12 innovative cyber insurance startups to keep an eye on (2025)

12 innovative cyber insurance startups to keep an eye on (2025)

12 innovative cyber insurance startups to keep an eye on (2025)

April 02, 2025

Cyber insurance startups that are finally making digital protection affordable

Small businesses are getting hit with cyberattacks left and right these days, and many of those can’t afford the sky-high premiums that traditional insurance companies charge for cyber coverage. That’s where cyber insurance startups come in. With a market size predicted to reach 30 billion U.S. dollars by 2027, these cyber-insurance startups quickly conquered their place in an industry that’s been dominated strictly by giant traditional insurers for too long.

Because they are offering more reasonable rates and coverage that makes sense for different-sized companies, these startups are finally making cyber protection available to businesses that used to think it was completely out of reach.

What are cyber insurance startups?

Cyber insurance startups sell policies that help businesses recover financially after hackers strike, covering costs like data recovery, legal fees, and business interruption. They typically use technology to offer more affordable rates than traditional insurers, making digital protection accessible to companies of all sizes.

Top cyber insurance startups

Complete list of the most cyber insurance startups that are worth knowing:

At-Bay

Founded in 2016, At-Bay focuses on protecting businesses against digital risks. Their main goal is to help companies stay safe and successful in today’s technology-driven world. Beyond just standard cyber insurance, they’ve created specialized coverage options that address the unique challenges businesses face online.

What makes At-Bay different is its approach to risk management. Rather than just providing insurance after something goes wrong, it actively monitors client networks for security issues and alerts businesses to potential vulnerabilities. This proactive security scanning helps prevent problems before they lead to costly claims or data breaches.

Resilience

Founded in 2020, Resilience combines cybersecurity tools with specialized insurance coverage. Their technology scans for vulnerabilities in company systems and provides clear assessments of potential threats. This insight allows businesses to fix the most critical weaknesses while getting appropriate insurance for remaining risks.

The Resilience platform gives leadership teams a dashboard view of their risk landscape across different departments and systems. By connecting technical security data with financial impact analysis, they help executives understand complex risks in business terms. Their integrated approach means less time spent on separate risk evaluations.

CyRisk

Founded in 2020, The CyRisk platform uses advanced algorithms to analyze a company’s digital footprint and security practices, then presents findings in clear, actionable dashboards. Their software scans for vulnerabilities across networks, applications, and cloud services to create a comprehensive risk profile without requiring deep technical expertise from users.

What makes CyRisk stand out is its approach to quantifying cyber risk in financial terms. By assigning dollar values to potential threats, they help executives understand the business impact of security gaps and justify investment in protective measures. The software also suggests specific remediation steps ranked by return on investment so teams can tackle the most impactful issues first.

SecurityScorecard

Founded in 2013, SecurityScorecard helps organizations understand their security posture and that of their vendors through an easy-to-read grading system. Their platform continuously scans the internet for signals that indicate security vulnerabilities, giving companies letter grades from A to F based on their cyber health across ten risk factors.

The company’s technology assesses risks without requiring installation on client systems, making it non-invasive and easy to deploy. SecurityScorecard monitors issues like network security, patching cadence, and data breaches, then translates complex technical findings into clear metrics that even non-technical executives can understand and act upon. 

Cowbell Cyber

Founded in 2019, Cowbell Cyber uses advanced technology to transform how cyber insurance works for businesses. Their platform continuously scans and assesses a company’s digital footprint to identify vulnerabilities and security gaps that could lead to breaches or attacks. This ongoing monitoring allows for real-time risk assessment rather than the traditional once-a-year insurance review.

Cowbell’s AI engines analyze massive datasets from various sources to create accurate risk profiles for each business. Insurance agents and brokers use their platform to quickly generate quotes tailored to a company’s specific risk factors. When incidents do occur, Cowbell’s system helps streamline the claims process by automatically mapping attack patterns to policy coverage.

CyberCube

Founded in 2015, CyberCube provides cloud-based cyber risk analytics and insurance underwriting solutions for the insurance industry. Their platform helps insurers, brokers, and reinsurers better understand and price digital risks in today’s connected world.

CyberCube’s suite of products includes tools for portfolio management, account-level underwriting, and large-scale risk modeling. Insurance companies use these analytics to set appropriate premiums and understand their accumulated risk exposure across multiple clients and industries. The platform also helps identify emerging threats and attack patterns that could impact policy pricing.

Elpha Secure

Founded in 2018, Elpha Secure takes a unique approach by bundling essential security tools with its insurance coverage. This integrated model helps businesses not just recover from cyber incidents but actively prevent them from happening in the first place. Their software platform includes endpoint protection, email security, and automated security assessments that work together to strengthen a company’s defenses.

What makes Elpha Secure different is how it aligns incentives between protection and coverage. By providing both the security tools and the insurance policy, they can offer more competitive rates to businesses that actively use their security software. Their system also simplifies cybersecurity for small businesses that lack dedicated IT teams by providing user-friendly tools and guided implementation.

BOXX Insurance

Founded in 2018, BOXX Insurance developed a model that goes beyond just paying for damages after cyber incidents occur. Their platform continuously scans for vulnerabilities across a company’s digital presence, identifying weak spots in email security, network protection, and employee practices. These insights help clients strengthen their defenses before attackers can exploit them.

The BOXX insurance policies cover critical areas like ransomware attacks, data breaches, business email compromise, and recovery costs. When incidents do happen, their 24/7 response team guides clients through the crisis, helping with forensics, legal requirements, and reputation management. This hands-on support proves especially valuable for smaller businesses without dedicated IT security teams.

Envelop Risk

Founded in 2016, Envelop Risk analyzes vast amounts of information to understand the evolving cyber threat landscape. Their proprietary algorithms evaluate thousands of factors that might influence a company’s vulnerability to attacks. This data-driven method allows them to offer more accurate pricing than conventional underwriting alone.

Envelop Risk works with reinsurers and insurance carriers rather than selling directly to businesses. Their analytics platform helps insurance partners better understand complex cyber exposures across different industries and regions. By providing deeper risk insights, they enable insurers to offer more competitive and comprehensive cyber coverage to their clients.

Coalition

Founded in 2017, Coalition stands out from traditional insurers by taking a proactive approach. Their technology continuously scans customers’ systems for vulnerabilities, sending alerts about security issues before they can be exploited. This scanning includes checking for outdated software, exposed credentials, and misconfigured settings across a company’s digital footprint.

When cyber incidents do occur, Coalition’s in-house team of security experts springs into action. Available 24/7, these specialists help customers navigate breaches, ransomware attacks, and other digital emergencies. Their rapid response capabilities often reduce claim costs by containing incidents before they escalate into major disasters.

Onsurity

Founded in 2020, Onsurity recognized that while large corporations could easily provide health insurance and wellness programs, startups and small businesses often found these benefits too complex and expensive. Their subscription-based model allows companies to offer healthcare benefits without the administrative burdens or high costs typically associated with employee health plans.

The Onsurity platform combines health insurance with preventive care, teleconsultations, and discounted medicine delivery. Employees access these services through a simple mobile app where they can book doctor appointments, store medical records, and track health parameters. The platform’s monthly subscription format lets businesses scale benefits as they grow rather than commit to large annual contracts.

Koop Technologies

Founded in 2020, Koop Technologies is an insurance technology company specializing in autonomous vehicles, robotics, and emerging technology risks. Their platform provides specialized coverage for the unique challenges posed by self-driving cars, delivery drones, and other automated systems.

Their insurance products cover liability, physical damage, cyber risks, and software failures specific to autonomous technology. Koop’s platform collects and processes operational data from these systems to improve underwriting accuracy and adjust premiums based on actual performance rather than assumptions. This data-sharing approach rewards companies that demonstrate safer autonomous operations with more affordable coverage.
tracts.

Coverdash

Founded in 2022, Coverdash was created to solve the frustrating and time-consuming task of shopping for commercial insurance. Their online portal allows business owners to get quotes for multiple types of coverage in minutes rather than days or weeks. The platform offers policies for general liability, professional liability, cyber insurance, and property coverage tailored to specific industry needs.

What makes Coverdash stand out is its embedded insurance technology that integrates with e-commerce platforms, marketplaces, and business service providers. This allows partners to offer insurance directly within their own platforms, making coverage available exactly when and where businesses need it. Their transparent pricing shows businesses exactly what they’re paying for without hidden fees.

Protectt.ai

Founded in 2020, Protectt.ai focuses specifically on the unique vulnerabilities of mobile applications. Their security tools detect and prevent common mobile threats like reverse engineering, code tampering, and credential theft. The platform continuously monitors apps in real time, identifying suspicious behaviors that might indicate an attack in progress.

Protectt.ai serves clients ranging from financial institutions to healthcare providers. As mobile banking, payments, and sensitive data access increasingly shift to smartphones, their technology helps companies maintain trust with users. With mobile malware and fraud schemes growing more sophisticated each year, Protectt.ai aims to stay one step ahead of attackers targeting the devices we rely on most.

CoverForce

Founded in 2020, CoverForce was created to solve the fragmentation problem in commercial insurance. Before their platform, insurance agents had to log into dozens of different carrier websites, each with unique interfaces and processes for generating quotes and issuing policies. CoverForce consolidates these connections through standardized APIs that enable seamless data flow between systems.

CoverForce has built integrations with over 30 major commercial insurance carriers. Their technology saves insurance agencies countless hours of administrative work while improving accuracy.

Herald

Founded in 2021, Herald recognized that commercial insurance was still largely stuck in manual, paper-based workflows. Their API platform enables brokers to submit one application that can generate quotes from multiple insurance companies simultaneously. This eliminates the need for repeatedly entering the same information into different carrier systems.

The Herald platform standardizes data across the insurance ecosystem, translating information between brokers and carriers that often use different formats and terminology. Their solution handles everything from initial application submission to quote generation and policy issuance. Brokers using Herald can deliver quotes to clients in hours rather than days or weeks.

Trava

Founded in 2013, Trava recognized that smaller businesses face the same digital threats as large enterprises but lack the budget and expertise to defend themselves. Their approach starts with comprehensive risk assessments that identify vulnerabilities across a company’s digital environment. These scans check everything from network security to employee password practices.

Based on assessment results, Trava creates customized security roadmaps that prioritize fixes based on risk level and implementation difficulty. Their platform includes guidance on remediation steps, making complex security concepts accessible to non-technical business owners. For risks that can’t be completely eliminated, Trava connects businesses with cyber insurance options tailored to their specific risk profile.

Inscora

Founded in 2020, Inscora was built to solve the growing complexity of selling cyber insurance policies. Their platform automatically analyzes a client’s digital security posture using advanced scanning tools that identify vulnerabilities in websites, email systems, and network configurations. This assessment provides agencies with detailed risk information without requiring specialized technical knowledge.

The Inscora system simplifies the application process by pre-filling many technical questions that typically slow down cyber-insurance submissions. Insurance agents can generate comprehensive risk reports in minutes rather than days, allowing them to present clients with a clear picture of their cyber exposures and insurance options. Their platform also tracks client security improvements over time to help negotiate better renewal terms.

Conclusion

Now that we’ve reached the very end of this article, we can proudly say that these cyber-insurance startups have a bright future ahead, not just for themselves but for the thousands of small businesses that can finally sleep better at night.

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18 AI ethics and governance startups you need to know in 2025

18 AI ethics and governance startups you need to know in 2025

18 AI ethics and governance startups you need to know in 2025

March 19, 2025

Innovative AI ethics and governance startups that are building better systems

With a market size predicted to reach USD 2761.3 million by 2032, AI ethics and governance startups are becoming the new norm of responsible innovation in the tech industry. While entrepreneurs once chased social media platforms and delivery apps as the hottest tech business ideas, many are now turning toward the ethical dimensions of artificial intelligence.

Unlike traditional tech startups focused purely on capability and market share, these companies are building their profitable business models around identifying bias, explaining complex algorithms, and helping organizations deal with the growing maze of AI regulation.

What are AI ethics and governance startups?

AI ethics and governance startups build the guardrails that keep artificial intelligence systems from going off track or causing harm. They create practical tools that help companies spot biases, explain how their AI makes decisions, and stay on the right side of emerging regulations.

Top AI ethics and governance startups

Complete list of the most AI ethics and governance startups that are worth knowing:

Reliabl AI

Founded in 2019, Reliabl.ai develops AI infrastructure software for businesses to build better machine learning models. Their platform annotates data and trains AI models to help companies make less biased decisions supported by data insights.

Creating high-quality training data and keeping AI models fair and compliant takes a large manual effort. Reliabl’s software automatically labels customer data via machine learning to establish tagging consistency at scale. This structured data then trains ML models optimized for accuracy and auditability.

Velotix

Founded in 2020, Velotix is a cybersecurity startup that offers a data protection platform driven by artificial intelligence. Their solution goes beyond just identifying security issues to make managing data policies easier for companies.

The Velotix platform installs without needing changes to existing IT infrastructure. Using machine learning, sensitive information across cloud apps and databases is automatically discovered. The system classifies data types, simulates policy impacts, and recommends controls tailored to business needs and risk tolerance.

Readflags AI

Founded in 2019, Readflags AI offers software that improves purchasing efficiency for government agencies and public institutions. Their procurement intelligence platform analyzes spending data to identify savings opportunities, fraud risks, and areas for process improvements.

By consolidating expenses across departments and vendors, redflags.ai can spot duplicate purchases, off-contract buying, and other wasting behaviors hidden in siloed systems. Their analytics provide actionable insights so organizations can enhance transparency, competition, and oversight around procurement.

PIYA AI

Founded in 2023, PIYA AI is a company that develops artificial intelligence technology for the healthcare industry. Their products help improve the accuracy and efficiency of medical imaging analysis and diagnostics.

PIYA has created AI algorithms that can analyze MRI, CT scans, and other image files to identify potential issues and anomalies. This assists radiologists and doctors in making faster and more reliable diagnoses. Their solutions can spot symptoms that are early indicators of conditions like cancer.

Augmetec

Founded in 2022, Augmetec is a legal technology (LegalTech) company that uses advanced software to boost law firm productivity. Their tools aim to streamline legal workflows by automating repetitive tasks.

Augmetec combines deep expertise in law firm operations with cutting-edge AI technology. Their platforms integrate into existing firm systems to save lawyers time on daily documentation, research, and drafting. Features like automated form filling, version control, and document analytics amplify efficiency firm-wide.

Decube

Founded in 2022, Decube offers a data management platform to help companies track and govern data in AI systems. Their tools provide visibility into data flows with monitoring, metadata management, and data lineage mapping.

The Decube platform creates a knowledge base describing data and its usage across organizations. This business glossary details how various datasets relate so teams access trustworthy sources. Advanced data lineage diagrams the full context of data from its origins through downstream applications.

Actualization AI

Founded in 2023, Actualization AI is a company focused on security for AI systems like chatbots and large language models (LLMs). Their product TireKicker scans these systems to identify vulnerabilities before they can be attacked.

Chatbots and LLMs that interact with users via text have potential weak points. A bad actor could exploit issues like inadequate content filtering to make the AI output harmful stuff.

Centillion AI

Founded in 2024, Centillion AI is a technology company focused on data infrastructure, telecom, and digital advertising solutions. With deep expertise in 5G and mobile networks, Centillion builds platforms utilizing API integration, camera tracking software, and privacy tools to power innovations across sectors.

Centillion leverages capabilities in real-time data processing and analytics to enable communication service and product developers. Their solutions draw data insights from media, smartphones, wearables, and IoT devices while respecting user transparency and control.

Algoritmica

Founded in 2018, Algoritmica is a company that creates artificial intelligence software and data tools for financial markets. Their products help investment firms, banks, and financial service providers work more efficiently and reduce costs.

Algoritmica specializes in applications of AI like predictive analytics, algorithmic trading programs, and automated data processing pipelines. Their platforms integrate with existing systems to optimize workflows. This saves money through better data capture as well as smarter automation.

CloakA

Founded in 2024, CloakAI is a company that has developed technology to help people and organizations protect their privacy and intellectual property from unauthorized use by AI systems. Their software cloaks digital content like images, video, audio or documents to make it undetectable or misclassified by artificial intelligence.

For example, CloakAI’s solutions can subtly alter an image so that a facial recognition system won’t be able to identify people in the photo. Audio files can also be cloaked from speech recognition. Their techniques conceal defining characteristics from machine perception without affecting how the content appears to humans.

Desights AI

Founded in 2019, Desights AI has developed a platform that lets companies crowdsource AI model development. Their technology allows organizations to post machine learning challenges that a global community of data scientists then compete to solve.

Through this crowdsourced approach, Desights facilitates the collaborative creation of AI systems tailored to business needs. Subject matter experts define the challenge while data science talent supplies the modeling and analytical work to build solutions.

JUSTE AI LTD

Founded in 2024, JUSTE AI LTD is a company that provides artificial intelligence solutions for regulatory compliance, with a focus on anti-money laundering (AML). Their technology aims to simplify the complex processes in AML compliance for financial institutions.

Banks and financial services firms face growing regulatory burdens in monitoring customer transactions to detect financial crimes. Rules differ across regions and change frequently, making compliance challenging. JUSTE AI offers AI assistants that keep up with new regulations and patterns in money laundering activity to flag risks.

Aires Applied Technology

Founded in 2021, Aires Applied Technology is a startup focused on quantum-safe cybersecurity software and applications. As quantum computers evolve, they could crack current encryption standards, posing major data breach risks.

Aires develops next-generation security methods designed to resist quantum hacking. Their cryptography innovations aim to harden systems against decryption attempts even from powerful future quantum machines.

Platypus Health

Founded in 2022, Platypus Health uses AI to analyze healthcare data and promote health equity. They work with hospitals and insurance companies under data privacy agreements to study patient information. The Platypus platform connects to an organization’s virtual private cloud to access approved data extracts securely. Their software works within protected computing environments without exposing source data.

Platypus applies machine learning algorithms to find patterns and gaps in care across populations and conditions. This medical intelligence identifies opportunities to improve outcomes through earlier diagnosis, treatment adjustments, or better patient support.

PureML

Founded in 2022, PureML offers an AI governance platform to help companies manage risks with AI systems like large language models (LLMs). Their software continuously monitors AI to ensure it behaves appropriately and complies with policies.

The PureML system evaluates things like bias, toxicity, and misinformation in AI outputs. It compares against predefined safety standards and company guidelines. When PureML detects policy violations or high-risk content, it can flag issues for human review or automatically block problematic responses.

Impact AI

Founded in 2022, Impact AI provides tools and services to help companies develop and maintain responsible AI systems. Their platform automates monitoring, testing, and compliance processes for AI products to speed up development cycles while ensuring quality standards are met.

Building AI models for real-world use involves assessing performance over time to check for accuracy and fairness issues that can emerge. Impact AI’s dashboards track metrics like data drift and flag potential model degradation before problems spiral. Their system also assists by continuously validating models and decision processes to adhere to both internal policy guardrails as well as evolving regulatory dictates.

Anblicks Analytics

Founded in 2004, Anblicks Analytics is a company that provides data analytics services and products to help businesses make better use of their data. Their solutions aim to help enterprises transform the way they manage, analyze, and apply data to drive business impact.

Anblicks offers consulting to assess data readiness, build analytics roadmaps, and implement solutions. They also have data management software and AI-powered analytics applications specialized for industries like financial services, retail, healthcare, and manufacturing.

VerifyWise

Founded in 2024, VerifyWise offers an open-source platform for responsible and ethical AI development. As companies race to integrate AI, fairness and safety risks can multiply. VerifyWise aims to make it easier for organizations to build trustworthy AI systems.

The VerifyWise tools monitor machine learning models for bias, transparency, and accountability. Dashboards track metrics like data drift and performance consistency to flag issues over time. VerifyWise also produces explainability reports so developers understand what drives model predictions.

Conclusion

Now that we’ve come to the very end, one thing is sure: AI ethics and governance startups will indeed have a remarkable journey ahead of them. While nobody knows exactly how AI will evolve, these startups are making sure we don’t have to choose between innovation and our human values.

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18 innovative InsurTech startups to keep on your radar in 2025

18 innovative InsurTech startups to keep on your radar in 2025

18 innovative InsurTech startups to keep on your radar in 2025

March 05, 2025

Innovative InsurTech startups that are winning customers and changing the industry

The old-school insurance world is getting turned upside down, and it’s about time. InsurTech startups have crashed the party with their digital-first approach, making the whole insurance experience less of a nightmare for regular folks. Instead of waiting days for a quote or spending hours on the phone with agents, customers can now sort everything with a few taps on their phones. 

It’s no wonder experts predict the InsurTech startup market size will reach USD 352.82 billion by 2033. Whether it’s pay-as-you-go car coverage, instant property claims using smartphone photos, or faster processing for workplace accidents, these innovations are winning over younger customers who wouldn’t be caught dead filling out paper forms.

What are InsurTech startups?

Insurtech startups are companies that use technology, like AI and data analytics, to modernize the insurance industry. They focus on improving customer experience by streamlining processes such as underwriting, claims, and policy management, and by creating innovative, personalized insurance products. 

Top InsurTech startups

Complete list of the most InsurTech startups that are worth knowing:

Kin Insurance

Founded in 2016, Kin aims to increase home insurance accessibility through granular risk insight. They are able to insure complex properties by calculating highly tailored plans reflecting a home’s true exposure. This pricing precision allows Kin’s platform to automatically adapt coverage as properties change over time.

Kin uses technology and data to give customizable insurance plans based on a home’s specific risks. Their platform analyzes thousands of property factors to better price coverage and set premiums. This allows Kin to cover homes other insurers may deem too risky.

Getsafe

Founded in 2015, Getsafe is an insurance company focused on digital and mobile customer experiences. They sell property, auto, and liability insurance policies that customers can fully manage through Getsafe’s smartphone app.

The app offers an easy quoting and signup process to purchase policies and make payments. It also provides document storage for policies and claims, notifications for account changes, and straightforward claims filing from an insured’s phone. Getsafe aims to simplify insurance with an intuitive mobile platform.

Cuvva

Founded in 2014, Cuvva is an insurance technology company that offers flexible car insurance plans through a mobile app. Their platform provides both short-term hourly policies as well as monthly coverage.

Drivers can get on-demand insurance for as little as one hour if they just need protection for a quick borrow or rental. Cuvva also has policies ranging from 1 day up to 28 days for more occasional driving needs. Alongside these temporary options, they still offer standard monthly insurance plans.

Insurify

Founded in 2013, Insurify is an online insurance marketplace that lets shoppers compare quotes for car, home, and life insurance. Their platform makes finding affordable policies from top-rated providers quick and easy.

Users answer a few questions and Insurify provides real-time quotes side-by-side from leading national and regional insurance companies. They simplify quote comparison by calculating individualized coverage recommendations and assigning carrier ratings.

Ethos Life

Founded in 2016, Ethos Life is an insurance provider that sells term life and whole life policies directly to consumers online. Their goal is to simplify buying life insurance without requiring agent assistance.

Customers can get quotes and apply for Ethos Life policies on their website in minutes. Ethos uses predictive analytics during underwriting to provide decisions rapidly. Applicants only need to answer health and lifestyle questions, no medical exams or paperwork.

The Zebra

Founded in 2012, The Zebras’ website and tools allow consumers to get insurance quotes from over 100 national and regional insurance providers. Instead of contacting individual companies for quotes, customers complete one form on The Zebra’s site with information like driver history or property details. Algorithm-based searches then compile and compare personalized rates side-by-side from applicable insurers based on the specifics entered.

The Zebra aims to bring transparency and simplicity to insurance shopping with their independent research and data-based recommendations. Their platform rates companies on price and service to guide quote selection. Sorting and filtering features allow customized policy evaluation.

Ottonova

Founded in 2015, Ottonova focuses on convenient tech-enabled insurance. Their platform digitizes cumbersome paper processes to fit mobile lifestyles. Features like in-app doctor chat make healthcare less confusing.

As healthcare delivery advances, Ottonova tries to innovate insurance for speed and transparency. Customers get user-friendly plans paired with on-demand support. For expats and locals alike, Ottonova provides a refreshing approach to truly personalized coverage.

Policygenius

Founded in 2014, Policygenius operates an insurance marketplace website that allows people to compare and buy various insurance policies online. The company focuses on making it easy to shop for and purchase a home, life, disability, and auto insurance.

On the Policygenius platform, customers answer a few questions and provide some personal details. Competing quotes from multiple insurers are instantly generated for review. Users can adjust coverage specifics and pricing options before selecting the optimal policy for their needs.

Pie Insurance

Founded in 2017, Pie Insurance provides workers’ compensation insurance for small and medium-sized businesses. They sell policies entirely online making it fast and easy for small companies to get covered. Pie’s workers’ comp policies are priced specifically for each business using data-driven risk analysis. Eligible employers receive quotes instantly through Pie’s website or mobile apps and can purchase coverage completely digitally. This saves time compared to traditional brokers.

Pie handles all policy administration like collecting payments, filing paperwork, and processing claims in-house which increases efficiency. Customers access their account dashboard, and insurance cards, and manage claims online through intuitive tools that reduce hassle.

Hugo Insurance

Founded in 2016, Hugo Insurance provides auto insurance that works on a pay-per-use model with no upfront fees or down payments. Their mobile-first plans allow drivers to activate and deactivate policies with no penalties.

The Hugo app sells coverage by the day instead of charging monthly or 6-month premiums. Drivers only pay for the days they actually need to drive. Unused days roll over so customers can stockpile credits when not using vehicles. Reloading coverage once a plan runs out costs nothing extra.

Better Agency

Founded in 2019, Better Agency offers software to help insurance agents boost sales through automation and streamlining tools. The insurance market is highly competitive, but many agencies still use outdated systems that rely on manual paperwork and processes.

The Better platform combines customer relationship management (CRM) and agency management system (AMS) capabilities tailored for the insurance industry. It includes over 100 pre-built automation campaigns for tasks like renewals, sending proposals, and closing sales.

AKKO

Founded in 2016, AKKO offers smartphone insurance plans sold directly to consumers. Their policies aim to provide comprehensive protection for phone damage and theft. AKKO’s mobile-first experience was ranked the #1 phone insurance product by reviewers when compared to competitors like AppleCare and Geek Squad.

The AKKO app makes getting covered quick with just basic personal and device details required. Customers then manage everything digitally – from claim filing to replacing broken screens. AKKO has partnered repair facilities across the US to handle fixes.

Stere

Founded in 2021, Stere offers a digital platform for insurance companies that includes data analytics tools and an insurance capacity marketplace. Their tech connects insurtech startups with insurance carriers seeking new products and distribution channels.

The Stere platform provides real-time data and analytics to improve risk assessment and policies. Their marketplace also lets carriers quickly deploy capital to emerging digital insurance companies via API integrations. This gives insurtechs rapid access to underwriting capacity from established insurers.

Wefox

Founded in 2015, Wefox is an insurance technology company that offers customized insurance products through their digital platform. They aim to provide a streamlined customer experience by using data and technology to tailor coverage.

The Wefox app and website allow people to get quotes, purchase policies, and manage claims. By collecting relevant information about customer risk, assets, and needs, Wefox can match individuals and businesses with suitable insurance packages from their portfolio of partner carriers.

Corvus Insurance

Founded in 2017, Corvus Insurance provides policies to help companies manage cybersecurity risks. Their focus on the fast-growing cyber insurance market and their strong company culture led them to be named one of America’s Best Startup Employers by Forbes in 2022.

Corvus offers customized cyber insurance tailored to individual businesses across industries. Their tech-enabled platform allows for streamlined assessments to accurately price policies based on security vulnerabilities and risk factors. Policyholders get access to Corvus’s portal for cybersecurity tools and incident response resources.

Luko

Founded in 2018, Luko is an insurance technology startup based in Europe that offers home and rental insurance products. Over 400,000 customers use Luko for policies like homeowners, renters, and landlord insurance.

Luko aims to streamline insurance with fast digital sign-ups instead of long paperwork. Customers answer a few questions online and can obtain quotes and coverage within minutes. Everything from purchasing a policy to filing claims is handled through Luko’s mobile app and website.

EvolutionIQ

Founded in 2018, EvolutionIQ makes artificial intelligence software to improve insurance claims processing. Their system uses AI to identify high-risk claims and guide adjusters to focus on the right cases. This leads to faster resolutions and lower costs.

The EvolutionIQ platform is installed in existing claims management workflows. It analyzes large volumes of data to uncover patterns, anomalies, and risk factors across claims. The software flags suspicious or complex claims for urgent review based on predictive analytics.

Tractable

Founded in 2014, Tractable is an artificial intelligence startup focused on the insurance industry. Their technology helps assess vehicle damage to accelerate accident claims. Over one million households have already benefited from Tractable’s AI through faster repairs.

Tractable has developed computer vision algorithms that can estimate repair costs based on photos of car damage. This allows insurers to evaluate claims remotely without lengthy appraisals. By providing instant visual analysis, Tractable helps get vehicles back on the road sooner.

Conclusion

Now, the only thing that we can say for these InsurTech startups is that their future looks exceptionally bright as they continue attracting investment. What customers and investors alike will demand from them is continued commitment to solving real problems like making insurance more affordable, understandable, and actually useful in people’s everyday lives.

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18 promising carbon capture and storage startups to watch in 2025

18 promising carbon capture and storage startups to watch in 2025

18 promising carbon capture and storage startups to watch in 2025

February 26, 2025

Carbon capture and storage startups that are rewriting our climate future

With global temperatures climbing and governments finally putting serious money behind climate solutions, carbon capture and storage startups besides pursuing environmental goals, are chasing a market that could hit $1 trillion by 2050. Alongside innovations in environmental startups, these companies are tackling sustainability from multiple angles, grabbing CO2 straight out of the air or catching it before it escapes from factories and power plants, putting them on the path to solving the world’s most critical environmental challenges.

What are carbon capture and storage startups?

Think of them as businesses that create giant vacuum cleaners for greenhouse gases. Some capture CO2 that’s already floating in our atmosphere, while others catch it before it escapes from power plants or industrial facilities. Once captured, they lock away this carbon so it can’t contribute to global warming.

These carbon capture and storage startups matter because we’re already pumping too much CO2 into the air, and even if we stopped all emissions tomorrow, we’d still need to remove what’s already there to avoid the worst climate impacts. They’re basically creating a cleanup service for our atmosphere.

Top carbon capture and storage startups

Complete list of the most carbon capture and storage startups that are worth knowing:

CREW Carbon

Founded in 2022, CREW Carbon is a company working on new technology to remove carbon dioxide from the air. They use natural minerals like limestone and carbonate rocks to capture and convert atmospheric CO2 into harmless bicarbonate.

Over time, weathering causes these rocks to react with carbon dioxide, locking it into solid mineral form. CREW Carbon accelerates this natural process to safely extract CO2. Their method grinds the rocks into fine particles with more surface area to absorb more airborne CO2.

Airbuild

Founded in 2023, Airbuild is a startup that makes Plant Panels to remove carbon dioxide from the air. The panels contain algae that filter and capture CO2. They can be installed on buildings to lower emissions.

The Plant Panels also generate solar power like regular panels. But they convert more sunlight to electricity thanks to the algae. The algae go through photosynthesis which boosts energy conversion.

Meloon

Founded in 2022, Meloon is a startup that has created a new kind of filter for carbon dioxide (CO2) separation called Magic Filter. Their technology uses graphene, which is a very thin sheet of carbon that is only one atom thick.

Because graphene is so incredibly thin, it allows CO2 molecules to pass through very quickly compared to other materials. This high permeability makes Meloon’s Magic Filter extremely efficient at capturing CO2 from gas mixtures.

Arbon Earth

Founded in 2022, Arbon Earth is a startup working on technology to remove carbon dioxide from the air to fight climate change. They created a system called Oceanpod that grows algae which absorbs carbon dioxide.

Oceanpod floats in the ocean and uses solar energy to pump nutrient-rich deep water into containers where fast-growing algae cultures live. The algae breathe in carbon dioxide through photosynthesis. When mature, a portion of the algae sinks to the seabed, storing the carbon away from the atmosphere.

Sustaera

Founded in 2021, Sustaera is a company working on new direct air capture (DAC) technology to remove carbon dioxide emissions from the air. Their system called DAC 2.0 uses renewable electricity to extract CO2 so it can be safely stored without being released.

Most existing DAC methods rely on heat and chemical processing which requires a lot of energy. Sustaera uses a more efficient approach that reduces costs. Their modular units are built to plug into solar and wind farms so facilities can be set up quickly.

NeoCarbon

Founded in 2022, NeoCarbon is a startup working on technology for direct air capture (DAC) of carbon dioxide. They are developing systems that can be installed on existing industrial cooling towers to capture CO2.

Most DAC designs require building expensive standalone structures. NeoCarbon takes a retrofit approach so companies can integrate CO2 removal into current infrastructure to save on costs.

CarbonWorks

Founded in 2021, CarbonWorks is a startup working on technology to capture carbon dioxide (CO2) emissions using algae. Their system is designed to remove CO2 from the smokestacks of factories and power plants before it reaches the atmosphere.

CarbonWorks has developed photobioreactors – containers of water filled with microalgae that feed on CO2 through photosynthesis. The photobioreactors are connected to industrial exhaust systems to divert emissions into the algae solution.

Qaptis

Founded in 2021, Qaptis is a startup focused on reducing carbon emissions from heavy-duty trucks. They make a plug-in device that captures CO2 directly from truck exhaust pipes. It liquefies the captured gas and then stores it securely onboard vehicles.

The Qaptis retrofit system attaches right at a truck’s tailpipe to isolate CO2 emissions before they spread. Specialized materials filter out the carbon which is compressed into liquid form within the portable unit. This allows efficient storage as well as easier transportation for sequestration or reuse.

RedoxNRG

Founded in 2021, RedoxNRG is a startup working on technology to remove carbon dioxide from the air using renewable electricity. Their device uses electrochemistry to capture CO2 and convert it into useful chemicals.

It works by activating and deactivating chemical reactions to bond the CO2 molecules extracted from the surroundings. This concentration process continually isolates the greenhouse gas from the atmosphere.

Mantel

Founded in 2022, Mantel is a startup working on carbon capture technology for industrial plants. They use a method based on molten salt chemistry to absorb and release carbon dioxide emissions repeatedly.

Mantel aims to commercialize a solid technical solution to cut industrial emissions. Without affordable carbon capture, heavy industry could account for half of all CO2 output by 2050 as other sectors electrify. By challenging status quo approaches, Mantel works to ensure heavy industry has a sustainable future.

Alt Carbon

Founded in 2023, Alt Carbon is a startup focused on carbon removal technology. They have developed a proprietary enhanced rock weathering product called FELUDA designed to sequester carbon dioxide from the air.

It works by using finely ground mineral rock dust spread onto agricultural land. This triggers chemical reactions in the soil that absorb and mineralize CO2 over months. Alt Carbon claims the process can permanently store gigatons of captured carbon when applied globally. 

Terradote

Founded in 2022, Terradote makes renewable materials using plant sources and waste gases to reduce carbon emissions from industry. They aim to create more sustainable alternatives to petroleum-based plastics and chemicals.

Terradote uses biomass like corn stalks along with captured carbon dioxide and methane gas from landfills. They have the technology to convert these into industrial materials through special reactions. This both disposes of greenhouse gases and sequesters carbon into useful products instead of releasing it.

Palgae

Founded in 2024, Palgae is a company that cultivates microalgae to help reduce carbon dioxide levels in the atmosphere. They have developed technology to convert the algae they grow into bioplastics that can replace conventional plastic materials that are made from fossil fuels.

Microalgae naturally absorb carbon dioxide as it grows. Palgae has engineered strains of algae that capture CO2 more efficiently. They cultivate these supercharged strains in modular farms. After harvesting the algae, Palgae processes the biomass into biodegradable thermoplastic resins using proprietary methods.

Stathmos

Founded in 2023, Stathmos is a company that builds a product called Statbox. This machine captures carbon from the air while also producing clean water. It uses materials that absorb carbon dioxide (CO2), pulling it directly out of the atmosphere using green energy.

Each Statbox unit can extract around 1,000 tons of carbon dioxide per year. This is equivalent to CO2 produced by over 200 cars. The system takes in air and moisture, filters out the CO2 and generates reusable H2O. It runs using renewable electricity such as solar and waste heat energy.

Oxylus Energy

Founded in 2023, Oxylus Energy is developing technology to convert carbon dioxide (CO2) into clean fuel using renewable electricity. Their system uses a specialized electrolyzer that transforms captured CO2 into products like e-methanol through a membrane and catalyst reaction.

Most CO2 conversion processes are expensive and energy-intensive. Oxylus uses an innovative approach that makes the process more efficient. This allows economical production of carbon-neutral liquid fuel and feedstocks out of waste emissions.

Calix Limited

Founded in 2005, Calix Limited is a company working on solutions for global challenges across industries like energy storage, agriculture, water treatment, and climate change. Founded in 2005, Calix develops sustainable technologies to address pressing real-world problems.

For renewable power grids, they make advanced lithium battery components with materials that increase efficiency and lifespans. In crop science, Calix improves how essential minerals are delivered to plants through enhanced rock minerals. Their solutions extract phosphorus for fertilizers as well.

Carbon Clean

Founded in 2009, Carbon Clean is a company that provides carbon capture technology to industrial facilities looking to reduce their emissions. Their systems filter out CO2 from smokestacks and other exhaust sources so it doesn’t enter the atmosphere.

The Carbon Clean process involves running flue gas from furnaces, boilers and generators through a specialized filter unit. Their compact system integrates without major retrofits to capture significant percentages of site emissions. This filtered carbon is then compressed into liquid form for storage and utilization.

Chart Industries

Founded in 1992, Chart Industries manufactures engineered equipment for industrial gas and energy companies. They make products used in every part of the supply chain for transporting and processing liquid gases like oxygen, nitrogen, hydrogen, natural gas, and biogas.

Chart builds cryogenic tanks, heat exchangers, and other machinery to liquefy, store, and vaporize gases for transport. Their equipment handles cooling, pumping, and gas purification processes needed across the value chain. Chart also makes storage dispensing equipment and refueling stations for liquefied natural gas (LNG) and hydrogen.

Conclusion

Whether through direct air capture, point-source solutions, or novel biological approaches, these carbon capture and storage startups are building tangible carbon-sucking machines that could help rewrite our climate future while creating an entirely new industry along the way.

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14 innovative cloud security startups worth watching right now (2025)

14 innovative cloud security startups worth watching right now (2025)

14 innovative cloud security startups worth watching right now (2025)

February 19, 2025

Innovative cloud security startups that are leading cloud defense

Cloud security startups’ market size is predicted to reach USD 173.84 Billion by 2032 which makes them one of the trending sectors in tech right now, and it’s easy to see why. With online threats getting trickier and remote work becoming the norm, businesses are desperate for better ways to protect their data in the cloud and mitigate data breaches.

Old-school security just isn’t enough anymore, and while big tech companies are busy patching up their existing products, smaller, nimbler startups are coming up with completely new solutions. These aren’t just minor upgrades or fancy features bolted onto outdated systems, we’re talking about fresh ideas that actually make sense for how companies use the cloud these days. 

What are cloud security startups?

Cloud security startups build tools that protect companies using cloud services, like stopping data breaches and making sure only the right people can access important files. Think of them as specialized security guards for the digital age, they focus on the unique problems that pop up when businesses move their operations to the cloud.

Top cloud security startups

Complete list of the most cloud security startups that are worth knowing:

Lookout

Founded in 2007, Lookout is a cybersecurity company focused on protecting against mobile threats. They make security software for both individual users and enterprise customers to stop phone-based attacks.

The Lookout app uses predictive analytics to detect device, network, and app risks before they turn into breaches. Their technology is powered by a sensor network of over 60 million global users that allows Lookout to uncover emerging mobile threats.

HYPR

Founded in 2014, HYPR offers a cloud platform that removes passwords from login experiences and replaces them with stronger security. Their technology uses encryption and other methods to verify user identities in a faster, more user-friendly way.

By eliminating passwords, HYPR protects against threats like phishing and fraud. Users can login securely to websites and apps through methods like biometrics, QR codes, or security keys instead of remembering long passwords.

Panther Labs

Founded in 2018, Panther Labs offers a cloud-based security operations platform designed to detect and respond to modern cyber threats. Their technology aims to outperform traditional security tools that often miss new attack patterns.

The Panther platform analyzes large volumes of event and log data using behavioral analysis and machine learning. This enables the detection of emerging hacking techniques and insider risks that rule-based systems miss. Alerts get triaged with log forensics to investigate issues.

Fastly

Founded in 2011, Fastly provides a global edge cloud platform to help digital businesses deliver fast, secure, and scalable online services. Leading websites and apps use Fastly’s network to improve performance and availability for their customers.

Fastly has points of presence located strategically around the internet backbone. By caching and processing content at the edge, static and dynamic sites can serve visitors faster by reducing the distance data needs to travel. Fastly handles growing traffic securely without straining origin infrastructure.

Neutriino

Neutriino is a software company that makes tools to manage cloud computing environments. Their platform helps teams oversee, control, and protect their networks, servers, and other infrastructure running on cloud services.

Public clouds have rapidly replaced old-fashioned data centers. But their complexity makes monitoring and security a struggle for IT teams. Neutriino consolidates all that operational data for total visibility across hybrid cloud stacks. Their dashboards integrate metrics, logs, costs, access policies, and more into centralized views that span on-prem, private, and public infrastructure. Everything stacks serve is observable on one pane of glass.

Cisco

Founded in 1984, Cisco provides cloud-based security solutions that utilize artificial intelligence and a software-as-a-service (SaaS) model. Their platforms help companies streamline business operations through software-defined networking, cloud management, and security controls.

Cisco offers tools like APIs, SDKs, and development resources that enable engineers and developers to build secure IT infrastructure and software. Their solutions allow users to deploy and administer security policies across multi-cloud environments from one centralized interface.

Datadog

Founded in 2010, Datadog offers a monitoring and analytics platform for cloud infrastructure, applications, logs, and services. Their solution provides real-time visibility into performance, costs, and usage across cloud providers.

Datadog’s dashboards integrate metrics, traces, and logs from all platforms and services in one place. Teams can visualize trends, analyze bottlenecks, and optimize spending. Advanced monitoring capabilities track databases, networks, errors, and more.

Aviatrix

Founded in 2014, Aviatrix offers cloud networking software that helps companies build hybrid cloud environments. Their tools connect infrastructure across AWS, Azure, and other major cloud providers to enable unified networking.

Typically, linking cloud networks requires complex wiring of virtual private clouds (VPCs), VNets, firewalls, etc. Aviatrix provides software to simplify that process without added hardware. Their platform integrates subnets, models security policies, and sets up transit gateways to bridge on-prem and multi-cloud.

Cyera

Founded in 2021, Cyera provides data security tools to help companies discover, classify, assess, and protect sensitive information stored in databases, files shares, and other systems. Their software works without requiring installation of agents on every endpoint.

Cyera scans structured databases and unstructured data repositories like file servers to inventory all data assets across an organization. Machine learning automatically tags and labels different data types based on patterns. This classification allows customized security rules and controls to match data sensitivity levels.

Grip Security

Founded in 2021, Grip Security provides a platform to help businesses reduce security risks related to employee access and identities across cloud applications. Their tools discover which SaaS apps are in use, prioritize risks, and coordinate fixing identified issues.

As organizations adopt more software-as-a-service apps, they lose visibility into permissions and access. Grip scans environments to detect cloud apps, compromised accounts or unauthorized settings in services like Slack, Google Workspace and Salesforce. Findings get risk-ranked so security teams know what to remediate first. Relevant policies can then be enforced uniformly across multiple applications.

Mitiga

Founded in 2019, Mitiga offers cloud security solutions that give organizations more visibility and control over threats in their SaaS applications and cloud environments. The Mitiga platform integrates with popular services like Google Workspace, Office 365, and AWS. It provides advanced monitoring to detect suspicious user activity, misconfigurations, and policy violations across cloud accounts.

Mitiga’s dashboards and alerts allow security teams to investigate issues and respond quickly to potential breaches. The software also enables admins to enforce configs and access controls across diverse SaaS and cloud users and apps.

Sentra

Founded in 2021, Sentra is a cybersecurity startup that provides data security tools for the cloud. Their platform gives companies more visibility into sensitive information stored in cloud apps and servers. It also automates risk analysis of access permissions around that data.

Sentra scans cloud systems to detect sensitive files and data exposures. It categorizes information like customer data or financial docs based on levels of confidentiality. Sentra then actively monitors access to those files by users and apps over time. Any suspicious activity triggers alerts for investigation.

Upwind Security

Founded in 2022, Upwind Security provides a range of cloud-based cybersecurity solutions for organizations. Their platform offers capabilities like cloud workload protection, cloud security monitoring, and cloud access controls.

Upwind secures cloud environments through tools to detect threats, check misconfigurations, govern identities, and respond to incidents in real-time. Their runtime analytics identify anomalies and vulnerabilities across cloud infrastructure and code. Granular controls lock down app and API access.

Veza

Founded in 2020, Veza is a cybersecurity startup focused on securing access permissions and privileges within organizations. Their software visually maps out user and application permissions to help teams strengthen policies and find security risks.

Keeping control of the constantly changing access landscape poses big challenges as organizations digitize. Veza builds interactive maps of employee duties, system roles and access needs. Their dashboards flag risky, redundant or unused access that leaves openings for security threats.

Conclusion

These cloud security startups are just the tip of the iceberg, but they show where cloud security is heading. Some will succeed, others might struggle, but they’re all pushing the boundaries of what’s possible in cloud security. Looking at what these startups are building today gives us a pretty good idea of how we’ll all be protecting our cloud data tomorrow.

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20 thriving pet startups with amazing innovations (2025)

20 thriving pet startups with amazing innovations (2025)

20 thriving pet startups with amazing innovations (2025)

February 19, 2025

Blooming pet startups every pet owner should know

From fresh pet food delivery to telehealth to customized health tracking, startups are addressing pet parent needs in creative ways. Additionally, new platforms are facilitating easier access to pet professionals like trainers and walkers. Investor interest and funding for the pet tech space continue to grow.

What are pet startups?

Pet startups are focused on improving pet health and wellness, providing more convenient products and services, enhancing engagement between pets and owners, and overall elevating the standard of pet care.

Top pet startups

Complete list of the pet startups that are worth knowing:

Supertails

Founded in 2021, Supertails is a company improving pet care through technology and delivery services. They offer veterinary telehealth consultations as well as convenient home delivery of pet products. Getting to the vet can be difficult for busy pet parents. With Supertails, pet owners can schedule video chats with experienced vets right from home. Vets assess symptoms, diagnose conditions, prescribe treatments, and more during convenient virtual sessions.

For medications, food, toys, and other pet necessities, Supertails delivers items quickly via their app or website. Choosing from leading brands, owners can order supplies effortlessly and receive same-day drop off.

Smalls Cat Food

Founded in 2019, Smalls Cat Food uses high-quality proteins and organic produce in their cat food recipes. Their products contain no artificial preservatives or fillers. Smalls Cat Food offers both wet and dry food options.

The onboarding process asks about the cat’s profile, needs, and health conditions. This information determines customized meal plans and portion sizes. Smalls Cat Food aims to reinvent cat food with human nutrition standards and personalization.

FluentPet

Founded in 2018, FluentPet sells button boards that dogs can press to communicate words and phrases. The buttons have built-in speakers so each one says the associated word when pressed. Owners record their own voice for the buttons.

FluentPet’s boards range from basic starter sets to advanced multi-message boards. Their interactive buttons aim to facilitate communication between dogs and owners.

Barkyn

Founded in 2018, Barkyn creates customized meal plans based on each dog’s profile and nutritional requirements. Owners complete a questionnaire about breed, age, activity level and health.

Barkyn’s veterinary team monitors dogs on the food and makes adjustments as needed. Recipes feature quality proteins and probiotics. Barkyn aims to provide dogs perfectly portioned, health-optimized meals.

Wagmo

Founded in 2020, Wagmo offers vet telehealth consultations, health expense reimbursements, and other benefits through subscription plans. Their app provides 24/7 access to veterinary advice and support.

Wagmo aims to make pet care more accessible and affordable through preventative care and financial protection. Their telehealth plans remove barriers to vital pet health services.For owners seeking easy access to veterinary care, Wagmo delivers.

Swifto

Launched in 2019, Swifto vets walkers through an extensive screening process. Dog owners can book recurring walks or one-time visits. The app provides real-time updates during each walk.

Swifto aims to give owners peace of mind knowing their pet is in caring, capable hands. Their trained walkers are dog lovers looking to provide personalized walks.

Pawp

Founded in 2019, Pawp offers 24/7 veterinary video chats and advice through their app. Membership plans include illness and injury expense reimbursements.

Pawp provides an affordable way for owners to invest in preventative wellness. The platform gives access to vets from home, improving convenience.

PetDesk

Founded in 2015, PetDesk offers tools like telehealth video chats, client portals, and messaging to connect vets and pet owners. The platform also includes practice management features.

PetDesk aims to streamline workflows so vets can focus on delivering great medicine and improving pet health. Their technology removes friction from client communication and practice operations.

Nom Nom

Founded in 2015, Nom Nom creates personalized dog food recipes tailored to each pet’s nutritional needs and health concerns. Their meals feature high-quality ingredients like chicken, fish, and produce.

Pet profiles are developed through a quiz completed by owners. Portion sizes and recipes are adjusted accordingly by veterinary nutrition experts. Nom Nom aims to reinvent dog food with human-grade ingredients and customization.

Butternut Box

Founded in 2016, Butternut Box creates personalized recipes tailored to each dog’s nutritional needs and allergies. Their food contains premium proteins, organic produce, vitamins, and oils.

Pet owners complete a quiz about their dog’s profile, including health issues, activity level, and sensitivities. Specially formulated meals are shipped fresh weekly. Butternut Box aims to reinvent dog food with human-quality nutrition and customization.

AnimalBiome

Founded in 2016, AnimalBiome offers at-home gut microbiome test kits for pets. Owners collect a fecal sample and mail it in for lab analysis. The results include a detailed report on the pet’s gut health.

Based on the findings, AnimalBiome veterinarians provide dietary and supplement recommendations tailored to each pet. Their insights help optimize digestion, immunity, and wellbeing.

Animal ID

Founded in 2018, Animal ID’s QR codes on tags link to the pet’s profile. The app enables updating of veterinary and contact info. Shelters and finders can scan codes to quickly reach owners.

By storing key details in a shareable format, Animal ID removes barriers to identifying lost pets. Their seamless system taps technology to bring owners and animals back together.

Dobbin Dog Ranch

Opened in 2021, Dobbin Dog Ranch offers a high-end boarding experience for dogs. The sprawling property includes cabins, play yards, trails, and a lake. Dogs enjoy AC comfort, TVs, and raised beds.

Amenities include grooming services, customized diets, and vet tech care. Dobbin provides a premium second home for treasured canine family members.

Bingo Insurance

Founded in 2021, Bingo offers comprehensive accident and illness coverage with streamlined reimbursements. Their plans skip long waits and paperwork by paying vets directly.

Bingo aims to provide peace of mind that pets will get needed care without financial burden. Their direct pay model removes claim friction. Plans include hereditary condition coverage.

BasePaws

Founded in 2017, BasePaws offers DNA test kits that reveal insights into a cat’s breed, traits, and health predispositions. Cat owners collect and mail in a saliva sample for analysis.

The results provide a detailed report on lineage, personality attributes, and genetic disease risks. BasePaws aims to help owners understand their cats better through actionable genetic insights.

Meowtel

Founded in 2019, Meowtel carefully screens sitters to ensure they are experienced and trustworthy. Cat owners can book one-time or recurring sitter visits via the app. Services span playtime, feeding, medication, litter box cleaning and more.

Meowtel aims to give owners peace of mind knowing their feline family member is in caring, capable hands. For devoted cat sitters, it provides steady work caring for their favorite pet.

Pretty Litter

Launched in 2020, Pretty Litter leverages proprietary indicators that react to urine pH changes. This serves as an early warning for potential illnesses requiring veterinary attention.

Pretty Litter delivers new litter to your door based on usage. By combining health-tracking technology with convenience, Pretty Litter aims to provide insight into a cat’s wellbeing.

FirstVet

Founded in 2017, FirstVet offers 24/7 access to licensed vets via app and web chat. Pet owners can get care guidance, diagnosis, treatment plans, and prescriptions.

FirstVet provides an affordable alternative to office visits for non-emergency issues. Their telehealth model delivers convenient access to professional advice from home.

Open Farm

Founded in 2014, Open Farm formulations feature premium proteins, superfoods, and added vitamins. All ingredients are ethically and sustainably sourced. Their pet foods contain no artificial preservatives or fillers.

Open Farm offers dog and cat food lines as well as pet treats. Their products aim to deliver the highest nutrition standards using responsibly sourced ingredients.

Barkibu

Founded in 2015, Barkibu offers an app delivering personalized veterinary advice and telehealth services. Pet owners chat in real-time with vets who create customized treatment plans.

The app also tracks pet health data over time, enabling earlier intervention. By making professional guidance more accessible, Barkibu aims to keep pets happier and healthier.

Miraculous Meals

Founded in 2023, Miraculous Meals is a UK-based startup that produces high-quality wet dog food using natural ingredients. Apart from providing highly nutritious and healthy dog food, Miraculous Meals also strives to help every dog in need – which is why they donate 50% of all profits to help rescue dogs in need.

Conclusion

The pet care industry is undergoing major positive disruption due to emerging startups focused on innovation. With continued funding and support, these pet startups will likely see rapid growth as demand increases for high-quality pet products and services. 

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