18 innovative InsurTech startups to keep on your radar in 2025

What are InsurTech startups?

Insurtech startups are companies that use technology, like AI and data analytics, to modernize the insurance industry. They focus on improving customer experience by streamlining processes such as underwriting, claims, and policy management, and by creating innovative, personalized insurance products. 

Top InsurTech startups

Complete list of the most InsurTech startups that are worth knowing:

Kin Insurance

Founded in 2016, Kin aims to increase home insurance accessibility through granular risk insight. They are able to insure complex properties by calculating highly tailored plans reflecting a home’s true exposure. This pricing precision allows Kin’s platform to automatically adapt coverage as properties change over time.

Kin uses technology and data to give customizable insurance plans based on a home’s specific risks. Their platform analyzes thousands of property factors to better price coverage and set premiums. This allows Kin to cover homes other insurers may deem too risky.

Getsafe

Founded in 2015, Getsafe is an insurance company focused on digital and mobile customer experiences. They sell property, auto, and liability insurance policies that customers can fully manage through Getsafe’s smartphone app.

The app offers an easy quoting and signup process to purchase policies and make payments. It also provides document storage for policies and claims, notifications for account changes, and straightforward claims filing from an insured’s phone. Getsafe aims to simplify insurance with an intuitive mobile platform.

Cuvva

Founded in 2014, Cuvva is an insurance technology company that offers flexible car insurance plans through a mobile app. Their platform provides both short-term hourly policies as well as monthly coverage.

Drivers can get on-demand insurance for as little as one hour if they just need protection for a quick borrow or rental. Cuvva also has policies ranging from 1 day up to 28 days for more occasional driving needs. Alongside these temporary options, they still offer standard monthly insurance plans.

Insurify

Founded in 2013, Insurify is an online insurance marketplace that lets shoppers compare quotes for car, home, and life insurance. Their platform makes finding affordable policies from top-rated providers quick and easy.

Users answer a few questions and Insurify provides real-time quotes side-by-side from leading national and regional insurance companies. They simplify quote comparison by calculating individualized coverage recommendations and assigning carrier ratings.

Ethos Life

Founded in 2016, Ethos Life is an insurance provider that sells term life and whole life policies directly to consumers online. Their goal is to simplify buying life insurance without requiring agent assistance.

Customers can get quotes and apply for Ethos Life policies on their website in minutes. Ethos uses predictive analytics during underwriting to provide decisions rapidly. Applicants only need to answer health and lifestyle questions, no medical exams or paperwork.

The Zebra

Founded in 2012, The Zebras’ website and tools allow consumers to get insurance quotes from over 100 national and regional insurance providers. Instead of contacting individual companies for quotes, customers complete one form on The Zebra’s site with information like driver history or property details. Algorithm-based searches then compile and compare personalized rates side-by-side from applicable insurers based on the specifics entered.

The Zebra aims to bring transparency and simplicity to insurance shopping with their independent research and data-based recommendations. Their platform rates companies on price and service to guide quote selection. Sorting and filtering features allow customized policy evaluation.

Ottonova

Founded in 2015, Ottonova focuses on convenient tech-enabled insurance. Their platform digitizes cumbersome paper processes to fit mobile lifestyles. Features like in-app doctor chat make healthcare less confusing.

As healthcare delivery advances, Ottonova tries to innovate insurance for speed and transparency. Customers get user-friendly plans paired with on-demand support. For expats and locals alike, Ottonova provides a refreshing approach to truly personalized coverage.

Policygenius

Founded in 2014, Policygenius operates an insurance marketplace website that allows people to compare and buy various insurance policies online. The company focuses on making it easy to shop for and purchase a home, life, disability, and auto insurance.

On the Policygenius platform, customers answer a few questions and provide some personal details. Competing quotes from multiple insurers are instantly generated for review. Users can adjust coverage specifics and pricing options before selecting the optimal policy for their needs.

Pie Insurance

Founded in 2017, Pie Insurance provides workers’ compensation insurance for small and medium-sized businesses. They sell policies entirely online making it fast and easy for small companies to get covered. Pie’s workers’ comp policies are priced specifically for each business using data-driven risk analysis. Eligible employers receive quotes instantly through Pie’s website or mobile apps and can purchase coverage completely digitally. This saves time compared to traditional brokers.

Pie handles all policy administration like collecting payments, filing paperwork, and processing claims in-house which increases efficiency. Customers access their account dashboard, and insurance cards, and manage claims online through intuitive tools that reduce hassle.

Hugo Insurance

Founded in 2016, Hugo Insurance provides auto insurance that works on a pay-per-use model with no upfront fees or down payments. Their mobile-first plans allow drivers to activate and deactivate policies with no penalties.

The Hugo app sells coverage by the day instead of charging monthly or 6-month premiums. Drivers only pay for the days they actually need to drive. Unused days roll over so customers can stockpile credits when not using vehicles. Reloading coverage once a plan runs out costs nothing extra.

Better Agency

Founded in 2019, Better Agency offers software to help insurance agents boost sales through automation and streamlining tools. The insurance market is highly competitive, but many agencies still use outdated systems that rely on manual paperwork and processes.

The Better platform combines customer relationship management (CRM) and agency management system (AMS) capabilities tailored for the insurance industry. It includes over 100 pre-built automation campaigns for tasks like renewals, sending proposals, and closing sales.

AKKO

Founded in 2016, AKKO offers smartphone insurance plans sold directly to consumers. Their policies aim to provide comprehensive protection for phone damage and theft. AKKO’s mobile-first experience was ranked the #1 phone insurance product by reviewers when compared to competitors like AppleCare and Geek Squad.

The AKKO app makes getting covered quick with just basic personal and device details required. Customers then manage everything digitally – from claim filing to replacing broken screens. AKKO has partnered repair facilities across the US to handle fixes.

Stere

Founded in 2021, Stere offers a digital platform for insurance companies that includes data analytics tools and an insurance capacity marketplace. Their tech connects insurtech startups with insurance carriers seeking new products and distribution channels.

The Stere platform provides real-time data and analytics to improve risk assessment and policies. Their marketplace also lets carriers quickly deploy capital to emerging digital insurance companies via API integrations. This gives insurtechs rapid access to underwriting capacity from established insurers.

Wefox

Founded in 2015, Wefox is an insurance technology company that offers customized insurance products through their digital platform. They aim to provide a streamlined customer experience by using data and technology to tailor coverage.

The Wefox app and website allow people to get quotes, purchase policies, and manage claims. By collecting relevant information about customer risk, assets, and needs, Wefox can match individuals and businesses with suitable insurance packages from their portfolio of partner carriers.

Corvus Insurance

Founded in 2017, Corvus Insurance provides policies to help companies manage cybersecurity risks. Their focus on the fast-growing cyber insurance market and their strong company culture led them to be named one of America’s Best Startup Employers by Forbes in 2022.

Corvus offers customized cyber insurance tailored to individual businesses across industries. Their tech-enabled platform allows for streamlined assessments to accurately price policies based on security vulnerabilities and risk factors. Policyholders get access to Corvus’s portal for cybersecurity tools and incident response resources.

Luko

Founded in 2018, Luko is an insurance technology startup based in Europe that offers home and rental insurance products. Over 400,000 customers use Luko for policies like homeowners, renters, and landlord insurance.

Luko aims to streamline insurance with fast digital sign-ups instead of long paperwork. Customers answer a few questions online and can obtain quotes and coverage within minutes. Everything from purchasing a policy to filing claims is handled through Luko’s mobile app and website.

EvolutionIQ

Founded in 2018, EvolutionIQ makes artificial intelligence software to improve insurance claims processing. Their system uses AI to identify high-risk claims and guide adjusters to focus on the right cases. This leads to faster resolutions and lower costs.

The EvolutionIQ platform is installed in existing claims management workflows. It analyzes large volumes of data to uncover patterns, anomalies, and risk factors across claims. The software flags suspicious or complex claims for urgent review based on predictive analytics.

Tractable

Founded in 2014, Tractable is an artificial intelligence startup focused on the insurance industry. Their technology helps assess vehicle damage to accelerate accident claims. Over one million households have already benefited from Tractable’s AI through faster repairs.

Tractable has developed computer vision algorithms that can estimate repair costs based on photos of car damage. This allows insurers to evaluate claims remotely without lengthy appraisals. By providing instant visual analysis, Tractable helps get vehicles back on the road sooner.

Conclusion

Now, the only thing that we can say for these InsurTech startups is that their future looks exceptionally bright as they continue attracting investment. What customers and investors alike will demand from them is continued commitment to solving real problems like making insurance more affordable, understandable, and actually useful in people’s everyday lives.