Top 20 gaming startups to know (2024)

Top 20 gaming startups to know (2024)

Top 20 gaming startups to know (2024)

April 16, 2024

Innovative gaming startups that are improving the gaming industry

Nowadays, video games are not just ordinary tools for entertainment in our spare time, they’ve become much more than that. As the internet and technology are becoming cheaper and widely available, online gamers are increasing exponentially every day. With revenues of over US$300 billion in 2022 alone, the gaming industry is one of the fastest-growing industries in the world.

All this rapid development gives room for the launch of new gaming startups in this industry, but, like in any business. Some of the new startups will go bankrupt, some will be bought and taken over by other bigger startups. Only a small percentage of them will survive and grow into unicorns that will transform the future of the gaming industry.

The top 19 gaming startups

Let’s take a look at these 19 startups that have the potential to become unicorns one day and make big changes in the gaming industry.

Immortal Game

Immortal Game is an innovative digital version of chess that integrates blockchain play-and-earn mechanics into the classic strategy game. The web and mobile platforms allow players to test their skills against others online while earning cryptocurrency rewards through competitive tournaments and contests. By incorporating NFT collectibles into the game experience, players can acquire unique digital assets like custom chess boards and pieces that provide in-game advantages.

Immortal Game hopes to attract both enthusiastic chess fans and play-to-earn gamers by merging the strategic depth of the iconic board game with emerging trends in digital gaming powered by blockchain technology. The platform aims to cultivate a new chess metaverse that keeps the integrity of the original game while evolving gameplay through creative crypto incentives and features.

Twin Suns Corp

Founded in 2020 in Seatle, WA is a video game studio that develops action games with AAA-class platform titles for consoles and PC. 

The founders of Twin Suns Corp. are all seniors with huge experience in the gaming industry. They have worked on Hitman 3, Gears of War, and the Halo franchises, among others. That says a lot about the potential this startup has for future development in the gaming industry.

SkyMavis

Is a technology-focused gaming studio with a focus on blockchain technology and NFT. This studio is founded and launched in 2019 with headquarters in the Central Business District, Singapore.

The company offers the Axie Infinity game, which uses NFTs to financially reward players as they play more. Sky Mavis also creates marketplaces for the trading of one-of-a-kind digital assets. Sky Mavis uses blockchain technology to develop games for the future that will be played in the metaverse.

EsportsXo

This is a gaming startup that comes from India. Founded in 2020 in Bangalore province it’s one of the fastest-growing esports tournament management companies that provides software to manage online tournaments. 

Their vision for the future is to create the world’s largest community of console, PC, and mobile gamers where all gamers will be in one place. And to start making VR projects for the metaverse.

Zynga

This is the startup that stays behind the well-known games Zynga Poker, Farmville, and World With Friends launched on Facebook. It was founded in 2007 in San Francisco, California, and is a pioneer in creating simple social games, which are popular among the people.

With an average of 37 million daily active users, it’s one of the biggest unicorn companies in the online gaming world. And its influence is growing even more, as they are currently expanding into mobile applications and virtual reality.

ScopeLy

Is an entertainment and mobile-first video game studio founded in 2011 with headquarters in Culver City, California, and operations on all seven continents. This is another multi-billion fast-growing unicorn in the online gaming industry.

In the range of games that the development team has created are games such as, “Star Trek Fleet Command,” “MARVEL Strike Force,” “Scrabble GO,” “WWE Champions,” “Yahtzee With Buddies” and “Stumble Guys,” among others.

Rogue Games

This gaming startup is launched in 2018 with headquarters in Los Angeles, California, and branch offices in San Mateo and Seattle. During this short span, the company has had huge success in developing and launching games for mobiles, PCs, and consoles. With this success, the company managed to assert itself as a major player in the gaming industry.

In the company’s portfolio, you can find a huge of games, including several award-winning such as Oz: Broken Kingdom, Sociable Soccer, Wild Life: Puzzle Story, Hexaflip: The Action Puzzler, Super Impossible Road, and many more.

Asobo Studio

Created in 2002 in Bordeaux, France. With 20 years of history under its belt, this French video game studio is considered a leading company in PC and console video game development.

In addition to the many projects that this studio has worked on, it can boast two big projects in the portfolio. Microsoft Flight Simulator and the award-winning project A Plague Tale: Innocence.

In the future, this company wants to focus on developing augmented reality solutions that will make transformations not only in the gaming industry but in other industries as well.

Jam City

Another unicorn launched in 2009 with headquarters in Culver City, California, and another nine studios located in the United States, Canada, South America, and Europe. This startup managed to make a huge success in the industry in a relatively short period.

In addition to the many popular games that this studio has made. The biggest success was recorded in 2018 with the game Harry Potter: Hogwarts Mystery. Since then, this company has seen continuous growth and development.

Itatake

This small startup comes from Northern Europe, more precisely Gothenburg, Sweden. Founded in 2011 with a team of just nine members, this company has seen significant success in developing games for mobile devices. Their games are in high demand and currently have over 13 million downloads and some of them are winning-award games.

Their plans include expanding their team of developers and producing even more mind-blowing games that will make an impact in the gaming industry.

Tiidal Gaming Group Corp

This is a Canadian professional esports, betting, and entertainment organization founded in 2018 in Toronto.

Tiidal has two subsidiaries Sportsflare and Lazarus Esports. Sportsflare offers reliable odds feeds and cutting-edge technology based on artificial intelligence solutions for sportsbooks, sports events, online betting, media, and video game firms. These solutions include a predictive engine, data platform, and trading services. Lazarus is the first recognized esports team in Canada and is rated as the best Canadian esports team based on past success.

The Sandbox

Is a gaming platform launched in 2018 by a group of software engineers. The Sandbox represents a gaming platform to provide a metaverse where cooperatively and without a central authority, virtual worlds and games will be produced. The platform allows users to customize and enjoy the game in any way by allowing users to animate three-dimensional objects, create games using in-game visual scripting, and NFTs to transfer assets from one game to another.

nDreams

The company was formed in 2006 and it’s located in Farnborough, Hampshire in the United Kingdom. In their portfolio, you can find projects made for different video platforms such as Play Station Home, The Virtual World on Sony’s Play Station Console, and so on.

In the last seven years, they are focusing on developing software for virtual reality headsets. So, from 2014 onwards, they have developed games that can be played in virtual reality too. Some of the game titles are: “The Assembly”, “Gunner”, “Perfect Beach”, “Little Cities” and many more. Their plans for the upcoming years are to start developing VR games for The Metaverse.

Build A Rocketboy

This company comes from The United Kingdom. Founded in 2016, with headquarters in Edinburg, Scotland, and operations in Hungary, The Nederlands, France, and California is another fast-growing game studio in the industry.

The studio works on a new project, a game called “Everywhere” and the plans for release are for 2023. The game is a multiplayer open-world AAA game with social and streaming integrations and user-generated content implemented through a “virtual sandbox” where users can design their worlds.

1047 Games

This is another fast-growing gaming startup. Within just 5 years of its launch, this small game studio evolved into a big VC-backed company and managed to raise over 120 million dollars in funding. This rapid development allowed them to develop the flagship game Splitgate, which soon became a huge success.

Their way of working is quite simple and flexible.Тhey believe that freelancing is the future of remote work. They employ talents from over the world who are willing to help to build and grow this startup into a big unicorn company.

Chaos Karts

This project is founded in London, UK in 2019. It’s a video game designed in kart-style and it brings a real-life go-karting experience to the players. The team behind this project wanted to provide a live-action video game experience for the tech-leisure market. The game let players race around circuits in a digitally projected world thanks to augmented reality go-karting tracks, and power-ups.

Gamee

It’s a video game project founded in 2015 with headquarters in Prague, Czech Republic, and office locations in Preston, UK, and Hong Cong, China.

Gamee is a social-networking-based mobile application where it connects gamers, brands, and crypto projects in one place through play. The studio provides a variety of minigames so that its users can play and compete against their friends on a social networking site. 

Since the studio has an open-source developer platform, anyone has an opportunity with contributing and creating games for Gamee.

Mythical Games

It’s a gaming studio launched in 2018 in Sherman Oaks, California, with operations in Seattle, Washington State, and Overland Park, Kansas. The owner designed the studio to connect businesses, players, and artists through individualized experiences and content. 

On the EOSIO crypto platform, the studio offers decentralized gaming applications that use blockchain technology to create games where players can own the assets they create. This allows users to create products that encourage people to the adoption of distributed ledger technology through games.

Paradox Interactive

This game company with headquarters in Stockholm, Sweden is around since 1999. In its working history, the company has expanded in Europe and USA, and now has offices in Delft, The Nederlands, and Seatle, Washington. Their main focus is developing PC-based strategy games.

In the company’s product portfolio, you can find Franchise brands including Stellaris, Europa Universalis, Hearts of Iron, Crusader Kings, Cities, Skylines, Tyranny, and Magicka. Additionally, Paradox is active in game publishing, in-house game development, and brand licensing for White Wolf. The company sells its games via Apple, Google Play, Sony Store, and the digital distribution platform Steam.

Game Way

Designed and launched in 2018 in Tigard, Oregon, it’s a video game project installed in airports across the US. The game brings unique entertainment to passengers to have fun while waiting on their flights

Each gaming station comes equipped with a Playstation 4 Pro that’s-loaded with games, a leather president, a 43″ 4K television, noise-canceling headphones, charging anchorages for your electronic bias, and space to store the luggage.

What do all these gaming startups have in common

As the gaming industry evolves, so do the game studios evolve as well. The game designers are already adjusting to emerging trends by including VR and AR technology, and the metaverse in their projects. As the list indicates, even relatively new startups in this sector are creating, distributing, and producing games that millions of people love them. 

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11 best online networking events (free and paid) to attend in 2025

11 best online networking events (free and paid) to attend in 2025

11 best online networking events (free and paid) to attend in 2025

April 16, 2024

Online networking events to attend

Online networking events flourished since 2020 and they’re here to stay. They made networking easier and much more accessible, even for the smallest businesses. 

As a business owner, you have to become noticeable and the best way to do that is by connecting with other professionals. Whether you want to trade information, build relationships, or exchange opinions, virtual networking events are a great opportunity for your business to blossom.

Luckily, the number of online networking events is only growing – 21% year over year. Yet somehow, it’s hard to find a virtual networking event for business owners and professionals that’s not a complete waste of time

So let’s have a look at some of the best free and paid networking events online, and the key benefits of attending one.

Online networking events you need to attend to create big business opportunities

To save you some valuable time doing research, we’ve done it for you and we created a list of the best online networking events. Moreover, because networking is only effective if done regularly, we put the focus on weekly or monthly online networking events.

Evolution Virtual Networking

Evolution Virtual Networking is one of the finest online networking events for entrepreneurs.

These virtual networking events are ideal for entrepreneurs who want to promote their message and acquire new skills from other like-minded company owners. Guest speakers are often invited to speak on particular subjects and offer deeper insights. 

When: Every other Thursday at 9 am CET

Who is it for: Owners of small businesses from all walks of life.

Cost: Free to attend

IWant2Network

IWant2Network is one of the most known online entrepreneur networking events for company entrepreneurs. This corporate networking event has no membership requirements or a one-profession restriction since it’s all about making contacts.

In other words, IWant2Network is one of those networking virtual events that are intended to assist and grow your company and career while maintaining a professional and enjoyable atmosphere.

When: Several dates per month.

Who is it for: UK based businesses

Cost: Starts at £15

WoW members monthly meeting

WoW members’ monthly meeting is one of the finest online networking events for company entrepreneurs. This is a regular Women of Wearables business networking event. A casual online meeting where you may share your experiences, get assistance, or meet and connect with other people who share your interests.

When: Every first Wednesday of the month.

Who is it for: Professional women and anyone with an interest in wearable technology and providing women with a platform for growth

Cost: Free to attend

The Rebellious Business Network

The Rebellious Business Network will provide you with noteworthy training sessions, the latest strategies, tips, and tricks to help your business thrive.

The best part is that every week, there are industry-leading guest experts and Keynote Speakers that share some serious value and practical advice around the subject of getting your business seen and heard online.

When: Every Wednesday at 10:30 am BST.

Who is it for: Small business owners. 

Cost: Free to attend

Every.Black Entrepreneur International Masterminds

Every.Black Entrepreneur International Masterminds is one of the top online entrepreneur networking events for small company entrepreneurs. These virtual networking events are well-known for the exciting speakers and cutting-edge technical insights they feature. They discuss books, their perspectives, and their insights on entrepreneurship.

When: Every Monday at 8:00 a.m. EST.

Who is it for: Ambitious entrepreneurs from around the world.

Cost: Free to attend

ONLE

Speaking of networking virtual events, ONLE is another brilliant opportunity for business owners. Just like regular business networking, the meeting is just the starting point for building relationships. They hold a group chat where you can quietly listen in and learn or you can jump in and share your views.

Each meeting, you’ll also be given the opportunity to have an improvised one-to-one chat with someone from the group. Therefore, if you’re looking to strengthen your professional network, ONLE is a sound choice.

When: Multiple dates per month.

Who is it for: Business owners from all industries.

Cost: Paid membership £39 per month

The Three Martini Lunch National Virtual Networking Event

The Three Martini Lunch National Virtual Networking Event is a virtual networking event for meeting new people, establishing connections, and networking digitally with highly engaged professionals, entrepreneurs, and decision-makers. It is one of the greatest events for entrepreneurs to attend if you want a more laid-back vibe. 

When: Every Tuesday at 5 PM EST

Who is it for: Entrepreneurs from everywhere who want to stay socially distanced but virtually engaged.

Cost: Free to attend

Network After Work Virtual Networking

Network After Work Virtual Networking is a virtual networking event that brings together busy, socially active individuals who appreciate the value of networking and expanding their network. Hosted by A Network After Work moderator, it’s the ideal virtual networking group to network, create ideas, solicits feedback, and meet others who share your aims. 

When: The dates vary according to the location.

Who is it for: Entrepreneurs, professionals, and leaders interested in establishing and maintaining significant connections.

Cost: $0 – $99

MPWR Networking

This online networking club is for all those businesswomen who have been ruling their businesses fiercely. It is for all those women who have just started a side or full-time business and even for the ones with business going strong for a long time.

If you are someone who is having a minor crisis and feeling like your mind has gone numb about what to do next, there are people in MPWR Networking to help you out. Grow your network to people across the globe and find the ones who can help you.

When: Twice a month on Tuesdays

Who is it for: Businesswomen who want to connect, grow and thrive.

Cost:  £0 – £22.15 per event or £24 monthly membership

V5O

Virtual 5 O’Clock (V5O) was created during the COVID-19 pandemic by entrepreneurs, business owners, and thought leaders to recreate the sense of community lost during the pandemic. Their members, ranging from entrepreneurs to Fortune 500 executives, are at the forefront of the constantly changing business landscape and share a passion for discovering and shaping what’s “next.” V5O provides a tailored, guided approach to collaborating that ensures members make meaningful connections that lead to actionable business opportunities, long-lasting relationships, and tangible results. Unlike traditional networking communities, V5O takes a personalized approach to help members connect in a natural, fun, and productive way. 

When: Thursday Night Happy Hours at 5:00 pm EST

Who is it for: Business professionals who share a common desire to connect with others, share ideas, and discover opportunities for collaboration and mutual advancement.

Cost: $19.99, Free for members. Membership cost $99 per month but includes more events and opportunities.

SEO Office Hours

Every Friday Jo Turnbull and Michael Chidzey from Good Signals host an unofficial SEO Office Hours to help SEO proffesionals with their SEO and organic traffic challenges. While not all questions may have immediate solutions, the combined expertise aims to provide valuable insights for each problem.

The best part of SEO Office Hours is being able to join live and interact with the other guests. You can either chat to everybody or direct message.

When: Every Friday 9:30 BST

Who is it for: SEO and digital marketing proffesionals

Cost: Free to attend

Conclusion

With online networking events becoming a new norm, it’s easier than ever to find professionals who share the same vision, since you have a chance to connect with entrepreneurs anywhere in the world.

Choose which entrepreneur networking events are most suitable for you and enjoy creating your next big business opportunity.

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Benefits of crypto and the problems it solves in the business world

Benefits of crypto and the problems it solves in the business world

Benefits of crypto and the problems it solves in the business world

March 27, 2024

Benefits of investing in Crypto

Crypto technology has only been around for some 12+ years. However, the impact it created is pervasive. Not only is it revolutionizing modern-day industries but challenging our approach to work every day. Bringing in transparency, speed, and performance, cryptocurrency is driving us to the future of global industries. 

But to understand the benefits of crypto and how can help you grow your business requires understanding the multi-level benefits it brings to your operations. This is what exactly we are going to reveal in this post.

We take a deep dive into the core areas where this bleeding-edge technology leverages your business to improve your sales pipeline and create a more robust and sustainable business. 

Let’s dive in.

9 benefits of the crypto revolution for your business in 2024

Cryptocurrency brings a multitude of benefits to businesses and their consumers alike. But at the core, it revolutionizes how we look at business operations today. This makes understanding the benefits of crypto easier if we map how it solves the core problem areas that matter for a business. 

The following are the most prominent ones that you can readily witness in your business.

1. Transparent and faster transactions

Unlike traditional businesses, crypto does not complicate the transaction process between two parties.
Decluttering the transaction landscape from brokers, agents, legal representatives, and other middlemen, the crypto technology creates a safe and secure one-on-one direct transaction landscape. Integrating a peer-to-peer networking infrastructure, you can directly conduct a transaction with the responsible party. It is advisable to use a professional firm such as this UK crypto accountant to make sure you keep on top of your financial gains.

What follows is a discernable reduction in unnecessary expense and time consumption required to complete one successful transaction between two parties. What’s more? You get more transparent and simpler audit trails bringing in greater accountability in every activity. This means better optimization of your business resources.

2. Easy asset transfer

One of the most innovative benefits of investing in cryptocurrency for business across all verticals is a safe and hassle-free asset transferring system. Here’s how it works?

The cryptocurrency blockchain is like a gigantic database of property rights that can be leveraged to execute and enforce two-party contracts on multifarious commodities of which automobiles and real estate are the most common. However, cryptocurrency does not stop at that. It can also facilitate other modes of transfer that require special modifications , such as the Bybit card for seamless transactions.

Speaking of how to use cryptocurrency for business, you can design a contract to add a third party approval, refer to external facts, or timestamp your contracts with precision. What’s more? Because cryptocurrency enforces advanced security over the access of respective accounts, your exclusive governance makes asset transfer time and expense radically go down.

3. Improved confidentiality

Confidentiality transactions are one of the top benefits of crypto that a business can perform any day. Cryptocurrency happens to ace the confidentiality problem like no other. 

Unlike traditional banking systems, cryptocurrency brings more flexibility regarding what information you want to share with your banking agents every time you do a transaction. 

In a banking system, whenever you use debit or credit cards to perform a transaction, it gets documented via a reference number to keep records of how money flows in and out. For even more complex business transactions, a thorough financial audit might be required. But with cryptocurrency, you can filter the information at each step of the transaction. 

Each transaction you make through cryptocurrency is unique, that you can regulate between two parties. From negotiations to agreements, all can be filtered out at every step. What’s more? The exchange of information is performed via a push approach that gives you leverage to transfer exactly what you like and how you like. 

As a result, your financial history trail and privacy get better protection from identity threats and hackers throughout the transaction chain, an element in which a traditional banking system fails to serve your business.

4. Lower transaction fees

No doubt you are well versed with your monthly statements from the bank, whether you are writing a check, using your credit and debit cards, or using electronic transfer facilities like mobile banking and internet banking. But what looks very insignificant of an amount for single processing can take the shape of significance when accumulated together. This becomes even more significant if your business integrates high-frequency daily transactions.   

If you take a close look at your business account, you might get surprised to see the amount of money that you pay as transaction fees in a month.

Cryptocurrencies like Bitcoin and USDC successfully removes this barrier so that you can focus on fast and easy transactions. To reduce the transaction fees, cryptocurrency uses a data mining model. 

Here the coders and developers, also known as data miners, perform the data crunching using multiple computers and systems interconnected through the same network located at various places globally. As these developers receive their compensation through the crypto network, the transactions fee goes significantly down. There are times when it is not even applied.

5. Higher accessibility

One of the unfair business uses for cryptocurrency is higher levels of accessibility to transact. No matter what place you are located in, the remote and rural or accessible, metropolitan city, you can perform transactions from the comfort of your home. 

Cryptocurrency transfers operate on two foundational elements: the internet and safe virtual data transfer. This makes this facility readily available to one and all. All you need is a viable internet connection, preferably a high-speed one, and some knowledge about the cryptocurrency platforms facilitating the transfer.  

This viability creates opportunities for businesses to develop their customized network of partners and vendors, allowing you to optimize your product development costs. 

A recent study estimates that almost 2.2 billion individuals have internet access yet no traditional banking access. This is a heavy indication of the opportunity available for businesses to grow their networks with audiences where it was not possible in the past.

6. Easier international trade

The benefits of using international money transfer companies are many. They are easier to use, cheaper, and faster  But it’s important to understand that not all businesses in this relatively new industry are equally reliable. Therefore, you should use a comprehensive international money transfer service guide to choose the company you can trust with your money.It is worth to note that. unlike traditional international money transfer services, cryptocurrency doesn’t bar international trades. 

This means no matter where you are placed and with whom you perform a business transaction, traditionally imposed taxes and restrictions like exchange rates, interest rates, transaction fees, and other levied charges by specific countries are not applicable in this transaction ecosystem.  

What follows is a free flow of international trade and exchange. To facilitate this, cryptocurrency integrates the decentralized, peer-to-peer model of blockchain technology, creating simpler, faster, and more transparent trading. What’s more? You do not need to overthink the highly volatile nature of currency exchange rates here.

7. Maximum control

One of the most considerable assurances that cryptocurrency provides is complete ownership of your assets and accounts, unlike traditional models of banking. 

In a traditional banking system where a third party safeguards your funds with distributed ownership, your assets are always in a high-risk zone. Your account can get closed without prior notice due to multiple reasons like infringement of terms and conditions and more. This not only creates complexities and chaos but dampens your asset security. 

Cryptocurrency gives you complete authority and ownership of your crypto wallet encryption keys without any intervention from 3rd parties. Neither can anyone else access nor operate your crypto wallet until you delegate the management and maintenance task to a service provider.

9. Robust security

If there is one element that the cryptocurrency champions, it is complete security for all the parties involved in a transaction.

Starting a cryptocurrency transfer requires you to authorize the transaction via all the stakeholders involved. Once done so, it cannot undergo a reversal process like traditional banking facilities. 

This step is designed to validate the authenticity of the stakeholders and is a significant step to fight back against frauds and scams over the landscape. Creating a specific agreement established a hedge between the buyer and seller refunds for the specific event if any failure to meet any expectation was defined and agreed upon in the agreement. 

Cryptocurrency utilizes a decentralized and powerful encryption technology to process and store transaction data and ledgers to ensure the security of accounts and transactions performed over its network.

Conclusion

Cryptocurrency is no doubt the technology of the future. Benefits of crypto have the potential to transform your complete business ecosystem by exponents, be its transparency, speed, or costs.

However, here’s what you need to be aware of.

This technology is still in its early developmental stage, with new virtual currencies being launched each day. The same reason makes its adoption rate still much low. This means you have a first-mover advantage here. The faster you integrate it into your business operations, the higher your chances to possess advantages over your competitors.

This leaves only one question left unanswered. When are you integrating cryptocurrency into your business?

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Managing remote teams: Best practices and tips

Managing remote teams: Best practices and tips

Managing remote teams: Best practices and tips

March 25, 2024

Everything you need to know about managing remote teams

Some people will say that now, we’re in the golden era of remote work. Technology and tech related jobs are leading the way as remote tech jobs are becoming virtually the norm all around the world. But anyone who’s ever worked this way knows how challenging managing remote teams can be on a daily basis. 

When it comes to managing remote teams, communication is probably the toughest nut to crack. And when you struggle to get on the same page with your team, many things are likely to go off the track. Increased project costs and failure rate, longer task delivery periods and decreased productivity are only a few to name. Hence the importance of managing remote teams effectively.

Challenges of managing remote teams

Before we get to the remedy, we need to assess the problem that bothers your team. No remote team management tips will ever be effective if you don’t understand where the issues with remote team collaboration come from in the first place.

Virtual decision making to include the team 

Virtual decision making often makes teams feel excluded from the process. Virtual decision-making, such as virtual voting, is one innovative solution to provide a platform for team members to participate in decision-making processes and contribute to the team’s goals.
Virtual voting can foster a greater sense of ownership and accountability among team members, even if they are not physically present. Moreover, virtual voting can improve communication and reduce misunderstandings, providing a space for team members to discuss ideas and share feedback.

Your team tries to apply old ways to the new setting

Imagine this: you’ve got a task for your colleague. They work just a few steps away from you, in the same office. What you’re going to do, most likely, is to get up, approach them and delegate said task verbally.

Now, in the remote setting, there’s quite a bit of distance between you. Many companies try to replicate this “approach and delegate” method. Doing so, they end up on endless video conferences or call each other several times a day.

When you look at it from the side, it doesn’t make much sense to do so. Just because something worked in the office, it doesn’t mean it will work in the remote setting. Things once effective may now be your biggest time wasters.

And nobody likes daily calls anyway, right?

Your team has got no idea on how to get organized

If your team is new to remote work, then it’s likely you’ve got no idea where to even begin. Should you just get video conferencing software and call it a day? Do you need more tools? New processes?

Don’t beat yourself about it if you’ve got no idea how to organize your team’s work in the new setting. It’s not an easy task even for the seasoned remote workers.

That said, keep in mind that being clueless on how to organize things could lead to mistakes that damage effective remote team collaboration.

Lack of shared working space

In an office, you share a common space where you see your team on a daily basis. Maybe you meet up in a social room. Maybe you’ve got a giant whiteboard where people pin their messages and add notes about projects.

With remote work in the picture, the physical office vanishes. And with it, the precious aspect of sharing your working space.

Suddenly, you lose all ties to your colleagues. You’re alone in your own home office. You’ve got no idea where others are and what they work on. To get an update on tasks, you need to get on a (yet another) video call.

It’s hard to communicate when most that you’ve got in common are spreadsheets you’ve shared online.

Unclear rules and undefined processes

It can be related to the fact you’ve got no idea how to manage the work of your newly remote team.

Because of their limited ability to quickly communicate on the changes, distributed teams have double the need of working according to strict patterns. When questions arise and you can’t immediately get in touch with the right person, processes and tasks get delayed.

Remote team collaboration suffers from lack of processes. Getting them right could solve quite a few of your problems.

Different expectations and habits related to remote work

Imagine the situation in which the team switches to remote work. They were happy in the office and collaborated well. Now, the manager, full of trust towards their team members, believes they are fully capable of getting around the new setting.

Meanwhile the employees, even though having the best of intentions, are lost in the situation and count on being guided.

This is an easy example of how different people can view remote work. Some people need more flexibility. They want to be trusted and left to work independently. Others, on the other hand, need guidance and a daily to-do list delivered to their inbox.

Using tools for managing remote teams successfully

Now that you know what troubles your team most, let’s talk about the solutions. For example, software is a wonderful addition to your workflow. There are so many different apps and tools for managing remote workers that could help you resolve any issue.

So let’s have a look how you can leverage tools to manage remote teams.

Get into (extreme) details

If you go with a task assignment/project management tool, you’ll have plenty of room to describe what you want from your team. Use it to the fullest. Include checkpoints, control lists, useful materials, examples, samples, templates – anything that your team can use to get the job right.

Think of it this way: you’re not in the office and you can’t look over your colleague’s shoulder to check the progress. Oftentimes, you won’t see the task until it’s delivered to you. That’s exactly why you want to offer sufficient information to get it done right from the get-go.

Pick the right communication channel

You and your remote team needs to agree on one crucial thing: your main communication channel. It could be email threads, once-a-day video calls or setting up a chat room. You may also keep all the discussion to the comment section of your task. Don’t be afraid to innovate and experiment.

Another powerful tool for managing remote teams is SharePoint, which offers a comprehensive solution for creating dashboards that enhance collaboration and productivity. SharePoint allows you to design visually appealing and customizable dashboards, providing a centralized hub for your team to access important information, track progress, and share updates. By exploring more on how to create a dashboard in SharePoint or its other functions, you can leverage this platform to streamline communication, improve task visibility, and foster a collaborative remote work environment.

Use task tags, deadlines and assigned Users

The majority of tools for managing remote teams you will pick comes with deadlines, tags and user assigning (if they don’t, they’re probably not good enough for you ). These are features we often underestimate in managing workload of our teams.

Meanwhile, by applying such simple filters you can easily see if your work is evenly distributed across areas, employees and deadlines. Depending on your software, it may take two to three clicks to understand if someone is overloaded or whether deadlines come too closely together.

Use appointment scheduling tools

Most teams use an appointment scheduling tool to arrange meetings and calls with their clients. But it’s a creative thing to do to use them to arrange team calls as well.

By choosing the date from a shared calendar, you can cut out the annoying shuffle related to picking up the date that works for everybody.

11 tips for managing remote teams by experts

As a company that has operated fully remotely since the beginning, we know how important experience is. What we thought would work, sometimes proved ineffective and vice versa. With this in mind, we reached out to leaders who’ve been through the same and have the best remote team management tips at hand.

Being on the same page

The key to managing a remote team for me is trust and communication – namely a healthy balance between the two. 

You need to make sure that all of the team is on the same page and aware of what’s expected of them while working remotely, but it’s also important to trust your employees enough to take the initiative and work sensibly and independently while they’re remote. No one feels empowered to do their best work if their boss is micromanaging

Remote working is actually a really productive time for a lot of people – without the constant ping of emails or colleagues coming over for a chat – so keep communication channels open but trust people enough to get on with what needs to be done. 

At Untapped, we use Slack for the team to communicate and have different channels organised by projects and clients. It’s super handy for keeping files and notes in one place, plus a quick and easy way for the team to communicate and get answers quickly (without being piled under by emails).

Corrie Jones, Founder of Untapped Digital

Ask four questions

On days when my team works remotely I set up a brief conference call at the start of the day (2 minutes) to ask each member:

  • What their goal is for the day;
  • What they want to achieve;
  • If they need any help to achieve it;
  • How confident they are in achieving it. 

Then at the end of the day I make a follow up call to see how everyone got on. I find this helps get everyone focused.

Nathan Kelsey, Managing Director at Make Me Local

Sharing knowledge

I work for a VA Agency. Myself, the two founders and one other work remotely alongside our team of 40 + VAs. We use some great tools for working collaboratively. 

Slack for instant messaging, with threads for different teams. TikTik is a great tool for getting tasks done, assigning tasks and can integrate with calendars such as Google Calendar. 

Finally, Kipwsie which we use as an online knowledge base so everyone who works for us knows where to find essential information about our business, whether it is our VAT number or FAQs we get from clients about how we work. It is such a great tool for sharing knowledge and even better integrates with Slack.

Anita Vickers. Client Engagement Manager at Virtalent

Personal communication

When the team is in the office they have a banter, they play some table tennis, they drink coffee and chat. You need to create a time and space for people to share personal stuff. Add some time at the beginning of your weekly catchup to give each person to share what they did over the weekend. Create a virtual bulletin board for people to share their photos. Don’t forget that they aren’t just colleagues… they’re friends.

Susan Hallam, Founder and CEO of Hallam

Being laser-focused

Youmanage is an HR software developer based in Scotland. Many of my colleagues work from home, and we use Microsoft Teams to keep everyone connected, no matter where they are. Regular communication through Teams is essential to ensure no one is left out and that productivity is maintained. We do this by using multiple channels within Teams, so that information is relayed only to relevant team members, which means that everyone remains laser-focused.

Craig Hynd, Marketing Executive at Youmanage HR

Individual vs team conversations

We run as a virtual PR agency, so we have always been a remote team.  

We use Slack a lot – it was a slow burn but now everyone loves it. The threads allow you to have a conversation with the whole company or individual project teams, which keeps things focused and means people only read what they need to do. The ability to chat with the whole company is really valuable – as remote workers, we can all feel isolated at times, we can all suffer from imposter syndrome and anxiety, and we can all miss out on office banter and gossip. Slack gives us access to a time management tool and a digital water cooler moment.

Charlie Le Rougetel, Founder and Director , BIGTOP PR

Flexible timings

Keeping morale and employee motivation high is top of many leaders’ priorities, but more so when your workforce is remote or suddenly has to self-isolate. When many workers are remote, more consideration has to be given to company processes and methods of communication. 

Some tactics that have worked for Degreed, where over half the workforce is remote, involves using video conferencing as the default (versus calls) with the video on, as this helps communicate non-verbal messages. Over-communication is essential to keep everyone fully up-to-date and to set expectations. 

Being a global company, Degreed also emphasizes flexibility with timings, to accommodate different time zones and work styles (fitting around the school run, for instance). Messaging tools like Slack allow for constant communication and spontaneous moments, similar to office watercooler chat. 

Learning and upskilling are vital for engagement, as it keeps workers constantly challenged, growing and can change the pace of the working day. It helps to build a strong and innovative culture that supports people at all stages of their career and also cultivates personal passions. Notably, during this time, workers may have more downtime than usual (because of a lack of commute, for instance) and having access to learning content can keep days fresh and interesting.

Sarah Danzl, Director of Communications at Degreed

Juggling the right apps

Our entire team is based remotely and over the years I have discovered some useful apps for managing the team effectively. 

I use Zoom for regular face-to-face catch ups and I also love Microsoft Teams, either on the phone or the PC. We use Minute Dock for managing timesheets as it integrates with Xero so well. There are many great apps for working on live documents and sharing them that we use including Google Docs, Dropbox/One Drive and Sharepoint and we also have experience of Trello and Slack. 

Personally, I find the Pomodoro technique of 25 mins work with 5 mins rest, using the Focus Keeper App, really keeps me on track and motivated.

Rebecca Newenham, Founder & Director, Get Ahead VA

Retrospective calls

Best tips for managing remote teams? Daily stand ups every morning to keep the team in the loop about what each other are working on in the day!

Running a retrospective video call every Friday in the afternoon to discuss what the team has achieved throughout the week and if they have had any issues during the week 

We run everything online including Asana to update tasks that have been done, Slack for the team to have immediate contact with each other, Zoom to create videos/call clients across the world and G Suite so every doc is kept online and can be seen/amended by anyone.

Elliott Davidson, Founder and Director of Contrast

Staying on top of everyone’s work

One of the challenges many managers that are now working remotely face is how to stay on top of their employees’ work. With everyone working from their homes, managers cannot simply walk over to an employee and take a look at what they are doing.

For this reason, many remote companies are relying on remote team management software to help them keep track of their employees’ work. With remote employee monitoring software, managers can easily monitor their remote workers, just as if they were sitting at the desk next to them.

Vojin Deronjic, Content Writer at Workpuls

Staying organized

Melewi has been a remote company since day 1. We’ve been through quite a few trial and errors until we’ve reached a daily work process that makes us collaborate effectively as a remote team. I would say it’s a combination of many small things we do: 

  • Daily standup.
  • 4-hour overlap, when everyone’s online and we schedule meetings
  • Single source of truth – a very well organized place where we keep our internal knowledge, so everyone knows where to look for answers.
  • Spending time for causal chit-chat – something that’s taken for granted in an office environment, but is equally important for team morale. 
  • Well-structured client communication – everyone from the team knows what to do at which point, so we never have to wonder whether the ball is in our court. 

Rumen Manev, BD & Partnerships Manager at Melewi

Conclusion

Managing remote teams is not an easy task. As much as technology helps, nothing can replace face-to-face communication. However, with right managing remote workers tips and tools nothing is impossible. After all, there are thousands of companies around the world successfully operating with fully remote teams.

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Benefits of google advertising for small business in 2024

Benefits of google advertising for small business in 2024

Benefits of google advertising for small business in 2024

March 04, 2024

Google advertising for small businesses

Using Google advertising for small business is a common practice today compared and while it may seem easy to set up, it definitely shouldn’t be underestimated. One wrong click and you can kiss goodbye thousands of dollars. 

To prevent that from happening, we’ve gathered some precious advice from experienced professionals who are very familiar with Google Ads for small business. They’ve seen all the pitfalls small business owners are lured into. But more importantly, they also know all the ways to avoid falling in these pitfalls.

 

The biggest mistakes small businesses make with Google Ads 

Budget

The biggest mistake small business owners make with Google Ads is budget versus campaign size. As a Google Premier Partner who specialises in working with SMEs, each time our first conversation is about setting expectations. Depending on the vertical or on the market the advertiser is in, cost per click (CPC) bids might be around £2 so if the daily budget is only £10 a day and there are lots of potential customers searching for the service/product, 5 clicks a day isn’t going to get much traffic, let alone results. Read more about how to avoid PPC spending disasters in this article about budget pacing.

It is important to have a clear outcome in mind and build the account to achieve that outcome, with campaigns that match the size of the budget, which is a realistic amount to achieve the outcome. The Google Keyword Planner is a great place to start as it will give you an understanding of the cost & results you can expect to achieve.

Jaye Cowle, Founder of Launch Online

Small businesses seem oblivious to the fact they are spending more on ads than those ads are bringing in. They just kind of assume advertising is a cost of doing business, but don’t actually dive into the analytics to figure out that they are paying $20 to get a sale that makes them $10. Now initially sometimes ads aren’t profitable when experimenting and dialling things in. However, ads should quickly become profitable or you should stop that ad and try something else. 

John Frigo, Digital Marketing Lead at Best Price Nutrition

Keywords

The biggest mistake I see is that if business owners are running their own Google Ads, they don’t pay enough attention to Negative Keyword Lists

Negative keywords are a simple way to ensure your search terms don’t appear for irrelevant terms, and to exclude common terms which you may not want to appear for.

For example, a retailer selling luxury handmade engagement rings might be bidding on “engagement rings ” as a broad match phrase. 

Left unattended, this keyword bid may appear on:

cheap engagement rings 

vintage engagement rings 

antique engagement rings

unusual engagement rings

luxury engagement rings

platinum engagement rings

Of course, some of these will be relevant and happy to appear on, but ideally, they would be excluding terms like “cheap” or “vintage” if they are not appropriate. 

Negative keyword lists need constant attention with the regular and consistent trimming to ensure the budget is not being wasted on irrelevant search terms. Log in and check the Search Terms at least twice a week, ideally more depending on budget, to make sure your spend isn’t wasted. 

Adam Bastock, eCommerce SEO at abastock

A lack of understanding around potential customers’ search intent and not sourcing the right keywords to target are two interrelated mistakes made by small businesses using Google Ads. 

For example, I have seen local businesses miss out on locally-focused keywords that may result in their ads appearing in front of relevant searchers in their area and better

outcomes. Instead, they have tried to target broader, national words in their industries.

Andrew Clark, Marketing Strategist at Duckpin 

Another big mistake that small business owners make with Google Ads is cluttering their campaigns with too many keywords that don’t convert very well. The best way to solve this is to limit each ad group to around ten keywords that are extremely relevant to the content of the ads within that ad group. This way the user’s search query and the content of the ad that receives an impression are a very close match.

Michael Anderson, Marketing Specialist at GeoJango Maps 

A lack of keyword research can certainly prove costly for a business running Google ads. The keyword should resemble the product or service your business is currently offering, the wrong keyword can significantly increase the bounce rate (number of visitors backtracking after clicking initially) and this results in the budget being taken for unnecessary and ineffective traffic. This can be solved with an easy solution with SEO tools such as Ahrefs and Google Keywords.

Rizwan Girach, Chessgammon 

Match types

The biggest mistake I’ve seen several times with small business owners is not knowing about the correct usage of match types. They’ll put in a keyword like “Accountant” as a broad match, and get tons of clicks that are never going to convert. Match types aren’t an especially complicated concept, so a small business owner either needs to spend a bit of time learning more about Google Ads or hire someone to give them a basic set up that at least avoids the obvious pitfalls.

Abir Syed, Digital Marketing Consultant at Upcounting.com

Most business owners assign Broad Match keyword to their ad campaign(s), and since Broad Match is meant to capture as many variations of the keyword as possible (BM keywords also captures traffic to topic related searches that don’t have to include your target keyword) on the web, the small business owner starts losing advertising spend quickly because the ad is being shown as much as possible throughout the internet.

To avoid this issue, small business owners should learn about how keyword match types work or speak with a PPC specialist.

John Pinedo, Co-Founder of Instinct Marketing

Audience

Trying to be all things for everybody is yet another mistake small business owners make with their Google ads. You must focus on your target audiences. Know what they want and need. Learn what their interests are. You must know what makes them tick. That’s the only way your Google Ads can get views. If you know what your target audiences are looking for, you’ll know how to sell to them.

Julia Brookes, Finance Consultant at Now Loans 

Landing pages

The biggest mistake that I see small business owners make is that they treat just about every single click the same. In my experience, the closer you can match the ad and the landing page to the search query, the more likely it is that you’ll increase conversion rates and improve your down funnel CPAs (cost per acquisition).

A simple way to solve this is to identify the top keyword(s) that drive the most volume and create a landing page and ad that matches the search query. I would break these top keywords out into their own ad group and focus on creating the most consistent and relevant experience possible. Then move onto other keywords as time permits.

John Porrini, Founder of LeadBoost

Too often, SMBs lack customized landing pages designed for advertising (with stripped-down navigation and a design based on best practices for optimal conversion optimization). Even more often, companies fail to create or direct ads to relevant landing pages on their website, whether custom or existing pages. This dramatically impacts conversions and indirectly, Quality Score. 

The fix: creating dedicated landing pages for Google Ads, ideally for each ad group.

Kent Lewis, President and Founder of Anvil

Data

I was getting my butt kicked in our Google AdWords account, I had tried almost everything I could think of until one simple change that I made proved to be the thing that would give me a leg up I guess my competition.

Big data is a buzzword to get stone around a lot but I was able to use it to make AdWords work for us.

I began to leverage our data, combined with publicly available census data, for marketing insights.

For example, in a recent campaign we ran in Nashville, TN , we ran pay-per-click (PPC) Adwords campaign with one ad targeting the entire metro Nashville area. The headline read ‘Local Lawn Pros in Nashville are a click away.’ and I thought the performance of the ad was good with a click-through rate of over 1% and conversion rate of over 10% on the Nashville landing page but we needed to improve on it.

We thought, how can we make this more contextual and relevant to the viewer? Se we researched census data, looking at the average income and home values throughout the Nashville area.

We found that East Nashville, an up-and-coming neighbourhood, was populated with more working class, and a creative class demographic and we hypothesized this customer segment would be price sensitive but still not want to cut their own lawns. So we segmented those zip codes and only ran a specific ad for them, with a headline ‘The Cheapest Lawn Mowing in Nashville. Lawn mowing from $20.’”

We then created a matching landing page. After running the ad for one month, on-page analytics proved our hypothesis to be true. We saw over 200% lift in click-through rate and 30% lift in on-page conversion.

Studying the data your own business generates can tell you which of your online marketing campaigns works best. Do the ads appeal to your target market or another market altogether? The data may also point to completely new areas of customer interest.

Bryan Clayton, CEO at GreenPal YourGreenPal.com

Tracking conversions

The biggest mistake we see over 90% of small business owners make when it comes to Google advertising, is not directly tracking conversions. Google has the most advanced machine-learning on the market and to make it work for you, it needs to know what to optimize around. When you tell Google what your conversions are and track them within Google Ads, you open up Data-driven attribution and bidding strategies that other small businesses miss out on.

Grant Higginson, President of Welby Consulting

Display advertising

We are a small business and one of the biggest mistakes we made was keeping the Display Advertising selection checked when setting up our account. We wasted so much money there and didn’t know until months later Display Advertising should have its own campaign. 

We unchecked that option and immediately saw far better results and were actually profitable!

Jeff Moriarty, Marketing Manager at Moriarty’s Gem Art 

Advertising an entire catalogue

The biggest mistake small business owners make with Google Ads is trying to run ads to their entire catalogue. When it comes to paid traffic, not all products are going to be profitable. It’s important to pick and choose the products you’re putting ads behind based on common sense, average order value, and data. This is especially crucial with Google Shopping, many newbie store owners (myself included when we were starting out) just turn on the shopping feed with their entire catalogue, and let it run.

Cole South, Co-Founder of Gold BJJ

Conclusion

It takes more than one try to make a successful Google Ads campaign. Or better yet, it takes constant effort to find the perfect formula for your business. And even when you find it, it will most likely change sooner rather than later. So keep on experimenting, testing, learning, but never give up. Moreover, don’t be afraid to ask for help. Paying an agency to run the ads for you can sometimes be more cost-efficient than doing it by yourself.

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