Benefits of video marketing for small businesses in 2022

December 14, 2021

Video marketing for small business

78% of marketers state that video content has increased sales, and 84% say that video helped generate leads. These are two examples showing the importance of video for small businesses. If you want to boost sales, build trust and increase your click-through rates, then this article is for you. Find out how video marketing can help grow your small business.

Importance of video  marketing

Video marketing is when you use visual content to promote your business and products. Consumers may prefer video over written content because it’s fast and easier to understand. Since people live busy lifestyles, they may not have time to read about products or services. Therefore, the best way to help consumers understand your business is to provide them with quality video content. 

According to HubSpot, 54% of consumers want more video content from the brands they follow. It’s important to give your viewers what they’re looking for so you can increase engagement and boost your sales. 

Since video is easier to consume compared to blogs or product descriptions, you can capture the attention of all types of buyers. There are many goals you can achieve with video marketing, such as:

  • Improved SEO 
  • Boost social shares 
  • Improve customer engagement 
  • Build rapport with consumers 
  • A better ROI

Perks of video marketing for business

If you have a small business that you’re trying to promote, then video content is one of the best marketing strategies to use. Look at the 10 benefits of video marketing below.

You get higher ranking for video content

Did you know that YouTube is the second largest search engine in the world? YouTube has over two billion users, so it may be where potential buyers are searching. What’s more, adding video content to your website can boost your ranking on most search engines.

It’s important to increase your search engine ranking and get to the top of the SERPs. This is because 75% of people never check the second page of Google. So, if your website isn’t at least on the first results page, you will miss an opportunity to boost your leads and sales. Video content can increase your ranking, so you never land on the second SERP.

Explainer videos increase understanding of your products

You want your customers to fully understand your products and services before they make a purchase. The best way to promote your brand and product is through video content. Consumers prefer to watch explainer videos to learn more about a company or brand. 

An explainer video is also the ideal way to teach your audience about complex subjects or products. Some video marketers prefer creating animated videos to keep their audience entertained when explaining complex topics. You can also edit video online to streamline or to create shorter snippets to keep your audience engaged.

People prefer video content

Consumers are bombarded with ads every day on their devices. Since people also have busier lifestyles, they may have developed a shorter attention span. Digital consumers are extremely impatient, so you need to hook them with a catchy video to get them to keep watching your content. 

People prefer to watch videos because of the following:

  • Video content is easier to understand
  • Consumers can communicate over common interests 
  • Videos are educational 
  • Viewers retain more of the message when it’s shown in a video 
  • Video content can inspire viewers 
  • Videos are easy to share with others

Boosts your click-through rate

Do you want to boost your click-through rate? Then you may want to start including video content in your email marketing campaign. However, you don’t want to embed the video into an email because it may cause the mail to be filtered into your customer’s spam folder. 

Instead, include a thumbnail to your video so that your consumers can click on it. This will transfer them to your website or landing page. For fewer clicks, set the video to play automatically.

Your videos show up more in social feeds

Social media sites such as Facebook, Twitter, and Instagram have excellent algorithms that show consumers content based on their previous online activity. This can help you gain new customers if you post relevant videos on social media platforms. 

What’s more, if you create an eye-catching video, consumers will stop scrolling to watch your content. The interaction you receive will help boost your reach.

Video content increases sales

Companies that use video marketing have higher revenue growth compared to those that don’t. Your video content has the potential to increase conversions, especially if you post them on social media, in emails, and on landing pages. 

Although video marketing can be expensive, you’ll experience a better return on investment when you start creating quality videos for your business.

Videos can provide important metrics

Do you want to know more about what your audience likes and dislikes about your videos? You can discover more using metrics. See which part of your videos your audience decides to stop watching or how many viewers watched your video right through using metrics. 

With video marketing, you can get detailed insights about your target audience so you can improve your content over time. 

Your videos can build trust

Do you want to know more about what your audience likes and dislikes about your videos? You can discover more using metrics. See which part of your videos your audience decides to stop watching or how many viewers watched your video right through using metrics. 

With video marketing, you can get detailed insights about your target audience so you can improve your content over time. 

Video appeals to mobile users

There are over 3 billion smartphone users worldwide, and those numbers are expected to grow by 2026. People love to watch videos on the go, so it only makes sense this type of content appeals to mobile users. Your video audience may get bigger as the stat on mobile users increases.

Encourages social shares

If you want to improve your marketing reach, then video content will help you get there faster. Since videos are easier to share, they encourage sharing on social media. This helps you reach more people around the world, which in turn can increase your sales and conversion rates. Product videos for marketing work well for those who want to learn more about an item they want to buy.

Conclusion

Consumers love entertaining or relaxing videos, and so they’re more likely to share your content if it meets their criteria. So, play around with your videos, and use your audience metrics to gauge what your audience loves and dislikes about your content. Consider making your videos between 1 and 2 minutes long so that it doesn’t lose the attention of your audience.

We hope this article has given you more insight into why video marketing is important. Now you can incorporate video marketing in your strategy so you can increase your revenue. Enhance the power of your marketing strategy by using the tips above.

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