Creative Guerrilla Marketing Ideas for Small Businesses
Marketing is expensive, especially when you are a startup. When your budget is already limited paying thousands for marketing services, without the guarantee on ROI, can put an end to your business journey before it’s even started.
But what about some affordable and unique marketing ideas? From all the advertising ideas you can get on the internet, guerrilla marketing tactics might be the most suitable when you’re dealing with a limited budget.
To find out more about which guerrilla marketing ideas for startups befit you more than others, keep reading our informative article.
Remember Bansky and all the fuss he’s created sending political messages for change to the elites through his satirical street art? Sure you do. Everybody in the world has heard about him.
Do you want to send a message to your customers just like he did? First you need to understand the culture in the area and then develop adequate guerrilla advertising ideas to make people notice and start talking about you. It should be something provoking, with a dose of mystery to encourage them to google you to find out more. This is how you’ll see results.
Street marketing is located outdoors and involves actions such as paintings, graffiti, cloth signs and much more. The more creative you are the better! That way you can visually spread a message about your business in public areas and create a significant impact on the broader audience.
Even though in some countries spray-painting the walls of buildings is prohibited by law, taking a risk sometimes is worth it. When people realise the meaning of your message, it will lure them to your shop. Your brand will gain on recognition, thus attracting more customers and profit for your venture.
Placing an advertisement in an unusual place that you never thought of before is what ambient marketing is all about. Ambient ads can go on both indoors and outdoors areas. The most crucial aspect of ambient guerrilla marketing is to choose the best format and combine it with a well-written message. The main goal of this type of ad is to make the user notice what makes your business or products different than others.
Usually, marketers use ambient marketing for creating small business marketing campaigns. Advertisers take an object and change its size (either larger or smaller). When customers see something that is entirely out of proportion, it piques their curiosity enough for them to visit your store and take a closer look.
To become more successful you need to think outside the box. Marketers did that by finding a way to make use of events happening in a particular area. In a way, companies align their brands with the ongoing event without paying for the right of sponsorship.
Ambush marketing is a pretty new way of guerrilla marketing tactics that offers excellent results. Events attract many people and represent a unique opportunity to advertise your product. Through ambush marketing, the awareness of a brand is raised on a higher level that with a bit of luck and wise use of social media can attract press attention.
Red Bull does it all the time. Even though they are not always the official sponsor for some extreme sport events, you can almost always notice their branded car parked near their stand, offering free drinks to the audience.
Last but not least, we have guerrilla projection marketing. One of the most innovative ways to advertise your small businesses. It made many marketing gurus raise their eyebrow and applaud to its creativity. This marketing idea involves using hidden projectors onto famous landmarks/buildings to deliver an original message about their company and generate buzz. And as we said before, social medias platforms can make your small business go viral in a matter of seconds!
Last but not least, we have guerrilla projection marketing. One of the most innovative ways to advertise your small businesses. It made many marketing gurus raise their eyebrow and applaud to its creativity. This marketing idea involves using hidden projectors onto famous landmarks/buildings to deliver an original message about their company and generate buzz. And as we said before, Instagram and co. can make your small business go viral in a matter of seconds!
So don’t be afraid to be provocative and come up with controversial ideas. Test them, see the results, rinse and repeat. See what works, and what doesn’t. Stay creative and create your own personal guerrilla method, that may change the world of advertising forever.
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