Top 20 nutrition startups to keep an eye on in 2024

Top nutrition startups

Complete list of nutrition startups that are worth knowing:

Lenus eHealth

Founded in 2020, Lenus offers an all-in-one platform covering video appointments, client notes, billing, and more for allied health fields like physiotherapy and psychology. Users save hours coordinating care and admin needs across separate tools.

By centralizing core capabilities for virtual and in-office care, Lenus streamlines daily workflows for clinics balancing hybrid models. Healthcare pros spend less time on tech and more with clients. The software has brought hundreds of practitioners into the digital-first care era seamlessly.

YFood Labs

Founded in 2020, YFood creates high protein, low sugar cultured foods using proprietary strains and sweetening solutions better suited to dietary requirements. Flagship innovations include indulgent 20 gram protein yogurts coming in at under 5g of sugar per serving.

By rethinking flavor and nutrition in tandem rather than as trade-offs, YFood makes cleaner eating delicious. Their R&D and custom ingredients yield superior macro counts that don’t compromise on enjoyment – helping exercisers and dieters reach goals sustainably.

Petbuddy Group

Founded in 2019, Petbuddy Group provides subscription plans for ethically-produced food, supplements, and remedies tailored to each pet’s needs. Recyclable packaging, carbon-neutral shipping, and community partnerships uphold their eco-friendly mission.

By intertwining pet health with environmental values, Petbuddy Group makes wholesome care more holistic. Their vet-designed wellness plans conveniently deliver while meeting eco-standards too seldom seen from incumbents. Customer sentiment and accelerating growth signal resonance.

OZiva

Founded in 2016, OZiva focuses its range on holistic, sustainable nutrition support. Their products include protein powders for muscle gain, biotin gummies for hair and skin, immunity boosting tablets using Ayurvedic plants like Ashwagandha, and weight management mixes promoting satiety.

By translating ancient medicinal nutrition into modern applications backed by research, OZiva bridges time-tested wellness and modern lifestyles. Affordable plant-powered options resonate as clean eating gains priority. Recent omnichannel expansion affirms demand among convenience-focused yet ingredients-conscious consumers nationwide.

Fitterfly

Founded in 2017, Fitterfly provides structured remote care for chronically ill populations through digitally-enabled human support. Users get blood testing, 1:1 video chats with experts, and interactive self-care content monitored through the Fitterfly app.

By accompanying individuals through integrated virtual care, Fitterfly aims to alleviate the disjointed, costly status quo chasing symptoms rather than causes. Their model promotes accountability, sustainable results and lowered dependence on medications alone. Customer stories cite life-changing transformation through discipline and human relationships.

Power Gummies

Founded in 2020, Power Gummies offers alternatives to traditional capsules using gummy delivery of active ingredients like vitamins, minerals, and botanicals tailored to lifestyle scenarios. Popular products cover ranges spanning melatonin, apple cider vinegar, vitamin C, multivitamins and more.

By providing targeted and delicious nutrition supplements, Power Gummies makes daily wellness rituals more enjoyable and sustainable. Their gummy format drives adherence through a treat-like consumption adding both function and flavor anywhere routines happen – from work desks to bedside tables.

DayTwo

Founded in 2015, DayTwo provides at-home testing to sequence gut microbiomes down to the strain in order to formulate customized meal plans. Their algorithms translate unique microbiome information into foods that harm or enhance gut health for each person. Experts monitor progress through accompanying app guidance.

By unlocking the black box of response variability, DayTwo aims to solve why one-size-fits-all diets fail most people over time. Their research on how gut bacteria determines nutritional compatibility helps people finally achieve sustainable weight and wellness goals.

Kate Farms

Founded in 2011, Kate Farms produces hypoallergenic, non-GMO feeding formulas from organic plant proteins, fats, and micronutrients for improved absorption. Blended ingredients and mild flavors accommodate sensitive GI tracts and make compliance easier compared to incumbent formulas.

By innovating the formula itself using well-tolerated building blocks, Kate Farms makes essential nutrition viable for more individuals battling illness, surgery recovery or chronic conditions interfering with eating. Reviews cite lifechanging difference switching to Kate Farms’ organic formulas.

Califia Farms

Founded in 2010, Califia built an extensive line around ingredients like oats and almonds to meet growing demand for milk alternatives better suited for sustainability, food sensitivities, and overall wellness. Their textures and barista blends aim to out perform dairy in taste, frothability, and brewing.

By obsessing over the details from max-yield natural crops to post-pasteurization validation, Califia delivers premium plant milk exceeding dairies they disrupt and subpar nutmilks that fall flat. Their widespread retail acceptance and home reliance affirms their capabilities satisfying the most staunch dairy enthusiasts.

Clara Foods

Founded in 2015, Clara’s proteins match the functionality, nutritionals, and sensory experience of traditional animal ingredients but are brewed via microflora instead. Regulations now allow their egg proteins in product ingredient decks like vaccines, supplements, or consumer packaged goods identifying as vegan.

By pursuing replication over novelty, Clara aims to accelerate mass adoption of animal-free alternatives over niche substitute appeal. Their focus mirrors farm output enables upgrades in supply chain resilience, sustainability and animal welfare through simple ingredient swapping undetectable by end consumers.

ZOE

Founded in 2017, ZOE generates macro and micro nutrient recommendations after assaying how members metabolize fats, process carbs, and convert vitamins. Blood tests establish nutrition absorption rates while gut tests uncover unique microbial deficiencies to target. Members also receive probiotic formulas fit to their microbiome needs.

By closing the biological feedback loop, ZOE aims to solve why one-size-fits all diets fail most people over time. Their research on response variability helps members finally achieve sustainable weight and gut health. For the multitudes struggling with long term weight and digestive issues, ZOE brings solutions.

Persona

Founded in 2020, Persona provides a subscription service delivering bespoke daily vitamin packs straight to members’ doors. Their science team works with customers to evaluate blood biomarker data, health histories, and goals to generate precise supplementation protocols. Formulas then adapt over time against additional testing.

By closing the nutritional feedback loop with bloodwork, Persona aims to solve the disjointed, overwhelming vitamin aisle through personalization. Members gain clarity while streamlining daily wellness routines. For the multitudes struggling with general wellbeing amidst chronic issues, Persona delivers vital clarity and convenience.

Nourished

Founded in 2020, Nourished provides a subscription service assessing lifestyles and lab work to formulate profiles-specific monthly wellness gummy stacks. Their patented 3D additive printer produces personalized packs with precise nutrient payloads down to the gram. Users gain options like probiotic boosts, vegan preferences, and flavor profiles.

By reframing nourishment as a personalized choice, Nourished aims to solve the one-size-fits all limitations of generic supplements. Adaptive packs and dental-friendly delivery gives consumers control over managing their own long-term health through strategic nutrition.

Flore

Founded in 2019, Flore sequences microflora DNA from customer samples to diagnose specific strain deficits and sensitivities. Subscribers then receive month-to-month probiotic packs with guaranteed pots and particle counts formulated to address root cause imbalance issues driving symptoms like bloating and constipation.

By closing the gut microbiota feedback loop, Flore aims to solve why generic probiotics only help some people some of the time. Their research on strain-specific response provides personalized fixes providing reliable digestive relief. For the multitudes struggling with chronic stomach problems, Flore brings answers.

Nuritas

Founded in 2014, Nuritas’ breakthrough technology maps millions of food protein fragments against defined molecular targets implicated in conditions like metabolic disorders, inflammation, and aging. Advanced machine learning screens vast possibilities to uncover peptides able to modulate biomarkers and pathways driving disease.

By exponentially expanding analysis scale, Nuritas aims to solve one of health’s most overlooked dimensions: connection between nutrition and chronic illness locked within ingredients at a microscopic level. Their computationally-found peptides address root drivers with precision beyond supplements relying on established compounds alone.

Hoow Foods

Founded in 2019, Hoow Foods taps computational models and regional chef expertise to subtly substitute oils, salt, flours and sugars reducing recipes’ caloric density while maintaining sensory enjoyment using food science. Current product lines include low-carb rice noodles, reduced-sodium soy sauces, and coconut-oil-free renditions of traditional pastes/sauces.

By shifting formulas rather than habits, Hoow Foods makes nutrition a non-choice for populations facing skyrocketing obesity and diabetes rates but retain dietary preferences still deeply cultural. Their focus on imperceptible innovations invites adoption by surpassing parity on craveability, unlocking mass appeal.

Soda Health

Founded in 2020, Soda Health integrates a tailored resource discovery and eligibility platform covering essential human needs directly into hospital and clinic workflows to get patients vital additional support during and after care. Their tools curb readmissions and complications by tackling root socioeconomic needs.

By streamlining connections to local non-profit and government assistance programs, Soda Health aims to alleviate the 40% of deaths tied to social factors in the US. Their secure data exchange helps providers mitigate outside risks clinically beyond their control. Early partners cite accelerated support reduced repeated, avoidable utilization.

Season Health

Founded in 2021, Season Health provides customized meal plans tailored to medical needs, disease factors, medications and personal preferences. Members receive ingredients and recipes weekly while tracking biometrics and talking with health coaches. Software aggregates lifestyle data for care team visibility.

By covering nutrition needs amid health challenges, Season Health aims to address the 30% of hospital costs tied to food insecurity and poor diets exacerbating sickness, especially for lower-income vulnerable groups. Early partners cite members gaining control over illness previously spiraling.

DSM Animal Nutrition & Health

Founded in 2021, DSM Animal Nutrition & Health combines R&D capabilities to set new standards around efficiency, lower emissions, and performance as protein demand rises. Signature offerings help farmers minimize antibiotics use, curb environmental impacts, and optimize feed conversion through precision nutrition.

By advancing production technology rather than accepting inherent tradeoffs, DSM enables progress equitably balancing holistic farm health across ethics, economics and ecology. Their focus also prepares partners for accelerating regulatory and consumer preferences valuing transparency, food safety, and supply chain accountability as table stakes.

Nutritics

Founded in 2013, Nutritics creates platforms tackling the lack of food, meal and ingredient data disponibility hampering nutrition transparency, literacy and progress globally. From patient diet tracking in hospitals to national food DB infrastructure building, their systems deliver enterprise-grade yet configurable analysis.

By equipping organizations with insights linking lifestyle inputs to health outputs, Nutritics aims to upgrade decision usefulness for all nutrition-influencing industries. From school systems to Olympic teams, their software helps enable and validate nutritional decisions, policies and innovations through previously unavailable reporting rigor.

Conclusion

From personalized diet insights to sustainable alternative proteins to clever new fortified snacks, these nutrition startups are leveraging science, technology, and creativity to help consumers improve our diets and nutritional health in so many exciting ways.