The Ups and Downs of Running a Business – Are They Worth It?

Jan 15, 2020

5 min read
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Do you ever wonder what it feels like to be an entrepreneur and experience all the ups and downs of running a business? From out there it might seem like all it’s sunshine and rainbows with occasional rainfalls and you feel like an all-mighty deity that has the ultimate power over everything – except not. All you get is a one-way ticket to the emotional rollercoaster of entrepreneurship that almost never stops. As a matter of fact, you are rolling up and down, feeling excited, scared, happy and overwhelmed, all at once. 

In fact, we can clearly see two key feelings of owning and running a business: euphoria and desperation. Yes, it’s as simple as that. 

When it comes to the feelings of starting a business, like excitement, inspiration and motivation, they are all just byproducts of euphoria. Your adrenaline levels will be so high you can power a rocket.

However, as you progress through different stages of your business it’s also inevitable that things will start going downhill at some point and your desperation will hit alarming levels. Thus all other emotions of an entrepreneur are byproducts of these two.

Now hop on the entrepreneur emotional rollercoaster with us and let’s see what it feels like to be an entrepreneur.

The Ups and Downs of Entrepreneurship

Euphoria – Your Head Is High Up in the Clouds​

euphoria
/juːˈfɔːrɪə/
noun
a feeling or state of intense excitement and happiness.

This is unquestionably the most emphasised of all feelings of starting a business. It may seem naive from a more distant perspective, but if you’re not feeling euphoric and enthusiastic about your business, then you’re doing something wrong. Of course, at times this emotion of excitement and confidence will tone down and seem just like a distant memory but what is important is to get back at it as soon as possible.

Euphoria builds up easily when things are going good. One new client or a signed business deal can make your serotonin levels go up in the sky. In fact, euphoria makes you feel invincible and unstoppable which leads to taking more risks than usual. Although this can turn out to be a two-sided sword, we all know that risks are the base of entrepreneurship and having the courage to take them is a virtue an entrepreneur has to master in order to succeed. Starting and running a business itself is a risk-taking decision.

However, this feeling of state of intense excitement and happiness is usually followed by his evil brother – desperation.

Desperation – You Hit Rock Bottom

desperation
/dɛspəˈreɪʃn/
noun
a state of despair, typically one which results in rash or extreme behaviour.

In business, euphoria and desperation, have one thing in common: they both make you willing to take risks. However, in the second case these risks are taken only to get you out of a bad situation you can no longer cope with. While this can sometimes turn positive, more often than not it leads to even bigger disasters. Why? Because desperation clouds your judgement so much that you’d walk into a huge hole without even seeing it. When running a business one is advised to take decisions with a cold head.

In other words, despair has the power to kick hope out of the Pandora box. And when hope is gone, everything seems impossible and you feel like a total failure wishing you had never started doing what you do in the first place.

Nevertheless, it’s important to remember that this too shall pass.

Desperation is just a regular part of the emotions of an entrepreneur, and all you can do is to learn how to overcome it more quickly and easily. It is always there, lurking, waiting for an opportunity to knock out your confidence. Accept this and it will have less and less power over you.

The Emotions When Running a Business: The Verdict

Running a business is like an adventure and all you can do is enjoy the ride and gather as much experience as you can, even when you’re heading downhill. The before discussed emotions of running a business, euphoria and desperation, are what makes the ups and downs of running a business more exciting and challenging.

Yes, they will make your head and stomach sick at times. You’ll want to give up, unfasten the seat belt and just quit. But you won’t do it, and you shouldn’t. You know why? Because you’ll become addicted to it, and going back to how things were before running a business will look boring and not worth a try. And most of all because what differentiates a winner from a loser is that the winner tried again after losing.

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