Whole Foods introduces VPS sustainable parking structures in test locations

Sustainable parking structures for improved customer experience

Whole Foods Market recognizes the need for covered, protective, eco-friendly and convenient curbside areas to better serve its customer base. By enlisting VPS’s expertise in its test locations, the organization will receive a range of newly designed parking structures to shield vehicles from the weather and provide seamless ways for people to find their cars.

These environmentally friendly covered parking areas will provide consistent protection and comfort for client and employee vehicles. They will remain cool on hot days and safe from rain, hail, sleet and snow. Pickup parking areas will include clear markings, making it easy for customers to find their spots after collecting their purchases.

VPS a leader in eco-friendly parking solutions

VPS is a leader in the construction and installation of fabric-based covered parking across the U.S. responsible for 95% of these structures in North America. The company’s knowledge, experience and eco-friendly solutions, combined with Whole Foods Market’s sustainability drive and commitment to employee welfare and customer shopping satisfaction, mean the benefits are numerous.

Keith Busam, VPS vice president of business development, points out that these structures enhance convenience and create intuitive and welcoming spaces that reduce confusion and improve traffic flow around the store. “Retailers know that curbside pickup is here to stay, and they’re looking for ways to make the experience as appealing as possible for their customers,” he said.

Whole Foods’ established sustainability initiatives

Whole Foods Market has promoted sustainability for many years through its local product sourcing using regional vendors, including farmers, small businesses and artisans. By doing so, the company provides customers with products they recognize and trust. It also displays product labels that indicate the farm or supplier of origin to further enhance transparency.

The company frequently hosts community events, like farmers’ markets, to promote its local producers and suppliers. Since 2005, the company has invested over $167 million in local and global communities through its 501(c)(3) nonprofit Whole Foods Market Foundation.

Environmental benefits of local sourcing

Sourcing products locally ties in with Whole Foods’ sustainability commitment, transporting products long distances would increase the company’s carbon footprint in the supply chain. The local farmers supplying produce to Whole Foods Market utilize organic and sustainable practices, which satisfy the company’s environmental values.

Whole Foods Market’s shorter supply chains reduce spoilage and provide fruits and vegetables at peak freshness more frequently. According to YouGov, Whole Foods Market ranks first in quality and eighth overall among U.S. grocery stores, testifying to how well the company’s local sustainability policies work.

Enhancing in-store customer experience

A further way that Whole Foods Market enhances customer experiences is by offering local, personalized service. Its employees undergo training on locally sourced products, meaning customers receive expert guidance based on their preferences. Whole Foods hosts product demonstrations and in-store tastings to create interactive and engaging shopping experiences.

Conclusion

Whole Foods Market is already an example for many other stores with its established and progressive sourcing and in-store eco-friendly policies. The company is now going the extra mile by extending added shopping convenience and sustainability to its remote shoppers through the partnership with VPS. With both companies committed to sustainability, this pairing promises added rewards to consumers in innovative ways, suggesting a future long-term partnership is surely in the pipeline.