10 tips for B2B lead generation with LinkedIn ads in 2024

10 ways you can optimize your B2B lead generation with Linkedin ads

Here are ten helpful tips to help your business successfully manage B2B lead generation with LinkedIn ads.

Testing your bids

Through testing, you can be sure that your bids are appropriate for your LinkedIn ads goals. You can make educated guesses based on the available data when you start. Nevertheless, it would be best to keep experimenting to determine the best bid for the right level of exposure.

Experimenting with ad types

LinkedIn has several ads you can run depending on your goals and how you want to reach your target audience. The ad options on LinkedIn include Sponsored Content, Carousel Ads, Sponsored Messaging, Lead Gen Forms, and Video Ads. Experimenting with the various ad types available helps you determine the best one for your brand and goals. 

With each ad type, you can also monitor the most important LinkedIn ads metrics to you and see what works and what doesn’t. These metrics include ad clicks, ad impressions, and click-through rate.

Picking the right target

LinkedIn has several users. Consequently, it is easy to run ads but still put your message in front of the wrong people. Before running ads, research decision-makers. There is no point in investing in marketing, only to reach employees who cannot decide to spend on your services. Thus, aiming at or near the top of the right organizations is best to reach key people.

Utilizing retargeting

Retargeting pixel helps you present ads to people who have formerly engaged with your brand in one way or another. In marketing circles, retargeting is a well-known strategy. So, if you are not yet harnessing the power of retargeting in your organization, now is the time. With LinkedIn ads, you can implement retargeting and end up getting more return on your investment.

Avoid focusing only on paid ads

Although LinkedIn ads ensure you reach decision-makers in key organizations, you shouldn’t ignore organic efforts. The best relationships you will develop on LinkedIn will most likely happen organically. So, ensure you carry out organic measures while testing out your ad performance.

Avoid targeting everyone

Working on your copy

Because LinkedIn offers several advertising options and features, it is easy to get lost in them and forget to work on your copy. While it is not easy to write, good ad copy is never out of style. If your in-house copy is not doing the job, consider employing the services of a professional copywriter.

Knowing your ideal outcome

Before running your ads, you need to establish what you hope to get from them. Are more sales your goal, or do you want to add prospects to the top of the funnel? Answering these questions from the start helps you know how to position your ads, so they make sense to your target audience.

Looking the part

LinkedIn is a professional platform. Therefore, your ads need to be professional. Running ads that look like amateurs created them won’t get the job done. It is, therefore, best to consider the level of the prospects you are trying to impress and invest your time and money into producing great ads. However, hiring a marketing agency specialized in LinkedIn ads management can help you to get great visuals and ad design.

Creating a budget schedule

Besides having a budget of how much you are willing to spend on LinkedIn ads, you need to know when you want to spend the money. For instance, you can set aside a few $100s in the first month of your ad campaign to test some ads on a small scale. The budget can then increase the following month after you’ve figured out the working ads. Then, once your ads are fully tested and optimized, you can allocate an ongoing budget that improves your ROI. Regardless of the amount you have to spend on ads eventually, it is best to plan to know the necessary financial support to put in place to make your ads work.

Conclusion

Running a LinkedIn Ads campaign can be time-intensive. As a business owner or manager, you must make many decisions, test regularly, and make the proper adjustments for optimal results. Fortunately, the tips discussed in this article can help save time while providing the best results.