How to attract attention and increase engagement with push ads

How push notifications work

Commonly a push notification will include a headline, message, image, and sometimes a URL. Short and clear with the character limit is the header and text. It all depends on the operating system and device used.

It should match the text with the image and fit it quite well. Emojis are used to convey the message of the message compactly. Push notifications are usually categorized into four types:

Web notifications

Messages the user receives through a browser on a computer or phone. Notifications appear on the top or bottom right of the screen on a computer. Browser pooches show as app notifications on a mobile device  at the top of the screen. Web notifications can be shown anytime your browser is open, even if your user is not on the site.

Web notifications are used basically to increase visitor engagement and persuade them to return to the site. This is why conversions can increase.

Desktop notifications

Appear only on the desktop. They are most often dispatched by programs possessed on the personal computer. They can serve to remind the user of great offers or expiring memberships and help increase your engagement.

Mobile notifications

It comes from apps you have installed on your smartphone. Push notifications can be displayed on the lock screen, in the notification center, or on a banner ad. By default, opt-in and manual unsubscribe are provided on Android. On iOS, apps cannot send notifications unless the user has granted permission.

Wearable devices notifications

This category includes watches, bracelets, glasses, etc. These devices show notifications from mobile device applications. Some apps can get notifications turned on and others can be ignored. Since the screens on the watch are much smaller, the notifications on the watch look different: they are shorter and clearer.

Why use push notifications

According to various estimates, push notifications get 4-8 times more clicks than emails. That’s why push notifications are a powerful communication channel in marketing. Here are the reasons why they are used:

• Easy to attract subscribers: Push notifications do not force you to fill in fields in the form – the user only has to agree or disagree to receive notifications. That’s why people are more likely to opt in. Besides, the push will definitely not get lost in the stream of messages – it will end up in the browser or on the user’s work screen;
• Enhancement of returned traffic: You can attract a customer to your website or app once. But you also need to keep him – to motivate him to come back. Persuasive fluff can interest the audience, and users will come back to the site or app. To achieve this, offer subscribers discounts and articles of interest, and tell them about updates;
• Saving time: It takes a lot of time to write an email, an article, a persuasive text for a landing page, and create illustrations. Fluffs are easier: they are concise and take less time to create. But it’s still important to write clearly, structured, and interestingly;
• Boosting audience reach: SMS is often ignored, and emails can end up in spam. But push appears right in the browser or on the user’s desktop and draws attention to itself. Such notifications are read more often.

Push notifications in different business sectors

Push ads are popular in various fields due to their high visibility and ability to grab the attention of users. Here are some of the most popular areas:

• E-commerce: Online retailers are actively using push notifications to notify about sales, new arrivals, and personalized offers;
• Nutra and health: Companies selling nutritional supplements, vitamins, and health products actively use Nutra on push ads to promote their products and inform about favorable offers;
• Financial services: Banks, investment companies and credit organizations use push ads to inform users about new products, promotions, and important updates;
• Gaming industry: Online games and gaming platforms use push advertising to attract new players, and notify them about bonuses, tournaments, and special offers;
• Betting companies and online casinos: Push notifications are used here to inform users about new bets, promotions, and bonuses, which helps to retain interest and bring users back to the platform.

These areas actively utilize push ads due to their ability to deliver information quickly and encourage users to take action.

Conclusion

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.