Five tips on how to incorporate client data protection

In this article, we’ll share the five most common tips on how to help keep your customers safe through client data protection.

Conduct a data audit

When collecting client data, your organization needs to decide what types of information it will gather, and how it will store and use it. Collecting unnecessary data or gathering tons of data will certainly make you more vulnerable and an easy target for hackers which you want to avoid when trying to prove your credibility.

 Performing a data audit is a great way to efficiently store, organize and protect client information as well as discard any unnecessary data. For example, you should consider preparing a SOC 1 report to ensure your customers that their information is secured, especially if you are a company handling financial data. 

Limit access to data

Another safety measure you can practice is to limit access to your client data. After all, not everyone in your company should handle your customers’ personal and financial information because that can damage your business and also negatively affect your reputation. 

One effective way of doing so is to appoint a special data protection officer who will be responsible for keeping all customer information safe and will monitor any possible breaches. By reducing the number of employees and systems with access to such data you will also reduce the risk of getting hacked and dealing with errors.

Use smart password protection strategies

Probably the most obvious thing you can do to protect client data is to employ smart password protection strategies. In addition to creating strong passwords, you should also consider utilizing multifactor authentication and password managers to secure confidential client information and emails.

For even greater protection, you could look for various password management tools to use complex encryption and make your passwords unreadable for anyone who doesn’t have the encryption key. This can be an especially effective tool to protect your company from hackers.

Secure your devices

As a company owner, the chances are you will rarely be settled in one place. Depending on the nature of your business, you may be constantly on the go which means you may have to access your customer data through your smartphone, tablet, or laptop in order to do your job.

Unfortunately, accessing client data remotely can be risky especially if you are using public Wi-Fi where the chances of the network being secure are pretty low. That’s why you need to secure your devices as soon as possible to prevent hackers from accessing your data through unsecured public Wi-Fi networks. 

Keep your data protection software up to date

The importance of updating your data protection software regularly cannot be stressed enough. The thing is computer systems and software become more vulnerable to hacks when they are not updated with the latest software developments. Otherwise, you may be dealing with lots of bugs that can make your computer easily susceptible to breaches and your client data accessible to hackers. 

So, the next time your system asks for an update, make sure you accept it to prevent unauthorized access and possible attacks.

Conclusion

Since your clients are the driving force of your business, it’s your main responsibility to provide them with an excellent customer experience. One way of doing so is by taking proper safety measures in protecting their personal and financial information. From using smart password protection strategies to keeping your data software up to date, be sure to refer to our post and follow our tips to secure customer information properly and effectively.

The three dos

When improving your dental practice, concentrate on the following things.

Set goals

Many unestablished dental practices focus on daily work, which includes making clients happy, putting their daily income in order, and managing office inventory. As a result, the daily activities overshadow their long-term goals, making the practice dormant.

As much as you need to take care of daily tasks, you must keep an eye on your long-term goals and strive to achieve them. If you still need to set long-term goals, ensure to do so immediately. Once that’s done, revisit them to determine the progress. For example, if among your goals is to get more referrals or improve efficiency, ensure you see progress in the same. You might need to work on your marketing strategies to increase patient volume.

Define your ideal client

While some may argue it is good to cast a wide net when it comes to the types of patients you are looking to focus on, a lot of the time it can be more harmful than helpful and can also strain any marketing efforts you have in place for your practice.

At the end of the day, targeting a specific demographic can not only help you target your marketing efforts but also help a lot with word of mouth and consistency across your patients. A great example of this is Dobie Revolution Orthodontics in Connecticut. Dr. Dobie and his team have successfully narrowed down their ideal clientele and have catered their entire in-office experience to meet the needs of those types of clients.

With their main client being teens and adolescents, they went ahead and installed an in-office arcade, a DJ, and countless other fun and exciting aspects. This not only impresses and keeps their existing clients coming back, but also helps them with word of mouth and attracting new patients in that age group. Know your clientele, and do whatever you can to fit that clientele’s needs.

Improve communication

Thanks to technology now patients can schedule their appointments and have online communication. This move eases the communication between the dentist and patients without needing in-person communication. It’s, therefore, important to adapt and transit from regular in-person communication to modern ones.

Crisp communication between a dentist and patients creates an opportunity for the patients to understand what to expect during their visits, what they should do if their medical insurance doesn’t pay for services, and how much they should pay. Since dental work is costly, developing a way to communicate with your patients beforehand will go a long way as far as keeping their finances in order is concerned.

The three don’ts

Avoid the following things when improving your dental practice.

Don’t work with incompetent, unreliable employees

While you might be the dental practice owner, its success and efficiency depend on your employees. If your employees are competent and reliable, nothing will be standing between you and having a better-performing dental practice.

Building a name for your practice can take years and days to destroy. Therefore, develop measures and rules to ensure your practice interests are safeguarded. Sometimes, this means letting go of employees who don’t adhere to the rules and regulations.

Don’t work with fewer employees

Employees’ efficiency and reliability depend on whether or not they’re enough. With the correct number of employees, you’re guaranteed an increase in process efficiency, streamlined processes, and more income.

As far as having enough employees is concerned, it means not being understaffed or overstaffed. In any case, you lose money in one way or the other. Therefore, assess your practice to determine the services you provide and estimate the number of patients you receive daily. Once you get a number, determine how many employees you need to remain effective.

If your practice needs to be more staff, consider increasing the number. If it’s overstaffed, find ways to increase the income to cater for extra wages, even if it means adding the list of services you offer if you don’t want to release them of their duties.

Don’t assume the patient remembers appointments

Some patients who don’t attend the next visit forget about the appointments. Therefore, it’s important to avoid assuming that they do. Besides showing your patients that you care for their dental health, reminding them of their appointments will make them rethink skipping appointments. You can use phone calls, text messages, and emails to remind your patients about their appointments.

Conclusion

Improving your dental practice involves streamlining your processes and offering unbeatable services. For this to happen, you must develop measures and be on the same page with the entire crew. If you’re looking forward to improving your dental practice, consider the dos and don’ts discussed above for positive results.

Grow your brand with these 6 stages of sales pipeline management

Below are six helpful stages of sales pipeline management you may want to incorporate into your business strategy.

Analyze critical sales pipeline metrics

Monitoring is essential in most business processes, including sales. It helps you assess the milestones achieved against the laid-out objectives. You can continue with your sales pipeline process if you hit the key performance indicators. But if you’re falling short of targets, you may want to identify the reasons for shortfalls and revise your tactics accordingly. Some crucial metrics you may want to track include the following:

• New qualified leads over a given period
• New sales opportunities
• New consultations booked
• Number of closed deals
• Win rate
• Number of deals lost
• Sales cycle duration, i.e., the time it takes from initiating contact with a lead to closing a sale.
• Average deal size

Besides these, it helps to estimate the income potential from the sales. Instead of doing it manually, you can use a revenue projections template Excel, which you can download from a relevant site. You simply input the sales figures for each agent, and the integrated formulae will forecast the revenue automatically.

Standardize your sales pipeline

It’s never enough to have business concepts in your mind. You’re probably working with a team, and everyone needs to read from the same script. So, document the ideal sales process and outline the roles of each sales rep at every step of the pipeline. 

Formally documenting the pipeline also gives you a basis for evaluating each encounter with a customer to see how close you are to the plan or how much you veered from it. Such consistent analysis sets the pace for success. Moreover, it becomes a training tutorial for new salespersons you recruit to your company. 

Follow-up

Support the sales steps with content

Content creation is an indispensable marketing strategy. Generally, your prospects may have questions about various sales pipeline stages. For instance, at the evaluation stage, buyers would need in-depth information about your product to conclude whether it’s a right fit for them. You won’t always do this over the phone. Writing a comprehensive blog on your product’s features and benefits might be much better. 

Carefully consider each step of your sales pipeline and see if you can create content. The more details you provide, the higher the convincing power for the customer.

Use CRM software

In a 2021 Financial Planning and Investment Advisory Companies survey, customer relationship management (CRM) software was named the most valuable business tool globally. Its primary purpose is to organize customer data, track communication, and nurture a relationship with leads.

So, you can use a CRM platform as a channel of communication with your customers to send follow-up emails, address issues mentioned on social media, or call prospects. In other words, a CRM tool can integrate all media in one place, providing you with a clear picture at all times.

Plus, it predicts sales patterns, helping you create feasible goals and evaluate performance. It also allows you to monitor your metrics with dashboards and custom reports.

Overall, proper use of CRM in your sales pipeline will lead to higher customer satisfaction and more conversions.

Drop dead leads

It pays to know when to drop a dead lead. A prospect can be termed dead when they clearly state that they’re not interested in your products or when you can no longer reach them. Pursuing them further may be a waste of time, money, and energy. It’s better to move on and look for other qualifying leads. 

However, remember that it’s normal for customers to pretend not to want your products before finally purchasing them. So, try studying every case and determine the potential of closing a deal before giving up on the lead.

Conclusion

Following these stages of sales pipeline management is the secret behind high volumes of sales. For success, you may want to integrate essential technological tools into the sales process like CRM and analysis tools. You should train your sales reps thoroughly too. After all, a solid plan would be meaningless without the proper skills.

How to find skilled workers in the construction industry during a labor shortage

Fortunately, you can implement several strategies and tips from this article that can help you to find skilled workers and keep them in your business.

Partner with a recruitment agency

One of the most effective approaches to finding workers during a labor shortage is to partner with a recruitment agency. This company specializes in connecting employers with the right workers. You can hire one to help you find employees for your business. 

Although there’s a labor shortage globally, there are several people who are looking for construction jobs out there. However, as a business owner who is busy managing a company, you might find time to connect with them. But you can partner with a recruiting agency to simplify the process.  

Today, many job seekers have turned to recruitment agencies when finding employment. Hiring a provider for that task can help you connect with top talents on the market. However, it would be best if you worked with the right provider. 

With so many recruitment agencies in the market, it can be daunting to find the right one. And if you aren’t careful, you can partner with the wrong firm. To avoid that, you can ask for referrals from other business owners or read online reviews. Doing this can help you make an informed decision about which company to work with because it offers you an idea of the company’s standing and the standard of service you can expect. If you’re in the market for a job, work with a recruiting agency for a selection of jobs. 

Leverage the right employee recruitment software

Using software is vital to enhance the efficiency of your recruitment process. It boosts job applicants’ engagement, helps create a robust candidates database, and manages the entire hiring and onboarding process.  

Only some people searching for a construction job can be suitable for your company. The right recruitment software or technology will help screen all candidates and eliminate the non-suitable ones. This ensures you only interview and onboard the right workers. Finding the right workers helps reduce your staff turnover. Ensure you install the best staff recruitment automation tool into your company systems.  

With so many recruitment agencies in the market, it can be daunting to find the right one. And if you aren’t careful, you can partner with the wrong firm. To avoid that, you can ask for referrals from other business owners or read online reviews. Doing this can help you make an informed decision about which company to work with because it offers you an idea of the company’s standing and the standard of service you can expect. If you’re in the market for a job, work with a recruiting agency for a selection of jobs. 

Offer better compensation

One of the things that can make many people want to work for your construction company is better compensation. There are many ways of compensating employees, but most want money. Ensure you include better pays in your job description. 

The economic crisis and increased cost of living push people to look for jobs with higher salaries or wages. So, you will only attract skilled workers if your job openings cater to that. Research what compensation other companies in the sector offer employees, then ensure you provide competitive salaries. That not only helps you to attract top talents but also boosts your retention rate.  

Put things on social media

To many people, social media platforms are tools for social interaction. But they can also be powerful channels for your firm to connect with skilled workers. Therefore, post your job vacancies to find workers there. 

You can even connect with colleges on social media and form relationships with the management, where they can connect you with new graduates. Keep in mind that social media is one of the most effective methods to connect with skilled employees during labor shortages.

Offer training and development opportunities to employees

These days, many employees like to work for a company that allows them to boost their professional careers. So, you can make your construction business less vulnerable to labor shortages by providing training and development opportunities. When job seekers notice that you’ll allow them to enhance their skills and knowledge, many will likely apply for your openings.  

Providing employee training and development opportunities is also an effective strategy to boost retention. Workers will see that you value them and want them to grow. As such, you’ll likely keep skilled workers during the labor shortage.  

Reward workers

You can show workers how you value them by rewarding them for success or achievement. That way, you can uplift their morale, and they’ll be willing to work for your construction business for longer.  

You can recognize and reward employees in various ways. These include monetary incentives, free lunches from time to time, taking them on trips, funding their end-of-year parties, or even word-of-mouth recognition. 

Conclusion

Construction companies often need help to find skilled workers during labor shortages. But all isn’t lost. You can implement the strategies in this article to overcome that problem. That way, your firm will thrive and operate well for the foreseeable future. 

4 effective ways to increase enterprise B2B sales year-round

If you follow these four ways and implement them into your business strategy you will definitely see an increase in enterprise B2B sales throughout the year.

Take sales management to the next level

To improve sales management in your business, take a look at these tips:

• Quotas and goals. To ensure that all team members work well together but are also fairly independent, you should set quotas and goals both for the whole team and individual representatives.
• Onboarding and training. These processes ensure that your representatives have the necessary information to perform well in their jobs. Include information about products and customers, and also train them on the software tools they’ll use.
• Evaluation and adaptation. If you want a strong sales team, you need to implement effective sales processes and frameworks that your reps should follow to close more deals. However, you also need to constantly evaluate and adapt these processes whenever there’s a significant change in your company.

Finally, sales management is a mission impossible without using reliable sales management apps. Technology can immensely help your business with numerous aspects, including sales management, so there’s no reason to refrain from using them. After all, keep in mind that your competitors probably use these tools, so you know what to do if you want to remain competitive.

Be clear about the value proposition

If you want to sell your product or service to a big company, you need to be ready for it. In other words, your sales reps need to show what exactly sets your business apart from the competition. Keep in mind that it’s all about the value you provide.

Since enterprise B2B sales deals generally mean higher stakes, make sure that you convey your unique value proposition when communicating with prospects. Clearly articulating the value of your offering to the prospect ensures that they understand how you can solve the problem they’re facing.

And if you cater to more customer segments that may have different problems and require different solutions, make sure to have a value proposition for each of those segments. One of the best ways to have a value proposition ready at any time is for your sales reps to have it in a script and memorize it.

Measure and improve sales velocity

With sales velocity, you measure how fast your company earns profits. To measure sales velocity, you need to know how many qualified leads you have in your pipeline, your average deal value, your closing ratio, as well as the length of the sales cycle. Then you multiply the number of qualified leads by the average deal value and win rate, and finally, divide that number by the length of the sales cycle.

This offers various useful insights, like helping you forecast revenue more accurately. For instance, you can multiply the number of days until the end of the year by your sales velocity and you’ll see how much more revenue your business will generate until the end of the year.

And if you’re interested in managing and improving sales velocity, these tips may come in handy:

• Increase the number of qualified leads by making more cold calls, sending more cold pitches, as well as investing more in marketing channels that perform best.
• Increase the average deal value by upselling and focusing on high-quality, upmarket leads.
• Increase your win rate by using a proposal tool and account-based selling strategies, as well as identifying the lead’s pain points and goals.
• Make your average sales cycle shorter by conducting better initial research, identifying the expectations and requirements of all decision-makers, and letting go of the deals that take too much time.

Bridge the gap between sales and marketing

It’s undeniable that marketing and sales work best together. If you want to foster client relationships throughout every stage of the funnel, you need to bridge the gap between marketing and sales.

This can create a more effective system for identifying, targeting, and nurturing qualified leads. As a result, this leads to better conversion rates and ROI across the entire sales process.

Moreover, collaboration can also give both departments insights into what works and what could be improved in the sales funnel. This leads to more informed decisions on how to work on your sales efforts.

Conclusion

Today, there are so many opportunities to improve enterprise B2B sales. With more channels for customer communication, better access to decision-makers, and more data than ever, everything is practically in your hands. It’s up to you to do your best and lead your sales team on its way to success.