crossbeam

Founded in 2017, Crossbeam connects fragmented systems like CRMs, email tools, and customer data platforms. The unified view gives transparency while allowing companies to permission data access across different groups easily.

By centrally governing scattered enterprise data flows, Crossbeam provides control amid sprawl. Their platform enhances compliance and minimizes disruptions from employee churn or stack changes. Initial backers include influential security firms and enterprise sales leaders.

Conclusion

While the specific approaches may differ, the best lead generation startups find ways to tap into technology to enhance process efficiency. Instead of cold outreach, they focus more on nurturing warm leads by capturing customer demographics and intent signals early. The lead qualification and routing to sales teams is faster and more effective with these startups.