17 revolutionary mens health startups worth knowing in 2025

17 revolutionary mens health startups worth knowing in 2025

17 revolutionary mens health startups worth knowing in 2025

February 11, 2025

Amazing mens health startups driving innovation in male-focused preventative care

The men’s health and wellness industry has experienced explosive growth in recent years, and the men’s health market expected to undergo a CAGR of 15.00% by 2030. This growth is followed by a new wave of men’s health startups targeting men’s unique health needs.

By catering specifically to men, an underserved demographic in the broader healthcare market, these men’s health startups are carving out a lucrative niche while also promoting better health outcomes.

What are men’s health startups?

Men’s health startups are focused on providing products, services, and care specifically tailored to make men’s healthcare simpler, more accessible and stigma-free.

Top men’s health startups

Complete list of men’s health startups that are worth knowing:

BareCare

Founded in 2019, BareCare is a men’s grooming brand creating new products for manscaping hard-to-shave body areas. Many existing razors and trimmers struggle to smoothly remove hair from the back, shoulders, chest, and other tight spots.

The startup is developing ergonomic tools specifically designed to tackle tangled hair in tricky zones. Their devices feature new handle shapes, adjustable angles, and swiveling razor heads to finally conquer stubborn body fur.

Hims

Hims provides convenient access to prescription and OTC men’s health and wellness solutions discreetly through online diagnosis and direct delivery. Offering medical expertise with telehealth convenience, Hims connects patients to affiliated physicians who can prescribe medications like Finasteride and Sildenafil when clinically appropriate to support needs from hair loss to sexual health. Members also access mental health group counseling, skin care recommendations, and other services bridging physical and emotional wellbeing.

By allowing men to privately address stigmatized issues on their own terms, Hims aims to promote regular screening, prescription adherence at reduced costs, and ongoing self-care with physician oversight from home.

Mental Happy

Founded in 2019, Mental Happy offers digital tools and experiences to boost moods and resilience. The app connects users to share advice, encouragement and inspiration on mental health journeys. Features include uplifting content, mindfulness practices, and community forums moderated by psychologists.

Mental Happy fosters spaces where people support each other’s growth through empathy and compassion. By spotlighting mental health as universal and surmountable, their platform awakens human bonds that comfort, strengthen and inspire.

Eucalyptus

Founded in 2020, Eucalyptus enables patients to connect with clinicians via their website or app. Services include video consultations, referrals, prescriptions and lab requests. Care is delivered anywhere, anytime.

Key features are fast appointments, prescription delivery, and integration with healthcare providers. By providing telehealth nationally, Eucalyptus improves access and outcomes. Their mission is to humanize healthcare through technology.

Legacy

Founded in 2021, Legacy provides at-home sperm analysis kits, online consultations, and optional long-term storage. Personalized plans are created based on results and goals. Education and community support are also provided.

Key features include clinician messaging, fertility boosting supplements, and cost-effective cryostorage. By providing customized digital male fertility care, Legacy empowers men to take control of their reproductive health.

Creative Medical Technology Holdings

Founded in 2017, Creative Medical uses patient’s own stem cells to promote healing and restoration. Lead programs target rebuilding penile function and restoring neurological damage from strokes. Treatments are in clinical trials and early results are promising.

Key features of their therapies include minimally invasive delivery, harnessing the body’s own healing cells, and disease modification. By leveraging the potential of regenerative medicine, Creative Medical aims to effectively address root causes rather than just symptoms.

Posterity Health

Launched in 2021, Posterity offers online education, assessments, and coaching for fertility challenges. Content covers lifestyle changes, relationship dynamics, and medical guidance. Tools help couples confront obstacles together.

Key features include two-person consults, action plans, and access to specialists. Posterity Health promotes open communication and joint accountability. Their goal is to empower couples to take control of their fertility journey.

Grain Fertility

Founded in 2021, Grain consolidates lab tests, genetic data, clinic notes and more in one place for patients. They offer clear explanations of medical terms and tailored insights on results. Users own and control their integrated health profile.

Key features include digital record requests, unified timelines, and guidance on next steps. By centralizing data, Grain empowers patients with knowledge and convenience. Their goal is to increase engagement in fertility care.

Treadwell Grooming & Wellness

Founded in 2018, Treadwell aims to help men look sharp while promoting health. Their barbershops also offer gym facilities, cryotherapy, IV drips, and nutrition guidance. Spa-like amenities create a relaxing vibe.

Key offerings include unlimited haircuts, full body cryo, small group training, and wellness classes. Treadwell makes self-care routines efficient by combining essentials for men in one spot.

trooVRS

Launched in 2018, trooVRS covers nutrition, fitness, stress relief, relationships and more. Programming ranges from cooking tutorials to mindfulness exercises. The platform utilizes interactive technology to increase knowledge retention.

Key offerings include VR demos, expert-led classes, and a community forum. trooVRS makes learning about wellbeing interactive and fun. Their goal is to inspire men to take action on improving lifestyle habits.

Wild Genomics

Founded in 2019, Wild Genomics offers kits that extract species DNA from soil and water samples. Powerful bioinformatics software screens for threatening organisms based on unique genetic markers. Regular testing provides an alert system.

Key features include species-specific assays, automation, and actionable data reports. Wild Genomics aims to safeguard ecosystems and livelihoods by identifying risks before infestations spread. Their mission is protection through early intervention.

ExSeed Health

Founded in 2018, ExSeed offers at-home fertility tests, supplements, and medical advice for improving sperm health. Their kit analyzes semen and provides personalized recommendations. Online tools educate and empower patients.

Key offerings include sperm DNA fragility screening, customized vitamin regimens, and specialist referrals. By providing accessible care, ExSeed enables men to take control of their fertility journey. The company aims to destigmatize and solve male factor infertility.

Ezra

Founded in 2020, Ezra aims to make comprehensive preventive screening accessible and convenient. Patients book a scan online and visit a center for a low-radiation MRI-like exam. Results are analyzed by radiologists and AI for any red flags.

Key features include risk assessments, specialist review, and follow-up recommendations. By surfacing issues early, Ezra enables proactive treatment for better outcomes. Their goal is to shift healthcare focus to prevention and wellness.

Sons

Launched in 2021, Sons makes it easy for men to address conditions privately online. Patients take quizzes and get customized treatment kits delivered. Plans may include supplements, prescription meds, or over-the-counter items. Ongoing support is provided.

Key offerings include hair restoration, sexual health, physical therapy, and mental wellness. By providing care directly, Sons aims to make seeking help straightforward for men. Their mission is to remove obstacles to better health.

Manual

Launched in 2018, Manual offers actionable advice, product recommendations, and clinician access related to common health goals and concerns for men. Users take quizzes and get personalized routines. Content is centered around practical solutions.

Key features include personalized plans, telehealth consults, and science-backed education. By focusing on men’s self-care, Manual aims to inspire better daily habits. Their mission is to remove barriers men face in managing health.

Numan

Launched in 2019, Numan offers online visits, prescription delivery, over-the-counter remedies, and community support. Patients complete consults and get customized treatment plans. Medications arrive discreetly.

Key offerings include prescription meds for ED and mental health as well as support for nutrition, hair loss, and sexual health. By providing easy access, Numan enables men to privately seek help. Their mission is to destigmatize men’s health struggles.

Mojo

Launched in 2019, Mojo provides engaging video courses, quizzes, and exercises designed for males. Content covers physiology, dysfunction causes, treatments, and healthy habits. Tools promote open dialogues with partners.

Key features include personalized insights, treatment guidance, and discreet access. By destigmatizing ED, Mojo enables men to take charge of intimacy and performance. Their mission is to uncouple masculinity from shame.

Conclusion

From tackling stigmatized topics like mental health and sexual function to providing accessible nutrition and fitness guidance, men’s health startups are enabling men to take control of their wellbeing. We listed some of the key men’s health startups who are commited to preventative and proactive care could significantly improve health outcomes for men.

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23 innovative CPG startups you should know in 2025

23 innovative CPG startups you should know in 2025

23 innovative CPG startups you should know in 2025

February 11, 2025

The best CPG startups that have purpose-driven consumer innovations covered

The consumer packaged goods (CPG) market has been dominated for decades by large, established companies. However, in recent years, there has been a rise of startups aiming to disrupt the CPG market and get a piece of the pie from the CPG market that is on a path to a market volume of US$3.61tn in 2028.

What are CPG startups?

CPG startups challenge large, established CPG corporations by being more agile and responsive to evolving consumer trends.

Top CPG startups

Complete list of CPG startups that are worth knowing:

WeStock

Founded in 2018, WeStock is a software company that helps consumer brands gather useful data about their customers. Capturing detailed information on buyers allows brands to better understand and market to their audiences.

The WeStock platform installs unobtrusively on ecommerce sites to track anonymous shopper activities, product views, cart additions, and more. These consumer insights help brands identify best-sellers, popular features, and demographic trends. Unlike third-party data, WeStock helps brands access completely first-party visitor statistics tied directly to sales. There’s no middleman or assumptions involved. Granular analytics expose what styles or colors certain customer segments prefer and what drives purchases.

Truvani

Truvani offers direct-to-consumer plant-based vitamins, supplements, and personal care spanning sports nutrition, gut health, immunity, and beauty regimens. Flagship offerings include their organic protein powders utilizing peas and other nutrient-dense whole food sources for chalky-free vegan shakes in chocolate, vanilla, and specialty flavors.

Beyond proteins, Truvani carries condition-specific vitamin complexes, digestive aids, detox promoters, and collagen boosters meeting rising consumer demand for holistic wellness solutions. As a trusted destination for high-quality plant-powered support free of fillers, Truvani empowers people to pursue personalized nutrition, athletic performance, and skincare without compromise – all backed by rigorous purity testing.

Again

Founded in 2021, Again is developing self-service kiosks that dry clean individual items in minutes using proprietary green chemistry. CleanCell units are compact allowing convenient placement in small urban spaces like apartment buildings or transit hubs.

The app-based service allows users to remotely drop off clothes, pay, and monitor orders. Again’s decentralized model contrasts the centralized infrastructure of traditional cleaners and laundromats. Their modular facilities enable cleaning exactly where and when modern consumers need.

OLIPOP

Founded in 2018, OLIPOP offers a healthier soda alternative with functional benefits. Flavors include Vintage Cola, Strawberry Vanilla, Orange Squeeze, and more. The tonics are sweetened with stevia and erythritol.

Key features are the fiber content, prebiotic inulin, and plant-based ingredients. OLIPOP sodas aim to promote gut health and wellness. They provide a bubbly treat that nourishes instead of spikes blood sugar.

Kosas

Founded in 2016, Kosas aims to elevate clean beauty through innovative ingredients and textures. Their products are vegan, cruelty-free, and made without harmful additives.

Key items include tinted face oil, reusable makeup wipes, and lipfuel lip balms. Kosas also offers simplified routines and education around clean beauty. Their products aim to nourish skin while providing color and coverage.

Beauty Pie

Launched in 2016, Beauty Pie buys direct from top factories. By cutting out middlemen retailers, they pass dramatic savings to members. Products are made with quality ingredients without the markup.

The range covers makeup, haircare, serums, candles and more. Beauty Pie provides the experience of high-end personal care at a fraction of standard prices. Members also guide product development.

Branch Basics

Founded in 2015, Branch Basics aims to provide safe, eco-friendly yet effective cleaners. Their concentrates are made from ingredients like vinegar, water, coconut extract, and essential oils.

The reusable bottles reduce single-use plastic waste. Customers simply add water to the concentrates to make liquid cleanser, laundry detergent, bathroom scrub and more.

SakuraCo

Launched in 2019, SakuraCo curates unique boxes of snacks and candy every month. Products are sourced directly from Japanese makers and farms. Popular items include matcha KitKats, strawberry mochi, and Hokkaido melon sodas.

Each shipment contains 10-15 surprise snacks based on that month’s harvest or regional specialties. SakuraCo provides access to flavors not found in stores. Fans praise the high quality and discovery.

Catalina Crunch

Founded in 2017, Catalina offers grain-free substitutes for traditional carb-heavy foods. Their cereal flavors include Fruity, Cocoa, and Blueberry. Smoothies come in chocolate, vanilla and mixed berry. Sweet treats include keto cookies.

Key attributes are the low net carbs, high protein, and no added sugar. Catalina Crunch foods aim to satisfy cravings while meeting keto macros. The crunchy textures mimic the real thing.

Goli Nutrition

Founded in 2017, Goli pioneered the ACV gummy that started a craze. Their gummies aim to provide health benefits without the taste of liquid vinegar. Other products include sleep, stress, and immunity gummies.

Key features are the fun shapes, real fruit flavors, and splash of flavor magic. Goli gummies make taking supplements more enjoyable. The vegan gummies also contain no unnecessary additives.

HighKey

Founded in 2017, HighKey aims to recreate classic treats for keto and paleo diets. Top sellers include chocolate chip cookies, cinnamon cereal, and keto-friendly pizza crust. The foods are made from almond and coconut flour.

Key attributes are high protein, low net carbs, no added sugar, and grain-free ingredients. HighKey foods satisfy cravings without spiking blood sugar. The textures mimic regular bakery items.

Thrasio

Founded in 2018, Thrasio consolidates top-performing one-person Amazon FBA businesses. Their support helps the brands rapidly expand distribution and sales. The portfolio spans supplements, kitchenware, pets and more.

Thrasio’s capabilities include search optimization, marketing analytics, freight logistics, and global expansion. By providing infrastructure and capital, Thrasio unlocks growth for bootstrapped brands on Amazon.

Wethenew

Launched in 2014, Wethenew makes it easy to discover and buy the latest exclusive drops. Their inventory spans tees, hoodies, jackets, trainers and more. Top designers featured include Supreme, Kith, Stussy, and Jordan.

Key offerings are weekly product drops, pre-orders, and a countdown calendar for upcoming releases. Wethenew provides a hub for hypebeasts to access scarce streetwear items. The site also guarantees authenticity.

Everdrop

Founded in 2019, Everdrop offers eco-friendly concentrated cleaners delivered in reusable bottles and paper. Their subscription model eliminates single-use plastic waste from laundry and home care.

Key products include liquid detergent, stain remover, multisurface cleaner, bathroom cleaner, and dish soap. Tablet concentrates dissolve in water in your own bottle. This simplifies and sustains cleaning routines.

Oviva

Founded in 2014, Oviva partners with providers and insurers to provide remote care. Patients get app-based education, health tracking, and video consultations with dietitians. Clinicians can monitor progress and provide interventions.

Key features include personalized meal plans, automated feedback, and on-demand support. By making treatment more convenient, Oviva aims to drive lifestyle changes. Their goal is to slow or reverse progression of chronic conditions.

Ankorstore

Launched in 2019, Ankorstore is designed for small shop owners seeking distinctive inventory. The brands offered produce apparel, accessories, home goods and more. Products can be ordered in bulk directly through the site.

Key features include curated brand recommendations, simple billing, and price breaks on larger orders. Ankorstore makes the wholesale buying process smooth for independent retailers. Brands also gain distribution to niche local stores.

LoveCrafts

Founded in 2011, LoveCrafts fosters community around knitting, crochet, sewing, and other hobbies. Members share projects, tips, and inspiration. The sites also offer patterns, kits, materials, and tools to purchase.

Key features include hundreds of downloadable patterns, custom product boxes, and specialty yarns. Video tutorials teach new skills. LoveCrafts aims to make crafting more rewarding through a creative social experience.

Selency

Launched in 2013, Selency makes it easy to list and discover secondhand finds. Sellers can post items via the website or mobile app. Shoppers browse categories like lighting, rugs, storage and more.

Key features include image galleries, item conditions, member profiles, and negotiated pricing. By focusing on pre-owned goods, Selency promotes reuse and individual style.

Zapp

Launched in 2020, Zapp partners with local stores to provide real-time delivery. Shoppers select items or schedule recurring orders from Zapp’s virtual shelves. Personal shoppers then pick, pack and deliver the order within hours.

Key features include one-hour delivery windows, produce selection, and the ability to chat with shoppers in real-time. By providing round-the-clock service, Zapp makes grocery delivery more convenient.

Cajoo

Founded in 2020, Cajoo partners with local stores to enable real-time fulfillment. Shoppers browse categories or search for products to add to their cart. Personal shoppers then swiftly pick, pack and deliver the order.

Key features include live order tracking, produce selection, and the ability to chat with shoppers. By providing near-instant delivery, Cajoo makes grocery shopping effortless.

Matsmart

Launched in Sweden in 2018, Matsmart partners with suppliers to give leftover food a second life. Reasons include packaging changes, cancelled orders, or expiration dates nearing. Products get posted on their app at big discounts.

Key offerings include next-day produce boxes, mystery bags of staples, and steep savings on groceries. By reselling would-be waste, Matsmart reduces food waste and hunger.

Boxy

Founded in 2019, Boxy aims to integrate hassle-free grocery and retail into communities. Their format measures just 20 square meters. Shoppers enter and scan purchases with an app. AI and sensors enable self-checkout.

Key features include frictionless entry, machine vision tracking, and mobile payment. By designing staff-less shops, Boxy offers affordable localized retail. Units can rapidly scale in urban areas.

Joone

Founded in 2020, Joone aims to provide safe, effective baby items made from eco-friendly materials. Their plant-based diapers are compostable and their wipes biodegradable. Products use non-toxic ingredients and ethical sourcing.

Key features are subscription bundles, compostable diapers, and reuse programs for certain items. By focusing on sustainability, Joone cares for families and the future. Their mission is to nurture babies while restoring nature.

Conclusion

 We are rooting for the underdogs in the massive CPG market that has been usually dominated by few key players. These thriving CPG startups are using digital solutions and modern tech to make sure that they stay one step in front of the big companies. But with a market that is forecasted to reach almost a $1 trillion by the end of the decade, there are plenty of opportuninues for everyone.

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Top 23 payment startups leading the way in 2025

Top 23 payment startups leading the way in 2025

Top 23 payment startups leading the way in 2025

February 11, 2025

Ground-breaking payment startups modernizing transactions with global processing

From mobile wallets to blockchain-based solutions, new payment startups are providing consumers and businesses with convenient, secure, and low-cost ways to send and receive money. With digitalization becoming the “new normal” and the digital payment industry being forecasted to reach $7.6 trillion by 2024, we have no doubt that the number of payment startups will only grow.

What are payment startups?

Payment startups are bringing innovative solutions to the traditional payment market, using tech to transform how payments happen – making them faster, easier, cheaper, and more secure.

Top payment startups

Complete list of the most innovative payment startups that are worth knowing:

Flutterwave

Founded in 2016, Flutterwave is a financial technology company that offers payment services, helping businesses accept a wide variety of payment methods from customers globally. Their goal is to provide seamless payment experiences, especially in Africa where online payments have traditionally been difficult.

The Flutterwave platform enables companies to process credit cards, local African payment modes like mobile money, and global methods through one integration. Their API accepts payments from over 150 currencies which are converted to secure payouts in African currencies.

FamPay

FamPay provides a mobile-first financial platform for teenagers to gain real-world money management skills with family oversight. Recognizing financial literacy is lacking in education, FamPay created app-based banking services specifically for youth 13+ with parental controls. Features like peer-to-peer payments, digital allowances tied to chores, goal savings, spending insights, and FamCard virtual/physical debit give teenagers practical experience budgeting, earning and responsibly handling finances within guardrails customizable per family.

By turning parental teaching moments digital alongside pocket money independence, FamPay invests in the financial confidence of future generations. Their services assure both transparency and mentorship on personalized paths towards money maturity.

Libeo

Founded in 2021, Libeo provides automation technology for AP workflows along with integrated payment capabilities. Their solution helps SMEs digitize, track, and pay all invoices from across a business. Features include bill capture, approvals, reporting, and FAST payment settlement directly to vendor accounts.

Libeo condenses cumbersome AP tasks for busy SMEs. By streamlining often-manual financial operations down to one seamless platform, Libeo saves clients time and hassle. Their integration of processing and payment avoids data breaks and accelerates transactions.

Rapyd

Founded in 2016, Rapyd built an API-driven platform that handles cross-border commerce complexities behind the scenes, so companies can embed customized financial utilities into apps and back-end systems without regulatory hurdles.

By abstracting away fintech complications, Rapyd makes it easy for platforms to create tailored financial experiences. Companies incorporate fintech faster while focusing resources on core offerings.

Above Lending

Founded in 2017, Above Lending provides fixed rate loan decisions in minutes via an easy online application requiring basic personal/employment details. Applicants receive funds in as soon as 1 business day after approval.

By simplifying qualifying and disbursement, Above Lending delivers needed loan accessibility without common pain points. Emphasis on great service builds trust. For any borrower valuing speed and customer care, Above Lending provides a refreshing approach to personal lending.

MANTL

Founded in 2016, MANTL developed tools to help financial institutions simplify and enhance critical digital workflows like account opening, loan origination, and customer onboarding.

By improving online conversion funnels, MANTL enables providers to grow customers and better compete in the digital era. Their solutions also integrate services from other best-of-breed fintech vendors.

TrueAccord

Founded in 2013, TrueAccord leverages data, automation, and machine learning to tailor outreach, predict outcomes, reduce complaints, and improve debtor experiences throughout resolution. Creditors gain higher returns on debts.

By humanizing a historically dehumanizing process, TrueAccord taps into emerging focus on compassionate business practices that lift all sides. Their model balances care for the debtor with creditor obligations.

NowPayments

Founded in 2019, NowPayments lets merchants accept crypto coins and tokens with minimal setup. They handle exchange rate volatility and payouts in desired currencies. Integrations simplify crypto acceptance alongside legacy payment rails.

By lowering crypto commerce barriers, NowPayments unlocks new digital revenue streams while catering to growing crypto holder spending power. Cryptocurrency gains mainstream transaction utility through their streamlined adoption tools.

Brex

Founded in 2017, Brex provides qualified firms with corporate cards that earn points on subscriptions and enable higher limits. Their dashboard centralizes accounting, approvals, integrations with popular software platforms.

By designing financial products around emerging company priorities, Brex has carved out strong product-market fit and rapid growth. Their model has resonated widely with founders seeking purpose-built fintech.

Sila Money

Founded in 2018, Sila built regulated infrastructure bridging crypto innovations with foundational US banking requirements. Their API abstractions spare developers from navigating complex compliance.

This allows rapid creation of compliant fintech apps. By handling regulatory complexities, Sila powers the next generation of legally compliant DeFi, crypto banking, and identity verification apps.

Ledger

Founded in 2014, Ledger develops market-leading hardware wallets giving retail crypto owners foolproof private key protection and access convenience. Their enterprise custody and trading solutions secure institutional crypto adoption.

By solving crypto’s core security challenges, Ledger empowers mainstream decentralized finance participation for Regular users to major institutions. Their mission provides consumers and enterprises tools to control crypto safely from first wallet to market maturity.

TerraPay

Founded in 2014, TerraPay built a versatile interoperability engine and partner ecosystem facilitating transparent cross-border transactions via mobile wallets, bank accounts, and cash networks.

Partners benefit from access to an integrated, scalable platform with global reach and compliance embedded. By promoting financial inclusion, TerraPay aims to cultivate efficient digital payment infrastructure in developing regions.

Form3

Founded in 2016, Form3’s scalable APIs handle payment messaging, credit transfers, card acquiring and other key financial rails to power versatile payment and banking apps.

By providing modular infrastructure compliant across regions, Form3 simplifies creating nimble fintech apps and services. Clients speed time-to-market while reducing regulatory and system overhead.

Klarna

Founded in 2005, Klarna pioneered user-friendly alternative installment plans at checkout that minimize buying friction, increase customer conversion, and enable responsible spending on terms that work for everyone.

By rethinking rigid legacy payment models, Klarna has caught on rapidly with consumers and businesses worldwide seeking flexibility and simplicity that optimizes buying power. Klarna unlocks growth and possibility through financial products designed for evolving needs.

Tink

Founded in 2012, Tink handles secure open banking APIs, financial data aggregation, payments, risk insights and more in one developer-friendly portal. The company handles regulatory licensing across regions.

By centralizing complex infrastructure, Tink makes it faster for developers to build the next generation of data-powered financial apps. New services integrate with bank APIs instead of reinventing backbone tech.

WeGift

Founded in 2016, WeGift developed an extensive API-connected marketplace containing gift card and experience options from top national and local brands. These are integrated into recognition, loyalty, and sales programs.

By digitizing incentives, WeGift modernizes motivation and appreciation programs to be more personalized, on-demand, and analytics-driven. Digital rewards provide engagement, convenience, choice, and measurability.

Fabrick

Founded in 2018, Fabrick provides secure API access to bank accounts, payments, lending, investments, data insights, and other financial services. Firms leverage shared infrastructure to create new models.

By building a tech ecosystem for open finance, Fabrick aims to cultivate new digital experiences, capabilities and value across the industry. Participants co-create instead of compete to progress together.

Acheel

Founded in 2021, Acheel sells conveniently bundled property and casualty policies online covering needs from renters to small business. Customers obtain quotes and manage policies via web and app.

By optimizing digitally for speed and ease, Acheel aims to remove common pain points of legacy insurance processes. Their model caters to modern preferences for anytime, anywhere self-service management.

Banked

Founded in 2018, Banked handles integrating with bank APIs and payment rails across regions to enable business accounts to instantly send and receive funds from customer accounts anywhere using just phone numbers or emails.

By abstracting the complexity, Banked makes collecting or distributing payments as easy as sharing personal contacts. Development is simplified for diverse payment-reliant apps. Banked delivers the connectivity supporting endless financial use cases.

BondAval

Founded in 2019, BondAval streamlines applying for online surety bonds that guarantee funds in case of payment default on trade credit or contractual obligations. Customers get fast, affordable credit security without locking up capital.

By providing modern surety solutions, BondAval empowers capital efficiency and flexibility for companies transacting business. Their reimagined systems upgrade rigid legacy options requiring upfront collateral.

Pockit

Founded in 2014, Pockit provides banking apps, prepaid cards, remittance, and other basic capabilities to consumers not well catered to by mainstream institutions. Customers gain digital financial access.

By focusing explicitly on financially vulnerable populations, Pockit delivers needed products where they’re most lacking. Their products free the underbanked from dependence on costly alternative services.

Satispay

Founded in 2013, Satispay developed an intuitive app built around user-friendly money transfers to friends and family along with merchant payments in stores or online. Senders only need a phone number.

By optimizing for ease-of-use, Satispay aims to accelerate consumer adoption of digital payments. Their model caters to convenience-driven preferences for instant, contactless transactions without cards.

TreeCard

Launched in 2021, TreeCard lets members opt into carbon offsetting that allocates a portion of purchase amounts toward tree planting efforts they help direct. Companies can also gift eco-friendly cards to employees.

By integrating environmental impact into personal finance, TreeCard links daily behaviors with moving sustainability goals forward. Making purchases becomes a small but meaningful way to cultivate climate stewardship.

Conclusion

Consumers and businesses alike can look forward to faster, more convenient, and more affordable payment experiences thanks to the transformative power of these payment startups. As the digital payment market is continuing to grow rapidly, we will be on the lookout for new ground-breaking startups.

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23 innovative banking startups to watch in 2025

23 innovative banking startups to watch in 2025

23 innovative banking startups to watch in 2025

February 11, 2025

Top banking startups modernizing financial services

Covid accelerated the pace at which our society moved towards digitalization and the banking industry has been at the forefront of that change, as most things when it comes to finance and banking went digital. With this “new normal” the number of banking startups skyrocketed and they are bringing innovative solutions that help consumers manage their finances in smarter and more efficient ways – using modern tech. 

Top banking startups

Complete list of banking startups that are worth knowing:

Plaid

Founded in 2013, Plaid provides technology that helps people easily connect their financial accounts to mobile apps and services. Their goal is to make personal finance management tools more accessible. In the past, apps like budgeting assistants and loan providers had limited views of a user’s full financial data. Plaid built a secure infrastructure that links bank accounts and systems together.

Now fintech apps can sync comprehensive transaction data, balances, and more with user consent. This gives consumers a complete picture of their finances across institutions in one place. Developers can build more useful money apps without each user having to manually export and upload statements.

Autobooks

Autobooks provides small businesses integrated financial management tools directly within online banking interfaces. As the first fully featured accounting solution native to bank platforms, Autobooks offers payment processing, invoicing, expense tracking, accounting, cash flow insights and tax preparations in a unified hub linked to company bank accounts. The seamless connection of accounting activities to banking data gives business owners and financial controllers unmatched visibility and control.

By developing robust accounting capabilities deliberately designed for user-friendly alignment with online banking systems, Autobooks allows modern businesses to automatically centralize key money movement workflows with their core depository accounts for efficient, synchronized financial oversight.

Novo

Founded in 2020, Novo creates tailored financial products for non-employer firms who often get overlooked by big banks. Beyond bank accounts, they offer solutions like instant access business credit lines to manage cash flow swings. Features simplify expenses, invoicing, and payments as well.

Novo builds on the premise that banking should remove friction, not create it. By catering specifically to microbusiness needs often lost in the shuffle, Novo spotlights a underserved group powering much enterprise.

Nubank

Founded in 2013, Nubank provides an easy, transparent alternative to traditional banking. Their app handles accounts, cards, loans and payments.

Nubank serves millions of customers across Brazil, Mexico and Colombia. Users enjoy zero fees, rewards and control through the intuitive mobile interface. The app aims to deliver hassle-free digital banking.

Mambu

Founded in 2011, Mambu offers a modern alternative to traditional core banking systems. Their software centralizes lending and deposit capabilities.

Mambu serves financial institutions globally. Clients use their composable banking services to accelerate product launches and digital initiatives. The platform aims to deliver agile, cloud-native financial services.

Vivid Money

Founded in 2020, Vivid Money makes managing money convenient and engaging through technology. Their app combines banking, budgeting, investing and more.

Vivid Money serves customers across Europe. Users enjoy an easy-to-use finance hub with insights and automation. The app aims to deliver an integrated banking and wealth management experience.

iBanFirst

Founded in 2013, iBanFirst simplifies overseas payments for businesses. Their platform exchanges currencies at low cost and sends funds quickly.

iBanFirst serves SMEs and larger corporations globally. Customers benefit from favorable foreign exchange rates and fast transfers. The platform aims to make international payments seamless.

StudentFinance

Founded in 2016, StudentFinance provides affordable, flexible financing for vocational skills training. Their platform funds courses aligned to jobs.

StudentFinance serves learners and training providers in the UK. Students access funding for valuable skills aligned to in-demand jobs. Providers benefit from StudentFinance’s financing and reach. The platform aims to create new education access.

Finoa

Founded in 2018, Finoa aimed to bridge institutions with the emerging DeFi ecosystem compliantly. Their platform offers compliant custody, staking, lending and more.

Finoa serves asset managers, banks and other institutional investors globally. Clients access DeFi opportunities while maintaining security, liquidity and compliance. The platform provides a regulated gateway to decentralized finance.

Judo Bank

Founded in 2016, Judo Bank delivers a modern alternative to banks for SME lending. Their platform provides tailored loans with a relationship-based approach.

Judo Bank serves small and medium businesses across Australia. Customers benefit from its streamlined, customer-centric lending model. The platform aims to make borrowing effortless for SMEs.

VNpay

Founded in 2019, VNpay provides a modern digital payment platform tailored for Vietnam. Their system handles online and offline payments along with remittances.

VNpay serves merchants, partners and consumers across Vietnam. Users benefit from seamless payments online and in stores along with money transfers. The platform aims to enable cashless experiences localized for Vietnam.

NymCard

Founded in 2019, NymCard is focused on equipping banks with flexible card issuing capabilities. Their software centralizes issuing and processing functions.

NymCard serves financial institutions globally. Clients leverage the software to launch card products with control and ease. The platform aims to deliver card management agility.

Mitigram

Founded in 2014, Mitigram provides an online platform connecting trade financiers and businesses globally. Their marketplace enables trade finance bidding and funding.

Mitigram serves exporters, importers and trade finance providers worldwide. Participants access an efficient marketplace to secure and offer trade financing online. The platform aims to enhance trade finance access and competition.

Ohpen

Founded in 2013, Ohpen offers a modern alternative to traditional banking systems. Their software centralizes core functions for savings and loans.

Ohpen serves challenger and traditional banks globally. Clients leverage the cloud platform to enable agility in deploying products. The software aims to deliver banking flexibility and speed.

FinCompare

Founded in 2019, FinCompare created an online platform enabling easy discovery and comparison of financing alternatives. Their marketplace aggregates lending options.

FinCompare serves finance advisors and SMEs in Germany. Users access a centralized platform to efficiently find and contrast financing providers and products. The marketplace aims to enhance business financing transparency.

Moneytree

Founded in 2012, Moneytree enables individuals and businesses to manage finances seamlessly across platforms. Their technology connects financial accounts and services.

Moneytree serves consumers and SMBs in Japan. Users aggregate financial data for money management, accounting and business insights. Their platform synthesizes siloed information into unified visibility for money management and planning.

Tomorrow

Founded in 2018, Tomorrow delivers a bank promoting positive environmental action through investments. Their offerings fund climate solutions.

Tomorrow serves individuals across Germany. Customers benefit from competitive savings products that invest deposits in eco-friendly projects. The bank aims to offer environmental banking options.

Salt Edge

Founded in 2011, Salt Edge focused on equipping organizations with banking integrations through Open Banking technology. Their APIs enable account connections.

Salt Edge serves clients worldwide, including banks, lenders and fintech firms. Customers integrate the APIs to securely access third-party financial data with user permission. The platform aims to power financial innovation and inclusion.

CAARY Capital

Founded in 2021, CAARY Capital optimizes business spending, payments and financing in one platform. Their software integrates expense management, cards, loans and more.

CAARY Capital serves SMBs and enterprises across North America. Customers benefit from managing business spend, payments and financing conveniently in one place. The platform aims to optimize B2B payments and finance.

Griffin

Founded in 2020, Griffin provides an alternative to traditional core banking through composable services. Their APIs handle essential banking functions.

Griffin serves fintechs, challenger banks and other developers globally. Customers integrate modular banking APIs to quickly build and iterate. The platform aims to deliver agile embedded financial services.

Astra

Founded in 2019, Astra optimizes money movement between accounts with intelligence. Their software automates transfers using triggers, limits and requirements.

Astra serves banks, fintechs and businesses in the US and Canada. Customers integrate the no-code platform to easily build automated transfer functionality. This enables streamlined movement of funds.

Mitek

Founded in 1986, Mitek developed innovative capture and verification technology. Their software supports automated mobile check and ID processing.

Mitek serves financial institutions and businesses globally. Customers integrate their SDKs to deposit checks and validate identities from mobile devices. The solutions aim to enhance user experience and security. Their technology enables clients to validate identities and deposit checks conveniently via mobile.

Current

Founded in 2015, Current provides tech-driven financial services that empower middle income Americans. Their offerings include banking, investment and cashflow tools.

Current serves working-class consumers across the US. Users benefit from budgeting automatically, earning high yields and getting paid early. The platform aims to deliver financial health and optimism.

Conclusion

Banking startups are using digital platforms, data analytics, AI, and modern tech stacks to challenge traditional banks and transform how we manage and use our money. Without a doubt, we are entering a “new normal” with the way we manage our money so number of these banking startups will be growing rapidly.

Discover more creative startups that might interest you:

 

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Which rating agency is the best?

Which rating agency is the best?

Which rating agency is the best?

February 10, 2025

Which rating agency is the best for your business

The world of credit ratings isn’t what it used to be. While the big players still dominate, new companies with fresh approaches are shaking things up, each claiming to offer better insights than the next. For business owners and entrepreneurs, picking the right rating agency isn’t just about going with the biggest name, it’s about finding a partner that can truly help you.

Your choice of rating agency can make or break your ability to access good financing deals and make smart money moves. But with so many options out there, how do you know which one’s right for you? Let’s look at the top five credit rating services and what makes each one special.

KBRA

KBRA has quickly become a major player in the credit rating industry since its launch in 2010. Known for being a global, full-service rating firm, they focus on developing new standards for risk evaluation while improving existing ones. Key features and solutions:

  • KBRA Analytics offers deep data analysis for investment and debt decisions
  • The KBRA Credit Profile (KCP) specializes in commercial mortgage-backed securities (CMBS) analysis. According to Statista, Citibank, Wells Fargo Bank, and Goldman Sachs were the three biggest CMBS lenders in the U.S. in the first half of 2023, with Citibank leading at 20% of issued CMBS.
  • KBRA DLD and KFI focus on private credit markets
  • KBRA Credit Assessment provides confidential creditworthiness evaluations
  • KBRA Fund Ratings assess investment fund quality
  • KBRA’s Indicative Rating offers theoretical analysis for borrowing requests

With over 77,290 ratings and $3.79 trillion in rated issuance, KBRA maintains a strong presence in both U.S. and European markets through offices in New York, Chicago, Dublin, London, and other major cities. Their commitment to transparency and client-focused solutions has earned them trust among businesses dealing with complex credit risks.

S&P Global

S&P Global’s market presence is impressive, with over 1 million outstanding credit ratings and over 1,500 credit analysts worldwide. The financial analysis firm’s coverage extends across over 150 countries, making it a global force in credit rating services. Its ability to maintain consistent quality across such a broad spectrum of ratings has merited the trust of 95% of the world’s top institutional investors.

S&P Global’s offerings deliver sophisticated credit rating options tailored to different needs. Public ratings provide broad market exposure, while private ratings offer more discrete financial communication to up to 150 specified parties. If your organization upholds internal standards, this CRA’s confidential scoring system delivers practical insights without public disclosure.

A 150-year legacy in the financial markets has given S&P Global the unique experience that comes with age to recognize market cycles and trends. Its analytical excellence is evidenced in its forward-looking analysis, which combines historical data with predictive modeling to provide nuanced views of credit risk. This approach has made it especially valuable for businesses seeking to understand their position in rapidly evolving markets.

Moody’s

With over 115 years of experience, Moody’s is among the top names in the credit rating sector. The highly rated CRA has acquired the title “Agency of Choice” following accreditation by Extel, previously Institutional Investor, thanks to a 13-year consecutive winning streak as the “Best Credit Rating Agency.”

Moody’s comprehensive approach to market analysis sets it apart in the industry. Its database of over 450 million companies provides unparalleled depth analysis, enabling it to offer contextual insights beyond simple credit estimates. Integrating cloud-based SaaS solutions for banking, insurance, and KYC workflows demonstrates Moody’s commitment to technological innovation while maintaining its traditional analytical rigor.

The firm’s focus on offering exponential risk is relevant in today’s interconnected global markets. It has developed sophisticated methodologies for analyzing cross-border risks, environmental impacts, and emerging market dynamics. This comprehensive approach makes Moody’s particularly valuable for businesses operating in complex, multinational environments.

Fitch Ratings

Drawing from a century’s worth of experience, Fitch Ratings has carved out a niche in the transnational rating industry. The agency continues to be recognized as one of the best credit rating firms by international and regional organizations. The highly accredited CRA has been awarded numerous accolades, reflecting its mission to provide expert analysis to capital market participants.

Fitch’s Credit Opinions (COs) provide detailed analyses of predefined scenarios to inform specific transactions or internal assessments. While more limited in scope than full ratings, COs provide industry-specific insights that help streamline even the most complex borrower profiles. Its credit appraisal technique considers the following criteria to define the creditworthiness of any size business:

  • Credit behavior
  • Potential outcomes of debt repayment
  • The latest credit market research
  • Historical observations of middle market dynamics

This CRA’s analytical rating strategy, commitment to ongoing service-delivery improvement, transparent systems, and customizable market-leading products make its services particularly valuable for middle-market companies and professional financing structures. Fitch’s widespread presence, spread over 28 international locations, is evidence of the agency’s growing familiarity with this evolving sector.

AM Best

AM Best is among the few transnational CRAs that offer services designed exclusively to promote financial stability, solvency, and sustainability in the insurance industry. The highly accredited rating company leverages data-driven insights, market trends, thought leadership, and industry-specific expertise to compile thorough assessments of an insurer’s solvency and stability. What makes AM Best a top-rated credit assessment agency?

  • Accurate industry ratings: AM Best offers tailored evaluations of financial health and detailed reports and insights on insurance market trends.
  • Comprehensive data analysis tools: It measures insurance-related risk to gauge the capability to settle claims, debts, and other financial obligations.
  • Localized support: It provides expert guidance through regional offices in New Jersey, Mexico City, London, Amsterdam, Dubai, Singapore, and Hong Kong.
  • Global reach: AM Best is familiar with key insurance-specific markets and regulatory frameworks, enabling the CRA to provide local market insights while maintaining global analytical standards.

The agency has come a long way from its humble beginnings in 1899. It’s grown into the globally recognized rating firm known today with an established network of offices in the U.S., Europe, and beyond. This makes it particularly valuable for insurance companies operating across multiple jurisdictions. The CAR was most recently crowned “Rating Agency of the Year 2024” by Insurance Insider U.S. Honors, asserting its continued leadership in this competitive sector.

Which credit rating agency is the best for your business?

The best rating agency is ultimately the one that:

  • Aligns most closely with your business objectives.
  • Provides the level of support you require.
  • Is easily accessible.

Regular reassessment of your rating agency relationships ensures they continue to serve your evolving business needs effectively.

Can I work with more than one rating agency?

Yes, you can. The benefits of partnering with more than one CRA include broader access to diverse perspectives from different firms on creditworthiness, eliminating bias in risk estimates. Plus, leveraging multiple credit scoring systems may give you a competitive advantage should the lenders apply the most favorable credit score.

Most importantly, a collaboration discourages rating shopping, where competing CRAs turn to unscrupulous “solutions” to land high-value clients, such as overlooking past default flags or inflating credit rates.

This can be observed in 1939. With the Great Depression in its final leg, the Ford Motor Co. was looking forward to successfully adopting what was to be one of America’s budget-friendly luxury cars, the Mercury 8. Unfortunately, World War II began soon after it was launched, and production was suspended. Inevitably, it fell into an economically induced coma and Ford was unable to resuscitate the brand.

Conclusion

The best credit rating agency for your business ultimately depends on your specific needs, industry focus, and strategic objectives. These top-rated credit rating powerhouses excel in their domains.

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