B2B lead generation: 5 proven strategies that work

November 21, 2022

B2B lead generation strategies that work

In order for businesses to stay afloat, they need a constant flow of leads. After all, leads are potential customers that have the ability to generate revenue for a company. In this blog post, we will explore the five most powerful B2B lead generation strategies.

From LinkedIn to content marketing and more, read on to learn more about how you can generate leads for your business. Keeping the Lead Generation game real, we are here with the five most used and proven lead generation strategies that will generate tonnes of income for the business.

5 tested strategies for B2B lead generation

There are many different strategies that can be used to generate leads. Still, the most effective ones typically involve some combination of inbound and outbound marketing tactics.

Inbound marketing tactics include things like content marketing, search engine optimization, and social media marketing.

On the other hand, outbound marketing tactics include things like direct mail, email marketing, and pay-per-click advertising.

Leveraging content marketing

Content marketing is one of the most powerful b2b demand generation services for business-to-business (B2B) companies. By creating and distributing high-quality content, you can attract more leads and convert them into customers.

Utilizing content marketing is a strategic approach to lead generation, emphasizing the creation of compelling and informative content to attract and engage the target audience. Businesses can scrape Google to optimize their content for search engines, making it more discoverable and ensuring it reaches a wider audience. Employing SEO practices and understanding how users interact with content on Google enhances the visibility of valuable resources, contributing to effective lead generation through organic means.

Here are some tips for leveraging content marketing to generate leads:

Define your target audience

Who are you trying to reach with your content? Defining your target audience will help you create content that appeals to them. When you know who you’re writing for, you can tailor your message to their needs and interests. Dealfront’s GTM solution (go-to-market solution) can greatly help in this area, as it will utilize four layers of data to connect you with companies that desire your product.

Create interesting and informative content

Your content should be interesting enough to capture attention and informative enough to educate your audience. Keep in mind that people are bombarded with information every day, so make sure your content stands out from the rest.

Promote your content

Once you’ve created great content, don’t just sit back and wait for people to find it. Promoting your content through social media, email marketing, and other channels will help you reach a wider audience and generate more leads.

Powerful social media strategy

When it comes to B2B lead generation, businesses need to have a powerful social media strategy. After all, social media is one of the most effective channels for reaching out to potential customers and building relationships.

Firstly, identify which social media platforms your target audience is using. Then, you need to create engaging content that will resonate with them. Finally, you need to make sure you’re actively promoting and marketing your content and engaging with your audience. If you do all of this, you’ll be well on your way to generating leads through social media.

Running A/B tests on pages

When it comes to B2B demand generation services, one of the most powerful strategies you can use is A/B testing. By testing different versions of your web pages, you can figure out which ones are more effective at converting visitors into leads.

To run an A/B test, you’ll need two versions of a web page that you want to test. For each page, you’ll need to set up a goal that you’re trying to achieve, such as getting someone to sign up for your newsletter. Once the pages are set up, you’ll need to send traffic to both versions and track the results.

There are a few different ways to send traffic to your pages, but one of the most effective is through online ads. You can create two different ads that link to your pages and then use a tool like Google Analytics to track which one performs better. Once you have your results, you can then make changes to your pages based on what’s working and what’s not. By constantly testing and tweaking your pages, you can significantly increase the number of leads you generate from your website.

Transform your landing page

Your landing pages can turn out to be a great tool to grab the first attention of your audience and create inbound B2B lead generation services. Whatever you wish to disseminate to your clients and target audience should be the priority of the landing pages.

You can use attractive and catchy headlines that are irresistible for your customers at the back. Other than that, the audience’s main concern must be addressed. Operate an active chat functionality that will regularly answer your audience’s queries, keeping them in touch with your website and platform.

Last but not the least, remember to induce a proper CTA (call-to-action) strategy that will answer all the questions of the audience.

Earn the trust of your audience

You can do so via various techniques like social media presence. Your active presence on different platforms like Linkedin, Facebook, Twitter, and Instagram not only creates authenticity about you in the minds of your customers but makes the validity of all your steps and progress made.

Another way of doing so is by cold emailing. Traditional pitching via cold emailing can earn you rewards and an audience in the long run. No matter the failed attempts, if you remain consistent in your approach, you can bear the fruit of your grill. If your audience gains enough trust, the networking process starts via word of mouth.


The key to a successful B2B lead generation company is to create a consistent and targeted approach that will reach the right prospects at the right time. It’s also essential to have a system in place for tracking leads and measuring results to optimize your efforts continually. You can take the help of the following proven strategies and generate your target customer base, including income.

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