21 thriving sales startups leading the way in 2024

What are sales startups?

Sales startups build specialized tools and software to address pain points faced by sales teams. This includes new CRM systems, sales engagement platforms, predictive analytics, and sales acceleration software.

Top sales startups

Complete list of the most groundbreaking sales startups that are worth knowing:

Moteefe

Founded in 2014, Moteefe created easy online stores for niche customer bases to order print-on-demand items. Designers can upload designs then get found organically by audiences drawn to their specific style. Custom fabrication removes all inventory risk and hassle.

By merging social discovery with building global production, Moteefe taps entrepreneurial creativity waiting to be unlocked. Their manufacturer network activates individual inspiration at scale through technology orchestrating the heavy lifting discreetly.

SIRCLO

Founded in 2020, SIRCLO provides an integrated system covering webstore creation, payment processing, inventory and order management, fulfillment, and analytics. Users launch DTC channels while centralizing operations.

By unifying key e-commerce capabilities on one platform, SIRCLO aims to empower DTC success without technical hurdles. Their model enables scaling sales while controlling branding and data.

Escale

Founded in 2019, Escale developed optimization tools that run onsite experiments and personalize browsing to increase cart adds, lower abandonment, and boost repeat purchases. Optimizations are tied to ROI through their revenue attribution model.

By tailoring experiences to user signals, Escale aims to maximize the value of traffic across owned properties and ads. Their solutions help brands execute strategies informed by comprehensive analytics.

ContaAzul

Founded in 2011, ContaAzul provides integrated management of invoices, expenses, payroll, taxes, payments, and reporting in one place. The cloud-based platform streamlines compliance and financial control for entrepreneurs.

By centralizing financial workflows on easy-to-use software, ContaAzul saves small businesses time while ensuring accuracy. Their model enables business owners to focus on growth with clarity over the numbers.

Flexiti Financial

Founded in 2013, Flexiti partners with retailers to provide 0% interest installment plans at checkout for large purchases. Consumers gain affordable monthly payments while retailers enjoy increased basket sizes.

By enabling flexible purchasing, Flexiti taps into consumer demand for payment plans beyond legacy options like credit cards. Retailers benefit from larger average purchases and additional customer insights for marketing.

Oneflow

Founded in 2013, Oneflow centralizes control and tracking of contracts, documents, approvals, and eSignatures on one cloud-based system accessible across devices. Workflows become more efficient and compliant.

By streamlining critical sales and legal processes, Oneflow provides the visibility and workflow tools needed to accelerate revenue while reducing risk. Their software solutions upgrade outdated manual workflows.

Housfy

Launched in 2019, Housfy streamlines private listing, search, pricing guidance, offer management, and paperwork through their platform. Sellers avoid agent commissions of 2-3% on successful sales.

By facilitating direct private transactions, Housfy taps into demand for accessible options beyond the traditional broker model. Their tools make private sales approachable for the mainstream.

Stonly

Founded in 2016, Stonly enables creation of step-by-step interactive guides, tooltips, and automation flows that guide users and resolve issues as they navigate digital products. Support costs drop as intuitive guidance reduces inquiries.

By providing in-application assistance, Stonly aims to maximize usability and minimize frustration. Their embedded guidance empowers users to self-serve instead of contacting support.

Nektar.ai

Founded in 2020, Nektar developed a conversational AI that engages prospects via email, social, and text to book more qualified meetings. The assistant qualifies leads and greets promising contacts on behalf of each rep.

By automating lead outreach, Nektar aims to increase productivity and enhance engagement quality to ultimately increase pipeline and revenue. The AI handles tedious tasks to give reps more capacity for high-value selling.

Convin

Founded in 2020, Convin developed meeting analytics that listen to sales calls in order to score, tag key moments, and identify follow-ups. Reps gain breakdowns of critical topics and talking points to win deals.

By making every conversation productive and informed, Convin aims to maximize revenue opportunities from meetings. Their AI delivers visibility into discussion patterns and cues to help reps perform better.

Style Bazaar

Launched in 2020, Style Bazaar makes it easy to list or purchase fashion and household items sustainably through their website and apps. Sellers organize pickups while buyers receive items after inspection.

By facilitating peer-to-peer resale, Style Bazaar extends the lifecycle of quality goods and keeps them circulating locally. Their model provides an eco-friendlier alternative to disposal or buying new.

Teabox

Founded in 2012, Teabox ships small batches of the newest tea harvests to uphold freshness. Varieties are sourced directly from renowned estates in India and Nepal. Customers enjoy global delivery of exclusive garden-fresh teas.

By centralizing worldwide distribution of small-batch harvests, Teabox provides access to incredible teas unavailable through stores. Their sourcing model combines provenance and freshness for unparalleled drinking experiences.

Aisera

Founded in 2017, Aisera developed no-code AI that understands requests, automates repetitive tasks, and escalates complex tickets to human agents. This reduces service costs while improving responsiveness and accuracy.

By enabling automation alongside staff, Aisera helps IT scale delivery and shift focus to high-value projects. The AI handles common service requests while learning continuously from staff interactions.

Mutiny

Founded in 2020, Mutiny provides intuitive tools for dragging-and-dropping personalized content blocks, triggers, and recommendations onto sites. Teams can dynamically serve different experiences without coding.

By making personalization accessible, Mutiny aims to help companies increase revenue by delivering more relevant site experiences to each visitor. Their visual platform removes technical hurdles to provide individualized experiences. For businesses seeking to personalize at scale without dev lift, Mutiny delivers solutions tailored for their needs.

Disco

Founded in 2019, Disco offers both an online marketplace for brands to sell through and tools facilitating inventory management, order processing, shipping, data insights, and operational efficiency.

By centralizing and streamlining commerce operations, Disco empowers brands to focus on product and marketing to drive discovery and loyalty. Their model enables growth without overhead.

Scratchpad

Founded in 2019, Scratchpad provides an intuitive alternative to scattered sales documents, spreadsheets, messaging, and tracking. Teams centralize accounts, track deals, manage tasks, and communicate in one unified workspace.

By connecting cross-functional selling workflows, Scratchpad gives teams a shared source of truth while reducing bottlenecks. Salespeople create, find, share, and act on critical information faster.

HighTouch.io

Founded in 2018, HighTouch developed configurable connectors that integrate siloed data between platforms through continuous synchronization. This creates a single source of truth for customer profiles.

By unifying data from across stacks, HighTouch aims to maximize the value of each platform and inform efforts holistically. Teams gain complete visibility to engage and serve customers.

Clari

Founded in 2012, Clari provides sales analytics, forecasting, pipeline management, and workflow automation software to inform strategic revenue decisions and promote execution efficiency.

By centralizing a comprehensive view of past, present, and future revenue, Clari aims to connect planning, operations, and sales for coordinated success. Their revenue operations platform aligns teams to hit growth targets.

Zomentum

Founded in 2018, Zomentum developed integrated tools covering lead generation, sales enablement, and marketing automation specifically for the MSP market. Their platform provides capabilities to fuel pipeline and promote retention.

By centralizing key go-to-market workflows for MSPs, Zomentum enables providers to scale operations while delivering personalized experiences. Their specialized focus accelerates partner success.

Ometria

Founded in 2013, Ometria centralizes fragmented purchase data into unified customer profiles accessible across email, site, and ads personalization tools. Retailers gain visibility to segment, message, and convert intelligently.

By making data actionable, Ometria empowers retailers to serve individuals based on a complete understanding of their behavior. More relevant experiences drive engagement, lifetime value, and brand affinity.

AB Tasty

Founded in 2012, AB Tasty provides tools to help companies continuously improve conversion rates. Their platform enables A/B testing, algorithmic personalization, and product experience targeting.

Key capabilities include campaign authoring, customer segmentation, and results analysis. AB Tasty aims to help brands maximize revenue through data-informed optimizations.

Conclusion

Sales has traditionally lagged behind other functions in innovation, but is now being disrupted from within. Fueled by venture capital investments, these sales startups are developing specialized platforms and software to relieve sales pain points and optimize the entire sales cycle.