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7 Strategies of lead generation companies you can adopt to get specialized B2B leads

June 22, 2020

 Strategies of lead generation companies

The strategies lead generation companies use to provide you with leads seem like a mystery or a well kept secret. 

There are a lot of companies that specialize in lead generation and sell lists with leads for hundreds or tens of thousands of dollars. It is a huge expense to pay such an amount and fail to get sales. Therefore, you must be sure that you are buying quality leads that will convert, otherwise you will have spent a fortune and still be left on the dry. Our advice,  stop spending on purchasing lists  instead seek to implement the following strategies.

It is not impossible to learn these strategies, and we are here to help you adopt the best B2B lead generation services to get specialized B2B leads.

Use the same lead generation techniques like the professional lead generation companies and see results without spending a fortune.

The tactics Lead generation companies use to get specialized B2B leads

1. Generate B2B leads directly

The most efficient way to gather quality and specialized B2B leads is by using B2B lead generation services. The most direct way to find such leads is to join the B2B platform Enterprise League. It provides a completely free B2B lead generation service rather than spending a fortune buying lists of leads. 

Lead generation companies only provide you with email lists of leads, which will still require you to do the email chasing and dealing with bounces of uninterested leads.

On Enterprise League you can easily identify companies that fit your client persona and also instantly see what they are looking for. This quick and effective lead generation tactic will enable you to immediately draft a tailored message and contact them with your proposed solution directly.

2. Importance of fixing broken pages

While some lead generation companies may offer additional services such as website development, it also comes at a price tag. 

Building a reputable company is very important if you want to attract quality specialized B2B leads. And having broken links and pages on your website is certainly not the way to achieve that. Therefore you should practice a regular due diligence of your website. It will make sure that all information is readily available and you won’t miss out on any lead generation opportunities.

3. Mobile optimisation and its importance to generating specialized B2B leads

Mobile is becoming the most frequently used channel that lead generation companies use to deliver their best B2B lead generation services.

Why is mobile so effective? Because it’s quick to get the leads attention and it is constantly being used more and more compared to desktop or tablets. 

You are lucky because your company profile on Enterprise League will constantly be mobile optimised and you won’t even have to lift a finger. This will give your perspective and specialized b2b leads a consistently well access and display of your information. 

Additionally if you have a big Social Media presence, make sure that your website is mobile friendly too as mobile is where 90% of your visitors tend to come from.

4. Browse keyword opportunities in DealZone to find specialized B2B leads

The DealZone by Enterprise League is the place where companies publish their business deals, either buy or sell demands. There are no words to describe how extraordinary this lead generation service is, simply the best.

It is so simple to use, yet as effective as they come. Simply know what you are targeting and browse with those criteria in the search filter. You will immediately shortlist thousands of prospective clients and specialized b2b leads. Moreover the best is that you can contact them instantly and send in your proposal. No more time spent searching for email contacts, going days without a reply or having your email bounce back. 

Try it today and see for yourself.

5. Record who visits your company page

Regularly following who is visiting your website or company page on Enterprise League gives you priceless access to new prospective clients. These are likely high quality leads interested in your product or service. Most of the time your website visitors will be quality leads which you can target next. Such internal information cannot be provided to you by lead generation companies. 

On the other hand, on Enterprise League you can immediately see who the companies that visited your profile are. Moreover you are able to see what kind of business deals these companies have recently published as well as what kind of collaboration have they stated to be looking for.
Such insight is priceless and enables you to know exactly how to pitch your solution in order to win them as a client.

6. Personalise your content

Displaying personalised information based on the type of leads that visit your website is a fantastic way to attract the specialized B2B leads that you need.

Having multiple landing pages is a way to successfully implement this tactic. This tactic is used by many lead generation companies to successfully present their B2B lead generation services.
The best way to easily execute this is to begin by identifying the keywords that describe each of your customer personas and situations. Then you will simply follow by creating a sales text for each scenario and finally creating copies of your landing page with the new specialized B2B content. 

Once you have personalised your website it is time to personalize your company profile on Enterprise League. This is much easier and straightforward to do. 

It simply requires you to list all your products and services as well as allocating them corresponding hashtags. 

This will enable your company to be found by prospective customers easily with the B2B platform’s smart search engine.

7. Get media exposure and reach your target B2B leads

A fantastic way to build reputation is to get featured in the media as much and as often as possible. A great tool to achieve this is help a reporter out (HARO)

HARO is a tool that brings reporters closer to their sources for stories and information. Getting featured in media that speak to your target audience is a good way to indirectly start generating specialized B2B leads. 

Just like a matchmaking app it gives you topics reporters are working on. Here you can choose what topics you want to reply to (usually these are related to your industry) and you can write and send your answer immediately. This will give you benefits that lead generation companies cannot provide.

These are some fantastic tactics you can start employing today and get the benefits that lead generation companies offer you. Besides the lead generation benefits these tactics will also improve your overall authority of your website and give you access to the B2B community and their insights. 

If however you decide to go for a professional lead generation company to provide you with their best B2B lead generation services, you should do quality due diligence before deciding to spend. 

More must-read stories from Enterprise League:

  • Is your business using cloud storage? If not, we give you 5 reasons why you should.

  • Added value is just what you need to close deals amid crisis

Create your company page. Discover opportunities. Seize businesses deals.

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