MinuteHR – Human Resources App for Small Businesses

MinuteHR – Human Resources App for Small Businesses

Irina Georgieva

3 min read

how to become a virtual assistant

The honour to be the first company featured in our new blog series Members of Enterprise League belongs to the innovative human resources company MinuteHR!
MinuteHR have developed a human resources software that is designed to help small businesses manage their staff. They have an avid experience in the hospitality and tech industry, thus being quite familiar with how bureaucracy can slow the growth process.

With this digital HR management app you can send the piles of paper into history, and modernise the entire process without emptying your pockets. Its super user-friendly features help businesses keep their staff information and documents in one place, while also allowing them to plan holidays accordingly, so crucial team members won’t overlap with their vacation time. Furthermore, the monthly time off report is extremely helpful for payroll processing and you’re always aware of the remaining holiday balance. 

Below you can read a short interview with the owner and learn more about their story.

What are MinuteHR, as a human resources company, looking for?

MinuteHR is looking for small businesses who want a time-efficient solution with their staff admin.

Athena was born from Zeus’ head after he suffered a severe headache. How was MinuteHR born?

The sheer desire to help small businesses save time, stay compliant and make their team happy.

With today’s experience, what advice would you give to yourself at your first day as a business owner?

Sell before your product is released.

Share a curious fact or an anecdote related to you as an entrepreneur or your HR business.

One of our customers described the simplicity and efficiency of using our system as “big button technology” – love it!

What’s one thing about your business that you absolutely adore and makes you get up from your bed in the morning?

Speaking to our customers – better understand their businesses, their challenges and their successes. It’s all about relationships, that is also the essence of human resources.

What is so special about your HR company that you wish more people would understand?

Staff admin and human resources is seen as a tedious chore. A low priority for smaller businesses as there is so much to do, like getting more sales and more customers. But looking after the basics of staff admin, like holiday recording or safely storing employees records keeps the business safe and compliant (think GDPR).

Where is your company headed? What road are you walking on?

This year, we are aiming at doubling our customer base. To do so, we are focusing on smaller businesses, employing from 1 to 25 employees.

As a member, what do you expect from Enterprise League?

The chance to reach out to our target audience, meet other entrepreneurs and discover new opportunities.


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10 Rules for Success from Jack Ma
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How to Get More Customers for My Small Business

How to Get More Customers for My Small Business

Irina Georgieva

5 min read
get more customers

We’ve said it before and we will say it again – small businesses are the backbone of every economy and, unfortunately, struggle to get more customers. If you are a small business owner, you are awesome, and thank you for making our lives better.

However, not many people realise the problems small businesses face when trying to get more customers. Some of them succeed to overcome these issues, while others fail. As a matter of fact, only 75% survive their first two years in business and things only get worse from here on – only half of that number make it to year five. Lastly, only one third reaches the golden 10 year anniversary of their business.

Nevertheless, there’s no need to panic because in this article we will answer the question you’ve been asking all along – “How to get more customers for my business?”.

Identify Your Ideal Customer

One of the most important aspects of attracting customers to your business is creating an ideal customer avatar. A customer avatar is a detailed profile which outlines every information about them, without generalising and grouping them. To identify your ideal customer you will need to gather information like age, location, interests, pain points and other details of crucial significance for your marketing strategy. For example, Suzan, 38,  lives 5 km away from your store. She is too busy and cannot visit your shop physically, but she always shops online and doesn’t mind paying a delivery cost.

Discover the Location of Your Clients

Now that you’ve you’ve built a customer avatar, the next step is to find out where they hang out. You can start with exploring forums like Reddit, Facebook groups or even Quora. These are places where you can find a lot of information (at no cost) about their location and the problems they are having accessing the desired product or service.
With the help of this data you can decide where you should put your focus on. Are they members in some particular social media groups or they prefer real-life conferences and events? For instance, Suzan has an online business – handcrafted jewelry. The little free time she has, she uses to network online in business related social media groups.

Become an Expert in Your Field

The easiest way to attract new customers and bind them with loyalty, is to show expertise. Your customers will gain more trust and respect for you and your business as well, when they realise how deep your knowledge on the specific industry you’re into is. This will make them feel confident and safe to purchase your products or services.

Present Yourself as the Solution

Present your company to the potential clients as the problem solver. Send a clear message to your customers that you’re focused on providing high quality solutions that bring actual value. One of the most effective ways to reach out to your potential and existing customers is by creating and sharing engaging content, such as blog articles, instruction videos on YouTube, podcasts, newsletters etc.

Your overall reach will be increased, thus creating new leads. Also, if you want to expand even further, contact popular blogs or famous YouTube channels. If your content is good enough, you might not spend a dime for the new reach. That way, you will not only be creating brand awareness for your business but show expertise as a solution maker as well.

Adopt a Call To Action Marketing Approach

The Call-To-Action tactics is know to have huge success when it comes to marketing. CTA means reaching out to your audience with an attractive, or even provoking message that offers value and motivates them to react. Additional, CTA campaigns are known to trigger FOMO, thus the reason for being so effective. They invoke a powerful emotion that compels potential customers to react fast.

Show your customers that you understand their problem and give them the solution. They know that it’s best to get the solution sooner rather than later, because the problem costs them time and money. On the other hand, with your products and services at their side, they can rest assured that the problem is long gone.

Build Strong Connections

On your road to find new customers and increase sales you must connect with other companies offering complimentary services. Teaming up with other SMEs provides the possibility to take advantage of synergy, which is essential in developing a successful business.

We believe that strong partnerships are one of the key elements for SMEs success, and that is why we have focused on solving this pain point. For this purpose we have built a B2B platform that offers small and medium sized companies the chance to connect to new businesses and find new opportunities quicker and easier than before. If you require suppliers, transportation services, tech support or anything else from a specific industry, our platform is the place to find the right connection.



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Why Is Customer Focused Strategy So Important

Why Is Customer Focused Strategy So Important

Irina Georgieva

4 min read
customer focused strategy

A loyal customer brings more profit than a new customer. Many entrepreneurs fail to understand that customer focus is a strategic choice that benefits more than a ROI-focus strategy. Nearly all experienced marketing and sales teams build their strategy around the individual customer.

Therefore, the more you understand customer focused culture, the more money you’ll make. How to develop a customer focused business strategy, and why is it so important?

To answer those questions and much more we’ve gathered all the information to help you build better marketing strategies.

The Importance of Customer Focused Strategy

Every person who has access to the internet can gather an infinite amount of information about your company’s products and customer service. Two decades ago, sales and marketing teams did not have that much data to analyse and create customer focus strategies. The internet changed the world.

Consumers gather information about your products from, your website, social media, reviews etc. Consecutively, the power has shifted, and now full control over the shopping course is in their hands. Moreover, customers already know nearly everything about your store hence, what they like and dislike.

Therefore, your marketing team needs to adapt its strategy – do everything in their power to deliver excellent customer experience. To achieve that, data about customers behaviours, needs and desires must be gathered.

If you possess the right marketing tools and are patient, you will gather all the information required to build a successful customer focused strategy. You will have the tools that will decide, which features customers use the most, and what content they engage with the most.

In addition, the marketing team will make use of all this data to create better strategies and improve the customer-focused approach.

Developing Customer Focused Strategy

When developing a customer focus strategy the marketing team will need to focus on three points.

Meeting the Needs of Your Customers

The main point in focus strategy marketing is to try to help your customers discover the values in your products and services. If there is good feedback between customers and the sales team, the marketing team can adapt, and create strategies that implement features the buyers suggested. One of the best customer focused examples is, creating questioners that involve questions such as:

  • Are you going to use or are you currently using a specific feature from our product?
  • What are your concerns about our product and how can we make the function better?

Once you gather all the necessary data, you can quickly decide whether to improve specific customisations with more options or to offer more information about the product from your sales team.

It is crucial to create features that tend to the needs of the customers, and inform them about all the potential your product has to offer.

Create a Buzz on Social Media and Engage Customers With Content

If you want to build more customer focused marketing, you will need to invest in content creation and social media engagement. Also, if your customer is satisfied and successful with the product they use, you will be your best advertisement in the world.

These two points intertwine with each other. When a customer is unsure about your products, try to create an informative blog on your website. There you can explain everything in detail about your current products and promote newer ones.

Boost it on social media and create a buzz. Those who love it will share it, and brand awareness will start to spread. Every click is a potential profit. Regularly update your newsletter, so those who follow your company are continuously updated. 

Moreover, always be active on social media. Write engaging and exciting posts, connect with people and answer their questions. The more time you spend on a customer, the greater the chance he’ll come back.  

In the end, customer-focused strategy has changed marketing forever. Thanks to all of that data, marketers adapt their strategies on a daily basis which results with stable growth for their companies.



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Five Tips to Develop the Right Mindset – How Persistence Pays Off in the End

Five Tips to Develop the Right Mindset – How Persistence Pays Off in the End

Irina Georgieva

5 min read
persistence pays off
If you want something out of a career, and if there are some goals you want to reach, you have to work hard. Furthermore, success is only 10% talent and 90% hard work, thus making it a challenging accomplishment. However, adopting the mind-set that persistence pays off, will make an enormous difference in the way your company climbs to success. Here are five tips showingwhy persistence is crucial for the success of your business!

Create a Realistic Time-frame

Planning business goals is easy,implementing them on the other hand is challenging. Yet, no business goal can be completed in a day. Therefore, you have to be realistic. Start by, writing down all the steps needed to achieve your goals and the time frames you expect to finish them. Sometimes, you will feel pressured and overwhelmed by them, but remember to give yourself time. Create a positive and flexible atmosphere by being persistent and calm at the same time, because that is the only way to stay focused on the right path. Nothing good will come out of pressuring yourself if you are behind schedule. There will be set backs along the way, but remember to revise your schedule and update it as often as needed.


“Create a positive and flexible atmosphere by being persistent and calm at the same time.”

Encourage Your Team to Adopt the Same Mind-set

Having a positive attitude towards completing tasks on time, problem solving and brain-storming good ideas are fundamental qualities of a persistent worker. These are prime examples of persistence in the workplace. Therefore, avoid people who spread negativity like a plague, because their point-of-view will wash out all the positivity surrounding your team.


“completing tasks on time, problem solving and brain-storming good ideas “

Never Stop Reading

Never stop reading books. Every now and then, you will need to read a new book required for future communication with a new client. However, in some situations, you’ll need to revisit old ones, because memory fades away,however, the information from the book is still vital. Additionally, in the digital age, you can always read other people’s experiences and compare them with your own. In fact, probably you will learn something new! The power of the internet is a gift that keeps on giving. At the same time, taking a break from all of your worries can provide a new perspective, which can be a game-changer. Stay informed, knowledge is power and power is money. Being informed is one of the best benefits of being persistent.


“Stay informed, knowledge is power and power is money.”

Practice Makes You Better

The more you practice, the better you become. It’s like getting ready for your driving license exam, the more you drive, the better driver you become. Equally, the very same principle is applied when managing a business. Despite making errors when conducting deals, you also learn from those mistakes and note where your weaknesses lie. Backed by that experience, you’ll be more confident when the next opportunity comes your way. Practice makes you better – persistence pays off!


“you’ll be more confident when the next opportunity comes your way. Practice makes you better – persistence pays off!”

Me Time is a Must!

Although, we mentioned that you will get a fresh perspective by taking time off, don’t forget to also have some me-time. Every person, who works eight hours per day or more, needs to cool off. Sometimes you will be frustrated and stressed out.Hence, taking a walk in the park or, visiting the gym, is an excellent way to release that negative energy.Consequently, as a manager advise your workers to be more active during their cool off hours. Additionally, you can always invest in creating a relax room, where they can recharge their batteries, socialise, get their focus up, and be more persistent when dealing with their daily goals.

To sum up, does persistence pay off? Certainly! It is the main driving force that keeps you focused to reach your desired goals. The qualities you have make you stand out from the crowd!


“taking a walk in the park or, visiting the gym, is an excellent way to release that negative energy”

Highly Effective Small Business Tips for Success

Highly Effective Small Business Tips for Success

Irina Georgieva

5 min read
small business tips for success
Playing the business game is fun and full of challenges. The market goes up and down and you as a entrepreneur must adapt. Questions must be asked and you start from the core – how to run a successful small business? How to succeed in the open market? Answers come from experience and knowledge. For that reason, we’ve combined all the tips we’ve gathered talking with small and medium business entrepreneurs around the globe.

Create Informative and Engaging Content

Small businesses rely on the data they gather from their customers. However, it’s the way you show your expertise that is valued the most in the current market. If you want to succeed, you’ll need to gather information, analyse that information and create content that will engage your customers and fellow entrepreneurs. Take an active role, create content daily while being active on social media. The audience always responds to sound and accurate content that offers value. This tip is one of the many business tips for small business owners that is gaining traction.


“Content is the reason search began in the first place.”

Investing in the Right Personnel

If you want to succeed, surround yourself with talented and devoted people. Flexibility and having the right attitude towards the work are the qualities you should search for when hiring. Treat them well and they will return the favour. Give them that and they will create a positive atmosphere that triggers creativity and productivity in the workplace. Everyone is different, so choose the right micro-management techniques when dealing with individuals. Sometimes a tap on the back or giving them more flexible deadlines can create a more productive person.

As you grow, you need people who deal with financial and legal work. At first, it is highly recommended to work with third-party firms (never do legal and financial dealings yourself, better to outsource it). Over time, as your company grows and matures, it will come naturally to invest in legal and financial departments.


“Talent is flame. Genius is fire.”

Nobody Is Perfect

Remember – perfection does not exist! Don’t seek it from others. Everybody fails sometimes. When your employees make mistakes, talk to them – see where they went wrong, how to fix it and show them support. People learn from mistakes, but sometimes the risks they take may pay off.

On the other hand, as an entrepreneur, every hour of every working day you are tasked with making decisions that may or may not influence the future of your company. Sometimes you overthink and act late, or the opposite – think too little and act hastily. Without risks, there is no progress. Think as much as needed and stay focused.


“Perfection doesn’t exist, from mistakes we learn!”

Show the Greatest Value You Can Offer and Focus on It!

There are many keys to a successful business, but one of them is showing what you’re made of! As a small business, you have the freedom to experiment at the start and show something different every day. Try everything because you have nothing to lose, only to gain. Estimate what works best and then focus on it. Show your customers and competitors the good service/product you are making.


”Never lose your undying belief in yourself and your abilities”

Remember to Have Fun!

Not many entrepreneurs highlight the importance of having fun at the workplace. Those that realise the importance of it have stumbled upon a golden secret. Positive attitude, optimism and cheerfulness are the key to creating a welcoming and pleasant working environment. This way, your employees’ morale will rise through the roof, which will ultimately contribute to an increase in productivity, collaboration and improved communication. Therefore, having fun improves cohesion within your organisation and should become an integral part of any company’s culture.


“You can only become truly accomplished at something you love.”