How to effectively use age verification pop-ups on your website

What is an age verification pop-up?

An age verification pop-up is a tool that appears on visitors’ screens and requires them to confirm their age for further actions on the site. Companies that sell tobacco, alcohol, cannabis, or other adult products use verification to ensure website visitors can view their content legally (and safely).

The purpose of age verification is to ensure companies selling products for adults do not advertise to underage people. And while some of them make age verification pages for their site, others prefer a simple age verification pop-up. Many sellers add age verification pop-ups for moral and legal reasons.

With the age verification pop-up, you can cover your bases to avoid fines if fraudulent purchases are found on your site. Age verification rules on the site differ depending on where customers live. However, such a tool is easy for those working with adult products.

Why do you need an age verification pop-up?

A modal window is an interface element that visually represents a “pop-up window” that appears above the rest of the page. In this situation, the other portion of the page will typically darken along with the window’s display. This action allows you to visually separate it from the rest of the page content and show that it is the only active element at the moment. The content below it is made inaccessible (i.e., the user will not be able to interact with it until they close this window). Calling a pop-up window can be tied to various events on the page, but in most scenarios, this is done when a button or link is clicked.

With the age verification widget on your site, you no longer need to puzzle over how best to control the age of site visitors. Such a widget will allow you to verify the user’s age and give access to content only if they’re adults. Simply set the age limit for your product type, select one of the verification methods, compose a message text, and select a script for the widget if the user is under a certain age.

Testing the effectiveness your of age verification pop-up

Before enabling age verification on your site, it is very important to test this widget. To do this, you must use trial orders to see how the pop-up window works. You must also check if the site correctly directs customers according to age. This step will help you identify and fix any potential problems or glitches.

1. It is very important to test the age verification process before you run it in your store.
2. Visit your store and view the pages or products for which you have turned on age verification.
3. Depending on your settings, an age verification pop-up should appear.
4. To continue, enter a valid date of birth corresponding to the minimum age.
5. Make sure customers are redirected appropriately based on their age.
6. Repeat the process for different scenarios so that the age check works as expected.

It is also important to track the effectiveness of age verification over time. This helps you understand if age verification works and if adult customers have problems blocking their purchase attempts.

Pop-ups with such important legal information as age verification do not affect rankings. It is important for Google’s algorithms that when a user navigates from a search, they immediately get access to the necessary information. Therefore, the marketing strategy of using pop-ups and full-screen banners should be adjusted.

How to place pop-ups?

There is only one way to place pop-ups on the pages of your resource. You need to use a special service or program that generates a pop-up window code to do this. With their help, you can create your own individual version and place it where necessary.

Although pop-ups have many benefits, they should be used carefully. Otherwise, you can achieve the opposite result and suffer significant losses. In addition to high performance, pop-ups have many positive qualities and can be a valuable tool to improve website performance.

Conclusion

Whether you sell vaping products, alcohol, or other products that require age verification, adding an age limit to your online business is an important step in enforcing the law and protecting your minors from harmful items. By following all the rules, you can easily integrate age verification into your store and prevent purchases by minors.

Remember to choose a robust age verification screen, customize the pop-up to match your store’s branding (maybe with templates), test the process thoroughly, and track its performance over time. Doing so builds trust, meets legal requirements, and creates a safer shopping environment for your customers.