Outsourcing freelancers for small business growth

Outsourcing freelancers for small business growth

by | Feb 7, 2025

Business Insights

Outsourcing freelancers for small business growth

February 07, 2025

Outsourcing freelancers for small business growth<br />

Small businesses are often just scratching the surface of the markets they aim to compete in. So, it’s no surprise that staying innovative and highly adaptable is key to standing out against larger enterprises. With limited staff and resources, their success essentially hinges on innovative strategies and making the most of their workforce.

Sometimes, you need specialized expertise and you need it quickly. That’s when freelancers can step in, offering the extra support small businesses need to stay ahead of the competition.

In fact, there are plenty of reasons why bringing freelancers on board can be a smart and even preferred choice for your business. So why should you consider working with freelancers and how can your business work with freelancers effectively and securely? Let’s dive in to find out.

What are the advantages of hiring freelancers?

Improving your company’s workflow with skilled freelancers can significantly increase productivity, spark innovation, and even improve its financial health. Here are some of the top reasons to work with freelancers.

Flexibility

The temporary nature of freelance work makes it often an ideal option for hiring. Their services provide flexible staffing solutions, allowing you to manage workload peaks with qualified workers and reduce costs during quiet periods. So, if you notice your employees’ workload getting more and more tense, you can obtain helping hands in just a few clicks over freelance marketplaces.

Another important note is that freelancers may work in different time zones and don’t necessarily adhere to a standard work schedule. That makes them ideal for handling unexpected, time-sensitive tasks or laying the groundwork for the next day’s core employee activities.

Cost-effectiveness

Hiring freelancers is usually cheaper than committing to full-time employment, even if the freelancer’s compensation is the same. This is because there’s no need to secure a workspace, hardware, or specialized tools, as established freelancers have these already covered themselves.

Another significant benefit is that with freelancers, there are no geographical limits. If you have the right testing and background checks in place, you can use a global talent pool to find skilled freelancers who can do high-quality work that meets your standards, often for a lot less money than hiring someone full-time locally.

One more important note concerns agreements and contracts. Since freelancers work on an hourly or per-project basis, parting ways once their work is done is straightforward and comes with fewer employer obligations.

Expertise and innovation

It’s quite common for people working in small businesses to take on more responsibilities than their job contracts originally specified. However, hiring freelancers with specific skill sets can help to reduce that accumulated workload.

Freelancers can handle a wide range of tasks, from website development and online marketing to bookkeeping and customer support. So, having freelancers handle tasks your employees usually do lets them focus on their main jobs while helping the company grow.

What’s more important is that freelancers need to stay updated on the latest professional trends since their work environment is constantly evolving. As a result, when you hire one, they’re likely to complete the job you requested while also offering valuable suggestions for improving or refining your company’s vision, workflows, and more.

How to maintain data privacy while working with freelancers?

For all its advantages, hiring freelancers also means new individuals will be working with sensitive data or may need access to vulnerable company systems and accounts. Proactively protecting yourself can save you and the freelancers you hire a lot of trouble.

Start by thoroughly vetting your freelancers. Verify their skills and past work experience. Have them sign an NDA or similar confidentiality agreement if you know they’ll be handling sensitive data. No freelance professional who is used to working with serious clients should have a problem with this.

If you’re not sure where to start with these contracts, check out sites that break down what to keep in mind when making contracts with freelancers. Take a bit of time to look into it before diving into the legal stuff.

And if you hire a freelancer who needs access to sensitive files or accounts, use a business password manager to issue strong, one-of-a-kind, and temporary credentials to protect your internal systems, and Fcybercompany accounts and reduce business security risks. Such tools ensure that freelancers only have access to what they need for their work, helping you maintain control over sensitive information while enhancing security.

There are many great business password managers out there, but do your research and see which one best suits your business needs before committing to one.

Finally, when communicating with freelancers, use encrypted channels and secure file storage for sharing. If the freelancer has no background in IT or related fields, consider teaching them the fundamentals of cybersecurity and the importance of investing in cybersecurity and home office security. Following such training, they’ll be more aware of cyber threats such as phishing emails, making them less likely to take unnecessary risks for themselves and your company.

Conclusion

The business world these days is unpredictable and moves fast, which means the old-school way of hiring doesn’t always work for every challenge. If you’re smart about it, hiring freelancers can transform your small business operations without endangering privacy or data security.

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Maximizing efficiency with a time tracker for work

Maximizing efficiency with a time tracker for work

by | Feb 7, 2025

Business Insights

Maximizing efficiency with a time tracker for work

February 07, 2025

Maximizing efficiency with a time tracker for work<br />

CEOs, business owners, and employees are all feeling the pressure to make every working hour count. Whether you’re running a small team or managing a global workforce, using a time tracker for work isn’t just about watching the clock, it’s about working smarter.

Modern time tracking goes beyond logging hours. It helps businesses spot productivity patterns, manage workloads better, and bill clients accurately. For employees, it means clearer expectations, better control over their day, and an easier time balancing work with life. The right time tracker for work can turn messy schedules into organized workflows, helping teams focus on what really matters, and getting things done efficiently.

Why every business needs a time tracker for work

Many businesses still rely on outdated methods of tracking employee hours, such as spreadsheets or manual timesheets. However, these methods are prone to errors, inefficiencies, and time theft. A digital time-tracking system eliminates these risks while providing additional advantages that improve both employee and business performance.

Key benefits of implementing a time tracker for work include:

  • Accurate time management: Employees log their working hours with precision, reducing errors and ensuring payroll accuracy.
  • Increased productivity: Monitoring work hours encourages employees to stay focused and complete tasks efficiently.
  • Enhanced project management: Time tracking provides insights into how long tasks take, helping managers allocate resources effectively.
  • Optimized workload distribution: Employers can identify bottlenecks and redistribute work to avoid employee burnout.
  • Better financial planning: Businesses can track billable hours accurately, preventing revenue loss due to underbilling.

By implementing a structured approach to time tracking, businesses can achieve higher efficiency, improved employee engagement, and greater profitability.

How a time tracker for work boosts employee productivity

One of the most significant advantages of time tracking is its ability to enhance employee productivity. Employees often underestimate how much time is spent on non-work-related tasks, distractions, or inefficient work methods. A time-tracking system helps them become more self-aware of how they allocate their work hours, ultimately leading to increased efficiency.

Here’s how time tracking benefits employees:

  • Improved focus: Employees stay on track and avoid distractions, knowing their time is being monitored.
  • Self-management: Employees can analyze their work patterns and find ways to optimize their time.
  • Reduced overtime: By understanding their workflow, employees can complete tasks within regular working hours, preventing unnecessary overtime.
  • Better task prioritization: Employees can identify time-consuming activities and focus on high-priority tasks.
  • Work-life balance: Time tracking helps employees manage their workload effectively, preventing burnout.

By using a time tracker for work, employees can take control of their productivity, leading to increased job satisfaction and improved performance.

The role of time tracking in employee monitoring

Employee monitoring is often seen as a controversial topic, but when implemented correctly, it benefits both employers and employees. The goal is not to micromanage but to create a transparent and efficient work environment. Time-tracking software provides real-time data on employee activities, allowing businesses to make informed decisions without invading employee privacy.

How employee monitoring through time tracking benefits businesses:

  • Real-time work visibility: See exactly how work flows through your organization.
  • Finding top talent: Use performance data to recognize and reward your best team members.
  • Remote work confidence: Keep remote teams productive and connected with clear activity tracking.
  • Accurate time records: Say goodbye to manual timesheet headaches with automated tracking.
  • Better business planning: Let real data guide your company’s strategic decisions.

With ethical and transparent implementation, time-tracking software strengthens workplace efficiency while maintaining trust between employers and employees.

How a time tracker for work supports remote and hybrid teams

As remote and hybrid work models become the norm, businesses need tools that allow them to manage teams effectively from anywhere. Time tracking software bridges the gap by offering features such as task tracking, automatic time logging, and performance analytics, ensuring that remote employees remain accountable while enjoying workplace flexibility.

Benefits of time tracking for remote teams:

  • Clear schedule management: Teams can log hours while maintaining healthy work-life boundaries
  • Better team coordination: Managers can see the project progress and assign work efficiently
  • Fair time reporting: Easy clock-in and out features ensure accurate payment for work done
  • Quick problem-solving: Leaders can spot productivity issues early and help team members who need support
  • Smart scheduling: Teams working across different time zones can coordinate better

With a reliable time tracker for work, businesses can maximize productivity, regardless of where their employees are located.

Best practices for implementing a time tracker for work

While time tracking offers numerous advantages, its success depends on proper implementation. Employees should see it as a tool for efficiency rather than a means of micromanagement. Here are some best practices to ensure smooth adoption:

  • Communicate the Benefits: Explain how time tracking enhances efficiency and ensures fair compensation.
  • Encourage Self-Tracking: Allow employees to track their own productivity and make adjustments as needed.
  • Set Clear Expectations: Define how time-tracking data will be used and ensure transparency.
  • Offer Training: Provide tutorials and support to help employees use the software effectively.
  • Focus on Growth: Use tracking insights to offer career development opportunities rather than penalizing employees.

By following these practices, businesses can successfully integrate time tracking into their workflows without resistance from employees.

Conclusion

As technology advances, time-tracking solutions are becoming smarter, incorporating artificial intelligence, automation, and real-time reporting features. The demand for accurate time management will continue to rise as remote work and flexible schedules become standard. Investing in a robust time tracker for work ensures that businesses remain adaptable, productive, and financially sound in the evolving workplace landscape.

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23 top health and wellness startups you need to know (2025)

23 top health and wellness startups you need to know (2025)

by | Feb 6, 2025

Top Startups

23 top health and wellness startups you need to know (2025)

February 06, 2025

Innovative health and wellness startups empowering healthier lifestyles

Taking care of ourselves is slowly becoming the next thing that tech is coming after to “optimize”. From tracking your sleep to counting every calorie you put in your mouth, the tech these emerging health and wellness startups are using will help you become a better version of yourself.

The global health and wellness market size was valued at $4.7 trillion in 2021 and is projected to reach $12.9 trillion by 2031, which is a big pie that these health and wellness startups what a piece of.

What are health and wellness startups?

Health and wellness startups are providing people with digital solutions that help them improve their health and wellbeing. From creating apps to AI software, health and wellness startups are putting the improvement of life as their mission.

ClassPass

Founded in 2013, ClassPass is a fitness membership that makes finding workout classes more convenient. For a monthly fee, members can take classes at various gyms, studios and wellness centers instead of being limited to just one location.

ClassPass works with a network of over 30,000 fitness partners. There are options like yoga, cycling, boxing, Pilates and more. Members can explore different studios in their area and try new types of classes. Class sizes and times are managed through the ClassPass app or website.

Thrive Global

Thrive Global provides a behavior change platform helping individuals, companies, and organizations cultivate positive habits that enhance health, reduce burnout, and improve performance. Their technology solutions offer personalized stress management and resilience training grounded in science and adapted to each user’s needs and environment.

By bridging the gap between knowing what to do and actually doing it through tailored habit-building programs, Thrive helps people put daily microsteps into practice for less stress, better focus, improved decision-making and workplace effectiveness. Their digital coaching integrates both enterprise and consumer tools that reinforce positive routines. Thrive applies behavior science expertise to nurture the collective wellbeing of both employees and employers seeking to unlock their institutions’ highest potential.

Kindroot

Founded in 2021, Kindroot makes lozenges infused with ingredients like ashwagandha, reishi mushroom, and L-theanine. Their proprietary blend of adaptogens is crafted to reduce stress and promote resilience.

Unlike bitter health supplements, Kindroot is deliberately formulated to be delicious by candy pioneer Liz Dee – known for iconic sweets like Bubblicious gum. The pleasant taste and smell make the nutrients easier to take daily.

Ro

Founded in 2017, Ro offers customized treatment programs, access to medical providers, and ongoing care management combined with discreet home delivery of medications like Viagra, birth control, PrEP, and nicotine patches.

By providing end-to-end focused care journeys for sensitive health concerns, Ro aims to improve access, outcomes, and affordability of treatment starting virtually. This expands healthcare possibilities outside traditional settings.

Calm

Founded in 2012, Calm offers a popular subscription app featuring guided meditations, sessions on mindfulness and gratitude, stretching programs, nature sounds, and stories to relax before bed. Their content aims to aid focus, resiliency, and inner peace.

With 100 million downloads to date, Calm demonstrates growing mainstream interest in mental wellbeing and mindfulness practices accelerated by mobile delivery. As self-care tech rises, expect Calm’s science-backed formula to stay resonant.

Modern Fertility

Founded in 2017, Modern Fertility offers affordable mail-order ovarian reserve screening, fertility reports, and access to advising from fertility experts. Their solution aims to remove hurdles to vital fertility insights.

By making fertility awareness accessible outside clinics, Modern Fertility pioneers a new self-care paradigm giving women personalized data and clinical support critical for informed reproductive decision-making and planning.

Betterfly

Founded in 2021, Betterfly partners with companies to design packages improving wellness while providing workers with free term life policies sized based on points earned for actions like exercising and sleeping well. A portion of premiums fund donations.

By gamifying and socializing benefits like insurance, Betterfly aims to drive engagement through online communities competing to do social good. Their model incentivizes small positive changes.

Modern Health

Founded in 2017, Modern Health partners with employers to offer personalized mental healthcare seamlessly integrated into medical benefits. Their app blends digital and human services for proactive self-care.

By elevating mental health to equal priority alongside physical health, Modern Health aims to build emotionally healthier, more productive workforces while reducing stigmas around support. Their model promotes a caring culture.

Stork Club

Founded in 2019, Stork Club understood the high costs of fertility treatments and gaps in conventional coverage placed family planning out of reach for many. Their platform makes building a family more accessible at a pivotal life milestone.

Leading employers like Reddit, Sequoia and Instacart now offer Stork Club’s benefits supporting the parenthood journeys of their people. Their leadership reflects how workplaces can evolve to empower important life decisions.

Thirty Madison

Founded in 2017, Thirty Madison taps technology, logistics and care team guidance to upgrade antiquated chronic care models. Direct-to-patient solutions give sufferers control over treatment tailored to their needs. Investors include Johnson & Johnson Innovation.

With over 10,000 active patients and growing, Thirty Madison demonstrates strong demand for personalized care and medication delivery models. As care delivery advances, their platform provides a template for 21st century chronic disease support.

Liteboxer

Launched in 2020 after 3 years in stealth R&D, Liteboxer translates complex sensor fusion and gameplay innovation into a fitness experience accessible for all ages. Their technology lowers barriers to benefit from boxing’s full-body and cognitive benefits at home.

With waitlists indicating strong demand, Liteboxer leads a new wave of connected fitness experiences fusing digital immersion with physical training. Their platform shows how interactive technology takes coaching mainstream. Liteboxer makes training fun.

Gympass

Founded in Brazil in 2012, Gympass taps into booming interest in exercise variety among time-pressed, fitness-conscious professionals seeking both convenience and inspiration for staying active. Their network brings fitness exploration within reach.

Now available in 14 countries, Gympass partners with leading employers worldwide to incentivize workforce wellbeing and productivity. Employee usage retention rates exceed 80%, validating the power of choice and convenience.

Ginger

Founded in 2011, Ginger brought human-centered design to mental health delivery, eliminating paperwork, wait times, and access barriers through technology and data. Their digital clinic model aligned care access patterns with how people actually seek help.

With over 100 enterprise clients, Ginger extends behavioral care capabilities for organizations seeking to proactively support workforce resiliency. As mental health needs intensify, their platform delivers support conveniently when and how it matters most.

Meditopia

Founded in 2016, Meditopia offers meditation programs and therapies for reducing anxiety, stress, and more produced with psychologists. Their model aims to make techniques accessible through an app.

By designing meditations around specific needs and goals, Meditopia helps integrate practices into daily life rather than one-off experiences. This promises more impactful, lasting results for wellbeing.

Included Health

Founded in 2014 as Grand Rounds Health, Included Health partners with companies to provide employees and their families with personalized clinical and wellness solutions. This aims to improve access, experience, and outcomes.

By integrating virtual expert care into benefits packages, Included Health helps workers get high-quality treatment conveniently without additional costs. Employers gain healthier, more productive teams.

Zwift

Founded in 2014, Zwift combines exercise equipment sensors and game technology to bring the experience of outdoor cycling indoors. Riders can explore digital worlds together or compete.

By making at-home training more immersive and social, Zwift aims to make fitness engaging and fun. Integration with e-racing and training programs also caters to enthusiasts.

Eight Sleep

Founded in 2014, Eight Sleep makes mattresses and covers that adjust heat to optimize every sleep phase, plus biometric tracking for feedback. This aims to enhance recovery overnight.

By creating a fitness-focused sleep ecosystem, Eight Sleep aims to tap into consumers’ growing prioritization of health, wellness, and performance. Their technology caters to this by delivering data-backed sleep optimization.

Meru Health

Founded in 2015, Meru Health treats depression, anxiety, burnout, and more via a blended care program including therapist appointments, a breath training device, and behavioral lessons/exercises accessed through their app. This holistic approach aims to make evidence-based treatment accessible and effective.

By thoughtfully combining human care with digital tools, Meru Health promises more integrated mental healthcare focused on sustaining long-term results. Their model exemplifies technology ethically applied to enable human-centered solutions.

Asana Rebel

Founded in 2016, Asana Rebel aims to provide accessible at-home yoga and fitness routines for people at any level. Their app offers customizable training programs, pose tutorials, meditation guidance, and healthy recipes.

Key features include goal-based workout recommendations, virtual classes, progress tracking, and integration with devices and platforms like Fitbit and Apple Health. This empowers people to build healthier habits.

Simple Habit

Founded in 2016, Simple Habit offers an extensive catalog of meditation programs tailored to personal goals like reducing stress, improving sleep, focusing at work, and more. Their sessions range from 3 to 20 minutes.

Key features include short meditations, motivational sessions, mindfulness learning paths, reminders to practice, and integration with wearables for biometric tracking. This makes building awareness habits convenient.

WithMe

Founded in 2017, WithMe offers personalized support and guidance to help employees and dependents optimize medications and reduce prescription costs. Their pharmacists and advocates provide individualized assistance.

Key features include medication reviews, pharmacy guidance, prescription consolidation, financial assistance navigation, and integrations with benefits plans. This simplifies understanding and affording treatments.

Zero Longevity Science

Founded in 2020, Zero Longevity Science develops science-backed apps to help people implement longevity boosting practices and habits. Their approach focuses on ease of use and community to drive adherence.

Flagship apps include Zero for guided fasting, Less for mindful drinking, and Zen for meditation. Each offers research-based plans, tracking, and community features to motivate lifestyle changes for health.

Grokker

Founded in 2012, Grokker offers customized video-based wellness content that employees can access anytime. Their streaming platform covers fitness, mental health, nutrition, sleep, and more.

Key features include goal-based learning paths, fitness and yoga programs, health challenges, custom branding, and analytics dashboards. This empowers organizations to boost workforce wellbeing.

Conclusion

This list contains 20 thriving health and wellness startups that are revolutionizing the way we look at health and wellness. As health and wellness is something that every human being strives for, the demand for these health and wellness startups and the solutions that they offer is just going to rise tremendously.

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Top 23 innovative wearables startups in 2025

Top 23 innovative wearables startups in 2025

by | Feb 6, 2025

Top Startups

Top 23 innovative wearables startups in 2025

February 06, 2025

Successful wearables startups shaking up the tech industry

The number of users of wearable devices is over 1 billion – so you won’t be surprised that the number of wearables startups has been growing rapidly in the past couple of years.

With star products like FitBit and Apple Watch, wearables are becoming part of the daily “gear” of many people.

What are wearable startups?

Wearable startups are working on products, data, research, and innovation related to wearable technology. From health benefits to increased productivity, these wearable startups are providing solutions that improve people’s lives.

Shot Scope

Founded in 2014, Shot Scope is a sports technology company that makes performance trackers for golfers. They sell GPS watches and laser rangefinders that help golfers improve their skills. The Shot Scope watches use GPS to automatically track shots and stats during play like distance, clubs used, fairways hit, greens hit in regulation, and more.

This data syncs to a mobile app after the round to give insights into strengths, weaknesses, and trends over time. The stats help golfers work on things like accuracy or club choice. The laser rangefinders calculate the exact yardage to flags so players pick the right clubs. They also confirm distances on shots hit to check distances balls travel. By quantifying their game, golfers can practice more strategically too.

Hinge Health

Hinge Health operates the largest digital clinic focused on treating musculoskeletal (MSK) conditions virtually. Their telehealth solution provides personalized physical therapy, health coaching, and surgeon referrals to help employees recover from chronic back and joint pains. Leveraging wearable sensors plus mobile apps to guide exercise therapy at home or work, Hinge Health reduces the need for invasive surgeries and opioids for prevalent MSK issues.

Currently, 80% of employers offering Hinge Health have seen substantial reductions in joint replacement surgeries and workplace injury claims, affirming their non-surgical approach saves costs while achieving high patient satisfaction. Having demonstrated digital physical therapy works, Hinge Health has become the proven choice for global enterprises aiming to improve employee wellbeing and productivity while optimizing spend on MSK care and lost time.

Clim8

Founded in 2019, Clim8 makes temperature-regulating base layers and socks. Their fabrics use phase change material to adapt to sweat and external conditions. This keeps the wearer comfortable in heat or cold.

Clim8’s thermo-adaptive gear self-adjusts throughout activities. The clothing line covers needs from winter sports to workplace regulation. For consumers, it means fewer mid-activity layer swaps.

Apollo Neuroscience

Founded in 2016, Apollo has engineered a wristband and app that provide therapies activating touch and proprioceptive nerves to signal safety to the brain and body. This aims to control fight-or-flight stress response for better sleep, focus, and recovery.

Apollo’s therapies leverage neuroscience research on using vibration to influence key bodily processes involved in managing stress and anxiety. The platform makes this science easily accessible.

Silvertree

Founded in 2018, Silvertree offers a pendant, wristwatch, and app providing families with activity tracking and alerts if a fall or health event is detected, while maintaining users’ dignity through discreet design. This aims to prolong safe, confident independent living.

By blending familiar wearable designs with practical safety features, Silvertree demonstrates consumer tech’s potential to assist vulnerable populations when thoughtfully applied. Their innovations point to a more inclusive future.

Whoop

Founded in 2011, Whoop tracks key metrics like heart rate variability, respiratory rate, sleep quality, and exercise strain to quantify recovery needs and optimize training among other uses. Users receive a daily “recovery score.”

Whoop aims to unlock human performance potential by using biometric data to balance training with rest and lifestyle factors. Their system provides a scientific framework for training optimization.

Metacore

Founded in 2015, Metacore designs unique gameplay experiences tailored for wrist-worn devices. Their hit title Runeblade for Apple Watch pioneered an adventuring RPG designed wholly around touch input on a small wearable display.

By developing novel games purpose-built for smartwatches, Metacore demonstrates compelling possibilities in interactive entertainment possible as wearables evolve into first-class computing platforms. Their innovations point to the wider applications ahead.

Tractive

Founded in 2012, Tractive enables responsible pet owners to give their animal companions more freedom while ensuring security. As an early pioneer in consumer GPS pet tech, Tractive unlocked the category’s mass potential across millions of households.

With over 300,000 active users, Tractive demonstrates mainstream demand for applying connectivity and wearable technology to enhance pets’ wellbeing. Their continued innovation drives the market forward responsibly.

Atlas Tracking

Founded in 2019, Atlas Tracking brings innovative wireless technology originally developed for IoT supply chain use cases to transform race operations and integrity. Their platform restores credibility lost as races scale by confirming legit participant performance.

Major marathon and Ironman organizers are partnering with Atlas Tracking as demand grows for verifiable results across entire racing fields. Their technology progression reflects how cancers threatening sports can be defeated with innovation.

FightCamp

Founded in 2016, FightCamp demonstrates how digitally-enhanced equipment can unlock new fitness experiences once confined to gyms. Their technology-assisted training reduces barriers to learn proper boxing fundamentals at home.

With rave reviews and waitlists to join, FightCamp shows mainstream appetite for innovative home strength training using familiar modalities enhanced by connectivity. Their platform points to a new wave of immersive, social fitness powered by technology.

German Bionic

Founded in 2017, German Bionic applies robotics breakthroughs to solve musculoskeletal disorders threatening industries relying on manual labor. Their technology upgrades jobs once hazardous over time into opportunities for long-term prosperity.

Major firms like BMW now equip workers with German Bionic exoskeletons to champion their most valuable asset – human talent. Their products showcase how connected robotics can transform duties into lifelong careers by preventing irreversible damage.

Rise Science

Founded by neuroscientists in 2016, Rise Science set out to translate laboratory sleep science into practical, accessible sleep help for the public good. Their technology empowers better living through the life essential of quality sleep.

Validating clinical trials with Harvard Medical School demonstrated Rise users added an hour of nightly sleep on average while also improving mood after 2 months. Their solution proves even engrained sleep problems can be corrected.

boAt

Founded in 2016, boAt designs trendy Bluetooth headphones, earbuds and speakers combining performance, aesthetics and value. Their products target youthful demographics in India focused on bold accessories.

By reinventing the budget electronics space with cooler industrial design, boAt injected excitement into a commoditized category. Their success reflects demands of an aspirational young nation reaching for brands that get them.

FORTË

Launched in 2020, FORTË provides an interactive fitness platform streaming cutting-edge workouts and programs on demand. Their classes range from dance to HIIT to yoga led by renowned instructors.

By providing studio-quality experiences at home, FORTË makes experiential fitness more accessible. Users feel immersed in classes together through competitive social features and hardware integration.

Wyze Labs

Founded in 2017, Wyze offers affordable smart home products directly to consumers including cameras, lights, sensors, and plugs. Their low cost and simple design makes IoT approachable.

By focusing value, Wyze opened smart home technology to wider demographics beyond just tech enthusiasts. Their products let anyone experiment with connectivity to enhance convenience and safety.

Dot Inc.

Founded in 2016, Dot develops accessible smart devices like braille displays, smartphone assistants, and sign language translation tools. Their innovations aim to remove barriers faced by people with disabilities.

By inventing affordable, easy-to-use products, Dot fulfills fundamental needs often overlooked by consumer tech companies. Users gain independence, engagement, and access to information.

Sarcos Robotics

Founded in 1983, Sarcos develops wearable robotics and teleoperated robotic avatars for hazardous environments. Their exoskeletons and robotic arms aim to reduce injury risks and fatigue for workers.

By combining human oversight and robotic capabilities, Sarcos enables safer, more productive industrial operations. Complex tasks can be performed with precision, reliability, and force beyond human limitations.

Summersalt

Founded in 2017, Summersalt designs and sells comfortable, minimalist swimsuits and apparel directly to consumers online. Their direct-to-consumer model provides quality at attractive prices by eliminating middlemen.

Summersalt focuses on elegant, versatile staples in a simplified color palette. Their community embraces effortless style and the freedom that comes with feeling comfortable and confident.

Wandelbots

Founded in 2017, Wandelbots created a intuitive solution to program industrial robots simply by demonstrating the desired motions. Their teach pendants, software, and cloud platform enable fast deployment without coding.

Key innovations include motion trace technology, computer vision-based monitoring, and integrations with leading robotics brands. This opens up automation to subject matter experts beyond IT and engineering.

Soapbox Labs

Founded in 2013, Soapbox Labs develops speech technology specifically for children to power voice interfaces and chatbots. Their youth-optimized speech engine improves comprehension of young voices.

Key features include age-appropriate voice models, vocabulary filters, and kid-friendly tools for building voice skills. This enables safer, more useful voice apps catering to children’s needs.

Robosoft Technologies

Founded in 1996, Robosoft partners with brands to envision and deliver transformative digital products, platforms, and experiences. Their integrated teams provide end-to-end capabilities from research through development.

Key offerings include experience strategy, interaction design, visual design, front-end development, mobile app development, conversational AI, and IoT solutions. This covers the full cycle to bring digital visions to market.

Actofit

Founded in 2018, Actofit has developed a personalized health coaching platform combining wearable technology, personalized recommendations, and motivation tools to help people achieve fitness goals.

Key innovations include their Actofit band with motion tracking and heart rate monitoring, integrated fitness and diet plans, and accountability features like progress dashboards and reminders. This enables holistic habit building.

Wisear

Founded in 2019, Wisear developed Ear-ID, an in-ear biometric authentication platform enabling touchless control of devices using earprints. Their technology authenticates identities and interprets micro-movements for interface navigation.

Key features include highly secure authentication, touchless gesture commands, fit personalization, and integration APIs for headphones and earbuds. This provides intuitive, integrated control without voice or buttons.

Conclusion

Over 1 billion people now use wearable technology, representing a massive market opportunity for wearable startups. The future looks bright for startups that can leverage advancements in sensor technology, AI, and materials to take wearables to the next level.

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Top 23 analytics startups you should know in 2025

Top 23 analytics startups you should know in 2025

by | Feb 6, 2025

Top Startups

Top 23 analytics startups you should know in 2025

February 06, 2025

Innovative analytics startups driving growth to your business

With the ability to collect, analyze, and draw insights from data faster than ever before, companies across industries are becoming increasingly reliant on analytics and business intelligence to stay competitive. So, it should not come as surpise that the global data analytics market size is projected to surpass around USD 393.35 billion by 2032. 

A new wave of data analytics startups is leading this data-driven business transformation, building innovative products and services powered by cutting-edge techniques like machine learning, predictive modeling, and artificial intelligence. 

What are data analytics startups?

Data analytics startups are focusing on collecting, processing, analyzing, and deriving insights from data using advanced techniques and technologies.

Cerrion

Founded in 2021, Cerrion develops artificial intelligence technology to provide real-time insights for manufacturing companies. They offer a video analytics platform that uses AI and machine learning to monitor production lines. Mounted camera systems stream footage from the factory floor to Cerrion’s cloud platform. Smart algorithms instantly detect anomalies in the processes to spot defects or errors as they happen.

Their AI trainer customizes analysis for different equipment, parts, and normal operations. The Cerrion system tracks overall output quality as well as equipment health to optimize efficiency. It generates alerts for production managers when machines need adjustments or maintenance based on the video analysis. This supports Lean manufacturing goals to increase yield.

Spruce Systems

Spruce Systems provides cutting-edge developer tools for sharing data securely without compromising user privacy. Its comprehensive data security platform lets software engineers embed encrypted data transfer capabilities within any application environment. Core technologies like its Universal Anonymization Engine ensure all sensitive user information gets fully encrypted end-to-end before transmission or storage within Spruce’s protective infrastructure.

This precludes potential privacy leaks from data breaches, unauthorized access, or malicious cyber attacks downstream. Offering military-grade protections recombining data fragments with authenticated cryptography, Spruce furnishes developers enterprise-hardened tools to handle customer data safely while unlocking immense utility from information under the highest standards of confidentiality and integrity controls.

Clari

Founded in 2012, Clari’s platform aims to improve sales productivity. It captures customer data from sources like emails and calendars to track deal progress. This information feeds Clari’s analysis of pipeline health.

The software generates forecasts to help sales leaders direct rep activity. It uses AI to score deals by close likelihood so reps can focus their efforts. Clari also surfaces insights to improve win rates.

Celonis

Founded in 2011, Celonis applies automation and AI onto real-time process event log data to surface process insights, identify bottlenecks, and recommend actions to improve workflow efficiency. This aims to optimize business execution.

By revealing and improving how processes play out across enterprise systems, Celonis provides companies with visibility and tools to continuously execute operations reliably and rapidly.

Sprig

Founded in 2020, Sprig provides an intuitive way for product managers and UX researchers to create feedback workflows and integrate insights into the product development process. This aims to inform roadmaps.

By centralizing continuous customer feedback gathering and analysis, Sprig helps teams validate ideas faster, prioritize features, and optimize user experience to boost product-market fit.

Imply

Founded in 2015, Imply integrates streaming, historical, and business data into its high-performance dedicated OLAP analytics engine optimized for ad-hoc analysis at scale. Their cloud service aims to make insights on data in motion accessible.

By combining real-time and historical context, Imply empowers data-driven decision making that factors in emerging trends alongside historical patterns. This unlocks new analytics use cases for high velocity data.

Grafana Labs

Founded in 2014, Grafana Labs supports the massive Grafana community and also builds commercial enterprise products for metrics monitoring, log analytics, application performance management, Industrial IoT, and more, all leveraging the core Grafana visualization project.

By combining open source data visualization with additional commercial solutions, Grafana Labs aims to provide an integrated platform for observability and operational metrics across cloud infrastructure, applications, IoT and business operations.

dbt Labs

Created in 2016, dbt leverages a programming workflow for managing data transformations to build an analytics schema optimized for BI. The community-driven platform aims to make generating analytics content more productive.

By applying software engineering principles to data warehousing, dbt provides reusable modeling tools that help centralize an organization’s data logic. This increases analytics velocity while ensuring data governance.

Timescale

Initially launched as open source software in 2016, Timescale filled a gap for purpose-built time-series data management compatible with existing PostgreSQL tools and know-how. Their database provided the first enterprise-ready option.

Industry leaders including Comcast, Fujitsu, and Schneider Electric choose Timescale to power time-series applications from DevOps monitoring to industrial analytics. As time-based data proliferates, Timescale provides the storage and analytics foundation.

Census

Founded in 2019, Census understood the headaches engineering teams faced keeping data synchronized as stack complexity grew exponentially. Their platform introduced seamless bi-directional integration to free enterprises from ETL bottlenecks.

Fast growth led by strong word-of-mouth adoption among developers highlights demand for Census’ simplified approach to modern data orchestration. As data volumes and sources multiply, seamless integrations are a requirement.

Firebolt

Founded in 2019 by alumni of Oracle, Google, and high-frequency trading firms, Firebolt brings analytics performance never before possible in the cloud. Advanced engineering delivers the fundamental step-change in speed businesses demand.

Leaders in industries from finance to gaming choose Firebolt for analytics requiring millisecond response times across petabytes of data. As decision windows shrink, Firebolt provides the analytics substrate for the real-time enterprise.

Airbyte

Launched in 2020, Airbyte fulfills the need for user-friendly, scalable data integration as architecture complexity rises. Their open-source platform gives enterprises an essential missing layer to discover, access and leverage data spread across silos.

With a passionate open-source community, over 2,000 GitHub stars, and VC funding, Airbyte leads open data integration innovation. As data silos persist, their agile platform delivers the connectivity and transparency required in the modern data stack.

ThoughtSpot

Founded in 2012, ThoughtSpot realized business intelligence needed a radical simplicity leap to become accessible beyond data scientists. Their search-driven analytics platform enabled anyone to use data, not just view it.

Global leaders like Walmart, BCBS and Petco leverage ThoughtSpot to democratize data-driven decisions by making analytics conversations intuitive. As BI evolves, ThoughtSpot provides the semantic search interface for the modern analytics era.

BeZero Carbon

Founded in 2021, BeZero Carbon develops technology to scale transparent, verifiable carbon marketplaces connecting buyers and sellers. Their platform tokenizes and tracks carbon credits on the blockchain.

By underpinning carbon markets with blockchain trust and efficiency, BeZero seeks to accelerate the growth of environmental assets and their trade at global scale. This promises to drive sustainability.

Isometric

Founded in 2021, Isometric brings scientific rigor to the opaque carbon markets needed for the rapidly growing carbon removal industry to properly scale its climate impact. The platform helps separate high-quality projects from hype.

Isometric works with leading standards bodies and registrars to encourage accountability through transparency and verification of carbon removal initiatives, technologies and Nature-based projects. Their leadership gives credibility vital to spur investment.

OTA Insight

Founded in 2012, OTA Insight offers rate intelligence and parity solutions for hotels, resorts, and vacation rentals. Their platform analyzes market and competitor data to optimize pricing and availability.

By centralizing complex data points into actionable insights, OTA Insight enables hospitality businesses to maximize revenue across channels. Users gain market intelligence to dynamically adapt and compete.

Konux

Founded in 2014, Konux combines IoT sensors on rail assets with AI to monitor conditions and detect anomalies in real-time. This aims to enable predictive maintenance and improved safety.

By continuously analyzing component data, Konux seeks to help rail operators optimize maintenance cycles, reduce breakdowns, and prevent disasters before they occur. The software promises more uptime at lower costs.

Mytraffic

Founded in 2014, Mytraffic aggregates real-time data from sensors and cameras to generate traffic analytics and predictive traffic management tools for municipalities.

By centralizing multiple data sources, Mytraffic aims to help cities actively manage congestion, redirect vehicles, adjust signals, and more to optimize traffic flow. This promises mobility improvements and reduced emissions.

Tessian

Founded in 2013, Tessian applies machine learning to detect and prevent threats on email that evade traditional perimeter and content security. Their platform focuses on risks from misdirected emails, data exfiltration, spear phishing, and impersonation.

Key features include real-time message analysis, user behavior analytics, awareness training, and integration with existing email and security tools. This layers people-centric protection atop infrastructure security.

9fin

Founded in 2014, 9fin provides real-time intelligence covering corporate bonds and leveraged loans to investment professionals. Their platform combines proprietary data, machine learning, and financial models to deliver market transparency.

Key features include predictive pricing models and strategies, issuer financial analytics, relative value analysis, market sentiment alerts, and deal flow tracking. This empowers more informed investment analysis and decision making.

Atom Learning

Founded in 2012, Atom Learning creates personalized lessons and practice for math, verbal reasoning, and non-verbal reasoning tailored to a student’s unique strengths and weaknesses. Their adaptive platform adjustments difficulty based on performance.

Key features include dynamic problem sets, video tutorials, progress dashboards, and supplemental print materials. This provides engaging, effective learning tuned to each student’s needs.

Cognism

Founded in 2014, Cognism offers an AI sales intelligence platform to improve outbound B2B prospecting. Their technology autonomously searches professional sites to identify, qualify, and initiate contact with potential buyers.

Key capabilities include lead enrichment, company profiling, email sequencing, and integration with existing CRM and sales tools. This automates top-of-funnel activity so reps can focus on meaningful selling.

Kayrros

Founded in 2018, Kayrros applies artificial intelligence to satellite imagery and other data sources to quantify activity, production, and infrastructure across the natural resource sector. Their platform monitors everything from rigs to inventories.

Key information services cover energy fundamentals, ESG analytics, infrastructure monitoring, and market intelligence for commodities including natural gas, oil, and metals. This provides unique insights to inform strategy.

What is Lorem Ipsum?

These analytics startups are doing incredible work helping organizations uncover game-changing findings in their data through techniques like machine learning and predictive modeling. Without a doubt, the future of business is data-driven, and these startups are leading the analytics revolution in exciting new directions.

Discover more creative startups that might interest you:

 

  • Food startups that are developing amazing food making and delivery solutions.
  • Art startups with creative solutions for artists worldwide.

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