Creative Guerrilla Marketing Ideas for Small Businesses
But what about some affordable and unique marketing ideas? From all the advertising ideas you can get on the internet, guerrilla marketing tactics might be the most suitable when you’re dealing with a limited budget.
To find out more about which guerrilla marketing ideas for startups befit you more than others, keep reading our informative article.
Do you want to send a message to your customers just like he did? First you need to understand the culture in the area and then develop adequate guerrilla advertising ideas to make people notice and start talking about you. It should be something provoking, with a dose of mystery to encourage them to google you to find out more. This is how you’ll see results.
Street marketing is located outdoors and involves actions such as paintings, graffiti, cloth signs and much more. The more creative you are the better! That way you can visually spread a message about your business in public areas and create a significant impact on the broader audience.
Even though in some countries spray-painting the walls of buildings is prohibited by law, taking a risk sometimes is worth it. When people realise the meaning of your message, it will lure them to your shop. Your brand will gain on recognition, thus attracting more customers and profit for your venture.
Usually, marketers use ambient marketing for creating small business marketing campaigns. Advertisers take an object and change its size (either larger or smaller). When customers see something that is entirely out of proportion, it piques their curiosity enough for them to visit your store and take a closer look.
Ambush marketing is a pretty new way of guerrilla marketing tactics that offers excellent results. Events attract many people and represent a unique opportunity to advertise your product. Through ambush marketing, the awareness of a brand is raised on a higher level that with a bit of luck and wise use of social media can attract press attention.
Red Bull does it all the time. Even though they are not always the official sponsor for some extreme sport events, you can almost always notice their branded car parked near their stand, offering free drinks to the audience.
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