The best first post on Instagram as a business

The importance of your first post

With your Instagram’s first post, you can familiarize the audience with:

Who you are

Your first post can tell your potential fans who you are. What is the name of your business? What is it known for? What personality can you expect from these posts? The first post should be comprehensive, telling your audience everything they need to know.

What you do

What does your business do? Is it trying to sell a product or a service or get customers to sign up for something? Your first post should clearly explain your business to your audience.

Why they should follow you

Why should a person who sees the post follow you? Is it because you offer new products they will be interested in? Does your account have entertaining posts or informative ones? Do they try to lift their audience up?

Essentials to focus on before posting for the first time on Instagram

Before you think about creating and sharing your very first social media post, it’s wise to carefully consider and keep in mind a few important points and guidelines.

Use an Instagram business profile

Your profile should be set to Instagram for Business. A business profile can help you maximize your reach and take advantage of several other features, such as creating shoppable posts.

Don’t be a perfectionist

Being a perfectionist can make you overthink your first post and, ironically, worsen it. Alternatively, perfectionist thinking can mean you never create your first post. It would be best to strive for quality, but as they say, nothing is perfect.

Follow people

Even if you have no posts, it’s still possible for you to gain a bit of a follow. You can follow other small businesses, small creators, or people who seem part of your target audience. Interact with their posts, and introduce yourself. Don’t try to be too sales-y with your message. Chances are, some will follow you back when you follow them. Once you have followed a person, don’t unfollow them. It’s bad practice and it can make some unfollow you.

Fill out your bio

Before you make your first post, you should have a filled-out bio. Your bio should contain a high-resolution photo of your business logo or another relevant picture. It should also include information about your business, contact information, and other relevant information. When potential followers see your profile, they should decide that your account is worth following.

Have a content calendar

Your social media business strategy should contain at least a month’s worth of posts. What you should make will depend on your business niche, but it should be a good mix of photos, reels, stories, and other content that will help you reach as big of an audience as possible. These content pieces should also have captions drafted out, along with hashtags. You should also have your own branded hashtags.

First post tips

Let’s discuss some essential tips for making an excellent first post.

Be sure your first post is evergreen

You should have a first post that will stand the test of time years later. That’s why your first post should avoid any topical issues, trends, or challenges. Looking back, your first post will seem outdated. Plus, if you want to pin your first post, it should stand the test of time.

An intro post

Some people may just go with the basic intro post. This post will have a photo or video of the business, the product, or something else. Then, the caption will explain the company, what it sells, and where to get the product.

Create a business story

Your first post may want to tell your business story. You could show a photo of you, your workplace, or your product. Then, the caption can tell your story. It doesn’t need to be a novel or anything, but it can tell who inspired you. It can explain how you got the funds and motivation to make your business. Give your audience a reason to care about your future business adventures.

Problem and solution

Another good idea is to start targeting your audience’s pain points immediately. If your business is designed to solve a problem, you may use an attention-grabbing photo. It can be an infographic showing how your business can solve the problem, or it can show someone suffering from the problem. Then, the caption can explain how your business can help.

Countdown

You may make several posts that show a countdown. It may have a date or tell you how many days are left until your business launches. A countdown can excite potential customers and create some FOMO. People will want to follow your account to be the first ones to be there once your product launches.

Photos that set the vibe

If your business or product isn’t ready to launch, use a photo that conveys the business’s vibe. For example, post pictures of people jamming to music if you’re selling guitars.

Asking a question

Your first post could also be engagement farming. While engagement farming is not something you should always do, your first question can ask something that lets you know more about your audience. This can help you connect with your audience and get your account trending.

Conclusion

Don’t stress out too much about your first post. Few social media accounts get it right the first time. Instead, striving to make your post as good as possible would be best. Then, you can create additional content to attract an even bigger audience.

With that, these are the basic steps to create a first post. This way, your first impression leaves your audience wanting more. We hope this article was helpful to you on your Instagram journey.