12 yoga startups that are revolutionizing the practice (2024)

What are yoga startups?

Yoga startups are inventing new approaches on how to make yoga accessible to people from around the world. Getting into a consistent yoga practice can be hard for many people, so these yoga startups and their solutions are making it easier for people to get into this life-changing.

Top yoga startups

Complete list of the most innovative yoga startups that are worth knowing:

Tummee

Tummee.com began based on the founding idea that yoga has immense power to positively transform lives and broader communities. Yoga teachers serve an integral function in spreading the personal and societal benefits of the ancient discipline. Through their instruction, guidance, and sharing of knowledge, teachers enable students to access yoga’s uplifting effects for both mind and body.

Tummee was created to honor yoga teachers as beacons in nurturing individual growth which ripples outwards to uplift communities. The platform provides teachers with tools and support to elevate their classes while raising wider awareness of how yoga practices can cultivate inner peace and unity. By empowering yoga teachers to deepen their impact, Tummee aims to maximize yoga’s capacity to enlighten and harmonize people across societies.

Momentom Collective

Founded in 2013, Momentom creates immersive events and content blending music, art, yoga, and personal growth. Their productions aim to inspire connection, self-discovery, and social change.

Notable projects include Wanderlust yoga festivals, Rebel Yoga conferences, and Gathering of the Tribes events uniting social activists. Momentom also offers yoga teacher training.

BWT Experiences

Founded in 2010, BWT offers curated travel, tours, classes, and events in top destinations. Categories span adventure, music, food, wellness, nightlife, and family activities.

BWT’s platform allows directly booking unique hyperlocal experiences provided by local experts and instructors. This provides travelers access to authentic immersion and activities.

Heatwise

Founded in 2021, Heatwise offers heated yoga classes in a modern, spa-like environment. Their studios provide a contemporary take on the hot yoga experience.

Heatwise focuses on highly trained teachers, upbeat playlists, and delivering a therapeutic practice in a setting that soothes the senses. They aim to make the benefits of hot yoga welcoming to more students.

Art of Living Digital

Founded in 2014, Art of Living Digital provides technology and digital marketing services to spirituality organizations and conscious businesses. Their full-stack engineers build custom platforms and apps aligned with brand purpose.

Notable clients include the Art of Living Foundation, Isha Foundation, Paramahansa Yogananda Institute, and top yoga brands. Solutions help streamline operations and expand reach.

YogiFi

Launched in 2020, YogiFi integrates pressure sensors, motion tracking, and real-time feedback in an intelligent yoga mat system paired with studio classes. This enables students to self-correct poses without needing in-person adjustments.

YogiFi provides detailed pose analysis and guided corrections through vibrational cues from the mat. Students gain personalized feedback to refine technique and prevent injury.

Yoganta

Founded in 2015, Yoganta operates physical wellness centers along with a digital platform providing live and on-demand wellness content. Their holistic programs aim to address lifestyle diseases.

Yoganta provides accessible expert-led courses in yoga, meditation, diet planning, and strength training for all levels. Their goal is making ancient sciences relevant for modern rehabilitation needs.

Drunk Yoga

Founded in 2015, Drunk Yoga pioneered a new category by combining gentle, accessible yoga with adult beverages and lively icebreakers. Classes may feature wine, juice, or coffee as participants wish. The focus is on joyful movement and meeting people.

By reinventing yoga as a vibrant, judgment-free party, Drunk Yoga taps unmet demand for wellness experiences that don’t take themselves too seriously. Their model lowers barriers, enabling more people to discover yoga’s benefits through humor and connectedness.

Evolation

Founded in 2008, Evolation offers teacher certifications, online and in-person classes, workshops, and annual conferences. Their programs aim to provide the deepest study of yoga principles and practices.

Evolation’s immersive trainings focus on asana, anatomy, philosophy, and community. This yoga startup has a goal of holding space for transformation through yoga’s multiple dimensions.

Sūna

Launched in 2021, Sūna has developed yoga and exercise mats made from sustainably cultivated natural rubber and other recycled materials. Their production and supply chain adheres to strict regenerative standards.

Sūna aims to set a new sustainability benchmark for fitness accessories by measurably improving environmental and community impact. Their materials are biodegradable while providing superior grip and cushioning which makes them a eco-friendly yoga startup.

AyurUniverse

Founded in 2017, AyurUniverse offers online yoga and meditation instruction along with Ayurvedic principles and teachings. Their programs blend ancient wisdom with modern perspectives for a global audience.

AyurUniverse’s classes, articles, and trainings provide guidance for living in tune with natural rhythms from experts across wellness disciplines. Their mission is spreading holistic sciences from India worldwide.

Yoga Jal

Launched in India in 2020, Yoga Jal offers herb-infused waters developed by yoga guru Baba Ramdev’s Patanjali Ayurveda brand. Flavors include basil, cinnamon, tulsi, and cumin.

Positioned as healthy alternatives to sugary sodas and drinks, Yoga Jal beverages blend traditional Ayurvedic ingredients with modern science-based nutrition. Baba Ramdev aims to provide affordable wellness options.

FitMi

Founded in 2017, FitMi takes a holistic approach to wellbeing spanning yoga, meditation, Ayurveda, and therapeutic movement. Their offerings range from digital classes to in-person retreats tailored for women, children, athletes, and corporate groups.

FitMi combines ancient sciences with modern research to design programs promoting long-term lifestyle balance physically, mentally, and spiritually. Their goal is making integrative health accessible.

Conclusion

With all the scientific proof to back it up, yoga is slowly taking over the world due its benefits. We took our time to gather the best yoga startups that are working hard on making yoga more accessible to everyone. Using tech , AI and a modern approach , these yoga startups are reinventing the ancient practice of yoga.