9 must-have YouTube marketing tools for your business

TubeBuddy for keyword research

YouTube isn’t just a video distribution and streaming platform. It’s also a search engine that can be used to boost your brand’s visibility and build an engaged audience. But how do you get your videos to rank higher in YouTube’s search results?

One effective solution is to leverage  TubeBuddy’s SEO Studio. This tool combines advanced analytics and AI to provide valuable keyword insights, including relevant suggestions and optimization recommendations.

BuzzSumo for finding engaging ideas

With more than 720,000 hours of fresh content being uploaded to YouTube daily, how do you ensure your videos get traction? You can rack your brains to come up with unique ideas and hope they attract viewers. Or you can use a tool like BuzzSumo to drill down into your audience’s preferences and identify the topics that resonate with them.

BuzzSumo can surface intelligence on the most viewed and shared videos per keyword or profile. The platform also scans numerous forums and Q&A sites and offers insights into the questions your target audience is asking. It can help you identify knowledge gaps that present opportunities for creating valuable content. Additionally, you can identify high-traffic keywords and content ideas with the potential for virality.

Videoleap for editing and polishing content

Crafting captivating videos that grab attention on social media doesn’t require a large production crew or expensive gear. Videoleap by Lightricks puts the power of professional-grade video editing at your fingertips, enabling you to create stunning, share-worthy content with just a few taps on your smartphone. 

For instance, you can use the AI video editor to replace backgrounds in videos and even remove unwanted objects from a frame. Similarly, you can use the AI voice changer to clone your voice and swap it into any trending audio clip or song. You can even create infinite zoom videos and extend a video beyond its original dimensions.

Canva for designing thumbnails

Thumbnails play a crucial role in captivating viewers, piquing their curiosity, and driving click-through rates. Canva simplifies the process of creating thumbnails for YouTube videos with its vast collection of pre-designed templates. All you have to do is select a relevant template and customize it using the drag-and-drop editor.

You also have the option to design thumbnails from scratch. You can add various elements, including text, icons, images, and logos, to create eye-catching thumbnails that align with your brand image. You can also use Canva to create other types of graphics for your YouTube channel, including banners, icons, and intro and outro screens.

Artlist for stock footage

No, you don’t have to invest a ton of money and time to capture awesome-looking visuals for your YouTube channel. Instead, you can browse Artlist’s collection of stock footage that covers various themes, from sports and wildlife to technology. 

These high-quality visuals come in handy when you don’t have the resources for full-fledged video production.

Google Ads for in-platform promotion

As more content creators and marketers hop on the YouTube bandwagon, cutting through the noise is becoming increasingly difficult. Relying on organic reach isn’t enough to gain a competitive edge. Instead, it’s a good idea to use Google Ads to create paid ad campaigns and promote your videos within the YouTube ecosystem.

When done right, Google Ads campaigns for promoting views on YouTube can help skyrocket visibility and build brand awareness. All you have to do is use relevant keywords to ensure you’re targeting the right audience. Including compelling calls-to-action (CTAs) in your video ads helps drive more conversions, too.

Hootsuite for video post scheduling

Consistency is the key to keeping your audience glued to your YouTube channel. However, between developing new content ideas and bringing videos to life, it’s easy to miss uploading a video at the right time.

That’s where Hootsuite’s content scheduling and publishing software can come to your rescue. You can schedule content in bulk across different platforms, including YouTube, and let Hootsuite automatically publish it at the scheduled time. You can even monitor and analyze engagement rates to identify time slots that generate maximum traction.

Upfluence for influencer collaboration

Collaborating with the most relevant influencers can help your YouTube videos get more reach and engagement. But how do you identify influencers who are best suited for your campaign? Upfluence eliminates guesswork from the process and provides you with data-driven insights to find the right influencers.

For instance, you can use the platform to identify content creators who already have an affinity toward your brand. Next, you can use YouTube audience size, engagement rates, and demographics to determine whether it’s worth partnering with a specific influencer. Upfluence even lets you reach out to influencers and manage campaigns from the same platform.

vidIQ for competitor research

vidIQ offers a wide array of features that help content creators and marketers optimize their content. For instance, you can use the Channel Audit Tool to understand what’s working in your content and identify ways to grow your YouTube channel. 

Similarly, the competitor analysis tool lets you analyze competitor channels and dig deeper into their top-performing content, target keywords, and audience data. These insights can help inform your content strategy.

Conclusion