5 creative strategies to help you take your business to another level

5 creative strategies to help you take your business to another level

5 creative strategies to help you take your business to another level

October 25, 2022

Taking your business to another level

The lack of a tangible business growth strategy only positions a business for a fickle customer base and undesirable market fluctuations. Truth be told, not every business out there can attain a billion-dollar global brand. However, any business can grow significantly to something sustainable. 

Business growth requires strategy. It comes with many risks, and business owners cannot rely on one plan to act. Growing a business means the combination of different strategies to win. This article highlights five strategies businesses can employ.

Unique strategies your business should take advantage of

Before diving in, it is essential to know that the strategy used largely depends on the competition, where a business is financially, and government regulations. A small business that was initially able to access a PPP loan may not get one today following the program’s ending. However, there are still many funding options available to finance these strategies.

Product development

Product development aims at launching new products or services within the existing market(s). A business may expand its product line or include additional features to boost sales and profits. This strategy can be used to extend offers proposed to the customers to increase their turnover. The strategy does well for businesses affected by technological changes. Product development can be attained through developing different products and investing in research- market research helps determine the factors that have impacted product or service demand.

Business owners must also ask themselves whether their product marketing strategy is still viable. Often, a product’s value proposition and messages may no longer relate to the current market. 

Furthermore, it is essential to analyze whether competitors offer better quality or more features at the same price. Businesses must also evaluate customer service requests, feedback, and reviews. 

A business performing a forensic product line review can then determine how to move forward and boost its growth.

Market penetration

Market penetration is a strategy for increasing market share. Typically, the goal is to promote a newly-launched product or sell more existing products successfully. 

Market penetration is attainable differently. For instance, businesses can provide new services or products as free trials or offer them at discounted prices to customers. Businesses can also discount large orders or lower the price of a product or service to beat a competitor with the same offering. 

Reducing prices may be unappealing initially, but it can work well for short-term expansion. It works for businesses offering very generic products. Those who cannot improve or increase product range and can only promote existing products should make their products more attractive and promote them more.

Market development or expansion

Market development is a strategy for increasing sales to markets that may not have been previously explored. For this strategy to work, business operators must analyze how their existing products and services can reach new markets or how they can grow their existing market. 

Market development is critical when sales stagnate or when a business wants to reach a new target demographic, foreign market, corporate department ( for example, moving from finance to HR), or location.

Sales and profits will likely suffer if a business cannot find new markets. As observed in the Covid-19 era, many businesses have abandoned traditional ways of reaching their markets due to interrupted supply chains and safety protocols. Many have had to move their businesses online to retain their customers and, at the same time, reach new ones.

Strategic partnerships and acquisitions

Sometimes joining forces is a viable growth strategy for a small business. A partnership may offer extra resources like skill sets, technology, equipment, or workforce to facilitate growth based on the type of business. In other cases, partnerships provide the businesses with avenues for expansion into new markets without direct competition. 

Partnerships may generate growth that would otherwise be impossible to attain, especially for businesses that offer products or services that complement each other. Partnered businesses can receive referrals and benefit from free publicity or established brand goodwill.

Acquisitions are also good strategies for growth, especially for businesses with substantial cash flows or debt capacities. They allow a company to purchase another to expand or enlarge its operations. 

Through acquisitions, businesses reduce competition if they acquire direct competitors. They can also access proprietary technology that may otherwise require significant resources to develop and a customer base. 

Since the market and products will usually be established, a company that acquires another must be aware of precisely what it wants to achieve through the acquisition. That is because an acquisition requires a significant investment to implement. Startups, in particular, must carefully evaluate the potential benefits and risks of an acquisition, using startup data and market analysis to inform their decision-making process.

Market segmentation

Market segmentation is another effective growth strategy for small businesses. Instead of having one big customer group, a business can segment itself and sell to customers based on factors like purchasing history, preferences, locations, interests, and other demographics. 

A business can create a personalized campaign for its target through segmentation, increasing the likelihood of success.

Market segmentation can also be done for more effective competition in a crowded big market. Rather than casting a wide net, a business can employ detailed market research to determine the highest buying personas. Such research may involve website analytics and email surveys to understand customer preferences and traits.

Market segmentation may seem complex and time-consuming, but customer relationship management tools can help. A business owner can then focus better on tracking results and modifying marketing campaigns.

Conclusion

For many businesses, growth is an essential objective. Business growth happens when a company increases revenue, expands its customer base, or begins producing more products and services. 

However, several methods or strategies facilitate growth by influencing business decisions for overall success. Business owners who want to see substantial growth can use the above strategies to expand. Any strategy will depend on a business’s product or market approach and the risk involved.

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Tax preparation tips to help you file your taxes smoothly

Tax preparation tips to help you file your taxes smoothly

Tax preparation tips to help you file your taxes smoothly

October 22, 2022

Tax preparation tips to help you file your taxes

Before you prepare your tax return, consider using our list of tax preparation tips to guide you. Now, you may not fall into these categories, but do your best to include as much as possible. Then, all you have to do is get that information ready, and you’ll be pleasantly surprised at how much time you save when the time to file comes.

Tested preparation tips for filing your taxes

Here are some of the best tax preparation tips to help you sort out and file your taxes this year.

Deciding on a tax preparer

Asking your friends and advisers (such as a lawyer you know) for recommendations is an excellent way to discover a tax preparer if you don’t already have one. But even with a recommendation, you must perform an interview to select the ideal candidate. And we will start you off with some tax associate interview questions.

Tax associate interview preparation tips

Verify with your potential tax preparer that they own a preparer tax identification number (PTIN) showing they’re approved to prepare federal individual tax returns. 

An ideal candidate should have a sound understanding of finances and significant previous experience preparing taxes. Candidates with poor time management and interpersonal skills shouldn’t be considered.

Tax associate interview preparation tips

Verify with your potential tax preparer that they own a preparer tax identification number (PTIN) showing they’re approved to prepare federal individual tax returns. 

An ideal candidate should have a sound understanding of finances and significant previous experience preparing taxes. Candidates with poor time management and interpersonal skills shouldn’t be considered.

  1. Can you explain the procedure you follow when onboarding a new client?

Displays the candidate’s experience and expertise when assessing the client’s tax needs.

  1. What methods do you employ to reduce taxes?

Demonstrates how the applicant works to reduce the tax burden of their clients.

  1. Could you list a few of your completed tax research projects?

This question demonstrates prior job experiences and training.

  1. Have you ever dealt with an upset customer?

This inquiry can help point out positive customer service skills.

  1. What accounting software have you used to perform tax services?

Here, the candidate can show proficiency with the relevant tax preparation software.

Essential tax preparation tips

When you hire your tax preparer in Las Vegas, they may seek information from you or ask you to complete a questionnaire. Preparation will help you get through the process quickly and easily. Even if you do your taxes, the steps below will help you get organized.

By the end of January, gather all the tax forms you’ll most likely receive in your annual tax records. These records highlight your income and deductible expenditures. Make sure you have everything organized before turning in your report.

  • Make a folder for every expense category and list your expenditures by category.
  • You don’t need to keep track of the receipts if you use the regular deduction.
  • Find copies of last year’s tax returns for comparison.
  • You can get all the tax forms you need for your tax return from your tax accountant, tax software, or the IRS.
  • Effective tax reporting requires details about who files the form and is covered by the tax return.

Whether you prepare your own taxes or engage a professional to do it for you, organizing your records beforehand will reduce your workload and save you money in the case of a hired preparer. Moreover, the earlier you begin, the more quickly it should go, and the sooner you’ll be able to move past the procedure for another year.

When do we need to file our tax returns?

For expatriates navigating tax obligations, understanding nuanced options such as the SFOP application process can markedly ease the stress of filial compliance, especially if you’ve fallen behind on submissions due to foreign residency. It’s crucial to seek detailed guidance on eligibility and methodical steps to follow, ensuring compliance without incurring penalties.

Your federal individual income tax return is typically due on April 15 of each year if you file according to the calendar year, and your tax year ends on December 31. You must file your return by the fifteenth day of the fourth month after the conclusion of your fiscal year – if you utilize a fiscal year (an accounting period that ends in a month other than December). The due date is postponed to the following business day if your deadline falls on a Saturday, Sunday, or legal holiday.

If you failed to file your federal tax return by the due date, ideally, you filed Form 4868 or made an electronic tax payment to obtain an automatic six-month tax extension to October 17, 2022. However, you had to take action by the original return tax day of 2022, which in most instances has been April 18. 

Keep in mind that an extension doesn’t automatically extend your tax deadline. In addition, when asked about a late tax payment, you may have to pay interest, late fees, and financial penalties.

How much does it cost to prepare taxes?

According to a survey by the National Society of Accountants, the average cost of preparing taxation forms using Form 1040 for 2020 was $220 when the standard deduction was claimed and $323 when itemizations were claimed.

Track your taxes online

You do not need to worry about what happens after filing your tax return. You can register for an IRS online account to check your progress and refund. Once your account is created, you will be able to log in and get information about your taxes, as well as your balance and any payments you owe. You can also enter a request to get notifications about changes to the status of your account (such as when the return has been processed).

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5 proven and tested ways to motivate your employees

5 proven and tested ways to motivate your employees

5 proven and tested ways to motivate your employees

October 22, 2022

Proven and tested ways to motivate your employees

Business objectives can only be met with a qualified, motivated workforce. Even if you have the best employees in your company, you’ll hardly achieve your goals unless they are motivated to do their best. While it is their job to train to be employed for the position, it is yours to keep them interested, productive, informed, and most importantly – motivated to work for you.

But, how can you make sure that your employees are putting in their best efforts? Here you can learn about the 5 best ways to do this.

5 steps for motivating your employees

But, how can you make sure that your employees are putting in their best efforts? Here you can learn about the 5 best ways to do this.

Provide inspiration

An inspired and informed employee is a motivated employee. Think of yourself as a teacher aiming to find new ways for his students to get motivated. Part of your education is to encourage them to find motivation in different places, but also offer them inspiring examples.

If you don’t have many ideas, there are plenty examples of essays that you can access and share with them to get them inspired. You can find a sample of essay to share with your team on this page with hero essay examples. This is a great source of papers that will give your employees a creative boost. Learning about successful people and situations is useful in many ways. For starters, it makes people want to try harder to achieve great results. It also gives them a lesson that success is based on work, which is the best motivational push you can find.

Keep your employees up to date

You can’t expect people to work hard for your company’s goals if they don’t know what you want to accomplish, do you? If they don’t know how far they’ve progressed or how much more work they need to put into this, how do you expect them to be motivated to work hard?

One of the best ways to motivate your team is to keep them informed. Be as transparent as you can possibly be. Surely, you can’t share all information with everyone, but you can definitely try and keep them on track with what’s going on in the company they work at.

If your goal is to be a great boss then schedule informational meetings regularly to tell people about their progress, give them examples of good work being done in the company, and to acknowledge their great work. 

Ask them about their pain points

Trying to figure out what your employees struggle with is very counter-productive. You might have some good guesses but very often, employees struggle with things that you will never guess. Why not ask them instead?

A good leader gives his team a voice. Your team should feel comfortable coming to you with concerns and problems. So, open your door to them and make them know that they can tell you about your pain points.

Of course, it is not enough just to listen. You must also take action to fix the problems of your team. If they experience trouble with other employees, the equipment, or the work, you should take the necessary measures to fix this for them. Stress at work is the biggest motivation killer these days so make sure that your pay attention to your work culture and strive for stress-free work enviroment.

Don’t just wait for your team to come to you. Those meetings that we mentioned come very handy in this – you can use them to ask your team if they are experiencing any troubles.

Leverage gamification

Gamification in the workplace has increased greatly in the last few years. There’s tons of research that shows how useful gamification is in making people more engaged, productive, and motivated. On average, an employee is 60% more productive if gamification is used in the workplace.

Games are a great way to relax, boost your creative process, and train your brain. If you pick the right set of games, games that can help your team have fun while doing something productive, this will make them more engaged and motivated to work for you. 

When people play, this boosts their dopamine level and makes them happier. That’s a great thing to introduce in a stressful office. Whether you offer them games to make the work more interesting or the opportunity to relax with games when they feel overly stressed, this might just be the best way to keep them productive.

Train your employees

Don’t expect the people you hire to have all the qualifications they’ll ever need to work for you. You’ll get new equipment that they don’t have experience with. There will be new, improved ways to do the work that boosts efficiency and make the work go faster. If you want your team to work at their best, you must provide them with proper training.

It’s not just about teaching them how to do their job better. You should provide your team with regular training to keep them happy and motivated. Employees want to boost their skills and get higher in their careers. This is why most job seekers these days look for companies that offer growth opportunities and training. 

When you train an employee, you aren’t just teaching them how to work better for you. You are also helping them work on their professional development and build skills that will help them succeed more in life. This is bound to make a person more motivated to do their work.

Conclusion

As simple as these five things sound, most companies don’t implement such tactics to motivate their employees. If you’ve skipped on a step or two from this list, focus on making this happen as soon as possible. Keeping your team motivated is a sure way to get work done faster and better, and it will also help you reduce employee turnover.    

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The hidden dangers of doing business on the internet

The hidden dangers of doing business on the internet

The hidden dangers of doing business on the internet

October 19, 2022

dentify the hidden dangers of doing business on the internet

The internet has made it easier than ever for businesses to reach new customers and sell products and services. However, with this ease of access also comes a certain level of risk. There are hidden dangers that business owners need to be aware of when doing business online. In this blog post, we will discuss some of the risks involved in eCommerce and how you can protect your business from them.

The risks of eCommerce

As more and more businesses move their operations online, they are exposed to a whole host of new risks. Here are some of the most common risks associated with eCommerce:

 

  1. Data breaches: One of the biggest dangers of doing business online is the threat of data breaches. Hackers can target businesses of all sizes and steal sensitive customer data, such as credit card numbers and personal information. This can lead to massive financial losses and damage the reputation of your business.
  2. Identity theft: Another risk associated with eCommerce is identity theft. Hackers can use stolen customer data to impersonate them and commit fraud or other crimes. This can have devastating consequences for the victim, including financial ruin. You can use an app like Pumpic to avoid this.
  3. Phishing scams: Phishing is a type of online fraud where hackers attempt to trick victims into revealing sensitive information, such as login credentials or credit card numbers. They do this by sending fake emails or setting up fake websites that look identical to the real thing. Phishing scams are becoming increasingly sophisticated, so it’s important to be cautious when clicking on links or opening attachments from unknown senders.
  4. Malware: Malware is short for “malicious software.” It’s a broad term that encompasses any type of software designed to harm a computer or steal data. There are many different types of malware, including viruses, worms, Trojans, and spyware. Some malware is designed to damage your computer, while other types are created to steal your personal information. Regardless of the type, all malware is dangerous and should be avoided.
  5. Ransomware: Ransomware is a type of malware that encrypts your files and holds them, hostage until you pay a ransom fee. It’s a particularly nasty type of malware because there’s no guaranteed way to get your files back, even if you do pay the ransom. The best way to protect yourself from ransomware is to have a good backup plan in place so that you can restore your files if they are encrypted.

Other dangers of doing business on the internet

The Internet has made it easier for scammers and thieves to commit fraud. They can create fake websites that look legitimate, or they can send emails that appear to be from a legitimate source but contain links to malicious websites. They can also infect your computer with malware that steals your personal information or allows them to take control of your machine.

There are a few things you can do to protect yourself from these types of attacks:

– Only do business with companies that you know and trust. If you’re not sure about a website, do a quick online search to see if there are any complaints or reviews.

– Be cautious of emails that contain links, especially if they’re from someone you don’t know. If you hover over the link, you should be able to see the real URL that it will take you to. If it looks suspicious, don’t click on it!

– Keep your computer’s security software up to date and run regular scans for viruses and malware.

Protecting your personal information

Another hidden danger of doing business online is the risk of having your personal information stolen. This can happen if you’re not careful about who you give your information to.

For example, you might get an email from a “company” that you’ve never heard of asking you to update your credit card information. Or, you might be directed to a fake website that looks identical to the real thing but is actually just a way for someone to steal your login credentials.

To protect yourself, always make sure that you’re on a secure website before entering any sensitive information. You can tell if a website is secure if the URL starts with “https” instead of just “HTTP.” You should also see a padlock icon next to the URL in your browser.

In addition, never click on links or attachments from people or companies that you don’t know. These could be malicious and lead you to a fake website or download harmful software onto your computer.

Conclusion

Doing business on the internet comes with a certain amount of risk. However, by taking some simple precautions, you can help protect yourself and your business from potential threats.

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8 reasons Facebook ads fail and how to avoid it (2024)

8 reasons Facebook ads fail and how to avoid it (2024)

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October 18, 2022

Reasons Facebook ads fail and how to avoid it

Facebook Ads has become one of the most effective social media marketing tools for businesses today. It maximizes brand exposure, brings targeted leads, and generates revenues. But even it could fail.

8 reasons why your Facebook ads fail

This post enumerates seven huge reasons why they don’t work out and what to do to fix them.

Failure to deliver the ads

One of the most common issues with this strategy is Facebook Ads not delivering. It can be a whole bunch of possibilities:

  • The parameters might have been too restrictive.
  • The ad was rejected or is still under review.
  • The advertisement is still in process.
  • Your ad engagement is low.

Solution: It depends on the cause. Facebook may tell you the problem through symbols or statements like the ad is under process or review. Sometimes you should dig deeper by looking into analytics and Facebook Insights.

Lack of focus

Facebook Ads may also fail because it lacks focus. The business may try to accomplish too many objectives with a single ad. The message becomes diluted and the target market confused. This situation may result in ignored or, even worse, disliked ads.

Solution: Keep the objective of the ad campaign clear. Focus on one thing and ensure the message is consistent throughout the ad. Doing this also helps you determine the best metrics to track.

Boring ad copy

Your ad copy is important in delivering your message and engaging your target market. Facebook users are bombarded with countless updates and messages every day. If your ad is not interesting, it will be easily scrolled past.

Solution: Write captivating headlines and create eye-catching visuals. Be creative in communicating what makes your business unique. Take advantage of the various Facebook ad formats available, such as carousel, video, and lead ads.

Not using facebook custom audiences

Another common mistake is not using Facebook Custom Audiences. This tool allows you to target people who have already shown interest in your business in the past. These could be website visitors, people who engaged with your content, or even past customers.

Solution: Use Facebook Custom Audiences to remarket to people who are already familiar with your brand. This strategy is usually more effective in generating leads and sales than targeting cold audiences.

Invalid destination link

When creating Facebook Ads, businesses often forget to check the destination link. A broken link will result in a failed ad and a wasted budget. After all, you are paying to drive traffic to your website or landing page.

Solution: Always test the links before pushing out the ads. Use a tool like Bitly to shorten and track the clicks on your links. This way, you can quickly identify and fix any broken links.

Not A/B testing

Many businesses often skip A/B or split testing because it takes time and effort. But without it, you would not know which ad performs better and what needs to be improved. As a result, your Facebook Ads may fail to meet your expectations.

Solution: Always A/B test your ads before running them on a larger scale. Try different combinations of ad copy, images, videos, and call-to-action buttons. Experiment with different targeting options and placements. Measure the results of each test and use the winning ad as your template for future campaigns.

Poor budget allocation

Another reason Facebook Ads fail is due to poor budget allocation. This usually happens when businesses are too stingy with their ad spending or do not properly track their results. In turn, they cannot scale up their campaigns and reach their desired return on investment (ROI).

Solution: Have a realistic budget for your ad campaigns. Keep in mind that you need to spend money to make money. Also, monitor your results regularly and adjust your budget accordingly.

Not tracking the results

Not tracking the results is another common mistake businesses make. They either do not bother to set up conversion tracking or use the wrong metric to measure their success.

Solution: Use Facebook’s built-in conversion tracking tool to track leads, sales, and other important conversions. If using a third-party tool, ensure it is properly integrated with your Facebook Ads account.

Conclusion

There are many reasons why Facebook Ads fail. But by avoiding these mistakes, you can give your business a better chance of success. So take the time to plan and execute your campaigns carefully. And always track, test, and optimize your ads to get the best results.

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