What businesses can learn from Tony the Homie viral marketing strategy

The power of personality-driven marketing

People are sick of seeing the same old corporate ads with their perfect lighting and scripted lines. Instead, they’re clicking on content from real people who actually care about what they’re doing. LC Signs Tony gets excited about his work, cracks jokes, and keeps things real, and that’s exactly what makes people want to watch.

Look at how Duolingo turned their owl mascot into a TikTok menace, or how Ryanair roasts other airlines on social media. These aren’t carefully planned marketing campaigns, they’re just brands letting their personality fly and having fun with their audience. The end result is brand loyalty and genuine connection because people connect with authenticity, not perfection.

Authenticity and cultural relevance in marketing

Tony’s videos hit differently because he gets what makes social media tick. When he switches between accents or drops his “bussin’, respectfully” catchphrase, we can assure you that he’s not trying to follow some marketing playbook, he’s just having fun with internet culture. His videos feel like they’re made by someone who actually spends time online, not a brand trying to copy what the kids are doing these days.

The cool thing is that this approach works with viewers everywhere, whether they’re from Atlanta or the United Kingdom, people can tell when someone’s genuinely enjoying what they do. Tony’s mix of current slang, different accents, and pure excitement about his neon signs crosses language barriers because good vibes are universal. He’s not trying to appeal to everyone, he’s just being himself, and that’s exactly why everyone likes him.

Sure, some people might raise eyebrows at a business owner using TikTok slang or putting on different accents. But LC Signs Tony shows how you can keep it professional while still having a personality. His work is solid, his customer service is on point, and his jokes never cross the line. It’s proof that you don’t have to choose between being taken seriously and being entertaining, you just need to read the room and know when to switch between the two.

How businesses can apply this strategy

While not every business owner needs to start dropping catchphrases or putting on accents, there are some solid lessons any company can take from his approach. The trick is figuring out which parts of this strategy fit your brand and how to make them work for you. Whether you’re a small local shop or a bigger company trying to connect better with customers, Tony’s playbook offers some of the most effective digital marketing tips we’ve seen, making your social media more engaging. Let’s break down the actual steps you can take to make this work for your business.

Finding your brand voice

The magic of this digital marketing strategy lies in how naturally everything flows from his actual personality and one thing is sure, you can’t force this kind of authenticity. Instead of picking your most outgoing employee or hiring someone who’s good with social media, look for a person who lights up when they talk about your product or service. It could be the team member who can’t stop talking about new projects, or the one who always has stories about customer interactions.

Think about what makes your business different. If your shop has a running joke about that one coffee machine that’s older than most employees, use it. If your team has weird nicknames for regular customers (the nice ones, obviously), that’s content gold. These small, real details matter more than any polished marketing angle.

Just remember, this person will be the face of your business online. They need to get what’s appropriate to share and what isn’t. Tony shows how to keep things fun while still being professional. He jokes around and uses slang, but you’ll never see him badmouthing competitors or sharing anything that might make customers uncomfortable.

Keeping it real and raw

Skip the fancy camera set, expensive tools for marketers, and professional lighting.  Tony’s killing it with just his phone and whatever lighting he’s got in his workshop. The realness of his videos makes people trust him more than any slick production ever could. 

You’ve probably heard this hundreds of times but good content doesn’t need to be perfect, it needs to be authentic. Film your baker pulling fresh bread out of the oven, catch your mechanics solving weird car problems, or show your designers sketching out new ideas. These raw moments give customers a real peek into your world, and that’s way more interesting than any staged photo shoot.

Raw doesn’t mean sloppy, Tony’s videos might look casual, but he makes sure you can always see the signs clearly and hear what he’s saying. Your marketing content should be real but still professional enough that people can actually see what you’re trying to show them. Find that sweet spot between polished corporate videos and total chaos.

Don’t force the trend

Just because something’s trending doesn’t mean your business needs to jump on it. Tony uses popular trends because he actually gets them and not because some marketing guide told him to. He picks the sounds, phrases, and challenges that fit naturally with showing off his neon signs. When he says “Goodbye” it works because it matches his whole vibe and the meaning of the video.

Watch what’s working in your industry. Some car dealerships are crushing it on TikTok with behind-the-scenes looks at exotic trades. Restaurant owners are going viral showing kitchen prep and secret menu hacks. The best-trending content usually comes from spotting what’s popular and finding a natural way to connect it to what you are.

Creating content that people actually want to watch

A lot of businesses post just to post, filling their feed with generic product shots and forced “happy customer” moments. So next time, why not try different types of posts to see what clicks with your audience? Show your chef experimenting with new recipes or film quick tutorials about stuff your customers always ask about. Some of the best content comes from just grabbing your phone when something interesting happens at work.

Posts that either teach something useful or make people feel something,- whether that’s making them laugh, surprising them, or just satisfying their curiosity are the ones that get the most views. 

Picking the right platform for your style

Not every business needs to be on every social media platform. Tony crushes it on TikTok because that’s where his style of content works best. His quick, fun videos with trending sounds hit differently there than they would on LinkedIn or Facebook. Think about where your target audience actually hangs out online. TikTok’s great for fun, personality-driven stuff that shows the human side of your business. Instagram works better if your content is more visual, like food pics or product displays. YouTube Shorts might be your thing if you want to do quick how-tos or behind-the-scenes looks that need a bit more explanation.

Instead of spreading yourself thin trying to be everywhere, pick one or two platforms and do them really well. Look at what’s already working for similar businesses in your industry. If you’re a restaurant and all your competitors are killing it on Instagram but struggling on TikTok, that’s probably a hint about where your content might work best.

Conclusion

You might not get millions of views right away, and your first videos probably won’t go viral, and that’s totally fine. Start small, try stuff out, and pay attention to what your audience responds to. Build on what works, drop what doesn’t, and keep it fun. After all, if you’re not having a good time making the content, people probably won’t have a good time watching it.