22 top health and wellness startups you need to know (2024)

What are health and wellness startups?

Health and wellness startups are providing people with digital solutions that help them improve their health and wellbeing. From creating apps to AI software, health and wellness startups are putting the improvement of life as their mission.

Thrive Global

Thrive Global provides a behavior change platform helping individuals, companies, and organizations cultivate positive habits that enhance health, reduce burnout, and improve performance. Their technology solutions offer personalized stress management and resilience training grounded in science and adapted to each user’s needs and environment.

By bridging the gap between knowing what to do and actually doing it through tailored habit-building programs, Thrive helps people put daily microsteps into practice for less stress, better focus, improved decision-making and workplace effectiveness. Their digital coaching integrates both enterprise and consumer tools that reinforce positive routines. Thrive applies behavior science expertise to nurture the collective wellbeing of both employees and employers seeking to unlock their institutions’ highest potential.

Kindroot

Founded in 2021, Kindroot makes lozenges infused with ingredients like ashwagandha, reishi mushroom, and L-theanine. Their proprietary blend of adaptogens is crafted to reduce stress and promote resilience.

Unlike bitter health supplements, Kindroot is deliberately formulated to be delicious by candy pioneer Liz Dee – known for iconic sweets like Bubblicious gum. The pleasant taste and smell make the nutrients easier to take daily.

Ro

Founded in 2017, Ro offers customized treatment programs, access to medical providers, and ongoing care management combined with discreet home delivery of medications like Viagra, birth control, PrEP, and nicotine patches.

By providing end-to-end focused care journeys for sensitive health concerns, Ro aims to improve access, outcomes, and affordability of treatment starting virtually. This expands healthcare possibilities outside traditional settings.

Calm

Founded in 2012, Calm offers a popular subscription app featuring guided meditations, sessions on mindfulness and gratitude, stretching programs, nature sounds, and stories to relax before bed. Their content aims to aid focus, resiliency, and inner peace.

With 100 million downloads to date, Calm demonstrates growing mainstream interest in mental wellbeing and mindfulness practices accelerated by mobile delivery. As self-care tech rises, expect Calm’s science-backed formula to stay resonant.

Modern Fertility

Founded in 2017, Modern Fertility offers affordable mail-order ovarian reserve screening, fertility reports, and access to advising from fertility experts. Their solution aims to remove hurdles to vital fertility insights.

By making fertility awareness accessible outside clinics, Modern Fertility pioneers a new self-care paradigm giving women personalized data and clinical support critical for informed reproductive decision-making and planning.

Betterfly

Founded in 2021, Betterfly partners with companies to design packages improving wellness while providing workers with free term life policies sized based on points earned for actions like exercising and sleeping well. A portion of premiums fund donations.

By gamifying and socializing benefits like insurance, Betterfly aims to drive engagement through online communities competing to do social good. Their model incentivizes small positive changes.

Modern Health

Founded in 2017, Modern Health partners with employers to offer personalized mental healthcare seamlessly integrated into medical benefits. Their app blends digital and human services for proactive self-care.

By elevating mental health to equal priority alongside physical health, Modern Health aims to build emotionally healthier, more productive workforces while reducing stigmas around support. Their model promotes a caring culture.

Stork Club

Founded in 2019, Stork Club understood the high costs of fertility treatments and gaps in conventional coverage placed family planning out of reach for many. Their platform makes building a family more accessible at a pivotal life milestone.

Leading employers like Reddit, Sequoia and Instacart now offer Stork Club’s benefits supporting the parenthood journeys of their people. Their leadership reflects how workplaces can evolve to empower important life decisions.

Thirty Madison

Founded in 2017, Thirty Madison taps technology, logistics and care team guidance to upgrade antiquated chronic care models. Direct-to-patient solutions give sufferers control over treatment tailored to their needs. Investors include Johnson & Johnson Innovation.

With over 10,000 active patients and growing, Thirty Madison demonstrates strong demand for personalized care and medication delivery models. As care delivery advances, their platform provides a template for 21st century chronic disease support.

Liteboxer

Launched in 2020 after 3 years in stealth R&D, Liteboxer translates complex sensor fusion and gameplay innovation into a fitness experience accessible for all ages. Their technology lowers barriers to benefit from boxing’s full-body and cognitive benefits at home.

With waitlists indicating strong demand, Liteboxer leads a new wave of connected fitness experiences fusing digital immersion with physical training. Their platform shows how interactive technology takes coaching mainstream. Liteboxer makes training fun.

Gympass

Founded in Brazil in 2012, Gympass taps into booming interest in exercise variety among time-pressed, fitness-conscious professionals seeking both convenience and inspiration for staying active. Their network brings fitness exploration within reach.

Now available in 14 countries, Gympass partners with leading employers worldwide to incentivize workforce wellbeing and productivity. Employee usage retention rates exceed 80%, validating the power of choice and convenience.

Ginger

Founded in 2011, Ginger brought human-centered design to mental health delivery, eliminating paperwork, wait times, and access barriers through technology and data. Their digital clinic model aligned care access patterns with how people actually seek help.

With over 100 enterprise clients, Ginger extends behavioral care capabilities for organizations seeking to proactively support workforce resiliency. As mental health needs intensify, their platform delivers support conveniently when and how it matters most.

Meditopia

Founded in 2016, Meditopia offers meditation programs and therapies for reducing anxiety, stress, and more produced with psychologists. Their model aims to make techniques accessible through an app.

By designing meditations around specific needs and goals, Meditopia helps integrate practices into daily life rather than one-off experiences. This promises more impactful, lasting results for wellbeing.

Included Health

Founded in 2014 as Grand Rounds Health, Included Health partners with companies to provide employees and their families with personalized clinical and wellness solutions. This aims to improve access, experience, and outcomes.

By integrating virtual expert care into benefits packages, Included Health helps workers get high-quality treatment conveniently without additional costs. Employers gain healthier, more productive teams.

Zwift

Founded in 2014, Zwift combines exercise equipment sensors and game technology to bring the experience of outdoor cycling indoors. Riders can explore digital worlds together or compete.

By making at-home training more immersive and social, Zwift aims to make fitness engaging and fun. Integration with e-racing and training programs also caters to enthusiasts.

Eight Sleep

Founded in 2014, Eight Sleep makes mattresses and covers that adjust heat to optimize every sleep phase, plus biometric tracking for feedback. This aims to enhance recovery overnight.

By creating a fitness-focused sleep ecosystem, Eight Sleep aims to tap into consumers’ growing prioritization of health, wellness, and performance. Their technology caters to this by delivering data-backed sleep optimization.

Meru Health

Founded in 2015, Meru Health treats depression, anxiety, burnout, and more via a blended care program including therapist appointments, a breath training device, and behavioral lessons/exercises accessed through their app. This holistic approach aims to make evidence-based treatment accessible and effective.

By thoughtfully combining human care with digital tools, Meru Health promises more integrated mental healthcare focused on sustaining long-term results. Their model exemplifies technology ethically applied to enable human-centered solutions.

Asana Rebel

Founded in 2016, Asana Rebel aims to provide accessible at-home yoga and fitness routines for people at any level. Their app offers customizable training programs, pose tutorials, meditation guidance, and healthy recipes.

Key features include goal-based workout recommendations, virtual classes, progress tracking, and integration with devices and platforms like Fitbit and Apple Health. This empowers people to build healthier habits.

Simple Habit

Founded in 2016, Simple Habit offers an extensive catalog of meditation programs tailored to personal goals like reducing stress, improving sleep, focusing at work, and more. Their sessions range from 3 to 20 minutes.

Key features include short meditations, motivational sessions, mindfulness learning paths, reminders to practice, and integration with wearables for biometric tracking. This makes building awareness habits convenient.

WithMe

Founded in 2017, WithMe offers personalized support and guidance to help employees and dependents optimize medications and reduce prescription costs. Their pharmacists and advocates provide individualized assistance.

Key features include medication reviews, pharmacy guidance, prescription consolidation, financial assistance navigation, and integrations with benefits plans. This simplifies understanding and affording treatments.

Zero Longevity Science

Founded in 2020, Zero Longevity Science develops science-backed apps to help people implement longevity boosting practices and habits. Their approach focuses on ease of use and community to drive adherence.

Flagship apps include Zero for guided fasting, Less for mindful drinking, and Zen for meditation. Each offers research-based plans, tracking, and community features to motivate lifestyle changes for health.

Grokker

Founded in 2012, Grokker offers customized video-based wellness content that employees can access anytime. Their streaming platform covers fitness, mental health, nutrition, sleep, and more.

Key features include goal-based learning paths, fitness and yoga programs, health challenges, custom branding, and analytics dashboards. This empowers organizations to boost workforce wellbeing.

Conclusion

This list contains 20 thriving health and wellness startups that are revolutionizing the way we look at health and wellness. As health and wellness is something that every human being strives for, the demand for these health and wellness startups and the solutions that they offer is just going to rise tremendously.