The marketing agency guide to call tracking software

February 08, 2023

Marketing agency guide to call tracking software
In order to run a successful and efficient marketing agency, you need the right tools to help you elevate the services you offer your clients. The solution lies in installing and using call tracking software. As an advertising agency, having visibility into the performance of your clients’ campaigns is crucial for optimizing results.

If you’re not familiar with what this software does, don’t worry. In this article, we’ll show you a comprehensive guide, including an explanation of what call tracking software is and why it’s the best marketing tool your agency needs to incorporate.

What is call tracking software

Call tracking software is an analytics tool that’s designed to optimize calls and customer interaction. If you want to improve how your agency monitors, evaluates and directs marketing performance for your clients, there’s no tool more superior.

Not only does call tracking enables you to track the customer phone calls made to your clients, but it can also help dissect useful data from each call. This includes things such as – the day and times that calls come in, so that campaigns can be scheduled more effectively, the caller’s geographic location, whether calls are being answered, and how effectively inquiries are handled.

Also, you can use the software to analyze customer engagement throughout your marketing for clients, including every activity, campaign, and channel. You can also analyse your email marketing performance too. All of these performances can be achieved by using these four metrics.

Marketing sources that produce calls

You can use dynamic phone numbers to accurately track the journeys of every customer who calls your clients. This way, you’ll know all the online marketing sources visited by each customer before, during, and after they called. For instance, you could track how many customers made a call after clicking on a link in one of your social media ads.

Also, you can use the software to analyze customer engagement throughout your marketing for clients, including every activity, campaign, and channel. All of these performances can be achieved by using these four metrics.

The leads generated from your PPC ads

You can also use call tracking to analyze the performance of pay-per-click (PPC) ads for your clients. You’ll know how many calls were generated from the ads, and how many customers visited their website or went on to purchase after interacting with a PPC ad.

Keyword performance in phone conversations

The software can identify any keywords mentioned in phone conversations. These keywords are fully customizable, so they can be relevant to your business and its needs.

Calls from Google business profile

With the use of static phone numbers, you’ll know how many customers call directly from their Google business profile.

Why is call tracking software the perfect solution

Call tracking software is the ideal tool for your marketing agency for many reasons. Some of them are listed below.

More visibility for your clients

As a marketing agency, it’s important to show your clients why your services are needed, and how successfully you’ve managed to boost their lead and sales generation with your expertise.

You can create customer journey maps with insights and reports from the software, which will outline the visits of every customer through your client’s marketing. This will reveal the number of leads and sales generated from each area.

With this data, you can reveal the level of engagement being produced from your marketing efforts, and show your clients how their leads and sales have significantly increased as a result of your strategies.

This will further showcase your skill as an agency, and increase the confidence that clients have in you.

Enhancing marketing activities

You can also use call tracking to enhance your marketing activities for clients. The data from your journey maps will reveal which activities are delivering high numbers of leads and sales.

You can then analyze these areas of your marketing to establish what aspects make them so successful at engaging customers. Once you have your answers, you can then replicate these elements in new activities you create for your clients, so they also generate the same high number of leads and sales. 

With more marketing areas generating consistently high engagement for your clients, their revenue and return on investment are sure to skyrocket.

You can create customer journey maps with insights and reports from the software, which will outline the visits of every customer through your client’s marketing. This will reveal the number of leads and sales generated from each area.

With this data, you can reveal the level of engagement being produced from your marketing efforts, and show your clients how their leads and sales have significantly increased as a result of your strategies. This will further showcase your skill as an agency, and increase the confidence that clients have in you.

Conclusion

Now you know the core workings of call tracking software, and how it can benefit your agency. Next, make sure you incorporate your chosen software into your marketing agency so you can promote better service offers to your clients.

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