Reach more customers

With a web app, no downloads or installations are required on the user’s device. Someone with an internet connection and a web browser can access and use your web app from anywhere. For businesses seeking seamless digital solutions, partnering with experienced development teams like Existek can ensure the creation of efficient and user-friendly web applications.

This gives you instant access to a global audience, removing geographic restrictions. Users can use your web app in different cities or even countries. You also avoid the friction of requiring an app download from an app store. New users can start interacting with your web app within seconds.

Plus, web apps work across all devices with a web browser – desktop, laptop, tablet, and mobile. Your audience isn’t limited to a specific operating system. This omnichannel availability puts your web app in front of many more potential customers.

Enhanced branding

Unlike a generic off-the-shelf software solution, a custom-built web app showcases your brand’s unique identity. The colors, graphics, content, and overall look and feel promote your brand and help customers associate your business with quality and innovation.

Web apps enable far greater customization that is aligned with your brand than traditional websites. You can incorporate your branding on every page and provide a seamless experience. This level of branding is not possible on mobile apps downloaded from app stores.

With a web app that perfectly represents your brand, users are likelier to perceive your business as credible, modern, and tech-savvy. A stellar web app elevates your company and products in the minds of customers. It shows you are staying ahead of trends and actively enhancing the customer experience through technology. Investing in professional web app development services can significantly contribute to achieving this level of excellence.

Improved user engagement

Engagement opportunities are limited with a native app. However, web apps allow endless possibilities to integrate engaging features using JavaScript, HTML5, CSS3, and various frameworks.

You can enable real-time interactions between users with chat and messaging features. Push notifications also keep users returning by sending alerts and updates even when they are not actively using the app.

Gamifying specific experiences taps into users’ desires for rewards and a sense of competition. Add point systems, badges, leaderboards, and other game-design elements to your web app.

Overall, these features improve user engagement metrics like session length, retention, and loyalty. They make the app “stickier,” so users spend more time interacting instead of closing the app and moving on. The more engaged users are, the more likely they are to convert into customers or continue using your app.

Valuable data insights

By tracking user interactions within the app, businesses can understand how customers use the product and identify areas for improvement.

For example, analytics can show which features are most popular, where users are getting stuck, how long tasks take, and which pages have the highest exit rates. This data enables developers to fix usability issues, remove friction points in workflows, and refine the app to meet user needs better.

Web analytics also allow businesses to segment users by behavior, demographics, geography, and more. Businesses can tailor content and messaging for different user groups and A/B test variations of the app to see which version performs better. Personalization and customization become possible when you know more about each user.

Usage data helps prioritize the roadmap and build the business case for new features. Teams can focus engineering efforts on areas that will have the most significant impact based on what they know about customer behavior. This data-driven approach to product development ensures you’re delivering the maximum value.

The insights gleaned from web app analytics are invaluable. They directly inform product strategy and innovation to help companies stay competitive. With a constant pulse on user needs and feedback, businesses can confidently evolve the app experience. A data-driven culture empowers teams to make intelligent decisions that ultimately drive growth.

New revenue streams

Web apps open new possibilities for monetizing your business and driving revenue growth. Unlike static websites, web apps allow you to offer premium features, subscriptions, in-app purchases, and other monetization models.

• Subscriptions – You can offer monthly or annual subscription plans that give users access to extra features, content, or services. This provides predictable, recurring revenue.
• In-app purchases – Allow users to unlock new functionality, digital goods, or virtual items via one-time in-app purchases. This is a proven monetization model for many successful web apps.
• Usage fees—Charges for using certain features based on usage, such as per API call, storage used, or bandwidth consumed.
• Freemium model – Offer a free basic version of your app, then convert a percentage of users to paid premium plans to unlock additional capabilities.
• Licensing—Generate revenue by selling licenses to access your web app. This could be on a per-user basis or based on the number of product seats.
• Referral fees—If your app drives transactions, sales, or leads to third parties, you can earn commissions and referral fees on the business you generate.
• Advertising – Monetize through display ads, sponsored content, or affiliate marketing programs. Ensure ads are contextually relevant.
• Selling data – If your app captures valuable data, you can sell access to segments of anonymized data to partners and clients.

The possibilities for monetizing a web app and devising creative revenue models are endless. The key is picking approaches that align with your business goals and deliver value to your users.

Cost efficiencies

Web apps provide significant cost savings compared to native apps. Developing separate native apps for iOS and Android can be extremely expensive due to the need for specialized developers and separate code bases. Web apps, on the other hand, can be built with a single codebase that works across all platforms and browsers. This allows companies to reach mobile users without the high development costs of native apps.

Web apps also have lower maintenance costs over time. Bug fixes and new features must only be implemented in one codebase rather than maintained separately for iOS and Android. There are no app store fees to distribute web apps, and cross-platform web app code can be easily reused for progressive web apps and desktop browser experiences. The long-term savings from lower development and maintenance costs make web apps more cost-efficient than native mobile apps.

Quick iterations

Web apps allow businesses to test new features and make rapid iterations quickly. Unlike traditional software that requires long development and release cycles, web apps can deploy updates immediately. This enables agile development, where businesses can respond to user feedback, fix issues, and launch new versions in days or weeks rather than months.Partnering with a pragmatic coder software house can enhance this process by ensuring efficient and effective development cycles.

The ease of updating web apps provides significant advantages:

• Test new features with a small set of users to gather feedback before rolling out more broadly.
• Release minimal viable products to market faster, then iterate based on customer usage.
• Add new capabilities incrementally instead of waiting for lengthy development cycles.
• Fix bugs and resolve problems quickly without having to issue patches or new software versions.
• Adjust designs, workflows, and interfaces based on usage data and testing.
• Remain flexible to keep up with changing market conditions and user needs.

The quick iteration cycle helps businesses stay ahead of the competition. They can continually refine and improve their web apps to create the best possible user experience.

Reliability

A key advantage of web apps is their reliability and consistent uptime. Unlike native apps, which rely on users to download updates, web apps are centrally hosted on remote servers. This means any updates or bug fixes are instantly pushed to all users. Web apps have 100% uptime as long as the hosting servers are online.

This avoids frustrating crashes or versioning issues that plague native apps. Web apps also load quickly and consistently since they don’t depend on the user’s device specifications. With a native app, performance can lag on older devices. But web apps provide a smooth experience across all devices. The always-on availability and centralized hosting make web apps extremely reliable. Your users will never be blocked from accessing your services.

Conclusion

Web app development is crucial for business growth because it opens doors to reach more customers, enhance branding, improve user engagement, gain valuable data insights, create new revenue streams, achieve cost efficiencies, enable quick iterations, and provide reliability. Companies can boost their growth in today’s digital landscape by taking advantage of what web apps offer.

Web apps can be accessible anytime, anywhere, on any device. This omnichannel presence allows businesses to connect with customers where they are already spending time online. Web apps also enable more interactive and personalized experiences that keep users engaged. The data and insights gained can be used to optimize and tailor offerings.

A brief overview of unity

Unity, developed by Unity Technologies in June 2005, has evolved significantly from its origins as an OS X exclusive. Now in its 6th iteration, Unity has become a cross-platform game development engine, supporting various operating systems and device types.

Over time, Unity has garnered widespread acclaim for its robust feature set, cost-effectiveness, advanced gaming capabilities, and capacity to breathe life into virtual worlds.

Unity’s hallmark lies in its user-friendly design, fostering swift development, dynamic animations, and realistic imagery. Professional Unity game development showcases these attributes, driving innovation and captivating audiences worldwide. To provide context, consider the following statistics:

• 50% of all Mobile Games on the Play Store are Unity-built.
• 60% of current AR/VR games utilize Unity.
• In Q2 of 2021, Unity recorded 24 billion installations worldwide.
• 61% of Developers globally opt for Unity for game creation.
• Unity has facilitated over 40M asset downloads in the past quarter.

Why opt for unity in game development?

As one of the predominant game engines, Unity is favored by both 3D and 2D developers worldwide, and for good reason.

• Free accessibility: Surprisingly, Unity offers identical features and functionalities across its free and pro versions. Installation procedures remain consistent, allowing developers to focus on game components while navigating the interface seamlessly.
• Cross-platform compatibility: With a staggering 94 of the world’s top 100 development studios utilizing Unity, its cross-platform compatibility enables deployment on Steam, macOS, iOS, Android, PC, consoles, and more. Games created with Unity effortlessly adapt to various device form factors and operating systems, enhancing their appeal and profitability.
• Vibrant community: Unity boasts a vast community of over 2.5 million users, fostering transparent and comprehensive communication between users and developers. This collaborative environment encourages the creation of games tailored to user preferences.
• User-friendly interface: Unity’s intuitive design facilitates easy navigation for developers, empowering them to focus on gameplay elements, materials, sprites, and core concepts with minimal effort.
• Reduced coding requirements: Unity enables the development of fully functional games without extensive coding, appealing to developers with varying levels of programming expertise. However, for those inclined toward coding, Unity offers an integrated IDE for streamlined scripting and comprehensive documentation.
• Asset store: Unity’s extensive asset store provides a plethora of resources, from characters and prefabs to plugins, facilitating game development without the need for exhaustive modeling efforts.
• Abundant tutorials: Extensive online tutorials empower developers to resolve issues swiftly, promoting a hands-on approach to game development.
• Stunning visuals: Unity delivers visually captivating experiences through customizable rendering, fluid animations, and numerous particle plugins, ensuring high-quality graphics across diverse resolutions.
• Intuitive troubleshooting: Unity’s intuitive controls and scripting language simplify debugging and troubleshooting during runtime, enhancing development efficiency.
• Multiplayer support: Unity’s built-in capabilities, including matchmaking and relay servers, make it an ideal choice for creating engaging multiplayer experiences, catering to the growing demand for multiplayer gaming.
• AR/VR compatibility: With a significant portion of AR/VR games built on Unity, it offers robust support for immersive experiences, exemplified by titles like Ironman VR.
• Versatility: Unity’s comprehensive toolset, including input systems, animation systems, and 2D lighting, makes it a versatile platform for 2D game development.
• Modular editor: Unity’s modular editor allows developers to customize their development environment, integrating preferred functionalities seamlessly.
• Efficient assembly: Unity’s native IDE eliminates the need for external tools, streamlining the game assembly process.
• Reusable assets: Unity maintains a repository of assets for developers to reuse, facilitating efficient game modification and content updates.
• Enhanced animation: With support for lifelike animations and motion capture, Unity elevates the gaming experience with fluid motion and realism.
• Multiple rendering Options: Unity’s 2D motor complements its 3D capabilities, ensuring compatibility across platforms and devices.
• Built-in analytics: Unity’s built-in analytics provide valuable insights for developers, enabling them to refine their games and deliver exceptional experiences to players.

Conclusion

Choosing Unity for your game development endeavors promises a prudent investment. From seamless debugging to optimized memory usage, Unity caters to the creation of small to medium-scale games with ease. With its compatibility with AR/VR, captivating visuals, and a wealth of effects, embarking on your Unity game development journey is a decision worth making today!

How AI impacts customer experience

Data-driven decisions

Personalized experiences

AI helps businesses anticipate future needs and tailor offerings accordingly. This seamless integration with customer buying habits goes beyond just analyzing online purchases. AI can study entire online sessions, including browsing behavior and time spent on specific products or pages. This allows companies to curate product recommendations, reorder reminders, and create the impression of a truly personalized experience for each customer. AI also goes a step further by identifying trending products, enabling businesses to optimize inventory and avoid stockouts.

Faster resolutions with AI Chatbots and VAs

AI-powered chatbots and virtual assistants eliminate wait times by providing automated responses to common questions and requests. These intelligent conversation tools can even mimic human interactions, offering a personalized touch.  This frees up human agents to handle complex issues while reducing training costs associated with new hires.

Omnichannel engagement with AI

Modern customers navigate a variety of channels, from SMS texts and social media to email and self-service portals.  However, managing this omnichannel experience with human agents alone becomes overwhelming.  AI-powered messageengagement tools bridge the gap, analyzing customer sentiment across channels to ensure a consistently positive experience.  These tools also create a unified brand voice, fostering a stronger connection between brand and the customer.

Improved productivity

Customers care most about getting their issues resolved quickly and efficiently.  By leveraging AI-powered customer service, businesses can address a higher volume of inquiries, derive personalized insights, and continuously improve customer satisfaction.  This customer focus fosters trust, leading to increased sales potential, market reach, and overall productivity.

Practical use of AI in improving customer experience

We asked three founders who are already using AI in their customer experience workflows and here is what they shared:

Simplifying the medicare process

Russell Noga, CEO of Medisupps

As the founder of DealA, a leading online coupon platform, I’ve observed firsthand how AI is transforming customer experience, particularly through personalized recommendations. AI algorithms can analyze the individual online browsing behaviors and purchase histories of customers to recommend products and services tailored to their preferences. It’s like having a personal shopping assistant that knows your taste!

Given that our platform hosts thousands of brands, this AI-driven personalization significantly enhances customer experience by simplifying their search, and ultimately increasing customer engagement and satisfaction.

Oleg Segal, Founder of DealA

In my role at our organization, where we’re passionate about empowering teams to hire smarter with Toggl Hire, AI’s role in enhancing the recruitment experience is a subject close to my heart. AI can radically improve candidate screening by analyzing vast amounts of application data to identify the most promising candidates quickly and accurately.

This goes beyond keyword matching; it involves understanding the nuances of a candidate’s experience and skills in context. Such technology can significantly reduce the time to hire, allowing teams to focus on engaging with candidates on a more personal level. It’s about marrying efficiency with empathy, and AI is at the heart of this transformation.

Alari Aho, founder of Toggl Inc

Conclusion

As real-world examples demonstrate, AI empowers businesses to address industry-specific challenges and revolutionize customer journeys across various sectors, from healthcare to retail and recruitment. With its ability to personalize experiences, anticipate needs, and deliver prompt resolutions, AI is poised to be a crucial factor for businesses seeking to thrive in the customer-centric era.

Unique visitors

Unique net web page visitors represent the number of tremendous individuals who visit an internet site in a particular time frame, no matter how generally they go. It’s an important metric for facts the attainment and engagement of your website online among first-rate customers. Tracking particular traffic permits corporations to gauge the effectiveness of their online presence and advertising efforts in attracting new audiences. 

Contacts

Contacts discuss with humans or entities that an employer interacts with or has a relationship with. In advertising and marketing, contacts typically include leads, possibilities, customers, and exceptional stakeholders. Managing contacts efficiently is essential for nurturing relationships, producing income, and fostering organizational increase. 

Leads

Leads are ability customers who’ve demonstrated hobby in an organization’s products or services by presenting their touch records. They represent the number one degree within the income system and are commonly generated through advertising and marketing efforts that incorporate net web page visits, form submissions, or event attendance. Nurturing leads includes guiding them via the profits funnel with centered communication and engagement to eventually convert them into paying clients. 

Conversions

Conversions constitute the famous actions that customers deal with on a net web page, collectively with developing a purchase, signing up for an ebook, or filling out a hint shape. They mean fulfillment interactions and engagements with the website’s content material or offerings. By monitoring conversions, groups can monitor the effectiveness of their advertising strategies and optimize their website online to inspire extra moves from visitors. 

Customer churn

Customer churn refers back to the charge at which customers prevent the use of a business enterprise employer’s services or products over a pleasing period. It’s an essential metric for assessing customer retention and loyalty. High churn fees endorse capability troubles in product pride or customer support that need to be addressed to keep the business organization growing. 

Monthly recurring revenue (MRR)

Month-to-month repeating income (MRR) is the finished pay an endeavor produces from its membership based on administrations in a month. It’s a key metric for SaaS businesses to degree their economic fitness and are searching forward to future profit streams. By tracking MRR, organizations can check the boom or decline in their client base and make informed alternatives to optimize their employer strategies.  

Average revenue per user (ARPU)

The normal income per client (ARPU) is the typical amount of profit produced using the method of every buyer over a chosen length, frequently month to month or yearly. It’s an important metric for SaaS corporations to determine the fee they will be deriving from their client base. By tracking ARPU, organizations can decide the effectiveness of their pricing strategies and find out possibilities to increase sales in keeping with individuals.  

Lifetime value (LTV)

Lifetime value (LTV) is the general earnings an employer expects to earn from a customer over their whole relationship. It allows SaaS businesses to understand the lengthy-time period profitability of obtaining a consumer and courses alternatives on advertising and marketing investments and consumer retention techniques. Tracking LTV lets agencies to recognition on acquiring excessive-price customers who make contributions substantially to their backside line over time. 

Customer acquisition cost (CAC)

Client procurement cost (CAC) is the expense caused by collecting a super present-day supporter, including endlessly promoting and benefits charges. Understanding CAC enables SaaS organizations to gauge the overall performance of their acquisition techniques and decide the viability of their business enterprise version. By comparing CAC to client lifetime price, corporations can make certain sustainable increases and profitability.  

Cost-to-service (CTS)

Cost-to-service (CTS) measures the fees related to delivering offerings to clients. It includes operational costs alongside component customer support, safety, and infrastructure. By analyzing CTS alongside income, SaaS organizations can optimize carrier delivery and ensure profitability at the same time as maintaining client pride.

Conclusion

B2B SaaS marketing metrics are vital for evaluating the success and expansion of software-as-a-service companies in the business-to-business sector. By consistently tracking and examining these B2B SaaS marketing metrics, businesses can make informed decisions to streamline their strategies, enhance customer experiences, and achieve sustainable growth in the competitive SaaS industry. Utilizing these insights will enable companies to concentrate on securing high-value customers, optimizing profitability, and maintaining a robust position in the market.

Importance of online transactions

Gone are the days when commerce was limited to in-person exchange. The digital revolution has transformed buying and selling into borderless activities. Consumers flick through thousands of products from countless retailers around the globe, all with a simple swipe. Online transactions provide limitless convenience and an unprecedented variety of goods and services, from groceries to investment portfolios. Beyond providing personal comfort, these transactions propel growth and development across sectors, stimulating the digital economy. With the formidable rise in digital transactions, there’s a growing need for secure, reliable, and efficient transaction mechanisms, highlighting the importance of established payment gateways.

Role of payment gateways

In simple terms, payment gateways ensure that money moves from customers to businesses online quickly, securely, and trusted. Building a payment gateway involves facilitating the transfer of information between a payment portal (like a website, mobile phone application, or online bank account) and the front-end processor or bank. They act as a digital bridge transporting crucial data, ensuring the transaction is carried out securely, accurately, and swiftly. They deliver a seamless shopping experience cherished by digital consumers and coveted by online businesses.

What are payment gateways?

Definition and explanation

A payment gateway could be compared to a physical point-of-sale terminal in most retail outlets. It’s a technology embraced by e-commerce platforms to accept customers’ debit or credit card purchases. Moreover, payment gateways are about more than just transferring funds. They follow rigorous protocols to encrypt and protect critical card details, ensuring that information is passed securely from the customer to the acquiring bank and shielding consumers from data breaches and potential cyber fraud.

Types of payment gateways

How payment gateways work

The intricate process begins when a customer clicks a website’s “pay now” button. The payment gateway’s responsibility is multi-tiered; it ensures secure data transmission, seeks authorization, and confirms the transaction completion. Firstly, the data regarding the purchase is encrypted to safeguard it while it journeys through the cyber realm. The gateway then sends a request to the issuing bank for transaction authorization. Upon receiving this authorization, the transaction concludes with a confirmation of the sale, all within a matter of seconds.

Benefits of payment gateways

Security

Payment gateways are equipped with robust security measures to ensure the safety of online transactions. These gateways build a fortified wall protecting sensitive data by employing encryption and security protocols such as Secure Socket Layer (SSL) technology and Payment Card Industry Data Security Standard (PCI DSS) compliance. This protection drastically reduces the risk of fraud and data breaches, offering a sense of security to customers and businesses alike.

Convenience

Designed to streamline the checkout process, payment gateways facilitate purchases in a few easy steps. Customers can use a digital wallet, debit card, or credit card, and they can choose their preferred payment method. This convenience enhances customer experiences and fosters repeat business.

Speed

In the fast-paced world of e-commerce, speed is of the essence. Payment gateways ensure that transactions are processed within seconds. This rapid transaction completion heightens customer satisfaction and improves businesses’ cash flow, creating a win-win scenario for both parties.

Cost-effectiveness

Deploying an efficient payment gateway can result in significant cost savings for businesses. By streamlining payment processing and minimizing manual intervention, companies can direct their resources to other imperative tasks, making payment gateways a cost-effective solution for online payment processing.

Importance of payment gateways for businesses

Increased revenue

By facilitating a smooth and user-friendly transaction experience, payment gateways can help reduce cart abandonment rates, a persistent issue in e-commerce. This reduction directly boosts sales, leading to increased revenue for businesses.

Expanded customer base

With the capability to accept various payment methods and process international payments, payment gateways broaden the customer base. Businesses reach beyond geographical limitations, extending their market footprint and accommodating diverse customer preferences.

Improved reputation

A reliable payment system can do wonders for a business’s credibility. Customers appreciate and trust businesses with smooth transactions, directly enhancing the company’s reputation and perceived reliability. In the competitive world of online commerce, a reliable and efficient payment gateway can become a significant competitive edge.

Popular payment gateways

Its reputation as one of the oldest players in the market and widespread acceptance, coupled with ease of setup and use, make it a popular choice among businesses.

• Stripe – Known for its developer-friendly attributes, Stripe rules the hearts of many companies. Its APIs and a comprehensive suite of services tailored for e-commerce make it a flexible and scalable choice.
• PayPal – Its reputation as one of the oldest players in the market and widespread acceptance, coupled with ease of setup and use, make it a popular choice among businesses. Its extensive global reach and robust buyer protection policies further enhance its appeal. However, businesses should be mindful of PayPal fees and charges, which can add up depending on transaction volume and specific service usage.
• Square – Square stands out by offering a broad range of payment solutions, intending to cater to online businesses and traditional brick-and-mortar establishments.
• Authorize.net – This payment gateway has weathered the test of time, standing as a veteran. It offers robust security measures, advanced fraud protection, and a solid track record, making it reliable and trusted.

Challenges associated with payment gateways

Fraud

While advanced security measures are consistently employed, fraud remains a persistent risk. Cybercriminals devise new ways to breach security walls, necessitating continuously evolving security measures and protocols.

Technical issues

As with any technology, payment gateways are prone to outages or glitches, which can result in transaction abandonment or even a loss of sales. Ensuring consistent availability and round-the-clock support for payment gateways is paramount to maintaining seamless operations.

Compliance

Maintaining regional, national, and international compliance standards can be complex. However, it is integral to ethical business operations. Adherence to standards like PCI DSS requires industry awareness, and the rules can evolve, demanding continued due diligence.

Conclusion

With advancements in technology, particularly cybersecurity, and a growing focus on creating a frictionless customer experience, the future of payment gateways appears promising. As they adapt to offer more seamless, secure, and inclusive payment options, their essential role as the backbone of online commerce looks set to amplify. Their indispensable contribution to the thriving digital economy underscores why they will continue to impact global commerce’s future profoundly.