6 best practices to improve your website design in 2022

September 19, 2022

Did you know in five seconds or less, your online visitors can judge your website and leave or stay?  Your website design can be a deal breaker or maker, which is why you should have an appealing design that is also easy to navigate. 

The sad truth is that you will experience high bounce rates or complaints regarding your website design if it is not standard.

6 tested and proven tips for improving your website design

Here are the top six practices you may adopt to attract more visitors and increase your conversions.

Start with a plan

A good website design starts with a good plan. What do you want to appear on your website? What details should your visitors find on your website? If possible, you should create the customer journey from when they land on your website to when they leave and confirm if they will have a good time. 

A good plan will help you create a website design that helps your online visitors. If you are unsure how to design a website in a way in which the design matches your brand’s tone and message, it would be wise to refer to website design inspiration to know the specific techniques that fit your niche and website’s purpose. Make sure you understand your ideal customer journey for a better direction on your website design.

Keep it simple

You probably have lots of information to display to customers through your website. However, you should limit the information you include to avoid having a busy website. Visitors may be confused about finding what they need when the website has lots of information. 

Here are four tips to help you declutter and maintain a simple website design:

  • Reduce the number of images or downsize them
  • Reduce the number of pages on your websites
  • Leave more whitespace on the pages
  • Downsize font size

The key is to ensure your website has enough space, the details are easy to see, and the website is easy to navigate.

Include a Call to Action

A call to action instructs your users on what to do next. Since most people visit your website to find the contact section, including the call to action is crucial. Ideally, you should strategically place your call to action so your visitors do not struggle to find it. 

The button should also be short but precise, and you may include brighter colors for visitors to spot quickly. Some terms that you may use on your website as a call to action include:

  • Contact us
  • Click here
  • Download now
  • Buy now
  • Subscribe here

You should, however, avoid spamming your content with the CTAs to avoid making your content look salesy.

Make your website fast

How long does your site take to load? According to Google, 53% of visitors will readily leave a website that takes more than three seconds to load. Remember that many online users do not have the luxury of time, and there are many other options to consider when your page is slow. 

If your page takes forever to load, try improving the speed to boost its design and increase conversions and rankings because Google prioritizes sites with fast loading speeds. You can increase your site’s loading speed by downsizing the size of your images and reducing the HTML coding.

Reduce Ads

Website advertising is highly effective; you may consider doing it anytime you have a promotion or marketing project. However, it would be best if you did not overdo it. Your customers might not be impressed by multiple ads popping up because they affect website navigation. 

Too many ads can be a nuisance to your website visitors and may increase bounce rates. If you must use website ads, ensure that they remain at the top or bottom of your content and do not distract the user. Regularly monitor the appearance and performance of your ads to ensure that they do not affect the website design.

Add the right images

Images increase the appeal of your website and provide relevant information when need be. Yet, you should only use the right and relevant photos to boost the appearance and functionality of your website. Here are helpful tips for adding images to your website:

  • Ensure the images are relevant to the content
  • Use high-resolution images
  • Avoid too large or too small images
  • Limit your photos – don’t place them in every corner of your website

Stock images are the best if you do not have time to create your own gallery. Organize your photos well so that they can be a valuable addition to your website.

Conclusion

Do not allow the appearance of your website to be a turndown to your online visitors. Review the current look of your website and take the ideal corrective measures. Plus, do not hesitate to seek professional guidance or find inspiration on the best possible appearance of your website according to your niche.

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