Why SMEs think switching business energy is hard

Why SMEs think switching business energy is hard

by | May 5, 2022

Business Insights

Why SMEs think switching business energy is hard

May 05, 2022

Why SMEs think switching energy is hard

SMEs are now using more electricity than at any point in history, consuming between 15,000 and 65,000 kWh each year in the UK. 

To put those figures into perspective, 65,000 kWh is up to 16 times more than the average UK household, which consumes 4,000 kWh on average. 

Our relationship with energy is changing too. Smart and half-hourly meters are rapidly replacing older metering systems, and some businesses are adopting smart thermostats and smart switches to control their energy in new ways. 

Yet, around half of SMEs won’t switch their energy supplier this year – despite a big opportunity to save hundreds of pounds on their annual electricity bill, and despite a report from Citizens Advice warning over a million UK businesses are at risk of being ripped off. 

This is intriguing — the way businesses are taking control of their energy at the point of use, but not at the source with their supplier. So, what’s going on?

National business energy survey

To find out why SMEs are so reluctant to switch their energy supplier, the business energy switching service EnergyBillKill conducted a survey involving 500 UK SMEs. They asked them why they won’t switch and what barriers are in their way. 

Here are the key findings:

 

  • 51% of SMEs consider switching too challenging
  • 51% of SMEs think switching is harder than tooth extraction or firing people 
  • 22% of SMEs think switching energy is too costly 
  • 21% of SMEs don’t know where to start with a switch 
  • 35% of SMEs think energy suppliers will overcharge them
  • 25% of SMEs are reluctant to switch supplier because they don’t trust brokers

Dwindling trust in the energy market

This survey highlights that the levels of trust businesses have in suppliers is dwindling. High energy prices and numerous billing and mis-selling scandals over the years have tainted the energy sector beyond repair. 

In response to the survey:

  • 35% of SMEs said they don’t trust energy companies;
  • 26% of SMEs said they don’t trust brokers
  • 25% said “everyone is a crook”

All in all, this is showing just how tainted the energy market really is.

Switching is harder than tooth extraction

Another thing the survey highlighted is just how difficult many SMEs find switching energy to be. 

21% of SMEs said they wouldn’t know where to start, and incredibly, 51% said switching is harder than tooth extraction or firing people. 

This is a startling statistic, so we’ll say it again: 51% of SMEs believe switching their energy supplier is harder than tooth extraction or firing people.

Lifting barriers

If we’re being honest, we can probably all agree that all businesses want is a fair and competitive energy market that makes switching simple. 

Despite competition laws, energy suppliers are reluctant to advertise the opportunity to switch to other suppliers because they lose the value of a contract. 

This is why brokers, also known as Third Party Intermediaries (TPIs), have an important role to play in giving energy-related advice and helping SMEs switch. They can help you switch to a supplier offering cheaper prices on business energy.

26% of SMEs said they don’t trust brokers; but, that’s far less than the 35% who said they don’t trust energy companies. For SMEs considering switching, starting with a reputable and proven intermediary is probably the way to go. 

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Valuable business insights from cancer survivor entrepreneurs

Valuable business insights from cancer survivor entrepreneurs

by | Apr 25, 2022

Business Insights

Valuable business insights from cancer survivor entrepreneurs

April 25, 2022

Cancer survivors sharing their business insights

Franklin D. Roosevelt once said, “A smooth sea never made a skilled sailor”. These cancer survivor entrepreneurs are the very best of skilled sailors. The type you’d want to guide you through scary storms. They know how to ride the big waves and come out as winners. This is why it’s important to hear their stories and learn the business insights that they have learned while surviving cancer.

Entrepreneurship insights from battling cancer

We talked with Kiki, Sarah, and Mila – three wonderful and extremely courageous humans who draw survival inspiration from entrepreneurship. Their journeys taught them valuable lessons that they now want to share with you

How being diagnosed with cancer affects business

Mila, founder of Mila&Such

I started the company when I got sick and I wanted to start making scarves. I wanted to create something with positive vibes, and many told me the paintings made them feel good and happy. I also wanted that energy covering my head when I found out I will need chemo and will be losing my hair.

I actually drew and illustrated my little graphic novel while going through treatment. Creating and painting was a great outlet.

Also, I am a taurus, I am super stubborn and determined. My friends are super supportive and encouraging. I have the best friends who are able to offer great constructive criticism and I am always open to learning and trying to improve.

Kiki, founder of Kiki Kirby Coaching

Finding out I had cancer came as a complete shock as I had spent 3 years building my business and it was running at a good pace. We were starting to do business online and going global. I felt so disappointed and frustrated I was not able to create the goals and vision I had planned. 

Just before I was diagnosed, I was running two online group coaching programmes which I still continued with as this helped me still feel like I had purpose and I guess I just wanted to try have some normality. The support and encouragement I received from my clients was so amazing.

At times I did feel like I was missing out on so much in the everyday world of business and it has taken me a long to get over this. I had to keep reminding myself I was fighting cancer and my life was a gift and I was grateful that I had a good support system and amazing doctors and nurses taking care of me.

Sarah, founder of Halcyon Naturals

Halcyon Naturals is 1 years old. The brand has come about on my journey of recovery and remission. After having a stressful life as an Executive Assistant as well as a freelance Tour Manager and Promoter, I have dedicated myself to being more mindful of my self care as well as the rituals that entails. For me, this was candles. I wanted a brand that could give therapeutic benefits rather than just smell nice, which is how this brand was born.

Quitting business

Mila

I never thought about quitting. I consider this to be something that is as much a part of me as my need to create. I feel I make a little bit of difference in the world and make someone smile when they open up their box and read the inspiration.

Kiki

Interestingly, during my cancer journey and even coming back to work the thought of closing my business hadn’t crossed my mind, if anything it pushed me harder to create the business even stronger and bigger. 

But in January 2019 I had returned back to work full time, my health was still very up and down as I was only 8 months in remission. The following months were tough probably even harder than fighting cancer and I felt so many things had changed within me, my focus, my emotions and what I enjoyed doing in work and the work I delivered. I had rushed a lot of business decisions because I felt I had missed out. 

In October 2019, I had thought to close the business. I was tired, and I was still getting used to my ‘new life after cancer’ which I am still now adapting to. I had lost 6 friends to cancer during the year whom I had shared the cancer journey, and the grief and guilt hit me in many ways. 

After many conversations with loved ones, my consultant and my psychologist we had agreed it wouldn’t be the right thing for me to close and to see for myself how far I had come. Instead, we worked together to see how I could change my business module, my daily routine and my focus to make sure it supported my health daily which is my number 1 priority. This is still work in progress and continues to be daily.

Courage and taking risks

Mila

After surviving cancer, I’m definitely more courageous with risk-taking. It’s hard to explain the fear you have of actually dying when faced with the diagnosis. Any challenges you face after that are just that for me… challenges that I know I can overcome. 

I realized when I was going through this that one of my fears was to just die and be forgotten. Forgotten without making an impact or changing anything for the better. So this is my way to make a difference. I would love to get to a place where my business is super profitable and I can donate more.

Kiki

My natural personality is to take risks and live and enjoy life to the fullest daily (which I still do). But now I really need stability, security daily and not be as adventurous as I was before.  This is getting better I think over time and approaching life daily with intent and focus. I thrive more at home in my environment and do not want to make big lifestyle changes. I do feel this will change as I heal more through the journey. I am more calculated with my decisions taking into consideration so many areas.

Sarah

In terms of taking risks, I’ve always been a risk-taker. I don’t see this as a risk personally,  but I can say that post-treatment I take more calculated risks. My life was very intense and could change direction in a heartbeat. That no longer motivates me. I’m more interested in building a legacy and preserving my peace. This meant I had to cut off certain people, change careers and focus on what was important to me, rather than working like a dog for others.

How cancer (re)shapes entrepreneurs

Mila

It made me stronger, more determined, more empathetic. I am harder on myself as far as making excuses of why I can’t. I always feel like I will run out of time and won’t finish what I started. Definitely PTSD  there. 

Kiki

Transformational in a BIG way, I had always appreciated life, health and purpose before cancer but now I am even more grateful for EVERYTHING. I mean everything!

Removing stress from your daily life is so important and vital to everyday happiness. More resilience and perseverance. These were always important but even more so now. 

 I feel having the right support and foundations in your business are so important (financial security, staff, resources, spiritual, creating a business that if you were out could still run). Doing less and slowing down has been a huge lesson for me. Only focusing on a few things, not 5 million things to do. 

 It is ok to change your vision and navigate another way. Every step counts, the ones you take and the ones you don’t.

Sarah

I have always been an entrepreneur. Cancer was a moment in my life but it in no way defines who I am as a person or who I am as an entrepreneur.

Key insights for other enterpeneurs

Mila

Never listen to your excuses of why you can’t, because trust me, it isn’t what you think it is if you have a general good and healthy life.

Listen to others when you are unsure…but in the end, you are in charge and you know what is best for your body and for your business. I feel it is in a way an expansion of who you are, especially if it is a created kind. 

Trust your intuition 100%. Push through the uncomfortable. Never ever stop when things get uncomfortable because this is the best and hardest part of life and business. When you are uncomfortable you are actually growing…and that’s what you always want.

Kiki

Move through your struggles to avoid your struggles. Be respectful of those who have had health challenges, cancer, grief, mental health, etc. You don’t know how hard their struggle has been. If someone says NO who has had a health challenge, don’t keep pushing them, they know their own limits. 

Appreciate your life and health daily. Make sure you don’t work so hard that it impacts your health. You only live once. Be more compassionate and appreciate people and how you interact daily with them. You don’t know what people are going through and suffering. Be kind and let go of things that don’t serve you, even if this is also people and relationships.

Sarah

Your peace is paramount. It’s not unusual for us to work all the hours God sends in order to achieve our goals. It’s just as important to rest as it is to work and self-care rituals are very important in helping you to maintain this.

Offering a hand to everyone fighting cancer

Mila

Be kind to yourself. Don’t be afraid to ask for help, it’s not a sign of weakness, but a sign of true belief in humanity’s kindness. Be informed but don’t obsess and don’t self-diagnose… It is the worst thing you can do and build so much anxiety. Anxiety causes all sorts of bad decision-making because you are not thinking clearly. 

Kiki

Find JOY every day (even in the small things). Focus on the every day and be totally present.

Find those who can fight your journey with you. Don’t give up no matter how bad it is. Believe you will get healed. Work on your mindset daily. Do the development personally and professionally. It’s ok to let go of the life you thought you would have. Get the right support and don’t fight it alone. Pray daily. Express your worries and concerns and have FAITH daily.  You can’t be responsible for someone else’s emotions only your own.

Sarah

It’s your journey. Don’t let anyone else dictate what is right and wrong for you at this time. It’s also a very personal journey, don’t feel the need to share your experiences with everyone. People will show themselves at this time and you will quickly learn who is for you and who is just along for the ride.

 

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How to identify substance abuse in the workplace

How to identify substance abuse in the workplace

by | Apr 11, 2022

Business Tips

How to identify substance abuse in the workplace

April 11, 2022

Identifiying substance abuse in the office

Millions of organizations worldwide are looking for ways to identify substance abuse in the workplace. After all, drug addicts are a threat to themselves, their coworkers, and the general public. 

But, workplace drug abuse has several other negative consequences as well.

According to the data released by the National Council on Alcoholism and Drug Dependence (NCADD), workplace drug abuse costs employers in the United States close to $81 Billion per year.

Most drug addicts are employed. Be it a trucking company, a law firm, a home service business, or even a hospital – some workers abuse illicit substances or prescription drugs in nearly every organization.

Suppose you are an employer or someone who looks after the HR operations of a business organization. In that case, you need to know how to identify signs of substance abuse in the workplace and validate your suspicion with a drug test, if necessary. Here in this post, we will discuss the top six ways you can detect drug abuse in the workplace: 

Pay attention to absenteeism rates

People who abuse drugs are often too jittery, tired, or sleepy to go to work daily. Such people call in sick more often than others.

If you notice that some employees routinely disappear from the worksite without any reason or are found missing from their seats for long periods, they may be using alcohol or drugs while on the job.

Workers who abuse drugs are also among frequent latecomers. You may have noticed that some people, who spend their weekends partying, are late to work on Monday.

High absenteeism rates may be due to substance abuse in the workplace.

Don’t ignore frequent incidences of theft

It’s unfortunate, but many drug addicts resort to stealing to pay off their debts. Professionals with drug problems are nearly always short on money.  The most common examples of workplace theft include:

  • Physical cash gets stolen
  • Equipment or raw material gets stolen
  • The worker claims that he has lost a company smartphone or laptop
  • Merchandise in a warehouse or on sales floors goes missing
  • Workers with access to signature stamps write company checks or make electronic payments to themselves
  • The worker steals company funds but hides them as payments to vendors
  • The worker overbills customers after a service visit and keeps the extra money
  • Workers handling telephonic orders may use a customer’s credit card information to make personal purchases online
  • The worker falsifies overtime, business expenses, etc.

When you notice frequent incidences of theft in the workplace, be sure to investigate further if some of your workers use drugs while on the job or during off-hours.

Find out why some workers are always ill

Many people who abuse illegal drugs or prescription medication have sniffing nose or red and runny eyes while on the job. Such signs may not be due to allergies.

An employee complaining of frequent colds or migraine headaches may actually be concealing drug withdrawal.  

Similarly, other frequent illnesses may be due to a weak immune system – a characteristic of chronic drug addicts.

Why are your workers getting injured too often?

Workers who routinely use large equipment with moving parts or operate heavy machinery in the workplace are nearly always at the risk of accidents while on the job. But, operating such machinery or equipment while high on drugs, significantly increases their risk of injuring themselves, and others.

A lack of focus, poor decision making, or a momentary lapse of judgment when under the influence of drugs can easily result in workplace accidents.

This is why the Department of Transport requires employers to test their employees for alcohol and drug abuse in the workplace. Many employers conduct post-accident drug testing to ascertain if employees involved in an accident were under the influence of alcohol or drugs.  

Not just serious workplace accidents, employers or supervisors should also keep an eye on the incidences of minor yet mysterious injuries. People showing up at work with strange bruises, cuts on the arms, and other signs of mysterious injuries may indicate active drug use.

Poor job performance

Drug addicts often find it hard to focus on the job at hand. Workers under the influence of drugs can make too many mistakes or simply fail to do complex tasks. 

Productivity loss and increased healthcare costs due to workplace drug abuse cost US employers close to $25 Billion per year.

If some workers have consistently poor job performance despite having adequate job skills, be sure to investigate if they are under stress, unwell, or using drugs.

Poor relationships

Frequent mood swings can make some people high on drugs quarrelsome. Frequent arguments with coworkers, supervisors, and even customers, or inability to get along, may at times be due to drug abuse.

How to find out who is using drugs in the workplace?

Organizations can train HR managers and/or supervisors in identifying the potential signs of drug abuse in the workplace. But, mere knowledge of drug abuse in the workplace isn’t helpful. Employers need to develop and implement a drug-free workplace policy to:

  • Identify drug addicts in the workforce  
  • Communicate the consequences that would follow if someone tests positive for drug use
  • Discourage drug abuse in the workplace
  • Provide support to workers who want to fight dependence on drugs

Random drug testing, periodic drug testing, and suspicion-based drug testing are among the most common methods used by employers worldwide to identify workers who abuse various illicit substances and prescription medications.  

Random drug testing is conducted on an entirely ‘random’ set of workers to discourage drug abuse in the workplace. Periodic drug testing involves screening employees once or twice each year. Suspicion-based drug tests are administered when an employee’s behavior, job performance, relationships at work, and physical appearance point towards possible substance abuse.

The laws governing workplace drug testing vary across countries and states. So, it is a good idea to check with an experienced employment attorney before enforcing a new drug screening policy.   

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Business entity: Why your business should be owned by one

Business entity: Why your business should be owned by one

by | Apr 10, 2022

Business Tips

Business entity: Why your business should be owned by one

April 10, 2022

Is your business owned by a business entity

Business entity meaning and why should your business be owned by a business entity

Business entity is a very important advantage for businesses particularly established ones.
However, before we delve into the benefits of having your business owned by a business entity, let’s understand what business entity’s meaning is. 

Business entity’s meaning is referring to the type and structure of a business and not what the business does. Simply put, a it is an organisation that has been created by one or more individuals with the purpose to conduct business activities. Therefore business entities can engage in all kinds of trade or take part in similar activities. 

There are several types of business entities. However, you must analyse and choose the best type to own your business, if you want to make the most of it.

Business entity types, their meaning and should your business be owned by one

A vast majority of all business is owned by a business entity. This is because having your business owned by a business entity has its advantages, especially for activities like enterprise software development. Moreover, the type of business activities you do, influence what would your most suitable type be.

The types of business entities are sole proprietorships, corporations, partnerships, limited liability companies (LLC) and limited liability partnerships (LLP).

Sole proprietorship 

Although it is officially recognised as a business entity, a sole proprietorship is not a special business structure that needs to be registered to conduct business. Therefore, one becomes a sole proprietor automatically when they conduct business outside of any other business entities. 

Therefore, this is usually used by freelancers and other service professionals. 

 

  • The biggest advantage of sole proprietorship as a business entity is that it is super simple to manage. 
  • The biggest disadvantage of sole proprietorship is that you are personally responsible for all your business debts and liabilities. Moreover, having no real separation between yourself and your business affects your access to getting finances (loans).  Additionally it makes it harder to build business credit too.

What are partnerships in business

There are two types of business partnerships as business entities: general partnership and limited partnership. 

A general partnership is like a sole proprietorship except that there are two or more business owners/partners.
Moreover, partners are actively involved in the business and share both profits and losses. Also you don’t have to register a general partnership. However, a big disadvantage is that all partners are personally responsible for the financial obligations of the business.

Furthermore, a limited partnership is a registered business entity. Additionally, a limited partnership can have two types of partners. One is a general partner that assumes liability for the business. The other is a limited partner that only acts as an investor. Moreover a limited partner does not assume any personal liability for the business.

Corporations

Corporations are business entities specifically created to do business. It is a separate entity from the individuals and people are not personally liable for business debts. Therefore, business experts would advise to have your business owned by a business entity that is a corporation. Especially, if your business is well established.

Moreover, corporations are taxed and are solely responsible for their actions. This is their key benefit, to avoid personal liability. However, the main disadvantage of this business entity is that they require extensive record keeping.

Limited liability company

Limited liability companies are the most popular business entity nowadays. Therfore, most business owners would advise to have your business owned by a business entity that is LLC. Why?

Because they bring both the advantages of corporations and partnerships together. Moreover, in LLC’s the profits and losses are passed down to the owners without taxation. Additionally, the business owners are also protected from personal liability for the business. If you want to learn how to register an LLC, we recommend consulting the experts at Business Nerd.

Why should you have your business owned by a business entity

Assess your legal liability

Depending on the nature of your business, you must assess how important it is for yourself to be legally protected from liability. As we discussed the business entity meaning, now you must review your situation.  Consecutively you can choose and apply the best business entity for your case. Moreover, you should see if you can afford the risk of liability. However, if you cannot don’t choose sole proprietorship or partnership.

What are your tax implications

Each business situation is different, so are their goals and tax opportunities. As a savvy business owner you are constant looking to reduce your costs and that includes tax implications as well. Additionally, corporations are a business entity that has by far the most tax options available. Therefore, if minimising tax is your goal, review your tax situation carefully. Moreover, speak with a professional tax advisor and then choose your company structure.

Administration and formation costs

Business is all about doing maths and getting positive results. Before choosing a business entity to own your business, calculate all the costs and advantages. If the tax advantages are less than the costs of doing business as a corporation, then a corporation may not be the best choice for you. 

Maximise the flexibility of your business

Having your business owned by a business entity that is an LLC or a corporation offers you maximum flexibility for your business. Moreover, these two structures work independently of the business owners. Therefore difficult situations that may arise between the owners. This can be due to them not having the same goals or financial situation. However it will not affect the business as it is an entity that does not affect personal liability.

Know your future needs

Think about the business in the next 5 or 10 years. How do you envision it? Where would you want it to be? Therefore, consider all possible scenarios, even such as sell off or death of a business owner. Morever, in order to have your business survive through ages you must be prepared in advance.

Now it is possible to answer this question: Why is your business owned by a business entity?

Because depending on the type of business you’re doing and if you’re not a freelancer, then the benefits of having a business owned by a business entity far outweigh the disadvantages. 

The meaning of a business entity is exactly this, to give you advantages and a better way of conducting your business activities.

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Benefits of video marketing for small businesses in 2022

Benefits of video marketing for small businesses in 2022

by | Dec 14, 2021

Business Insights

Benefits of video marketing for small businesses in 2022

December 14, 2021

Video marketing for small business

78% of marketers state that video content has increased sales, and 84% say that video helped generate leads. These are two examples showing the importance of video for small businesses. If you’re aiming to elevate your small business to new heights, consider the powerful impact that South Florida video production can have on your overall marketing strategy. The results speak for themselves – increased sales, lead generation, and a more compelling brand presence in the competitive market.

Let’s find out how video marketing can help grow your small business.

Importance of video  marketing

Video marketing is when you use visual content to promote your business and products. Consumers may prefer video over written content because it’s fast and easier to understand. Since people live busy lifestyles, they may not have time to read about products or services. Therefore, the best way to help consumers understand your business is to provide them with quality video content. 

According to HubSpot, 54% of consumers want more video content from the brands they follow. It’s important to give your viewers what they’re looking for so you can increase engagement and boost your sales. 

Since video is easier to consume compared to blogs or product descriptions, you can capture the attention of all types of buyers. There are many goals you can achieve with video marketing, such as:

 

  • Improved SEO 
  • Boost social shares 
  • Improve customer engagement 
  • Build rapport with consumers 
  • A better ROI

Perks of video marketing for business

If you have a small business that you’re trying to promote, then video content is one of the best marketing strategies to use. Look at the 10 benefits of video marketing below.

You get higher ranking for video content

Did you know that YouTube is the second largest search engine in the world? YouTube has over two billion users, so it may be where potential buyers are searching. What’s more, adding video content to your website can boost your ranking on most search engines.

It’s important to increase your search engine ranking and get to the top of the SERPs. This is because 75% of people never check the second page of Google. So, if your website isn’t at least on the first results page, you will miss an opportunity to boost your leads and sales. Video content can increase your ranking, so you never land on the second SERP.

Explainer videos increase understanding of your products

You want your customers to fully understand your products and services before they make a purchase. The best way to promote your brand and product is through video content. Consumers prefer to watch explainer videos to learn more about a company or brand. 

An explainer video is also the ideal way to teach your audience about complex subjects or products. Some video marketers prefer creating animated videos to keep their audience entertained when explaining complex topics. You can also edit video online to streamline or to create shorter snippets to keep your audience engaged. Moreover, try adding voiceovers to your explainer videos using text to speech generator to make your videos more engaging.

People prefer video content

Consumers are bombarded with ads every day on their devices. Since people also have busier lifestyles, they may have developed a shorter attention span. Digital consumers are extremely impatient, so you need to hook them with a catchy video to get them to keep watching your content. 

People prefer to watch videos because of the following:

  • Video content is easier to understand
  • Consumers can communicate over common interests 
  • Videos are educational 
  • Viewers retain more of the message when it’s shown in a video 
  • Video content can inspire viewers 
  • Videos are easy to share with others

Boosts your click-through rate

Do you want to boost your click-through rate? Then you may want to start including video content in your email marketing campaign. However, you don’t want to embed the video into an email because it may cause the mail to be filtered into your customer’s spam folder. 

Instead, include a thumbnail to your video so that your consumers can click on it. This will transfer them to your website or landing page. For fewer clicks, set the video to play automatically.

Your videos show up more in social feeds

Social media sites such as Facebook, Twitter, and Instagram have excellent algorithms that show consumers content based on their previous online activity. This can help you gain new customers if you post relevant videos on social media platforms. 

What’s more, if you create an eye-catching video, consumers will stop scrolling to watch your content. The interaction you receive will help boost your reach.

Video content increases sales

Companies that use video marketing have higher revenue growth compared to those that don’t. Your video content has the potential to increase conversions, especially if you post them on social media, in emails, and on landing pages. 

Although video marketing can be expensive, you’ll experience a better return on investment when you start creating quality videos for your business.

Videos can provide important metrics

Do you want to know more about what your audience likes and dislikes about your videos? You can discover more using metrics. See which part of your videos your audience decides to stop watching or how many viewers watched your video right through using metrics. 

With video marketing, you can get detailed insights about your target audience so you can improve your content over time. 

Your videos can build trust

Do you want to know more about what your audience likes and dislikes about your videos? You can discover more using metrics. See which part of your videos your audience decides to stop watching or how many viewers watched your video right through using metrics. 

With video marketing, you can get detailed insights about your target audience so you can improve your content over time. 

Video appeals to mobile users

There are over 3 billion smartphone users worldwide, and those numbers are expected to grow by 2026. People love to watch videos on the go, so it only makes sense this type of content appeals to mobile users. Your video audience may get bigger as the stat on mobile users increases.

Encourages social shares

If you want to improve your marketing reach, then video content will help you get there faster. Since videos are easier to share, they encourage sharing on social media. This helps you reach more people around the world, which in turn can increase your sales and conversion rates. Product videos for marketing work well for those who want to learn more about an item they want to buy.

Conclusion

Consumers love entertaining or relaxing videos, and so they’re more likely to share your content if it meets their criteria. So, play around with your videos, and use your audience metrics to gauge what your audience loves and dislikes about your content. Consider making your videos between 1 and 2 minutes long so that it doesn’t lose the attention of your audience.

We hope this article has given you more insight into why video marketing is important. Now you can incorporate video marketing in your strategy so you can increase your revenue. Enhance the power of your marketing strategy by using the tips above.

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