21 innovative B2C startups accelerating business growth (2025)

Top B2C startups

Complete list of B2C startups that are worth knowing:

Photoroom

Founded in 2019, Photoroom is a photo editing app that makes it easy to remove backgrounds and tweak images. It uses artificial intelligence to identify the foreground and cleanly cut out complex backgrounds with just one click.

The app is designed specifically for ecommerce sellers, online marketers, and social media influencers who need professional-looking visuals quickly. Instead of spending hours manually selecting backgrounds or struggling with complex tools, Photoroom makes flawless cutouts in seconds.

Speechify

Founded in 2019, Speechify converts any PDF document into an audio file that users can listen to at their own pace. The text is read aloud clearly using natural-sounding speech synthesis.

Speechify’s Chrome extension reaches over 2 million users globally, making it one of the most popular extensions. For students struggling with written materials, Speechify unlocks learning through an auditory channel.

Glossier

Founded in 2010, Glossier’s approach to minimalist packaging and marketing gained fame on social media and influencer networks. This grassroots buzz helped attract millions of passionate followers.

Appreciative write-ups in renowned outlets like Vogue, Elle, and the New York Times further amplified brand awareness. Glossier has become a DTC powerhouse, recently launching its first international retail store in London.

Soylent

Founded in 2013 by a group of engineers, Soylent was conceived as an efficient meal substitute that met all dietary needs in a portable form. Each pre-mixed bottle contains 20g of vegan protein, vitamins, minerals, and essential nutrients.

In addition to the bottled drinks, Soylent offers powders to mix and bars for easy grab-and-go plant-based nutrition. Their range of formats aims to simplify balanced eating on the go or at home.

Quip

Founded in 2015, Quip set out to refresh the stale electric toothbrush space with contemporary, streamlined products and subscription plans. Their brushes simplify dental routines with features like built-in timers and guiding pulses.

Quip’s oral care essentials and gift sets have earned glowing praise from publications like GQ, CNET, and The New York Times for their innovation and style. Subscriptions deliver fresh brush heads automatically.

Geologie

Founded in 2017, Geologie offers a streamlined routine system focused on formulas with clinically-proven antioxidants, peptides, and botanicals. Subscriptions deliver customized regimens to user’s doors.

Geologie’s direct-to-consumer model provides high service levels, including a 30-day trial period allowing customers to return products risk-free if unsatisfied. Their goal is to build trust and loyal fans.

Yooji

Launched in 2020, Yooji ships refrigerated packages with simple, clean ingredient purees straight to parents’ doors weekly. Menus cater to different stages and rotate for variety.

Yooji handles sourcing organic fruits, vegetables, grains, and proteins. Parents simply grab a pouch, warm it up, and serve wholesome, nutritious meals anywhere.

CodeSpark

Founded in 2017, CodeSpark designed their courses specifically for young learners getting started on coding basics. Interactive games teach core concepts like sequences, loops, and conditionals in a fun, encouraging environment.

With cute characters, clear instructions, and progression at the child’s pace, CodeSpark removes common barriers to coding for early learners. Kids gain confidence and pride in new skills.

Cera

Founded in 2016, Cera matches vetted professional caregivers to seniors requiring assistance with daily activities through an online platform. Remote patient monitoring and family app features allow shared care collaboration.

For aging adults preferring to remain at home, Cera delivers reliable care and companionship assisted by technology. Their services promote safety and independence while reducing family stress and isolation.

Ledger

Founded in 2014, Ledger offers a range of hardware wallets and the Ledger Live app for consumers to store, buy, swap, stake, and grow cryptocurrency holdings. Enterprise offerings enable financial institutions to integrate white-label custody and trading services.

Ledger’s core innovation is an operating system combining hardware, software, and security processes enabling users to transact and access digital assets securely through an intuitively designed interface. Their solutions protect against online and physical theft.

Lyst

Founded in 2010, Lyst aggregates an extensive catalog of clothing, accessories, and beauty styles for consumers to filter and search by preferences like size, price, brands, and sustainability. Users can follow trending styles and shop seamlessly.

For partner brands and retailers, Lyst provides a channel to reach high-intent fashion enthusiasts, while gaining insights from user behavior data to optimize strategies. Lyst’s reach and analytics strengthen performance.

Swile

Founded in 2018, the French startup provides employers flexible tools to offer benefits, rewards, and incentives while giving employees an engaging experience managing and redeeming their allocations.

Swile streamlines administration of perks like meal subsidies and commute or childcare support to one integrated platform with direct vendor payouts. Users instantly access funds and budget through the app.

Me+Em

Founded in 2009, Me+Em delivers luxury-quality designs at attainable price points driven by their direct-to-consumer model. Their online store ships globally while physical boutiques provide personalized in-store experiences.

With a flexible hybrid distribution model, Me+Em serves customers however they prefer to shop. Their retail sites and mobile apps fuse stellar digital experiences with helpful in-real-life services and guidance.

Ornikar

Founded in France in 2013, Ornikar offers interactive online driver’s ed classes, practice permit exams, and a network of accredited driving instructors for behind-the-wheel training. The company aims to streamline each step.

By building an end-to-end digital learning experience, Ornikar makes getting a license more accessible. Students save money while retaining flexibility in how they learn. Licensed instructors provide in-person tutoring.

Plend

Launched in 2021, Plend offers personal loans, credit builder products, and financial education tailored to each user’s financial profile. Loan decisions consider income stability versus relying solely on credit reports.

For the credit invisible or those with past credit challenges, Plend looks beyond scores to match consumers with responsible credit matched to their situation. Financial literacy resources provide guidance.

Cazoo

Founded in 2018, Cazoo offers thousands of used cars for purchase or subscription with home delivery and returns. Their website allows nationwide browsing with high-res imagery, 360 views, and condition reports. Financing and warranties provide value.

For consumers, Cazoo intends to provide the selection benefits of large dealers plus the convenience of ecommerce and subscriptions. Competitive pricing and lower overhead savings pass to buyers.

Zego

Founded in 2016, Zego offers pay-per-use and subscription coverage options for things like commercial vehicles, hire and reward, and contractor tools. Policies can be customized for specific assets and timeframes as needed.

For SMEs requiring tailored policies that align with their unique and dynamic risks, Zego provides insurance shaped around evolving commercial needs versus standardized options.

Jude

Founded in 2021, Jude offers incontinence products designed with discreet packaging and mail delivery to make managing leaks more convenient. Their community content promotes open dialogue and expert advice.

Jude’s product lineup includes liners, underwear, and skincare focused on comfort and confidence. Their mission is to encourage conversations and understanding around a sensitive health issue impacting millions.

Fresha

Founded in 2015, Fresha allows customers to conveniently discover and book salons and spas while providing owners with business management software. Customers access seamless online booking, staff profiles, and loyalty programs.

For salon owners, Fresha integrates POS, scheduling, notification reminders, CRM, and other features into one intuitive platform. Owners gain insights to manage staffing, build customer loyalty, and boost bookings.

Swappie

Founded in 2016, Swappie refurbishes and resells used iPhones after thorough cleaning, testing, replacement of defective parts, and data wiping. Each device receives a new battery and outer shell.

The company sources used devices, refurbishes them to like-new condition in their European factories, then sells them directly to consumers seeking discounted iPhones online. All phones come with a 12-month warranty.

Ouihelp

Founded in 2017, the French startup’s booking platform allows seniors and family members to conveniently find, schedule, and manage affordable assistance with housekeeping, administrative tasks, companionship, mobility, meal prep and other daily activities.

For elderly individuals wishing to remain self-sufficiently at home, Ouihelp provides trusted assistance on-demand. All caregivers are thoroughly screened and insured. Electronic visit logs give family peace of mind.

Conclusion

By putting the customer first and maintaining relentless focus on addressing consumer pain points with cutting-edge innovations, these B2C startups have found product-market fit and grown quickly to establish commanding positions in their target segments.