With a market size expected to reach a fascinating USD 101.37 billion by 2030, digital identity startups are becoming vital players when it comes to how we verify, secure, and manage our digital presence. With so many cyber attacks, data breaches, and identity theft incidents, we believe it’s time to prioritize digital identity security and welcome the innovative solutions offered by these startups.
What are digital identity startups?
Digital identity startups develop solutions for verifying our identities, managing our digital profiles, and applying these technologies to real-world sectors like finance, healthcare, and government. Through their focus on security and privacy, these startups are giving users control over their digital identities and personal data.
Top digital identity startups
Complete list of the most digital identity startups that are worth knowing:
Enjin
Founded in 2009, Enjin is a technology company that uses blockchain to power digital game economies. They operate the largest gaming community website with over 20 million users. A key part of Enjin’s platform gives players true ownership of in-game items like weapons, avatars or currency as non-fungible tokens (NFTs).
These digitally scarce goods are stored on a transparent blockchain ledger. Gamers can truly own, trade, and even earn from their virtual goods. Before NFTs, games items only existed on private company servers. Companies could modify or erase them at any time. By bringing transparency and permanence of blockchain to game economies, Enjin creates real value.
IDEMIA
Founded in 2007, IDEMIA is a technology company specializing in identity authentication and data security. As the world embraces more digital services and connected devices, ensuring trusted identities and securing information has become crucial.
IDEMIA develops identification systems and data protection software for both public and private sector clients. Their biometrics, AI analytics, and encryption tools verify identities and safeguard sensitive content. Solutions span facial recognition, fingerprint scans, digital IDs, encrypted data storage and automated threat detection.
IDnow
Founded in 2014, IDnow is a company providing identity verification services to other businesses through an online platform. Their technology uses advanced machine learning and automation to confirm user identities rapidly and securely.
The IDnow platform ensures regulatory compliance and seamless customer onboarding across industries. Users simply upload an identity document or take a face scan which gets cross-checked instantly. Back-end analytics also provide risk ratings to flag suspicious cases requiring additional checks.
SEON
Founded in 2017, SEON is an online fraud prevention company that helps e-commerce businesses avoid scams. Their technology aims to stop the growing threat of attacks like phishing, carding, account takeovers, and more.
SEON’s platform uses behavioral analysis and machine learning to evaluate every online session across websites and mobile apps. Advanced bot detection identifies automated threats looking to exploit vulnerabilities. Suspicious activity triggers added authentication steps or gets blocked entirely.
Omada
Founded in 2011, Omada provides identity access management software and services that help companies control user permissions. Their solutions aim to secure valuable systems and data by ensuring only authorized people have access.
Managing user identities and access is critical as workforces go remote and companies adopt cloud services. Omada consolidates identity lifecycles across an organization. Their platform can integrate with hundreds of business apps and IT tools to centralize access control, auditing, and reporting.
Tickled Media
Founded in 2009, Tickled Media is a digital media and tech company based in Singapore that creates content and online communities for women. They operate several popular websites covering topics like parenting, fashion, beauty, and lifestyle that bring women together.
Some of Tickled Media’s leading communities are the Asian Parent for moms, Beauty Undercover for beauty tips, and Relish for food recipes. Across their brands, they provide stories, videos, advice articles plus forums for discussion all tailored for women’s interests.
Fourthline
Founded in 2017, Fourthline is a company that performs identity checks and verification for other businesses dealing with customers and users. They ensure people are who they claim to be through a process called KYC or Know Your Customer.
Banks, financial technology companies, and other services are required to validate users under anti-fraud and compliance regulations. Fourthline handles those ID checks in bulk so clients can onboard customers faster. They confirm government IDs match real people along with other proof like addresses.
Authenteq
Founded in 2015, Authenteq offers real-time identity confirmation technology while protecting user privacy. Their system can verify government IDs in 60 seconds or less with just a smartphone camera.
Online identity fraud has surged recently, highlighting the need for better verification. Authenteq’s approach analyzes the security elements of IDs without collecting or storing any personal details. All processing occurs right on the user’s device to prevent external exposure of information.
VU Security
Founded in 2007, VU Security is a cybersecurity company that specializes in stopping fraud and identity theft. They offer software and services to help organizations protect customer identities and transactions from criminal exploitation.
Online fraud techniques are constantly advancing as scammers find new ways to steal credentials and exploit them for profit. VU Security uses machine learning technology to stay ahead of these tactics. Their platform performs real-time analysis to differentiate legitimate users from fraudulent actors even if they have stolen identity data.
Norbloc
Founded in 2016, Norbloc develops blockchain-based software for identity verification and Know Your Customer (KYC) compliance. Their solutions enable businesses to reliably confirm user identities on distributed ledger networks.
KYC regulations require firms to validate client backgrounds to prevent fraud and money laundering. Doing digital KYC is challenging though as user data lacks third-party confirmation. Norbloc’s platform collects, verifies, and stores customer details securely using blockchain.
SAWO
Founded in 2020, SAWO is a technology company that develops secure login and user verification tools for mobile and web applications. They provide smarter authentication solutions as an alternative to traditional passwords.
The SAWO SDKs (software kits) allow developers to integrate biometric authentication like face and voice recognition into their apps and websites. Users can sign in conveniently through mobile biometrics instead of typing passwords.
Wiseasy
Founded in 2012, Wiseasy is a financial technology company that develops modern payment solutions for businesses. Their platforms provide advanced transaction capabilities as well as value-added services.
The Wiseasy system handles payment processing using the latest security protocols. It offers options like unattended kiosks, mobile POS, and omnichannel gateways compatible with global payment methods. Customizable features include invoice management, cash flow analysis, loyalty programs and more.
Auth0
Founded in 2013, Auth0 makes identity security painless despite increasing threats of fraud, hacking, and identity theft. As businesses digitize faster, identity management gets more complex with remote workforces and connected devices multiplying access points. Auth0’s platforms scale to anticipate those emerging risks.
For developers, Auth0 handles the implementation details of incorporating identity management into web, mobile, and device applications. This saves engineering resources. Auth0’s platforms integrate with popular frameworks and support standards like OAuth and SAML.
ID.me
Founded in 2013, ID.me is a company working to streamline user identity verification across the internet. Their digital network allows people to validate who they are online in order to access various services and accounts. In the past, confirming identities on different websites meant struggling through separate processes on each one. ID.me wants to make it more straightforward.
Their tools integrate identity proofing, authentication, single sign-on and other capabilities. Users can set up an ID.me account and then validate themselves once through government-grade techniques. After getting verified, they can securely log into any of ID.me’s partner websites participating in the identity network. This simplifies access.
Openpath
Founded in 2016, Openpath aims to upgrade tenant and employee access for the mobile era. Phone-based credentials aligned with cloud software offer site security with modern convenience. The platform works for sites small and large to manage occupants securely.
Openpath’s systems save costs over legacy setups while allowing managers to control gates, doors, and elevators from anywhere. Their wireless onsite hardware communicates with the cloud to enable instant mobile access. For frictionless and flexible security, Openpath leads the access evolution.
Socure
Founded in 2012, Socure works with global leaders in finance, e-commerce, and sharing economy sectors where identity trust is critical. As digital transformation accelerates across industries, Social technology plays a key role in balancing both consumer access and fraud prevention for vital services. Their robust identity verification protects not just business bottom lines but consumer rights and choice.
Online identities have become the gateway to obtaining products and services. But with identity fraud on the rise, organizations need better ways to validate real users. Socure’s solutions assess digital ID information from over ten data sources to validate legitimacy. This reduces risky transactions and fake accounts.
Jumio
Founded in 2010, Jumio operates an AI-powered identity verification platform that helps businesses confirm real users and reduce fraud. Their technology allows people to validate IDs and biometrics remotely via computer webcams or mobile devices.
Jumio offers a range of verification services from basic credential checks to more advanced screenings that authenticate faces and fingerprints. The secure self-service process takes just minutes which is much faster than traditional in-person ID confirmation.
ForgeRock
Founded in 2010, ForgeRock emerged when Sun Microsystems was acquired by Oracle, leading some of Sun’s digital identity experts to start their own venture. Their mission was to create a more flexible and modern approach to identity management.
The company’s platform handles various aspects of digital identity, from customer authentication to privacy management. It can manage millions of identities across cloud, mobile, and IoT devices, making it suitable for large enterprises and organizations dealing with complex identity requirements.
Transmit Security
Founded in 2014, Transmit Security aims to revolutionize how businesses handle customer authentication and security. Their platform replaces traditional password-based systems with more secure and user-friendly solutions, addressing the growing challenges of digital identity management.
The company’s core technology includes biometric authentication, risk-based authentication, and advanced fraud detection. This means users can securely access services using methods like fingerprints or facial recognition, while businesses can detect and prevent fraudulent activities in real-time.
Semperis
Founded in 2014, Semperis has positioned itself as a leader in identity-driven cyber resilience. Their solutions help organizations safeguard their identity systems, which have become increasingly complex with the rise of cloud computing and hybrid work environments.
Semperis offers several key products, including tools for monitoring identity systems, backing up critical data, and automating the recovery process after an attack. Their solutions are particularly valuable for organizations that need to maintain business continuity and comply with strict security regulations.
BetterCloud
Founded in 2011, BetterCloud is the first SaaS Operations Management platform, empowering IT to define, remediate, and enforce policies for SaaS applications. The company helps organizations manage and secure their growing ecosystem of cloud-based software applications.
BetterCloud’s security features help organizations protect sensitive data across their SaaS environment. The platform can detect potential security risks, such as inappropriate file sharing or unauthorized app access, and automatically take corrective action. This proactive approach helps prevent data breaches before they occur.
Conclusion
Looking ahead, the future of digital identity is a world where individuals own and control their digital identities. While challenges remain, the innovative solutions offered by digital identity startups point towards a future where this vision becomes a reality.
Discover more creative startups that might interest you:
- These zero trust security startups are the superheroes for businesses.
- Innovative XAI startups revolutionizing ai transparency.
- These innovative DevSecOps startups are the unicorns of tommorrow.
- Data privacy startups fighting to protect your digital gold.
- Sleep tech startups helping insomniacs finally find peace.
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