10 tips for B2B lead generation with LinkedIn ads in 2024

10 tips for B2B lead generation with LinkedIn ads in 2024

10 tips for B2B lead generation with LinkedIn ads in 2024

October 28, 2022

Ways you can optimize your B2B lead generation with Linkedin ads

You can only succeed in advertising when you find the right place to connect with your target audience. And for B2B leads, LinkedIn is the best platform to develop them. LinkedIn is all about business. Therefore, you don’t have to worry about the clutter present on other platforms.

Unfortunately, some businesses find it challenging to navigate LinkedIn ads. Well, this article is for you whether you are just starting or having trouble finding success with LinkedIn ads.

10 ways you can optimize your B2B lead generation with Linkedin ads

Here are ten helpful tips to help your business successfully manage B2B lead generation with LinkedIn ads.

Testing your bids

Through testing, you can be sure that your bids are appropriate for your LinkedIn ads goals. You can make educated guesses based on the available data when you start. Nevertheless, it would be best to keep experimenting to determine the best bid for the right level of exposure.

Experimenting with ad types

LinkedIn has several ads you can run depending on your goals and how you want to reach your target audience. The ad options on LinkedIn include Sponsored Content, Carousel Ads, Sponsored Messaging, Lead Gen Forms, and Video Ads. Experimenting with the various ad types available helps you determine the best one for your brand and goals. 

With each ad type, you can also monitor the most important LinkedIn ads metrics to you and see what works and what doesn’t. These metrics include ad clicks, ad impressions, and click-through rate.

Picking the right target

LinkedIn has several users. Consequently, it is easy to run ads but still put your message in front of the wrong people. Before running ads, research decision-makers. There is no point in investing in marketing, only to reach employees who cannot decide to spend on your services. Thus, aiming at or near the top of the right organizations is best to reach key people.

Utilizing retargeting

Retargeting pixel helps you present ads to people who have formerly engaged with your brand in one way or another. In marketing circles, retargeting is a well-known strategy. So, if you are not yet harnessing the power of retargeting in your organization, now is the time. With LinkedIn ads, you can implement retargeting and end up getting more return on your investment.

Avoid focusing only on paid ads

Although LinkedIn ads ensure you reach decision-makers in key organizations, you shouldn’t ignore organic efforts. The best relationships you will develop on LinkedIn will most likely happen organically. So, ensure you carry out organic measures while testing out your ad performance.

Avoid targeting everyone

Most people make the mistake of targeting too many people on online advertising platforms. Eventually, they end up spending on ads that don’t convert. When starting your campaigns, it is best to be conservative and target a few LinkedIn users who are almost certain of being interested in what you offer. Afterward, you can gradually expand your reach and monitor the corresponding results.

Working on your copy

Because LinkedIn offers several advertising options and features, it is easy to get lost in them and forget to work on your copy. While it is not easy to write, good ad copy is never out of style. If your in-house copy is not doing the job, consider employing the services of a professional copywriter.

Knowing your ideal outcome

Before running your ads, you need to establish what you hope to get from them. Are more sales your goal, or do you want to add prospects to the top of the funnel? Answering these questions from the start helps you know how to position your ads, so they make sense to your target audience.

Looking the part

LinkedIn is a professional platform. Therefore, your ads need to be professional. Running ads that look like amateurs created them won’t get the job done. It is, therefore, best to consider the level of the prospects you are trying to impress and invest your time and money into producing great ads. However, hiring a marketing agency specialized in LinkedIn ads management can help you to get great visuals and ad design.

Creating a budget schedule

Besides having a budget of how much you are willing to spend on LinkedIn ads, you need to know when you want to spend the money. For instance, you can set aside a few $100s in the first month of your ad campaign to test some ads on a small scale. The budget can then increase the following month after you’ve figured out the working ads. Then, once your ads are fully tested and optimized, you can allocate an ongoing budget that improves your ROI. Regardless of the amount you have to spend on ads eventually, it is best to plan to know the necessary financial support to put in place to make your ads work.

Conclusion

Running a LinkedIn Ads campaign can be time-intensive. As a business owner or manager, you must make many decisions, test regularly, and make the proper adjustments for optimal results. Fortunately, the tips discussed in this article can help save time while providing the best results. 

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Why small businesses should outsource their accounting

Why small businesses should outsource their accounting

Why small businesses should outsource their accounting

October 26, 2022

Why small businesses should outsource their accounting

The most common reasons for outsourcing accounting include reducing operational costs, broadening management capacity, and confronting constraints. Leading firms employ outsourcing to attain transformative change and grow financial performance. Every business is different; therefore, the department that controls accounting may differ from one company to another.

You can benefit from outsourcing some noncritical functions, enabling you to focus on your expertise. With the help of our rich education, market awareness, and technical knowledge, accountants can assist as your guides through finances and earn better results for you so that you can focus on managing the endeavor and developing your objectives.

6 benefits of outsourcing your accounting

Here are some unique pros that small businesses should have in mind if they decide to outsource their accounting.

Time is precious

Outsourcing most of your financial accounting can free your time and resources and allow you to concentrate on your company’s primary capabilities rather than the back office. Also, accountants can help supply you with the timely data you need to help make informed decisions for your firm’s best benefit and success.

The accounting firm you choose should specialize in identifying the most critical drivers of your business and creating actionable reporting systems based on your key performance indicators (KPIs)

Finally, accounting industry knowledge and expertise will help you make timely strategic changes based on managerial data.

Access to high technology

Initially, most large organizations have retained the accounting department in-house, as it is difficult to differentiate it from other operations. However, increasingly small firms are starting to outsource accounting companies, mainly because of the widespread use of online technology.

If your accounting still needs to be cloud-based, consider it an option. Adapting to changes can be difficult, but if you’re committed to upgrading your accounting services, consider delegating work by outsourcing and adopting cloud computing. Additionally, using an outside party will allow you to obtain skills that may not be readily available locally.

Relying on outside assistance to outsource accounting can also enable you to recruit talent that might not be offered locally.

All-in-one solution

It is common for companies to keep their tax and accounting departments separate. But if you choose to have your accounting outsourced, you will need to project manage and assist with coordination between the two departments. Consider all your possibilities, then choose wisely whether this works for your conditions and requirements.

Keep in mind that if you opt for an all-in-one solution, you will be able to access a more extensive range of skill sets, knowledge, and a good backup by contracting out your finance and accounting services, from the CFO down to the bookkeeper.

Not only do these firms have access to sophisticated software and systems to streamline financial processes, but their services are created to free up time for entrepreneurs to focus on growing their businesses instead of getting buried in paperwork.

Cost efficiency

The cost of engaging an outsourced accounting firm is typically lower. In addition, delegating can save money on overhead expenses like paid time off (PTO), health insurance, retirement, vacation, workers’ compensation, and sick days that come with hiring people.

The benefit of having an entire team’s collective experience as opposed to only a single person’s skill (or more) also includes reduced risk of experiencing issues with non-compliance and unreliable financial reports.

Shared expertise

As a small business owner, trying to do everything yourself can be tempting, including managing your finances. However, partnering with an accountant can save you valuable time and increase profitability. 

A skilled accountant keeps track of complex financial information and helps you make informed decisions about expenses and investments. In addition, they can offer guidance on tax laws and filing deadlines.

If you need clarification about the onboarding process, contact a small business accountant specializing in small businesses for a detailed step-by-step guide through bookkeeping, taxes, and financial planning.

Piece of mind

As a small business owner, it’s essential to understand your financial situation clearly. And by now, you have probably figured out how hard it is to simultaneously be a business owner and accountant. 

Hiring a qualified professional means keeping tabs on expenses and income, maintaining organized records, and staying on top of taxes. These financial professionals have the expertise and experience to handle your financial needs, providing peace of mind that everything is in order and done by a professional. 

They can provide peace of mind knowing that your finances are being managed accurately and efficiently. They can also offer valuable insights into ways to save money and improve your financial flow.

With a small business accountant on your team, you can focus on running your business instead of struggling to keep track of its finances. And at tax time, they’ll ensure you’re taking advantage of any deductions and credits available, saving you money and nerves in the long run.

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Know your data: is Power BI same as SQL?

Know your data: is Power BI same as SQL?

Know your data: is Power BI same as SQL?

October 25, 2022

Know your data - Power BI or SQL

If you are an enterprise or an IT department within an organization, and are looking for your next software implementation or migration – you are probably considering Power BI and SQL. Not every software implementation is the same, so before deciding on the most optimal solution, take a careful examination and analyze your business requirements to ensure you make the correct choice to be successful. 

Want to know if Microsoft Power BI is the Same as Microsoft SQL? Continue to read more below and learn the differences between the two, what makes each unique, their features, and use cases, so you can decide on the best platform for your project.

What is Power BI?

Microsoft Power BI is a web-based platform offering business analytics and data visualization capabilities suitable for enterprises and organizations of various sizes. Power BI can monitor critical organizational data and application usage. The tools in this platform are designed to quickly analyze, transform and visualize data, with the ability to share reports across-functional departments and users.  

To answer the question, is Power BI the same as SQL? They are not the same. However, they share similarities that make them interconnected. To explain, Power BI offers SQL Server Analysis Services where users can quickly build reusable models using the overall data.   

The software can provide users with the ability to integrate their applications to deliver reports and real-time dashboards. A unique advantage of Power BI is that it offers self-service access to major third-party cloud sources such as GitHub, Zendesk, Marketo, and Salesforce. 

Want to know if Microsoft Power BI is the Same as Microsoft SQL? Continue to read more below and learn the differences between the two, what makes each unique, their features, and use cases, so you can decide on the best platform for your project.

Power BI features and use cases

  • Users can make better decisions that are data-driven utilizing powerful dashboards and visualizations making data easier to understand.
  • The platform enables better control over data with the help of actionable reports that align with key performance indicators (KPIs) and the company brand.
  • Available AI tools can provide valuable insights into the most complex of questions in basic, conversational language.
  • Capability to connect all data sources to analyze and share information with accuracy, consistency, and security.
  • Employees can work on the same data, collaborate on reports, and share interactive data visualizations via other Microsoft applications such as Teams and Excel.
  • Available geo-mapping with Bing Maps.
  • Access to Data Analysis Expressions (DAX) scripting to create measures and columns.

What is Microsoft SQL?

Also known as Microsoft SQL Server, it is one of the main relational database management systems (RDBMS) which serves a broad range of software applications. Companies usually adopt this solution for their business intelligence and data analysis needs. Microsoft SQL Server is built using Structured Query Language (SQL), which is a domain-specific language used in programming and designed for managing data held in a relational database management system (or for stream processing in a relational data stream management system).  

SQL features and use cases

  • Ideal for storing information in relational databases
  • Able to manage data without complications due to its visual interface and other tools.
  • Categorization ability of customer lists, product catalogs, multimedia content, etc. 
  • Includes rational engine in charge of processing commands, queries, storing files, tables, and data buffers.
  • Other functions include memory management, programming, and administration of requests and response interactions with the servers that host the databases.

Deciding which platform to use

Organizations today are using the insights gained from their data to make informed business decisions that lead to better operational efficiencies and streamlined processes. In addition, there is a great demand for the ability to perform data analytics that can be easily communicated and understood by employees and stakeholders. 

Therefore, the need for the continual enhancement of reporting and database solution platforms within the IT infrastructure and departments of an enterprise is ever-increasing. If you are interested in a data solution, but are unsure which one to choose (either Power BI or SQL Server) it is helpful to ask yourself “Which one will best help me perform my duties in data management, data visualization, and the query of data?”

Power BI and SQL Server are tools that can handle and present your data in a variety of ways. They are both designed to help you make the most of the data you collect and to put it to work depending on your project or business need.

Let us compare some key differences between the two:

Category

Microsoft SQL Server

Microsoft Power BI

History of Solution

Introduced in 2004 and greatly increased in power and capability over the years.

Active since 2017 and designed to empower business analysts to produce engaging reports.

The cost of the Product

Arrives as part of the overall Microsoft SQL family. However, licensing costs vary by size and complexity of deployment. (Consult with a product specialist to discuss pricing options).

Free, Pro, and Premium versions are available. Starts at around $9.99 per user per month. (Consult with a product specialist to discuss the right service tier for you).

Components

Enterprise visualization tool that is based on older technology methodology.

Service package that is HTML5, open-source app-enabled, and cloud-enabled.

Implementation

A server-based product that requires dedicated hardware to be hosted by the user company.

Very flexible and can run in-house or be hosted in Microsoft’s cloud with secure data access.

Platform Benefits

  • Arrives with expanded drill-down functionality, which may be the preferred option of IT personnel and power users.
  • A mature product with proven reliability.
  • More skilled resources are available in the market for SSRS, potentially lowering up-front training costs.
  • Easy to use and comes with an enriched graphical interface and modern design features.
  • Built-in capability to restructure and assemble data.
  • Can connect to many data sources.
  • The Pro version can deliver real-time reporting to end users.

Accessibility for the User

Designed for desktops with the possibility of viewing reports in a web portal.

Available on desktop, web, and mobile apps that favor its cloud-centric design.

Learning Curve

HIGH – It is required to manually design and code reports. The process can be lengthy, but the data can be handled in exactly

the way that the developer wants it to be.

LOW – The drag-and-drop functionality of Power BI’s interface makes it simple for new users to manipulate items and elements. However, the back-end engine is hidden, so the user cannot see how the data is being processed.

Data Handling

All data needs to be structured because SSRS uses modeled data tables to get the best of performance and automation.

Power BI can work with modeled, structured or unstructured data. It is useful for diving into information that’s been taken directly from a source system if no data warehouse has yet been implemented.

Value Proposition

If you are already using the full MS SQL Server stack and have your data in a modeled data warehouse, you might be better off sticking with SSRS.

If your data landscape is less mature and if you are looking to roll out a reporting solution to your users that can quickly take advantage of data from many different sources, then Power BI might be the best option for you.

 

In conclusion, when considering the implementation or migration of software for your enterprise or IT department, it is essential to analyze your business requirements to make an informed decision. While Power BI and SQL share similarities, they are not the same.

Choosing between Power BI and SQL depends on your specific needs. Power BI empowers users with powerful dashboards, visualizations, and AI tools, facilitating data-driven decision-making. It connects various data sources and enables collaboration within Microsoft applications. SQL Server, with its mature and reliable nature, is suitable for organizations with a modeled data warehouse and a preference for SSRS.

Consider factors such as cost, components, implementation, platform benefits, accessibility, learning curve, data handling, and value proposition to determine the best platform for your project. Ultimately, both Power BI and SQL have their strengths, and the choice should align with your data management, visualization, and querying requirements.

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Worlds best business opportunity: What it is and how to use it

Worlds best business opportunity: What it is and how to use it

Worlds best business opportunity: What it is and how to use it

October 17, 2022

Enterprise League - World's best business opportunity
Finding a world’s best business opportunity is not a simple task, or else everyone would have been running successful companies. Moreover, there is no single best business opportunity that fits all businesses and situations. As an entrepreneur, you must be constantly opportunity seeking if you want to find the world best income opportunity for your business.

Entrepreneurs often implement blue ocean strategy to their business models. Instead of trying to gain more share on the already oversaturated market they concentrate on creating a demand in a growing market where there is not a big competition and it is possible to generate more revenue. Blue ocean thinking is a unique way of differentiation, which opens more business opportunities for entrepreneurs who are open to new ideas

Such entrepreneurial opportunities are not merely a privilege of those with a vast network of connections or wealth. In fact, the best business opportunity appears to those who are actively seeking.

Thus being driven and resourceful is key to find and take advantage of your world’s best business opportunity.

Why must you find the world’s best business opportunity for your specific business?

As we mentioned earlier, there is no world’s best business opportunity that fits all companies and their business model. Each business is unique and at different stages has distinctive demands and requirements in order to achieve growth. 

In order to understand what the best business opportunity is for your company you must review the following:

  • Short term business goals
  • Sales growth
  • Incurring costs of operations and resources
  • Long term business goals
  • Market share
  • Target market share

First thing you must do is to clearly define the current situation of your business.  Once this has been cleared you can proceed to outline your future projections. By looking at your current position and seeing where you would like to get you, you should define what the world’s best business opportunity looks like for your company.

Define your company’s world’s best business opportunity

Now that you know where you stand, and what you would like to achieve, you should start opportunity seeking. If your goal is to increase your market share you must focus on making more sales. Thus in such a situation your best business opportunity would be to find more clients.

Otherwise you may wish to reduce your costs. Therefore at this stage, you will be focusing your efforts to find cheaper suppliers or service providers.

A smart way to find your best business opportunity

Since your analysis is ready and you know what you need, you should be a resourceful entrepreneur and focus your opportunity seeking. Finding your world’s best business opportunity is possible. 

The smartest way you can gain access to your required business opportunities, including outdoor business opportunities is through the B2B platform Enterprise League. Enterprise League is an AI-powered business community where companies can find new business partners and collaboration opportunities. It enables entrepreneurs to conduct focused opportunity seeking and find their best business opportunities.  

The approach is unique because it’s a mix between:

  • An AI tool recommending Business Deals 
  • Online Community
  • Online Directory
  • Company-focused Search Engine

To reduce your costs. Therefore at this stage, you will be focusing your efforts to find cheaper suppliers or service providers.

How you can make the most of it

The platform is highly intelligent and automated, thus you can achieve the best results with simple actions. You should create your company’s profile adding your products and services, as well as if you have any current open collaboration opportunities. Such information will enable you to get contacted for business opportunities by other firms. 

Therefore,  Enterprise League would be working in the background to inform you of any prospective business opportunities that may appear. This means you will no longer miss out on any opportunities. Instead, you’ll be able to review them all and decide which is the best business opportunity for your company at the moment. 

Screen through thousands of business deals and find your best business opportunity

Additionally, you can screen through thousands of business demands 350% faster than normal and identify your best business opportunity.  World’s best business opportunity exists, you just need to use all your resources to find and win them. 

Instantly send hundreds of business proposals

Moreover, you can immediately place proposals on the business tenders you think attractive for your business. It’s a straightforward process which only requires you to respond to the deal requirements. To capitalise on as many entrepreneurial opportunities you should actively send your offer proposals to the most suitable business deals  for your company.

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Nano influencers: what they are and why you need them

Nano influencers: what they are and why you need them

Nano influencers: what they are and why you need them

October 13, 2022

Nano influencers, what they are and why you need them

Social media influencers are nothing new in today’s world. You find them on all the platforms, and their content is often followed by millions of people. With such a level of engagement, there’s no wonder every business wants to have at least one influencer on their side. 

But things are not that easy. Big influencers are difficult to reach, and even if you start a conversation, it doesn’t mean they’ll accept a deal to promote your brand. So what is there to do, especially as a small business with a tight budget? 

This is where nano influencers get the stage. Because their communities are smaller and tighter, nano influencers may have better leeway in persuading their followers to try a brand they recommend. Plus, they don’t cost as much, and you can find them on every platform and in almost every niche.

What’s a nano influencer?

If a social media account has between 1,000 and 10,000 followers, it is considered a nano influencer. These content creators are often focused on a specific niche and tend to have a deeper connection with their followers than the celebrities of the influencer world. 

This translates well for online marketing campaigns since connection drives engagement and makes the followers feel like part of a tight-knit family. Plus, most of these creators are truly passionate about building their brands and improving their niche.

Why should you work with nano influencers?

Now, it’s only natural to ask this question. In the world of online marketing, a following of 10,000 or fewer is not much. But these small communities bring several benefits businesses shouldn’t ignore. 

Of course, it’s not all sunshine and rainbows, and nano influencers can’t solve all your online marketing issues. But if you know how to approach them and negotiate a deal, you may be one step closer to your goal. 

1. Lower costs

You don’t have to work in marketing to know that influencers with big audiences charge quite a hefty price. However, the costs drop dramatically when dealing with people with a smaller following.

Nano influencers can’t boast about making a boatload of money out of their content, and most brands looking for collaboration will offer free products or services in exchange for some exposure. 

Plus, you can create simple, low-cost promotional materials for each platform. Let’s say you want to collaborate with a LinkedIn influencer. If you’re not interested in hiring a graphic designer to create a fresh visual campaign, you can simply combine your brand with a LinkedIn vector icon to signify the collaboration.

2. High ROI

Every business is free to grow its own audience, but for this to happen, you need to learn how to get followers and how to attract and maintain their engagement. This requires time, resources, and dedication that most small companies don’t have. One trick? Improve the image of your Instagram Stories by editing them and adding creative effects. This will help distinguish you from the crowd and attract more followers.

Instead, you can be a lot more successful by finding the right nano-influencers to support your campaigns. As we already mentioned, you don’t need a big budget, and most of the initial investment will return as new high-quality leads, brand exposure and awareness, more visitors, and increased sales.

Plus, you can collaborate with multiple influencers to multiply the benefits of your campaigns. When you draw the line, this strategy is more cost-efficient and has better results than learning the ropes of social media (at this state, at least).

3. An authentic and genuine message

Small influencers tend to keep their audience close to their heart, which means they feel safe sharing personal stories and events. Also, in most cases, part of that audience includes friends, family, and acquaintances, so it truly is a small community where all the members have some sort of connection.

Data shows influencers can indeed convince their audience to try recommendations, but it also shows that people are more likely to buy if the recommendation comes from a friend or a family member. Therefore, a recommendation from a nano influencer weighs heavier than a recommendation from a celebrity who is known to have deals with various brands. 

As a business, if you understand this power, you can use it to broaden your own audience and gain new brand supporters by collaborating with multiple nano influencers who fit your niche. The costs will be lower than regular online marketing campaigns, and the results should be amazing.

Conclusion

People who are part of a small social media following are more engaged and ready to follow a recommendation from their favorite influencer than people in large communities. And, since nano influencers don’t have exorbitant fees, businesses can use this cult-like loyalty to their advantage and at a lower initial investment.

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