28 Powerful accountability quotes for work that build trust

28 Powerful accountability quotes for work that build trust

28 Powerful accountability quotes for work that build trust

April 11, 2025

Powerful accountability quotes for work that build trust

Taking responsibility for our actions at work isn’t always easy, but it’s what separates great teams from average ones. Accountability means owning both successes and failures, showing up when it matters, and following through on promises you’ve made. Sometimes, we all need a reminder about why taking ownership matters so much, especially when it plays such a key role in expanding your business horizons. With that in mind, we’ve gathered these powerful accountability quotes from business role models and leaders who’ve built successful teams by putting responsibility at the heart of their work culture.

28 accountability quotes for work to motivate you

Accountability quotes remind us that success comes from owning both our triumphs and failures. These powerful insights from leaders who’ve built cultures of responsibility can transform how your team approaches challenges exactly when excuses seem easier than solutions.

  1. “Exhibiting accountability over time is a gateway to trust. When we see someone acting with accountability, we gain the evidence we need to trust them.” – Mike Erwin and Willys Devoll
  2. “When we fail to set boundaries and hold people accountable, we feel used and mistreated. This is why we sometimes attack who they are, which is far more hurtful than addressing a behavior or a choice.” – Brené Brown
  3. “Being held accountable is an act of generosity and compassion. It is a gift that someone gives us to correct our wrongs, unlearn, and do better for the sake of our own growth. It might be uncomfortable, but it is worth the discomfort.” – Minaa B.
  4. “Leaders inspire accountability through their ability to accept responsibility before they place blame.” – Courtney Lynch
  5. “Accountability feels like an attack when you’re not ready to acknowledge how your behaviors harm others.” – Tamara Renaye
  6. “You’re going to mess up. So instead of trying to be perfect, learn how to be accountable.” – Whitney Goodman
  7. “Once people have a clear idea of what decisions they should and should not be making, holding them accountable for decisions feels fair.” – Gary L. Neilson
  8. “When it comes to privacy and accountability, people always demand the former for themselves and the latter for everyone else.” — David Brin
  9. “Accountability is the glue that ties commitment to results.” – Bob Proctor
  10. “Responsibility equals accountability equals ownership. And a sense of ownership is the most powerful weapon a team or organization can have.” – Pat Summitt
  11. “Accountability separates the wishers in life from the action-takers that care enough about their future to account for their daily actions.” – John Di Lemme
  12. “You can delegate authority, but you can never delegate responsibility.” – Byron Dorgan
  13. “Without accountability, exceptional performance is just a hope, not an expectation.” – Henry Evans
  14. “A culture of accountability makes a good organization great and a great organization unstoppable.” – Henry Evans
  15. “Accountability isn’t about punishment, it’s about ownership.” – Unknown
  16. “Holding yourself accountable is the most empowering thing you can do.” – Erica Williams Simon
  17. “Accountability breeds response-ability.” – Stephen R. Covey
  18. “If you want to change the culture of your workplace, start with accountability.” – Unknown
  19. “You are not only responsible for what you say, but also for what you do not say.” – Martin Luther
  20. “To take responsibility is to take the power back.” – Will Craig
  21. “The benefit of accountability is not control, it’s clarity.” – Brené Brown
  22. “In the absence of accountability, mediocrity becomes the standard.” – Unknown
  23. “Accountability starts with you. Don’t expect from others what you’re not willing to do yourself.” – Unknown
  24. We are all accountable for our actions. We are also accountable for inaction.” – Unknown
  25. “True leadership stems from accountability, not authority.” – Unknown
  26. “People crave feedback because it shows they matter. Accountability is part of that feedback.” – Simon Sinek
  27. “Excuses are the nails used to build a house of failure.” – Don Wilder
  28. “To be trusted is a greater compliment than to be loved—and accountability builds that trust.” – George MacDonald

Conclusion

At the end of the day, besides just taking the blame when things go wrong, accountability is about creating a workplace where people trust each other enough to take risks, speak honestly, and deliver on their promises. When accountability becomes part of your workplace DNA rather than just a buzzword, you’ll see not only better results but stronger relationships and deeper satisfaction in the work itself. You can start with yourself, lead by example, and watch how quickly a culture of ownership spreads throughout your company.

More must-read stories from Enterprise League:

Related Articles

Top 5 Social Media APIs for Developers and Analysts in 2026

Top 5 Social Media APIs for Developers and Analysts in 2026

The growth of social media data has created new possibilities for developers and analysts who want to study public conversations, user behaviors, and content trends. Getting reliable access to social media APIs is essential for companies building monitoring tools,...

read more
Best 7 Geocoding APIs Every Developer Should Know in 2026

Best 7 Geocoding APIs Every Developer Should Know in 2026

Location-based applications have become essential to modern software development, requiring reliable geocoding services that convert addresses into geographic coordinates and vice versa. The right geocoding API can make the difference between a clunky user experience...

read more
Top 4 ERP Solutions for Manufacturers in 2026

Top 4 ERP Solutions for Manufacturers in 2026

Manufacturing companies face major challenges in the coming year, from supply chain disruptions to rising competition. To stay profitable, producers need to optimize their operations, reduce waste, and boost productivity. Enterprise resource planning (ERP) software...

read more

The strange rituals of entrepreneurs before big pitches

The strange rituals of entrepreneurs before big pitches

The strange rituals of entrepreneurs before big pitches

April 10, 2025

The strange rituals of entrepreneurs before big pitches<br />

Founders might seem cool and collected when they walk into investor meetings, but behind that professional appearance often lies a world of quirky pre-pitch routines. Much like athletes before big games, entrepreneurs develop their own strange rituals and superstitions to calm their nerves and boost confidence when millions in funding hang in the balance. Some won’t wear certain colors, others insist on specific foods the morning of a pitch or do a morning meditation, and some have lucky items tucked into pockets or briefcases. 

These personal traditions might sound silly from the outside, but in the high-pressure startup environment where rejection is common and perfectionism runs deep, these rituals provide a small sense of control amid the chaos.

The unexpected business rituals that calm entrepreneurs’ nerves before a pitch

The comfort of these business rituals and personal traditions creates a sense of familiarity and control when facing investors who hold the keys to their company’s future. After talking with dozens of founders about their pre-pitch habits, we’ve uncovered some truly unusual practices that successful entrepreneurs swear by.

The 10-minute walking ritual before important meetings

Over the years, I’ve established a ritual to help me focus and remain calm before big pitches or client meetings, and it’s become an important part of my routine. Before any important pitch, I go for a 10-minute walk with no technology or distractions. I’m usually outside, away from everything. This simple act allows me to clear my mind, get my blood flowing, and reset my thoughts. It’s a mental reset, like pressing the “reboot” button for my brain. I’ve discovered that physical movement combined with quiet time boosts my confidence and clarity. This works for me because it is more than just an escape; it is also about gaining perspective. My focus is not on the pitch itself, but on my ability to communicate effectively. 

I’ve walked through the streets before pitching important deals and even speaking with the media. It gives me a feeling of control. My nerves calm down, and by the time I walk into the meeting, I’m focused, grounded, and prepared to deliver. This practice may seem insignificant, yet it is one of the main reasons I can remain calm under pressure. The physical and mental reset is effective every time, especially during the inevitable business ups and downs that every entrepreneur faces.

David Haskins, CEO of WrongfulDeathLawyer

The humble power of pre-pitch instant noodles

Right before a high-stakes pitch, I eat instant noodles. No fancy breakfast, no brain-boosting smoothies,just plain noodles with a boiled egg. It started back when I was broke, building my first product out of a shared flat. I couldn’t afford anything else. Now, it’s a weird comfort food that brings me back to basics. It reminds me that I’ve pitched through worse and survived.
I still eat them in silence, with no screens and no distractions.

Just me, my chopsticks, and that weirdly soothing smell. It’s not about the food, it’s the mood. I slow down, stop trying to impress anyone and reset before I step into pitch mode. This ritual, simple as it might seem, centers me. It’s a physical and mental signal that it’s time to focus. Slowing down to enjoy something as mundane as noodles pulls me away from the hustle of preparation and into a state of calm readiness.

Burak Ozdemir, Founder of Morse Code Translator

The power of 30-minute digital disconnection before pitches

Before any high-stakes pitch or investor call, I follow a simple but essential ritual: I disconnect from all screens for 30 minutes. No emails, no notifications, just a notebook and pen. During this quiet time, I write down why Poper matters, what pain we solve, who we serve, and what drives us to build it every day.

This habit helps cut through the noise and reminds me of the mission, not just the metrics. I also play “Time” by Hans Zimmer on a loop, it puts me in a focused, almost cinematic headspace where everything else fades away. I’ve learned that clarity beats over-preparation. When you’re deeply aligned with your purpose, the pitch flows naturally. This approach has helped me overcome many of the myths of entrepreneurship that suggest success only comes from constant connectivity and hustle.

Karan Bhakuni, CEO of Poper.ai

Creating powerful pre-pitch momentum through visual memory

Having scaled multiple businesses past seven figures, I have been on both ends, giving and receiving a funding pitch. Back in the day, I was always nervous and emotionally attached to my startup, my company, and my pitches. I’m sure every founder can relate to this, but being very emotionally attached would derail my pitch and I might go into negative momentum during cross-questions with investors. To calm my nerves and be grateful for the business I’ve built, I go through our personal albums or content collection back when we started the company. I’ve made this habit of documenting our entire journey and turning back some pages fuels my confidence and humbles me for how far I’ve come.

This pre-pitch ritual also emotionally detaches me from the end result. Since I’m reminding myself of the struggle and the things successful people sacrifice to build something meaningful, I walk into the room focused on the mission, not the outcome.

Mike Falahee, President of Marygrove.com

Workspace tidying

One of the things I do is to take a moment before every pitch to tidy up my workspace. I make sure everything is in order, even if it’s just a few minutes spent clearing my desk or organizing papers. There’s something about this physical act of creating order that mentally prepares me to present clearly and without distractions. It’s like a reset, ensuring I don’t carry any unnecessary clutter into the pitch.

I also have a very specific pre-pitch drink ritual. It’s not coffee or water. I brew myself a strong cup of mint tea. The act of drinking it forces me to slow down for a moment and gives me a mental break, allowing me to focus on the upcoming conversation instead of getting lost in the details. It’s calming and sharpens my focus. These rituals keep my mind clear and help me feel more composed when I walk into a room to present.

Sean Clancy, Managing Director of SEO Gold Coast

Building performance calm through brief but meaningful team exchanges

Before a big pitch, I always make sure to connect with my team in a small but meaningful way. It’s a little ritual we’ve developed over the years. We’ll gather for a quick moment, sometimes it’s a fist bump, other times it’s just a brief chat to remind everyone we’ve got each other’s back. If it’s a really big pitch, I’ll even send a quick text to my partner. It’s nothing extravagant, but it’s a way to ground myself and boost my confidence. 

Those little gestures serve as reminders that we’re a team and that we’ve already done the hard work. In these moments, I also think about how our team’s different hobbies and entrepreneurship journey have shaped our culture. That connection brings energy into the room.

Erwin Gutenkunst, President and Founder of Neolithic Materials

Creating the perfect pitch atmosphere through sensory anchors

Before any high-stakes pitch, I swear by my “Mochi Mindset Method.” Thirty minutes before the call, I whip up a Matcha-Mango Smoothie (matcha for focus, mango for optimism) and take my golden doodle, Mochi, on a 10-minute “walk-and-talk.”  I narrate my pitch aloud to her as we stroll, her head tilts and tail wags are my first focus group. If she yawns, I simplify the jargon; if she barks, I know I’ve struck a nerve. Back at my desk, I cue up “Doodle Zen” on Spotify (a playlist mixing lo-fi beats with faint dog park ambiance) and place Mochi’s favorite toy, Mr. Squeaks, on my desk as a “confidence totem.”

Post-pitch, win or lose, I reward myself (and Mochi) with a “Doodle Debrief”, a peanut butter Kong for her, dark chocolate for me. It’s not superstition; it’s science. The ritual triggers dopamine loops that dissociate pitches from panic. As my grandfather taught me: “Luck favors those who prep like a pro and play like a pup.” 

John Talasi, CEO and Founder of Financer.com

The power of lucky socks

When I’m getting ready for those all-important pitches, I rely on two trusty sidekicks: my lucky socks and some good ol’ rock ‘n’ roll. My socks, which are as red as a tomato and have more patches than a pirate ship, have been my companions for nearly ten years. They’ve witnessed a parade of pitches and always seem to sprinkle a bit of luck. Sure, they don’t match anything, but who cares about fashion when luck’s on the line?

And then there’s AC/DC. I crank up “Highway to Hell” to get the blood pumping. It might not be the most soothing choice, but it sure gets me revved up and ready to tackle anything. These quirky habits might sound a bit offbeat, but they’ve become my secret weapons for turning jitters into excitement and strolling into that room like I own the place.

Ihor Shulezhko, founder of Rankup and the IhorShoo project

The dark roast ritual

One thing I do to prepare myself for high-stakes pitches is brew a very specific coffee. I’ve settled on a strong, dark roast, something with a bit of intensity to match the occasion. It’s become a ritual for me to make this coffee first thing in the morning before a big pitch. There’s something calming about the process, grinding the beans, letting the aroma fill the room, and watching the coffee drip into the cup. It’s my moment of focus. While the coffee is brewing, I take a few minutes to breathe deeply, clear my mind, and remind myself of the points I want to cover during the meeting.

I remember one pitch a few months back where we were negotiating a large-scale lighting contract with a major builder. It was a crucial deal for Festoon House, and the pressure was definitely on. I woke up a couple of hours early, prepared my coffee, and spent those first few minutes alone with my thoughts. I reviewed my notes, imagined the flow of the conversation, and mentally ran through potential questions the client might ask.

That small ritual helped me enter the pitch feeling calm and ready. When I walked into the room, I wasn’t as nervous as I might have been if I hadn’t taken those few quiet minutes. I was focused, clear-headed, and able to present our proposal confidently.  For me, the coffee goes beyond a caffeine boost, it’s a mental reset that clears my mind and helps me make the most of the moment.

Matt Little, Founder and Managing Director at Festoon House

Wearing your history

I have this one navy blue blazer that I always wear when I’m meeting big clients or walking into something that could shift the direction of the business. It’s nothing flashy. It’s simple, clean, and comfortable. I’ve worn it during some of the most important milestones in my life, the first time I pitched Topnatch to a major multinational, the day we signed our first cross-border logistics deal, even the day we officially moved into our first real office.

It’s hard to explain, but wearing that blazer feels like bringing all those past wins into the room with me. It reminds me where I started, how far we’ve come, and that I’ve already faced tougher days than whatever’s in front of me. It’s not really about superstition, it’s more of a mental thing. It helps me walk in grounded and settled, instead of second-guessing myself or overthinking how I’m coming across. In this business, especially when you’re dealing with customs issues, freight commitments, and big clients who expect you to have all the answers, being calm and collected counts for a lot. That blazer just puts me in that headspace faster. I don’t wear it for anything else, it stays in the back of my closet unless it’s one of those days that matter.

Emil Calangi CEO of Topnatch Freight International Inc. 

The confidence mindset

When I have a high-stakes pitch coming up and I get nervous, I give myself a pep talk. I remind myself that I don’t need to get the clients to like our business. They already do and that is why they are giving me time and a chance to present my pitch. Otherwise, they wouldn’t be taking a chance on us. I remind myself that they looked at our products and liked what they saw.

The pitch is a chance to help them understand how we can solve a need for them. They are hoping we are an answer to their problem and that we are a perfect fit for them. Therefore, they are not looking for reasons to reject my pitch. In fact, they are looking for a reason to work with us and the pitch is just a formality, a mutual thing that I don’t need to be nervous or scared about. It grounds me and keeps me calm enough to handle the pitch.

Lev Tretyakov, CEO and Head of Sales, Fortador

Sound frequencies as pitch preparation tools

As the founder of AI Humanize, I have a few quirky rituals that help me prepare for high-stakes pitches. One of my go-to habits is listening to a specific calming playlist that’s curated with tracks in the 432 Hz frequency, which I believe helps enhance focus and reduce stress.

Before any pitch, I like to start my day with a traditional Chinese breakfast of congee. It’s not just about nourishment; the simplicity and warm comfort keep me grounded and centered.

Additionally, I practice a mantra I’ve developed over the years: “I create connections, not transactions.” This mindset shift reminds me to focus on relationships and shared visions rather than just the business aspects.

Ethan Moss, Founder of AI Humanize

Conclusion

So, next time you see a founder clutching a strange trinket, wearing mismatched socks, or muttering what sounds like a personal mantra before their big moment, don’t judge. These quirky pre-pitch rituals might seem irrational, but they’re part of the beautiful, messy human side of entrepreneurship that spreadsheets and business plans don’t capture. In a world where founders are expected to be confident, prepared, and always “crushing it,” these private rituals reveal the vulnerability that connects us all. Honestly, if wearing the same unwashed “lucky” shirt for four successful funding rounds works for you, who are we to argue with results?

More must-read stories from Enterprise League:

Related Articles

Top 5 Social Media APIs for Developers and Analysts in 2026

Top 5 Social Media APIs for Developers and Analysts in 2026

The growth of social media data has created new possibilities for developers and analysts who want to study public conversations, user behaviors, and content trends. Getting reliable access to social media APIs is essential for companies building monitoring tools,...

read more
Best 7 Geocoding APIs Every Developer Should Know in 2026

Best 7 Geocoding APIs Every Developer Should Know in 2026

Location-based applications have become essential to modern software development, requiring reliable geocoding services that convert addresses into geographic coordinates and vice versa. The right geocoding API can make the difference between a clunky user experience...

read more
Top 4 ERP Solutions for Manufacturers in 2026

Top 4 ERP Solutions for Manufacturers in 2026

Manufacturing companies face major challenges in the coming year, from supply chain disruptions to rising competition. To stay profitable, producers need to optimize their operations, reduce waste, and boost productivity. Enterprise resource planning (ERP) software...

read more

Creating a successful fintech startup: What to consider

Creating a successful fintech startup: What to consider

Creating a successful fintech startup: What to consider

April 09, 2025

Creating a successful fintech startup

Building a fintech startup isn’t just about technology. It’s about solving real problems, building trust, and making something people actually want to use. Sure, there’s code, funding, and scaling to think about, but at its core, a fintech company should make financial lives easier, not more complicated.

In the middle of all the buzzwords and investor decks, there’s one thing you shouldn’t overlook: your users’ experience. From onboarding to customer support, every touchpoint matters. And while you’re fine-tuning that seamless flow, don’t forget the backend matters just as much. For example, risk management software plays a huge role in making sure users feel safe and protected while using your app—especially when it comes to sensitive financial data. So, where do you begin? Let’s break it down.

Understand your market

The most successful fintech startups walked a path that started off with a well-defined problem, and not shiny features. Just think about people who are unbanked, freelancers who need instant invoicing, or small businesses struggling with cash flow. Identify the chasm, and speak directly to it.  

Take time validating it. Interview prospective users. Delve online into communities. What do people complain about? What is still cumbersome about online banking or budgeting apps? Very often, these frustrations represent your greatest opportunity. 

Prioritize UX from day one

Many founders tend to get lost in feature-land. The truth is, what matters is how your product feels. This is especially relevant for fintech because trust and clarity are everything. 

Your app or platform should feel natural, even for those who are novices when it comes to technology. Keep the interface clean, minimize friction in signing up, and eschew drowning users with too many choices. Users do not want to “learn” how to operate your financial instruments. They really want it to just work. 

Thoughtful micro-interactions, smart default options, and onboarding can separate your app from the rest. The smoother the road is for the user, the better the chance they will stick around. 

Build trust through transparency and security

When it comes to money, trust is everything. If a user has even an ounce of skepticism about your app, they will bounce. Simple. 

Backend systems and compliance efforts become important here. Users might not specifically see your tools and software, but they will sense it. Real-time fraud detection, KYC processes, secure transaction handling- these things are not an afterthought; they are a must-have. 

Make security part of your brand story. Have a down-to-earth explanation of what data you collect, how you use it, and what safeguard measures you have in place. The more transparent you get, the more reassurance users will have in trusting your product.

Choose the right tech stack

It’s so tempting to think of building complex infrastructure from day one. However, this is actually a very good way to slow down your go-to-market process. Pick tools that are scalable and secure and match your product goals.

Start with an MVP or minimum viable product that really looks at the core of what you’re delivering to market. Launch, get feedback, and iterate. This space is highly competitive, and one of your biggest advantages will be your ability to adapt quickly.

You can always upscale and upscale whenever you wish; that is even easier if you have secured the product-market fit and user flow.

Know the regulations

The challenges that arise are primarily around legal and compliance issues during the first phase of creating a fintech product. Depending on your market, you would have to comply with all sorts of banking regulations, laws against money laundering, and regulations regarding the protection of private information. 

Conversely, this doesn’t mean that one has to study law; ensure you have one by your side early on. Product compliance should be built from the start and not be dealt with later, during the final stages as an afterthought. 

And yes, let your tools and software do the work for you. A good solution will flag red flags, help with reporting, and keep your platform clean. 

Make customer support a priority

No matter how intuitive the product is, customers will always have questions, especially regarding finances. Setting up available and responsive customer support may separate you from the competition. 

You need live chat, deep FAQs, and even some in-app tutorials. And, better yet, do a post-mortem on every support ticket. What frustrates users? Are there fixable, common issues? 

Great customer support goes beyond solving problems; it creates customer loyalty.

Plan your monetization strategy wisely

While you might be tempted to give away everything for free to entice users, keep in mind that a business must earn money. Whether it is subscriptions, transaction fees, or freemium models, pick a monetization route that seems fair and in line with the value you are giving. 

However, always make fees and charges transparent. Hidden charges will ruin trust and lead to user attrition very quickly.

Grow with the right partners

It’s all too easy to try to do it all by yourself. However, if you partner with payment processors, banks, or providers of infrastructure, your opportunities for speed and scale improve. Therefore do select partners wisely, ones who complement and align with your mission and values.

Look for easy integration options, sophisticated security offerings, and those with references from fintech startup use. Partnerships affect everything from UI to long-term scalability.

Iterate based on real feedback

Your product will never attain perfection at release, and that’s just fine! The best route to improvement is listening to your users. Observe usage patterns, garner feedback, and be prepared to pivot. 

Every time you take steps to improve, emulate an act of service to a real need that warrants the change instead of just checking it off your list. In the contest of choosing a product, users are your greatest advisors.

Conclusion

There are several components when launching a digital fintech startup, all from regulatory hurdles to tech stack decisions. Above all, it really comes down to this-are you building something that people actually need?

If your focus is in line with user behavior centered with simplified experience and trustworthy tools and software, you are already ahead of your publishers. 

FinTech is not only about breaking the legacy; it is about making finance accessible, inclusive, and human.

More must-read stories from Enterprise League:

Related Articles

Top 5 Social Media APIs for Developers and Analysts in 2026

Top 5 Social Media APIs for Developers and Analysts in 2026

The growth of social media data has created new possibilities for developers and analysts who want to study public conversations, user behaviors, and content trends. Getting reliable access to social media APIs is essential for companies building monitoring tools,...

read more
Best 7 Geocoding APIs Every Developer Should Know in 2026

Best 7 Geocoding APIs Every Developer Should Know in 2026

Location-based applications have become essential to modern software development, requiring reliable geocoding services that convert addresses into geographic coordinates and vice versa. The right geocoding API can make the difference between a clunky user experience...

read more
Top 4 ERP Solutions for Manufacturers in 2026

Top 4 ERP Solutions for Manufacturers in 2026

Manufacturing companies face major challenges in the coming year, from supply chain disruptions to rising competition. To stay profitable, producers need to optimize their operations, reduce waste, and boost productivity. Enterprise resource planning (ERP) software...

read more

15 SMB accounting startups that make bookkeeping bearable

15 SMB accounting startups that make bookkeeping bearable

15 SMB accounting startups that make bookkeeping bearable

April 09, 2025

SMB accounting startups that solve the daily chaos of financial management

Small business accounting has been a headache for a long time when it comes to entrepreneurs who are focused on growing their companies. Most business owners didn’t start their businesses to spend hours wrestling with spreadsheets, chasing receipts, or trying to make sense of tax codes. This issue created an opportunity for accounting business ideas targeting small and medium businesses.

Unlike the clunky, complicated software of the past, present SMB accounting startups are building simpler, smarter tools that actually match how small businesses operate. With a market size predicted to reach USD 12.3 billion by 2030, we expect nothing but a bright future and a lot of resolved headaches.

What are SMB accounting startups?

SMB accounting startups are technology companies that develop and provide financial management software specifically designed for small and medium-sized businesses (SMBs). These startups create digital tools that help small business owners handle accounting tasks like expense tracking, invoicing, payroll, tax preparation, financial reporting, and bookkeeping.

Unlike traditional enterprise accounting software that’s often complex and expensive, SMB accounting startups focus on creating more affordable, user-friendly solutions that match the limited resources and simpler needs of smaller companies. They typically offer cloud-based services that can be accessed anywhere, mobile apps for on-the-go management, and automated features that reduce manual data entry.

Top SMB accounting startups

Complete list of the most SMB accounting startups that are worth knowing:

Pluto Card

Founded in 2021, Pluto Card brings modern financial technology to Middle Eastern and North African companies that previously relied on outdated expense management methods. Their platform combines physical and virtual corporate cards with software that automates expense tracking, approvals, and reporting in one unified system.

Pluto’s spend management tools give finance teams real-time visibility into company expenditures. Managers can set customized spending limits for different employees and departments, require pre-approvals for certain purchases, and instantly freeze cards if needed. The system automatically categorizes transactions and captures digital receipts, eliminating manual expense reports and reconciliation headaches.

Xero

Founded in 2006, Xero has grown into a global accounting platform used by millions of small businesses and their financial advisors. Their cloud-based software transforms traditional bookkeeping tasks into simple, automated processes that save time and reduce errors. Business owners can connect their bank accounts to automatically import and categorize transactions, eliminating manual data entry.

The Xero platform includes invoicing tools that let businesses create professional-looking bills and accept credit card payments directly. Its dashboard provides real-time visibility into cash flow with clear visualizations of money coming in and going out. Xero also simplifies tax time by organizing financial information and generating reports needed for filing returns accurately.

Try Quanto

Founded in 2021, Quanto was created by former accountants who understood the frustrations of tax season firsthand. Their platform uses AI to scan client documents, extract key financial information, and populate tax forms automatically. This drastically reduces the manual data entry that typically consumes hours of accountants’ time during busy periods.

Quanto’s workflow management system tracks the progress of each client’s tax return, alerting team members when action is needed. The platform includes client communication tools that automatically request missing documents and provide status updates. Smart validation checks help identify potential errors or audit triggers before filing, improving accuracy rates.

LedgerBox

Founded in 2022, LedgerBox was developed to solve the tedious problem of manual data entry that plagues small business owners and accounting teams. Their technology combines optical character recognition with machine learning to automatically identify and extract key information from financial documents. The system recognizes transaction dates, amounts, vendors, and account numbers, even from inconsistently formatted documents.

The LedgerBox platform allows users to simply drag and drop their financial PDFs into the system. Within minutes, the data is processed and converted into organized spreadsheets ready for analysis or import into accounting software. The AI engine learns from corrections, becoming more accurate over time at categorizing expenses and identifying recurring transactions.

Fractional Tax

Founded in 2018, Fractional Tax Incorporated was created when its founders noticed that many growing businesses fall into a gap – too complex for basic tax software but not large enough to justify hiring dedicated tax departments. Their service pairs businesses with experienced tax professionals who work on a flexible, as-needed basis throughout the year.

The Fractional Tax model combines technology and human expertise. Their online platform tracks tax deadlines, stores documents securely, and facilitates communication between clients and tax advisors. Clients receive proactive guidance on tax planning opportunities while ensuring compliance with federal, state, and local requirements without the overhead of full-time staff.

Bloc Solutions

Founded in 2020, Bloc Solutions was created to address the unique challenges faced by individual landlords who manage their own rental properties without the resources of large property management companies. Their all-in-one platform combines legal document automation, financial tracking, and tenant relationship management in an easy-to-navigate interface that requires no technical expertise.

The system generates province-specific lease agreements, notices, and other required legal documents that comply with current rental laws. This helps landlords avoid costly legal mistakes. Bloc’s payment tracking features monitor incoming rent, automatically flag late payments, and generate financial reports needed for tax filing. The platform also sends automated reminders when tenant insurance is expiring or renewals are approaching.

Equility

Founded in 2022, Equility was created to address the growing challenge of financial verification in an increasingly digital business world. Their platform connects directly to a company’s financial data sources through secure API connections, eliminating the need for manual uploads or data entry. This automated approach allows for continuous verification rather than traditional point-in-time audits.

The Equility system compares data across multiple sources to identify discrepancies and potential errors in financial reporting. Their algorithms flag unusual transactions and reconciliation issues that might indicate mistakes or fraud. By creating this independent verification layer, Equility helps businesses ensure their financial statements accurately reflect their true financial position.

WeOS Cloud

Founded in 2021, WeOS.Cloud was created by former small business owners who understood the struggles of managing company finances alongside daily operations. Their software combines accounting, cash flow forecasting, and financial planning into one intuitive dashboard that requires no specialized knowledge. Users can see their complete financial picture without jumping between multiple systems.

The WeOS platform automatically categorizes transactions, tracks expenses, and generates real-time reports that translate accounting jargon into plain language. Their cash flow prediction tools help owners anticipate tight periods and plan accordingly. The system also offers guided workflows for common financial tasks like invoice management and tax preparation to reduce errors.

Roni AI

Founded in 2021, Roni AI reimagines enterprise resource planning by deploying multiple specialized AI agents that work together across different business functions. Rather than having disconnected systems for accounting, inventory, HR, and sales, Roni’s agents communicate with each other to create a truly integrated experience. This approach eliminates data silos that plague traditional ERP implementations.

Each AI agent in the Roni system specializes in specific business areas, from processing invoices to forecasting inventory needs or analyzing sales patterns. The platform learns from a company’s existing data and adapts to its unique workflows. As business requirements change, Roni AI can be configured without the expensive customization projects typically associated with ERP systems.

Olao Books

Founded in 2022, Olao Books was created by former accountants who understood the tedious nature of manual bookkeeping tasks. Their platform uses optical character recognition and machine learning to automatically extract information from receipts, bills, and invoices when they’re uploaded or forwarded by email. This eliminates hours of data entry that small businesses typically spend each month.

The Olao system intelligently categorizes transactions based on vendor patterns and transaction details, learning from corrections to improve accuracy over time. For business owners managing employee expenses, the platform simplifies the reimbursement workflow with mobile receipt capture and approval notifications. The software also performs automated checks against tax regulations to flag potential compliance issues before they become problems.

EzBizPortal

Founded in 2019, EzBizPortal was developed by industry veterans who recognized the inefficiencies in traditional equipment service management. Their software uses GPS and availability tracking to automatically match repair requests with the closest qualified technicians, reducing downtime and travel expenses. When equipment breaks down, the system can immediately locate and dispatch the right specialist with the necessary skills and parts.

The platform manages the entire service workflow from initial request through completion and payment. Work orders are generated digitally with equipment history and service requirements. Technicians use the mobile app to document repairs, capture customer signatures, and process payments on-site. For equipment rental companies, the system tracks availability, schedules preventive maintenance, and manages the logistics of deliveries and pickups.

Cogentax Services Kft

Founded in 2020, Cogentax Services Kft. provides brand new, digital accounting services for small and medium businesses with their innovative 1st Taxpayer Profile. Their cloud-based solution is integrated with government authentication services and data sources to streamline tax compliance.

The Cogentax system stands out by maintaining real-time connections to tax authority databases, allowing it to validate submissions before they’re filed officially. Their dashboard gives business owners clear visibility into their tax position, upcoming obligations, and potential deductions or credits. Monthly reports highlight areas where businesses might optimize their tax strategy based on actual transaction patterns.

Intuit

Founded in 1983, Intuit has grown from a small startup to one of the most influential financial software companies in the world. Their flagship products have become household names – TurboTax guides millions through tax filing each year, QuickBooks helps small businesses manage finances, and Mint helps individuals track personal spending and budgets. Each platform uses artificial intelligence to automate repetitive tasks and provide personalized insights.

Intuit’s professional tax preparation tools like Lacerte and ProSeries, have become industry standards for accounting firms. These specialized solutions handle complex tax situations while integrating with QuickBooks data to streamline the year-end process. Their cloud-based platforms automatically update when tax laws change, ensuring that accountants always work with current regulations.

Clear

Founded in 2011, Clear provides technology-enabled accounting and finance solutions for small and medium businesses. It offers behavior-based loans for working capital and invoices. It also provides software for e-Invoicing, invoice ingestion, and invoice validation. It also provides tools for syncing accounts payable and indirect tax workflows.

What makes Clear unique is how they combine financial software with lending capabilities. By analyzing a company’s transaction patterns, payment history, and cash flow, Clear offers tailored working capital loans with faster approval than traditional banks. Their e-invoicing system complies with government regulations while streamlining the accounts receivable process through automated follow-ups and payment tracking.

Wave

Founded in 2010, Wave provides web-based accounting software for businesses. It features solutions for accounting to track income and expenses, invoicing to create and send invoices to customers with multiple templates, receipt scanning, mobile invoicing, recurring billing, and more. The mobile application is available on both iOS platform and the APK version.

The Wave system simplifies bookkeeping with bank connections that automatically import and categorize transactions. Their invoicing tool allows businesses to create professional-looking invoices with customizable templates and set up automatic payment reminders to improve cash flow. The receipt-scanning feature turns paper receipts into digital records using optical character recognition, eliminating the need to manually enter expenses.

Conclusion

While the accounting software industry might seem crowded, remember that small businesses come in countless shapes and sizes, each with unique needs. There’s still room for solutions that speak to specific industries, growth stages, or pain points that current options miss. Starting your own accounting business isn’t easy, but after all, the best business solutions often come from those who’ve felt the pain themselves and are determined to create something better.

Discover more creative startups that might interest you:

 

  • Top media startups that are changing the way the media works in the online world.
  • Must-know NFT startups that are on the forefront of this new industry.
  • Ground-breaking space startups redefining our limits of space exploration.

Related Articles

13 software business ideas for people tired of trading time for money

13 software business ideas for people tired of trading time for money

13 software business ideas for people tired of trading time for money

April 08, 2025

Simple software ideas that fix what everyone complains about

Starting a software business today looks way different than it did even five years ago. The tools, market, and customer expectations have all changed drastically, opening doors for new players with fresh software business ideas that will bring something innovative to the table. Take a look at the market size of this industry. It is projected to reach US$896.17bn by the year 2029, which is no joke.

Whether it’s productivity tools, design platforms, communication apps, or developer-focused software, there are countless types of software that solo founders or small teams can build.  Most people think you need a huge team of developers or millions in funding so you can break into the software world, but that’s not always true. Plenty of successful software companies began with just one or two people who spotted a problem nobody else was solving. One of those is GitHub. The founders bootstrapped the company and worked without salaries in the beginning. So yes, it’s not impossible, and you definitely don’t need a fancy degree to succeed.

Top 13 software business ideas

Here are some creative and profitable software business ideas that you can start right away:

Appointment booking system

Operating an appointment booking system offers a practical solution for businesses and service providers. This digital platform enables clients to schedule appointments without phone calls or emails. It automates the booking process, reducing scheduling conflicts and forgotten appointments. The system sends automatic reminders to clients, which helps decrease no-shows. Additionally, it collects valuable data about client preferences and busy periods.

This information allows businesses to optimize their schedules and staff allocation. The appointment booking system saves time for both service providers and clients, creating a smoother experience. Moreover, it operates 24/7, allowing bookings outside normal business hours. With the growing demand for convenience and digital solutions, this system meets modern expectations.

How much you can make: $50K–$300K/year
How much does it cost to start: $0–$500 (with no-code tools)
How long does it take to build: 1–3 months

Habit tracker app

A habit tracker app could be a worthwhile digital business venture. This type of app helps users build and maintain positive habits by recording daily activities and providing visual progress reports. The growing interest in personal development and wellness creates a steady demand for such tools. A habit tracker saves time by organizing multiple habit goals in one place while offering motivation through achievement badges and streaks.

The business model can generate revenue through premium subscription features, one-time purchases, or nonintrusive advertisements. Additionally, the app collects valuable behavioral data that informs product improvements. Low startup costs compared to physical businesses make this an accessible entry point for entrepreneurs. With increasing smartphone usage and focus on self-improvement, a habit tracker app meets genuine consumer needs.

How much you can make: $20K–$100K/year
How much does it cost to start: $0–$2K
How long does it take to build: 1–3 months

E-learning software

Operating an e-learning software business could be a promising venture in today’s digital world. This business creates and sells software platforms that enable online education and training for various audiences. The software allows for course creation, student management, and interactive learning experiences without geographic limitations.

E-learning software meets the growing demand for flexible, accessible education options that fit busy schedules. It also provides cost-effective training solutions for businesses seeking to develop employee skills without expensive in-person sessions. Revenue streams come from subscription fees, licensing, customization services, and maintenance contracts.

How much you can make: $50K–$500K/year
How much does it cost to start: $0–$5K
How long does it take to build: 3–6 months

Daily journal and mood tracker

Starting a daily journal and mood tracker business could be a valuable service for people seeking mental wellness. This business creates a platform where users can record their thoughts, feelings, and daily experiences while also tracking their emotional patterns over time. The software helps individuals identify triggers, recognize emotional trends, and gain insights into their mental health journey.

Daily journaling, coupled with mood tracking, offers users a practical tool for self-reflection, mindfulness, and personal growth. It meets the increasing demand for accessible mental health resources, especially as more people recognize the importance of emotional well-being in their lives. Revenue comes from subscription fees, premium features, and possibly partnerships with mental health professionals or organizations.

How much you can make: $10K–$100K/year
How much does it cost to start: $0–$2K
How long does it take to build: 1–3 months

Local services marketplace

Creating a local services marketplace could be a profitable business, connecting community needs with nearby solutions. This platform brings together local service providers, such as plumbers, tutors, gardeners, and house cleaners, with customers seeking their specific skills. It simplifies the process of finding reliable, local help for everyday tasks or specialized projects.

The marketplace benefits both sides, as service providers gain access to more clients without expensive marketing while customers find trusted help with transparent pricing and reviews. Revenue comes from commission fees on transactions, premium listings for providers, featured placement options, and subscription tiers for enhanced features. The business meets growing consumer preferences for convenience, trust, and supporting local economies.

How much you can make: $50K–$250K/year
How much does it cost to start: $0–$5K
How long does it take to build: 3–6 months

Scan and convert to pdf app

Creating a scan and converting to PDF turns smartphone cameras into portable scanners, allowing users to quickly capture documents, receipts, cards, and other paper items and convert them into high-quality PDF files. The app enhances the captured images with features like automatic edge detection, perspective correction, and image enhancement to create professional-looking documents.

It addresses common challenges people face when needing to digitize paperwork without access to traditional scanners. Revenue comes from a freemium model with basic features available for free, while premium subscriptions unlock advanced capabilities like OCR text recognition, batch scanning, or cloud storage integration.

How much you can make: $10K–$80K/year
How much does it cost to start: $0–$1K
How long does it take to build: 1–2 months

AI content idea generator

Creating an AI content idea generator could be a valuable business for content creators and marketers struggling with inspiration. This tool uses artificial intelligence to analyze trends, user interests, and existing content to suggest fresh, relevant topics for blogs, social media posts, videos, or articles. It helps solve the common problems of creative blocks and content fatigue that many creators face regularly.

The generator saves users significant time and mental energy by quickly producing customized content suggestions tailored to specific industries, audiences, or platforms. Revenue comes from subscription tiers offering different levels of idea generation capability, industry-specific packages, or API access for integration with existing content management systems. It addresses growing demand as more businesses and individuals need to produce regular content across multiple channels to maintain visibility.

How much you can make: $20K–$100K/year
How much does it cost to start: $0–$3K
How long does it take to build: 1–3 months

AI interview coach

Creating an AI interview coach could be a helpful business for job seekers looking to improve their performance. This software uses artificial intelligence to simulate realistic interview scenarios, analyze responses, and provide personalized feedback on communication style, answer content, and body language. It helps address interview anxiety and preparation challenges that many candidates experience during job searches.

The coach offers practice with industry-specific questions, customized feedback, and measurable improvement tracking that traditional preparation methods lack. Revenue comes from tiered subscription models, one-time coaching packages, or partnerships with universities and career centers. It meets growing demand as job markets become more competitive and remote interviews become more common. The platform can continuously learn from successful interview techniques and hiring trends to keep its coaching relevant and effective.

How much you can make: $30K–$150K/year
How much does it cost to start: $0–$5K
How long does it take to build: 2–4 months

Video editing software

This software provides tools for users to cut, arrange, enhance, and add effects to video footage, creating polished final products. It helps solve common challenges that content creators face when trying to produce professional-looking videos without extensive technical knowledge.

The software can offer varying complexity levels, from simple drag-and-drop interfaces for beginners to advanced features for professional editors. Revenue comes from subscription plans, one-time purchases, premium feature upgrades, or enterprise licensing models. It addresses growing demand as video content becomes increasingly important across social media, marketing, education, and entertainment sectors. The software can serve diverse users, from social media influencers and small businesses to professional filmmakers and large corporations.

How much you can make: $50K–$300K/year
How much does it cost to start: $0–$10K
How long does it take to build: 4–6 months

Employee onboarding platform

Creating an employee onboarding platform could be an effective business solution for companies struggling with new hire integration. This software streamlines the orientation process by digitizing paperwork, automating task assignments, and providing structured learning paths for new employees. It helps solve common problems like inconsistent onboarding experiences, missing documentation, and the significant time burden on HR teams. The platform reduces onboarding time while improving new-hire satisfaction, which leads to better employee retention and faster productivity.

Revenue comes from subscription fees based on company size, implementation services, and custom integration options with existing HR systems. It addresses growing needs as workforces become more remote, distributed, and specialized, requiring more structured onboarding approaches. The software centralizes all orientation materials, training videos, company policies, and required forms in one accessible location for both employees and managers.

How much you can make: $100K–$500K/year
How much does it cost to start: $0–$10K
How long does it take to build: 4–6 months

Team collaboration app

The team collaboration app brings together various communication tools, file-sharing capabilities, and project-tracking features into one unified platform. It helps solve common workplace challenges like scattered information, disjointed conversations, and difficulty coordinating across different departments or locations. The app improves productivity by centralizing work discussions, documents, and deadlines in a single, searchable space that everyone can access.

It addresses growing needs as more companies adopt flexible work arrangements where team members may work remotely or on different schedules. The platform reduces email overload and meeting fatigue by providing more efficient ways to share updates and make decisions.

How much you can make: $100K–$500K/year
How much does it cost to start: $0–$15K
How long does it take to build: 6–12 months

Cold email outreach platform

Creating a team collaboration app could be a worthwhile business venture in today’s connected workplace environment. This software brings together various communication tools, file-sharing capabilities, and project-tracking features into one unified platform. It helps solve common workplace challenges like scattered information, disjointed conversations, and difficulty coordinating across different departments or locations.

The app improves productivity by centralizing work discussions, documents, and deadlines in a single, searchable space that everyone can access. The platform reduces email overload and meeting fatigue by providing more efficient ways to share updates and make decisions. It also creates a searchable knowledge base of company information and project history that helps new team members get up to speed quickly.

How much you can make: $50K–$300K/year
How much does it cost to start: $0–$5K
How long does it take to build: 3–6 months

AI-enabled restaurant reservation app

Creating an AI-enabled restaurant reservation app could be a valuable business connecting diners with dining establishments. This platform uses artificial intelligence to optimize bookings, predict busy periods, and suggest personalized restaurant recommendations based on user preferences and dining history. It helps solve common frustrations like difficulty finding available tables, long wait times, and discovering new restaurants that match specific tastes.

The app provides restaurants with smart table management, reducing no-shows through automated reminders and waitlist features that fill sudden cancellations. Revenue comes from subscription fees from restaurant partners, premium consumer features, and data insights packages for the hospitality industry.

How much you can make: $50K–$250K/year
How much does it cost to start: $0–$10K
How long does it take to build: 4–6 months

Conclusion

Don’t get caught up comparing yourself to tech giants or overthinking the perfect moment to start. The best software businesses often begin with someone who cares enough to fix something that bugs them, and if you’ve been sitting on a few software business ideas, now is the time to explore them. Take that first step, build your minimum viable product, and put it in front of real users. Remember, every successful founder started somewhere, usually with limited resources and plenty of uncertainty.

More must-read stories from Enterprise League:

Related Articles

Top 5 Social Media APIs for Developers and Analysts in 2026

Top 5 Social Media APIs for Developers and Analysts in 2026

The growth of social media data has created new possibilities for developers and analysts who want to study public conversations, user behaviors, and content trends. Getting reliable access to social media APIs is essential for companies building monitoring tools,...

read more
Best 7 Geocoding APIs Every Developer Should Know in 2026

Best 7 Geocoding APIs Every Developer Should Know in 2026

Location-based applications have become essential to modern software development, requiring reliable geocoding services that convert addresses into geographic coordinates and vice versa. The right geocoding API can make the difference between a clunky user experience...

read more
Top 4 ERP Solutions for Manufacturers in 2026

Top 4 ERP Solutions for Manufacturers in 2026

Manufacturing companies face major challenges in the coming year, from supply chain disruptions to rising competition. To stay profitable, producers need to optimize their operations, reduce waste, and boost productivity. Enterprise resource planning (ERP) software...

read more