22 innovative martech startups you should know in 2025

Top martech startups

Complete list of the most innovative martech startups that are worth knowing:

Substack

Founded in 2017, Substack is a popular online platform that makes it easy for anyone to start and run a paid email newsletter. Writers and journalists use Substack to publish premium content that subscribers can access by paying a monthly fee.

Unlike ad-supported free newsletters, Substack lets writers earn money directly from readers. The startup handles all the newsletter delivery technology, subscriber payments, and infrastructure so creators can focus on content.

Mangools

Founded in 2012, Mangools creates analytics solutions for online marketers and agencies. Their software helps with research, outreach, and tracking for digital marketing campaigns.

Key products include LinkMiner for link building and KWFinder for keyword research. Mangools also provides rank tracking and site audits to gauge SEO performance.

Aspire

Founded in 2014, Aspire creates software to power influencer programs at scale. Brands can search for influencers based on demographic data and interests. Aspire provides collaboration tools to manage relationships.

The platform also analyzes campaign performance using custom dashboards. These insights help brands improve ROI from influencer efforts over time.

Rank Math

Founded in 2018, Rank Math’s software helps WordPress sites improve their search ranking. The free plugin offers on-page SEO tools for optimization. Premium features include keyword rank tracking and Schema markup capabilities.

Rank Math aims to make SEO easier for WordPress users. Their plugin provides an all-in-one solution for technical optimization best practices. Just installing and configuring Rank Math can boost a site’s search performance.

Upfluence

Founded in 2017, Upfluence helps ecommerce companies run influencer campaigns to promote their products. Brands can identify and connect with relevant influencers on Instagram, TikTok, and other platforms.

Upfluence provides an influencer CRM to manage relationships and track campaign analytics. Brands get data-driven insights to optimize their influencer programs over time.

Artlist

Founded in 2016, Artlist offers digital assets for creators and businesses. Their Artgrid video collection provides b-roll, backgrounds, and motion graphics. Artlist also has music tracks and sound effects.

The media is licensed royalty-free, meaning customers pay once to use it. Artlist aims to make stunning video and audio easy and affordable. Users can browse categories to find the perfect clip.

Podbean

Founded in 2005, Podbean provides an all-in-one solution for podcasters. Users can record, edit, publish, and track analytics. Features include website builders, commenting tools, and monetization options.

By centralizing podcast workflows, Podbean makes podcasting easy and efficient. Their platform handles hosting, optimization, and distribution. Podbean also provides guidance on audience growth strategies.

Designrr

Founded in 2020, Designrr automates ebook creation using AI. Users enter a link to their content, and Designrr extracts and formats the text. The app provides cover design options and layout templates.

In minutes, anyone can transform a blog or transcript into a polished, readable ebook. Designrr handles text extraction, cleaning, and conversion.

ManyChat

Founded in 2015, ManyChat lets anyone create a chatbot even without coding skills. Chatbots powered by ManyChat can engage customers via text messaging or Facebook Messenger.

ManyChat makes it easy to build conversational flows, offer support, collect info, and drive sales. Users can integrate their bot with their website, ads and other tools.

SOCi

Founded in 2012, SOCi helps franchises and brands manage marketing across multiple locations. Users can build Google My Business profiles, publish posts, and run ads targeting nearby customers.

SOCi centralizes local digital marketing in one dashboard. Features include reputation management, email marketing, and campaign analytics. The platform automates and scales localized efforts.

Reachdesk

Founded in 2019, Reachdesk lets companies send targeted gifts and swag to prospects and customers. The platform provides templates and automation for personalization at scale.

Key features include list management, campaign analytics, and seamless CRM integrations. Reachdesk handles gift sourcing, fulfillment, and tracking.

Rad AI

Founded in 2019, Rad AI builds AI to augment human creativity in advertising. Their technology helps craft campaign ideas, select images, copywrite text, and more. Algorithms ensure content aligns with brand values.

Rad AI aims to blend automation with a human-centric approach. Campaigns are created with authenticity in mind. The technology handles execution while preserving brand essence.

Salsify

Founded in 2012, Salsify’s software centralizes product content management and syndication. Users can distribute enriched product data to e-commerce sites, apps and marketplaces. The platform provides insights to optimize content.

Key features include PIM (product information management), digital asset management and workflow tools. Salsify aims to help brands deliver engaging product experiences across channels.

Grin

Founded in 2020, Grin provides tools to identify, activate, and manage influencers. Brands can find creators aligned with their products and values. Grin automates relationship management and campaign tracking.

The platform centralizes workflows to optimize influencer programs over time. Data insights help brands continually improve the ROI of influencer efforts.

Luxury Presence

Founded in 2013, Luxury Presence offers customized IDX websites, CRMs, and marketing tools for real estate professionals. Brokers can build their website, manage leads, create listing alerts, and more through one integrated system.

Key features include automated property syndication, email nurturing, and analytics. Luxury Presence aims to provide the technology and marketing needed to grow a modern brokerage.

Bluecore

Founded in 2013, Bluecore leverages customer data to power personalized omnichannel marketing. The platform generates tailored product recommendations and messaging for each user.

Key capabilities include predictive segmentation, real-time trigger activation, and performance analytics. Bluecore aims to help retailers activate their first-party data to drive engagement and sales.

Brandbassador

Founded in 2019, Brandbassador connects brands with nano-influencers who want to promote products they love. Ambassadors share branded content across social media to drive awareness.

For ambassadors, it provides opportunities to work with exciting brands. Brands gain an army of authentic advocates to extend their reach.

Contentful

Founded in 2012, Contentful’s API-first platform decouples content from presentation. Users can create, manage, and distribute content to any device. The system integrates with websites, apps, and more.

Key capabilities include structured content models, collaboration tools, and automation. Contentful aims to simplify omnichannel content delivery.

Flodesk

Founded in 2011, Flodesk offers an intuitive platform for creating, sending, and tracking email campaigns. Their drag-and-drop builder and automation make list-building and campaigns easy.

Key features include signup forms, drip campaigns, templates, and integrations with sites and CRMs. Flodesk aims to provide powerful email tools without complexity.

GWI

Founded in 1999, GWI conducts global research on consumers, industries, trends, and brands. Clients can access syndicated reports or commission custom surveys. The platform also integrates web analytics.

Key offerings include audience profiling, brand tracking, and market segmentation. GWI aims to inform strategic decisions through data-driven market understanding.

Later

Founded in 2014, Later offers social media management, content curation, and analytics in one place. Users can schedule posts, get recommendations, and track performance across social accounts.

Key features include an intelligent image feed, automated reporting, and a content calendar. Later aims to help brands and agencies plan, publish, and analyze visual content more efficiently.

Qubit

Founded in 2011, Qubit provides personalization software powered by AI and machine learning. The platform builds detailed customer profiles to target individuals with relevant experiences.

Key capabilities include segmentation, testing, and campaign automation. Qubit aims to help brands activate their data to drive loyalty and revenue.

Conclusion

While the mix of martech leaders constantly evolves in this dynamic space, the startups making the biggest impact share a commitment to equipping marketers with next-generation solutions. The current and future top players will become indispensable pillars of any leading marketing stack.