Entrepreneurs share 23 priceless business lessons learned in 2020

Entrepreneurs share 23 priceless business lessons learned in 2020

Entrepreneurs share 23 priceless business lessons learned in 2020

November 10, 2020

Entrepreneurs share 23 priceless business lessons

The business lessons learned in school can never be as valuable as the business lessons coming from real-life experience. And if there’s a year that taught us all important business lessons, that’s definitely 2020. Faced with unexpected pandemic, lockdowns, furloughs, pivots etc, entrepreneurs learned more about running a business than if they were in college for 10 years.

Jump directly to:

 1. Nothing ever remains the same

 2. Swear by the power of teamwork

 3. Clients’ buying patterns can change

 4. Technology is your best friend

 5. Keep inventory closer to consumers

 6. Make your offers flexible and customisable

 7. Have liquid cash at all times

 8. Diversify your supplier base

 9. Reduce cash burn

 10. Offer superior quality and no less

 11. Omnichannel marketing is undervalued

 12. No bad time for the right market

 13. Things are never as good or as bad

 14. Do it now or never

 15. The safety of your employees is important

 16. Explore new streams of income

 17. Rent rather than buy equipment

 18. Advertising is never redundant

 19. Trust is the most important currency

 20. Chaos is a ladder

 21. Constantly invest in yourself

 22. Your network is your net worth

 23. Exceptional customer experience

 24. Conclusion

23 business lessons to put into practice in 2021

95% of entrepreneurs would jump to say that one of the biggest business lessons they’ve been taught in 2020 was to adapt and be flexible. While this is certainly true it fails to provide much insight. What to adapt? How to adapt? When to adapt? Why to adapt?

The following business lessons were indeed born out of the hurricane 2020 but their significance is timeless.

Nothing ever remains the same

One of the most valuable business lessons I learned in 2020 was the fact that nothing will remain the same whether that be because of the pandemic or just the fact nothing stays the same.

The business that I’m in, is mostly face to face, which meant I had to adapt/innovate my form of communication. My company switched to telesales and Zoom calls. This actually turned out to be a huge blessing because once we halted face to face and started our new process, we actually were able to speak to more people because we no longer had to make the commute to see our clients. Because of the transition we now close 3x times more deals a day since telesales is volume-driven and are able to speak to more people than we were when we were seeing them.

Brittani Guerre, Financial Advisor and Life Insurance Broker at Guerre Insurance

Swear by the power of teamwork

Until this year, I underestimated the power of teamwork and how much it contributes to achieving goals. However, this year brought with itself a lot of anxiety and uncertainty, and many businesses struggled to survive. Generally, I think that this year was a big test for us, but we proved that we could overcome every obstacle if we join forces and work in unison. 

Being open to communication, finding new solutions, and enforcing trust among team members will remain the biggest lesson I’ve learned this year and something I’ll continue to work on in the future. Having a strong network of people going towards the same goal is one sure way to success, especially when faced with uncertainty like we were this year, and it’s something every business owner should work on.

Marvin Magusara, Founder of WhatStorage?

So many business lessons this wonderful, terrible, trying year has given business owners. Of them all, the most important business lesson I learned is not to take my employees for granted.

How quickly so many of us were left trying to hold up an entire business while everyone was transitioning into their home office, or busy dealing with the chaos that surrounded them. My business doesn’t work without them, and stress was overwhelming when I didn’t have my team to crank the wheel.

James Boatwright, CEO of Code Galaxy

Clients’ buying patterns can change in a heartbeat

This year taught me a lot of business lessons including no matter the industry you operate within, your clients buying patterns can change in a heartbeat. To combat this, you have to design your business to be as flexible as possible, so that when your customer needs/habits change, your business can change with them.

I’ve spent time writing procedures based on variables that could come into play in the coming year and processes to adjust to each one respectively, so that if/when we are forced to adapt to a new, new norm, my business is ready to change quickly, according to the new requirements of the market we target.

Mollie Newton, Editor and Founder of PetMeTwice

Technology is your best friend

The pandemic changed businesses’ dynamics and as a small business owner, I had to come up with ways to sustain our company. With the right tools and devices, I implemented working from home to allow social distancing while continuing business. We adapted to the situation by meeting on Zoom, coordinating on Asana, and communicating on Slack. The effects of the pandemic were unexpected this year, businesses who are not digitally prepared will suffer if something like this comes up again. 

These platforms and technologies were long available, but this situation made me see their real importance and how they’re a primary contributor to business now.

Valentina Lopez, Co-Founder of Happiness Without

Keep stockpiles of inventory closer to consumers

We’ve learned the practice of just-in-time inventory is dead. With the current turbulence in the supply system, companies mustinvest in building stockpiles of inventory much closer to retail consumers. We were caught flat-footed with delays in China, the ports, and even our 3PL partners. Our COVID relief loan (EIDL) went entirely to a large inventory build in the US.

Make your offers flexible and customisable

Our base wedding photography package offers clients eight hours of coverage for their event, which is typically as much as a couple needs on their wedding day. The COVID-related social distancing regulations, however, have made traditional weddings impossible. 

Couples are opting instead for elopements, micro weddings, minimonies and Zoom weddings. These smaller celebrations do not require nearly so much photography coverage. To deal with this shift in demand, we have had to create new, smaller packages with just a couple of hours of photography. 

The response of the market has been so overwhelmingly positive that we realized that brides and grooms really love flexible packages. As a result, we are going to continue offering more customizable services even after wedding celebrations return to something approaching “normal.

Anji Martin, Owner of Potok’s World Photography

Have liquid cash at all times

The most valuable business lesson I’ve learned in 2020 is the importance of having liquid cash. The most fluid asset a company can own. As we’ve prepared to weather the storm, cash has been invaluable to our business. This is our safety net. 

Fortunately, prior to the pandemic, we have always been big believers in the importance of having a strong cash position to prepare for the unexpected. The unexpected certainly came in 2020! Over the course of the year, despite having grown tremendously, we have continued to build our cash reserves in anticipation of the uncertain economic climate ahead.

Adam Crookes, Founder of Freshly Squeezed

Before the pandemic, most businesses relied exclusively on the day-to-day earnings to pay staffers. A lot of businesses especially in the service sector had to retrench some of their most experienced workers because the source of income dried up. The brain drain could have been avoided if the business has some cash reserves that they could keep paying the staffers from.

Even if a business had about a 3-month cash reserve, it could have kept its important staff by offering about 50% salary. This is better than not having anything to offer one’s important employees when future unforeseen circumstances come.

John Linden, Interior Designer at Mirror Coop

Diversify your supplier base

I think diversification of supplier base has been one if the biggest business lessons learned from the pandemic. This isn’t anything new however the mindset around it started changing. It isn’t just about a second supplier anymore but about more about where the suppliers are located.

Some companies had already started doing this because of trade wars that were happening globally. This helped them achieve great flexibility in their supply chain while maintaining consistency. Not having to stop or delay production resulted in tremendous cost savings. They had an easier time when Covid-19 hit China first in January and then the rest of the world later on. I know this firsthand because as a company specialized in custom tins in Turkey, we helped them. They will also bounce back much faster when things get back to normal.

Gokhan Aktas, Manager at Teksan Tin House

Reduce cash burn

Our biggest challenge in 2020 was raising our pre-seed round during the pandemic. We started fundraising in January and we were in later stage discussions with interested investors when the COVID-19 became a pandemic. Some investors withdrew while others paused until an unknown date. 

Luckily for us, we were running on a lean model, therefore, we took drastic measures to further reduce cash burn. We adopted the pay-per-task approach where each one of us was paid per specific task completed rather than hours worked. Further, we provided a dozen remote-work internships and built partnerships with other companies on an exchange of services basis. 

Seven months later, we’ve secured pre-seed investment and have maintained our growth rate thanks to the new models of operating. We will adopt this new style going forward and improve on it.

Joseph Rutakangwa, Founder & CEO of Rwazi

Given the circumstances, just about every business has been tightening the belt this year. If there’s one business lesson we’ve learned, however, is that it’s incredibly easy for costs to rack up without you even realizing it. Countless tool and service subscriptions that we don’t use, poorly optimized systems and workflows and generally a whole lot of inefficiency can really allow costs to spiral if not kept in check.

We are currently doing a full review of these costs and ensuring that our business is airtight. For example, we’ll be reviewing all of our monthly memberships and subscriptions to see if we’re actually using and getting value out of each of them. While a $14 Zoom subscription might not seem like a lot, when we’re now using Google Meet for free instead, why are we still paying? These things quickly rack up and should be the first thing to go!

Mark Webster, Co-Founder of Authority Hacker

Offer superior quality and no less

The quality of the work we deliver is more important than ever before. Businesses are looking for any opportunity to cut their agency spend so proving your worth has never been more important.

Understanding this for current clients meant that if we wanted to get more business, we needed to incentivise like never before. Giving away services for free up front to win new clients was also important at a time when most companies aren’t looking to commit to any new partnerships.

We provide strategies and audits of current marketing efforts for free and then offer our paid services to identify growth opportunities. This has led to tremendous new business opportunities for us which we will continue using into 2021

Brad Fagan, Senior Marketing Insights Expert and Founder of Wunderbar

Omnichannel marketing deserves more respect

When it comes to online advertising, most businesses usually focus on the big players Google (content and PPC), Facebook and subsidiaries, and also email.

While those channels undoubtedly work, small businesses can also generate sales by trying out some of the less used marketing channels such as Microsoft Ads, Pinterest, Twitter, Yelp, Yahoo Ads or even Quora.

They may not have the same audience scale as Google or Facebook, but they are sizeable in their own right. Squeezing a few more sales from these channels can sometimes make the difference between a money-making or money-losing business

Paul Bonea, Founder of Perfect Data

No bad time for the right market

2020 has taught me that you can fight or flight. When the pandemic initially broke out, many business owners used it as an excuse to not work – saying that it wasn’t a good time for the community to business. 

I was 7 months pregnant with no time for excuses. I put my head down and worked the hardest I ever had in my entire career and what I found was that business is truly what you make of it. If you say that no one wants to do business – then you’re right. If you say that now’s a good time for people to work with me – then you’re right. This has taught me that you just have to find the right market that is ready to work with you during these challenging times. 

As a financial advisor, I have found that more people than ever are really thinking about themselves and their families. They are pressing pause and realizing that they need a plan. I think that’s the silver lining of 2020, really, it has provided many people with the opportunity to slow down and connect with what really matters.

Danielle Barak, Owner of Barak Financial

Things are never as good or as bad as they seem

In the second half of March revenue for all online businesses dropped a lot. People were freaking out and there were many employees that got laid off. We stayed firm and even did a sale for our customers which had the proceeds benefiting the CDC foundation to provide PPE equipment to front line responders to the virus. 

In the next 30 days, online sales doubled for all eCommerce businesses and we were glad we kept our team. Had we been too quick to react and laid off our staff we would not have been able to handle the increase in sales that came next. I know a lot of companies are still struggling but I do think the business lesson of not reacting too quickly still holds.

Alex Keyan, CEO and Founder of goPure Beauty

Do it now or never

The biggest business lesson learned in 2020 is to stop procrastinating and just start. Products or businesses do not have to launch with perfection and it is impossible to predict the future of the market. Perfection is the enemy of good when starting a business. You end up losing a ton of valuable time and by the time you launch, it may be too late to the game. 

It’s important to just start, and iterate along the way. With this year being so unprecedented, I have learned that time is limited and if you want to get in the game you have to jump head in, there is always room for improvement but you will never get the time back if you don’t start now.

Yasser Elshair, Founder & CEO of OliveOil.com

The safety of your employees is important

As an owner of a cleaning services company, my biggest business learning this 2020 is to invest in the safety of my employees. With this pandemic, I have seen how we don’t have a budget or contingency plans with regards to the welfare of our staff. 

Since this has been a high time for our business because people tend to have their house cleaned and sanitized, our company is not prepared with all the necessary precautions we need to continue with the operations. We have to provide PPEs, masks, pay for rapid tests to name a few and honestly, we haven’t allotted any budget for those needs that caused us to panic and revise our plans for this year. 

But we have greatly learned from this situation so I can say that we are now ready to face another year with our heads and hopes up high.

Jacob Martinez, Founder at SwiftClean

Explore new streams of income

As a fashion brand deriving much of its revenue from wholesale, Tuli was hit hard by the closures of boutique stores (both temporary and permanent) this year. While a setback, it was also an opportunity to explore new streams of income. We launched Tuli Studio to offer private label manufacturing to companies who want to switch to ethical, fair trade production, furthering our mission to use fashion for good and proving to be a robust source of income.

Now that our traditional sales channels are rebounding, we have an additional, thriving revenue stream, putting Tuli in a stronger position than ever. In the future, we won’t grow complacent doing only what’s worked in the past: We had this entire, additional source of business available the whole time, and it was a mistake to wait so long to pursue it. Our team now reflects quarterly on new ways to diversity revenue.

Megan Kitt, Founder of Tuli

Rent rather than buy equipment

The most valuable business lesson I have learnt in 2020 is to keep expenses low and rent rather than buy equipment. For a small business, having loans and assets that cost money whether they are working or not is not the best idea going forward. The world is not as stable as it used to be and I get the feeling that we are going to go through tough times more often as the new generations start to fight the establishment. 

It would be a good idea to keep things as slim as possible and make sure you have a year’s expenses put away for times like these to make sure your company gets through lean times. Small businesses can get through if they are run as cost-effectively as possible.

Shaun Taylor, Manager of Moriti Private Safaris

Advertising is never redundant

One of the crucial business lessons in 2020 is advertising. As the global economy has seen a momentary collapse, many companies have started to take tough action to cut their spending. Advertising budgets are cut and companies are advertising less.

This is an opportunity for those who see through difficult times and are ready to act right now. Maintaining or slightly increasing the advertising budget at such times may well increase market share. You can also get advertising space at a lower cost right now and visibility is more valuable when there is less competition in the space. Especially bigger companies are utilizing this, but we think smaller companies should try to take advantage of it also.

This is what we are implementing now as well as we operate in the online business. We are not slowing down, but instead adding markets, increasing our advertising and operations regardless. 

Toni Halonen, CEO of Bojoko

Trust is the most important currency in business

This pandemic has reminded me that trust is the most important currency in business. Before all this happened, it was difficult to comprehend the ROI and the feasibility of remote working mostly because of the entrenched belief that employees are only productive when they physically report to the office. 

Yet, this pandemic has proven that remote employees actually work longer hours and allowing them to be in control of their schedules has a positive impact on their productivity, creativity, job satisfaction, and overall wellbeing. Going forward, we plan to champion true autonomy and to empower employees to be in control of their workflow—they don’t have to make a physical appearance to prove that they are being productive, they just have to show the results from wherever in the world they might choose to work.

Vincent Scaramuzzo, President of Ed-Exec,

Chaos is a ladder

What you need to keep in mind, if 2020 has taught us anything at all, it’s that it is possible to survive and thrive even when the situation seems dire. There is opportunity in chaos, so you have to be prepared and keep your eyes peeled to spot it

For us, it was selling masks and running discounts and sales all summer long, which ended up pushing us over projected sales for the quarter, when a lot of businesses suffered losses. 

Keep that energy for 2021, because it’s not going to be smooth sailing just yet, and we still have potential disruptions ahead, both because of the pandemic and because of the recession. Be ready to act according to what the situation dictates. 

Hosea Chang, CEO of Hayden Los Angeles

Constantly invest in yourself

One of the most valuable lessons I learned this year was to invest in myself and my business. During the height of the pandemic, I took courses, earned a content marketing certification, and targeted my networking efforts. The result? Massive opportunities! From being featured in articles and local media to launching a new brand, I feel like I have made the most of my time. 

In the future, I will continue to implement what I’ve learned and continue to connect with businesses with whom I want to work.

Anne McAuley Lopez, Content Creator and Founder of Agency Content Writer

Your network is your net worth

I spent the last 7 years of my corporate life in the shadows working on projects and staying out of sight, regularly eschewing employee spotlight pieces in the corporate newsletter. When I was let go, I was convinced I was starting over from scratch. 

What I was pleasantly surprised to see was that when I announced I was going out on my own as an independent strategy consultant, people came out of the woodwork to wish me well, and I even got a few offers for work! I think we spend too much time doubting ourselves and our positive impact on others. When people say your network is your net worth, you better believe it! 

You matter to others and your contributions will be remembered. I will continue to nurture my relationships with past colleagues in the hope that I can earn more business and hopefully pay it forward or return the favor someday.

Dana Curtis, Owner of Biztools Strategy Consulting

Exceptional customer experience opens sealed doors

Our company business model is based on bringing in a larger % of organic one time sales. A lot of our marketing efforts were put towards Google SEO so we could generate tight phone call traffic. But because we are the first female run business in our industry we wanted to provide an above and beyond experience so to set ourselves apart from our competitors we focused on providing an exceptional customer experience. I know that goes without saying but in our industry it is not always the case.

We created so many relationships by simply showing up on time and following through on our promises that when the organic sales started to decrease due to government closures the clients that we had formed strong relationships with continued to call and support us. Truthfully they are what carried us through the last 6 months and continue to contribute to our success through client loyalty and referrals.

It has caused us to shift our marketing and business development efforts and we now focus a lot more on retaining business and maintaining strong relationships with our current clients rather than focusing so heavily on bringing in new business.

Lindsay Shaw, Co-Owner of The Bin Rental Chicks

Conclusion

Hristina Nikolovska, Founder of TeamStage, had the perfect words to end this article and sum up the business lessons we learned this year:

With the pandemic’s sudden start, the way of working has changed, and suddenly all that necessary office meetings could be moved to online meetings. The collaboration that seemed impossible to have unless meeting face-to-face suddenly could happen via video calls and remote collaboration tools. Consumer-wise, it’s also been a lesson in how a sudden demand or drop in demand can reshape entire tech niches. 

The business lessons learned from this situation is that it’s essential to operate on light-weight, easy-to-adapt principles, tools and not base the business on the premise that any given factor will stay the same forever. The demand will change because people’s needs will change. Business and work will change because there will always be external circumstances that will shape reality in ways we can’t even fathom. It’s essential to be ready to adapt and forego the old ways without much drama.

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33 unique ways on how to make employees feel valued

33 unique ways on how to make employees feel valued

33 unique ways on how to make employees feel valued

November 06, 2020

How to make employees feel valued

A good leader should always know how to make employees feel valued and inspire a positive atmosphere at the workplace and make the workplace a stress-free zone. Sometimes, it’s not even about spending money on lavish gifts. In fact, in such cases, employee satisfaction is only bought, and you can bet that it’ll be short-lived.

When discussing how to make employees feel valued, money plays an important role, but it’s the feelings that are crucial. Hence you have to use your emotional intelligence.

Luckily, we have made an extensive list of all the creative ways to show employee appreciation and it is all in one place – below. So now lousy bosses have no excuse for making their staff feeling undervalued, not reading this article and not trying to be better bosses.

Jump directly to: 

 1. Go the extra mile

 2. Let them keep the products they review

 3. Employee appreciation cards always work

 4. Create a Gratitude Wall

 5. Give them space to breathe

 6. Praise their good work with notes

 7. Treat them family dinners

 8. Buy them food

 9. Get to know them

 10. Give them responsibility

 11. Strategic employee appreciation

 12. Take them out for a lunch

 13. Celebrate your employee’s work anniversaries

 14. Offer them career growth opportunities

 15. Half-day KICK meetings

 16. Personalized rewards

 17. Internal awards ceremony

 18. Announce an employee of the demi-month

 19. Surprise them with unexpected presents

 20. Organize team days out

 21. Set up a reward system

 22. Don’t forget the remote workers

 23. Shopping spree raffle

 24. Help them with their financial pinches

 25. Virtual get-togethers for the best employees

 26. Annual office party with posh giveaways

 27. Create a #you-are-awesome Slack channel

 28. Maintain a corporate greenhouse

 29. Give them cash for home office equipment

 30. A special appreciation letter 

 31. Appoint a Fun Ambassador at the office

 32. Set a table with essentials

 33. Gift them time

 34. Conclusion

33 ideas to show employee appreciation and inspire satisfaction

When focusing on how to make employees feel valued, it is vital to make sure your employees feel recognized and heard. Employees cherish thoughtful gifts and they want to have a voice within the company, they don’t want to be taskmasters. They want to feel valued and needed. Understanding their needs and developing systems that showcase that appreciation is key to employee appreciation. 

Go the extra mile


Make your company environment
safe and inclusive for all. Make sure your employees feel comfortable in expressing their concerns to you. Always be open to feedback. Work hard at building strong relationships by checking in regularly. Create a safe environment for employees to connect. Team building activities are a good way to get employees together. Lastly, provide support and understanding through offering solutions or just being available to listen.

Jonathan Bass, the Chief Executive Officer and Owner of Whom Home

Let them keep the products they review

In our various online businesses, we use a lot of freelancers through platforms like UpWork, TextBroker, and Freelancer, particularly for content creation. Sometimes these great people complete a lot of work for us over time and become full-time employees. 

We can show our appreciation by sending them the best products to review. As one example, they can photograph and write a review about a 10-gallon fish tank, and then they can keep it and use it themselves. Often they can also then come back and update the review with further thoughts on the product’s durability and long-term use. In our experience, they consider being able to keep awesome products as an exciting benefit and reward for good work.

Daniel Morris, Owner of PetNPat

In our various online businesses, we use a lot of freelancers through platforms like UpWork, TextBroker, and Freelancer, particularly for content creation. Sometimes these great people complete a lot of work for us over time and become full-time employees. 

We can show our appreciation by sending them the best products to review. As one example, they can photograph and write a review about a 10-gallon fish tank, and then they can keep it and use it themselves. Often they can also then come back and update the review with further thoughts on the product’s durability and long-term use. In our experience, they consider being able to keep awesome products as an exciting benefit and reward for good work.

Daniel Morris, Owner of PetNPat

Employee appreciation cards always work

Cousins Subs has a robust employee recognition strategy. In meetings with restaurant general managers, Alan Lundeen, Senior Director of Talent Management, calls on them to be recognition detectives. Then on Tuesdays, Lundeen brings in a stack of congratulations cards and each store manager is asked to take some back with them and give a card to someone they want to thank. Cousins Subs also hands out employee birthday cards as well as wow cards, given for high performance or going above and beyond.

Kathryn Kazan, PR Manager at Cousins Subs

Create a Gratitude Wall

Ask the team to fill out a quick survey, naming colleagues they are grateful for and writing a sentence on why. You can submit multiple responses. Just make sure everyone has a couple of gratitude cards each. Then have someone compiled these in a PowerPoint deck to showcase. If you are onsite, even better, print them out and put them up in a high traffic area like above the printer. 

It is important to appreciate your employees, but it also feels great to be the one giving thanks and bringing a smile to a colleague’s face.

Samantha Roberts, Talent Associate at Global Health Strategies (NYC Office)

Give them space to breathe

Giving employees a shout out, gift card, or free food/drinks is easy, but what employees really crave is flexibility. During the pandemic, employers have gone in the opposite direction by investing in employee monitoring software to spy on their remote teams. This is also known as the perfect recipe for distrust and dissatisfaction. 

Your employees will feel appreciated when they finally have breathing room to get their job done when it works best for them. Employees should be given the ability to work when they want and where they want, especially given virtual work platforms that can help teams stay connected regardless of time or location. Trust your employees enough to let them manage their own lives and schedules. You’ll be amazed at how appreciated they feel.

Peter Jackson, CEO of Bluescape

Praise their good work with notes

Employees want two things to be of value to their mission and to be heard. A manager’s job is to acknowledge these things. I find writing small notes that I leave for my staff recognizing their good work or their ideas can be helpful. But even better is when I stop by and have a conversation with them about the impact that they’re having or an idea that they brought to me and how I’d like to implement it. 

That type of engagement may not feel like traditional appreciation but helps motivate and tell the employee that you are engaged with them, which is a form of acknowledgement and appreciation.

Priya Jindal, Founder of Nextpat

Treat them family dinners

It’s their family whom they will most likely want to celebrate small and big victories. Whether it’s their kids, husbands, and wives, or friends whom they consider as family, or support system, we make sure they get to feel appreciated and vital too in one’s excellent performance. 

When celebrated alone, victories are no fun, which is why we find this appreciation token effective to relieve them from stress and allow them to bond with their loved ones even for a night. It’s these people who continue to support and push them, especially during their rough times. After all, they are their rock, and what makes someone love someone or something else more is when they learn to value and appreciate the people who are close to their hearts.

Willie Greer, Founder of The Product Analyst

Buy them food

People love food, so why not buy everyone doughnuts or pizza so they can enjoy their day with a happy tummy. Not only are you buying them food but you are also strengthening and building relationships within your employees while giving them the feeling of being appreciated.

Daniel Snow, CEO and Founder of The Snow Agency

The concept of employee appreciation has been around for a while, but the pandemic has put a spotlight on the ideas that businesses have chosen to execute.

One such idea has been mobile food delivery, including convenient options like meal kit delivery for one person

Our business has many young families who’ve needed to adapt to being teachers overnight on top of delivering a fully productive workday. One way we’ve enjoyed showing our appreciation to employees is by treating individuals or teams to mobile lunch deliveries to their homes. We’ve also opted to send fresh fruit and veg boxes.

Dane Amyot, Managing Director of bountiXP

Get to know them

Get interested in their current reality. It’s not about creating a happy hour activity for the group but facilitated in some cool virtual way. It’s about knowing how your employees’ personal life is ACTUALLY going, make it safe for them to open up. Ask about their family’s fears and concerns. Figure out how this job connects to their personal life and how that personal life has changed. See if you can have more impact on things that really matter.

William Schumacher, CEO and Founder of Uprising Food

Employees feel appreciated if you engage with them in some way. Know something about them, their kids, dogs, partner’s names. Hobbies, passions, and dreams if you can.

When your greatest asset, your employee, has done good work, look them in the eye and tell them. No email, text, or call is ever as valuable as a face to face acknowledgment.

Letting them know you value them enough to make the time for them, as well as knowing their dog has been unwell, leaves your employees feeling a million dollars. And, you feel good too.

Laura Horton, Founder of Hound101

Give them responsibility

Our number one way of making employees feel valued is not money, perks, time off or other extras. It is just giving people responsibility. Providing employees with as much responsibility as possible boosts engagement, helps them grow, and also speeds up the process of determining if they will be a good fit in the longer term. Obviously, you need to recognize their innate capacity and level of experience, but err on the side of providing more responsibility rather than less and you’ll be surprised with the results.

Rick Wallace, Founder of Tackle Village

From experience, I have found that the best way to make employees feel appreciated is to involve them in company decisions. It can be something as simple as choosing a new uniform or what brand of coffee to use in the office. When they feel they have a voice they feel appreciated.

Ahmed Mir, Founder of Sip Coffee House

Strategic employee appreciation

This is a two-step process.

Step #1: Catch someone doing something good (effort also counts). Be specific in describing the behavior. For example: “Yesterday, when speaking with the customer, you really let him talk about what was important to him. That was incredible”.

Step #2: Name 3 specific reasons why this behavior is important. For example: “This makes a big difference because the customer really felt that you care about him, this will make him more connected to our company (1). Also, he will like us so much that he may recommend us to customers (2). And lastly, knowing that this is how you take care of our customers makes a huge difference for me personally, because I know I can fully trust you, and focus on other areas of the business (3)”.

Many people find it easy to come up with 2 reasons, but the 3rd one is the one that makes the real difference. It forces you to spend more time and energy on what the employee did well, and makes them feel truly appreciated.

Dr.Eyal Ronen, Co-Founder and Director of Sensemakers

Take them out for a lunch

In today’s world of constantly expecting something of monetary value to reward a job well-done, it might be nice to go a little old-school. If you are currently working in the office, as a way of thanks, take an employee out for lunch. This also offers you time to explain just how helpful they have been, and to inspire them to keep doing so in the future.

If everyone is still working from home, have a quick meeting and explain the same points. However, you’ll have to send over a gift card to cover lunch. Or, if you’re still working in the same city, some creative people I know have sent over a delivery service so that they can still have lunch (virtually) with an employee. Really… how cool is that?

Alice Ray, Founder of Know Your Chickens

Celebrate your employee’s work anniversaries

It’s uncommon for companies to do this, mostly it’s just the employee who remembers. As such, celebrating work anniversaries (especially milestone ones) is a great way for the employer to show genuine appreciation for the work that the employee has put in.

It doesn’t have to be lavish as well. A simple cupcake or a team effort of appreciative notes is great, as long as the day is remembered and the employee is recognized as a valuable part of the group.

Anna Nielsen, Marketing Director at Our Good Living Formula

Offer them career growth opportunities

My best idea for employee appreciation is career growth opportunity offers. From experience, I think most driven employees prefer rewards in the form of additional knowledge. When you give employees new resources to expand their horizons, this will provide them with opportunities to take on projects even outside the scope of their usual duties.

Doing this has brought about positive and noticeable work results in my organization, employee interaction also got better thereby creating an improved workplace culture.

Employee appreciation at its best means giving employees a sense of purpose at work. At the end of the day, appreciation comes in many forms, and organizations shouldn’t expect perks or bonuses alone to convey the meaning. However, companies that strive to practice appreciation consistently will stand out.

Manny Hernandez,  Founder and CEO at OMNI, INC

Half-day KICK meetings

Every six weeks, we run half-day ‘Kick’ meetings; standing for Knowledge, Innovation, Collaboration and Kudos, to celebrate and recognise those who have gone the extra mile.

Encouraging public recognition is not only an important part of keeping team members motivated, but also boosts feelings of being emotionally and socially valued.

It’s very important for staff to feel visible, acknowledged and also confident of their place in the business. I’d recommend this approach to any business leader who wants to give their team a boost, while also improving communication and mental wellbeing.

Carlene Jackson, CEO of Cloud9 Insight

Personalized rewards

We all appreciate it when others take the time and effort to get to know us. When your company wants to show appreciation for a specific employee, engage team members to find out more about that person.

One of our employees was celebrating her 5th work anniversary. Our HR department talked to her colleagues and learned that she loves doing different art projects with her seven-year-old daughter. Our gift was a pottery class for the two of them. She was touched and later showed us pictures of mugs and bowls they created together.

Personalized recognition is an excellent way to make your employees feel truly valued and unique. This kind of appreciation has a tremendous impact on the motivation and loyalty of your staff.

Dorota Lysienia, Community Manager at LiveCareer

Apart from being a professional, each of your employees is a unique personality with passions, hobbies, interests, etc. The message is simple — to keep your employees growing professionally, make sure they are fulfilled as personalities.

For this, pay attention to employees’ preferences. As an example, you can customize your birthday/seasonal corporate presents. Your accountant is crazy about Italian cuisine? Present them a cooking class certificate!

Be ready to meet your employees halfway and they’ll exceed your expectations. For example, if your employee aspires to learn French but doesn’t manage to fit it into the work schedule, allow them to shift hours when they need it. Corporate parties and team buildings are important, but your attention to employees’ personalities is priceless.

Olena Herasymchuk, Content Manager at cloudprinter

Internal awards ceremony

At the end of the year, we hold an impromptu internal awards ceremony for the team and award each team member a small gift in recognition of something amazing they did. This could be from closing a deal to showing kindness to a fellow teammate when needed, or putting a smile on everyone’s face by telling the best jokes! 

It’s our way to show our employees that no matter their position and missions, we acknowledge them, support them and are proud of them. One’s success is everybody’s success as we work as a team. It’s important for us to shine a light on each and every one of our employees!

Sukhi Jutla, Co-Founder & COO at MarketOrders

Announce an employee of the demi-month

One week is too short, one month is too long, but a recognition every two weeks is just right. The key is to have some kind of a symbolic mascot, toy, or an item that encapsulates the team’s spirit and what it stands for. You want it to be an inside joke of sorts and thus making the object all the more prestigious and valuable. Complement this with a gift card ($50 will do) to the person’s favorite store and restaurant and voila, you have a recipe for a marvelous team bonding and appreciation experience.

Bonus: The current winner gets to nominate the next one, thus making the process all the more grassroots and organic.

Peter Bryla, Community Manager a ResumeLab

Surprise them with unexpected presents

The way I show appreciation to my employees is not always by giving monetary incentives. I noticed they feel incredibly ecstatic when they receive unexpected presents. I know it feels great to think that someone put some effort into getting you a gift. I keep a list of what they like. I don’t announce when to distribute what I prepared – it just happens, like a big surprise on a regular day.

Steve Johnso, Owner of www.bootmoodfoot.com

One of my favorites is what I call “Suprise Appreciation.” Once or twice a month, I will pick someone who has done an exceptional job with some aspect of their work. I do this irregularly, so employees never know when it is coming. Then I task the rest of the staff to create positive notes for the recipient and decorate their desk or their tech truck while they are at lunch or leave for the day. I purchase a surprise like flowers, balloons, or a stack of their favorite candy, etc. 

It’s a small, relatively inexpensive way to show appreciation, but it always makes the individual feel good, and it builds team camaraderie and even usually feels great on those days.

Laura Fuentes, Operator of Infinity

Organize team days out

At Wicklewood, we always have team days out. Recently, we hired a boat on the Thames and everyone took the day off work to relax and socialize with one another. Between driving the boat, jumping into the water, and tying the boat up at the docks, it was a really unique and fun team-building exercise. It was a great opportunity for everyone to get to know one another on a personal level and unwind outside of the office.

Another unique angle we take at Wicklewood to show how much we appreciate our team is our “Quilt Days”. Every team member gets a quilt day once a quarter when they can call in at the last minute and take the day off to relax at home with one of our cozy quilts from our latest range. It’s a small gesture but sometimes people just need a day off to recharge.

Rosie Axford, Co-Founder and Marketing Director of Wicklewood

Set up a reward system

We use a reward system in our company to show our appreciation for each accomplishment being made by our employees. In this system, each employee would be given points for each task that would be completed. The points differ depending on how big the task or the project is. Upon collecting these points, employees can use it to redeem rewards like free products from the company, gift certificates, a day off, a paid vacation trip, or paid leave.

Oliver Baker, Co-Founder of Intelivita

Every staff member may assert tasks of their preference and, upon completion, would collect the point values correlated with the tasks. For something ranging from an extended holiday and work-from – home days to company-paid continuing education, these points could be redeemed by team employees at a workplace bonus site. One thing is to value workers in a way that makes sense to you, but the gamification tool we used allowed individuals to be valued in a way that was most important to each worker.

David Meltzer, CEO of East Insurance Group

Due to the new WFH scheme being implemented, the company is saving quite a lot and we are planning to give back to our employees by giving a raise to those employees who deserve it. We plan to have it by conducting a performance assessment to each employee by the end of the year and those who would be selected would be compensated using the funds that are allotted for this plan.

Aaron, Founder of TestPrepGenie.com

Don’t forget the remote workers

About 25% of the staff worked in the NYC home office and the other 75% worked remotely, causing them to feel left out of company events. Whenever the firm took onsite employees out (happy hour, dinner, cruise) they compensated the remote employees with a gift from Snappy. Snappy costs about $7/month per employee, and allows the employee to choose from dozens of theme-related items – Cinco de Mayo, LGBTG, Birthday. 

Remote staff looked forward to the email from Snappy notifying them they could choose their gift. All employees received that same email for other milestones — project success, birthdays, anniversaries. 

I’ve talked to several employees who’ve moved on to other firms and they tell me that what they miss most was the Snappy gifts that made them feel like they were an important part of the team. In addition, those gifts — thermal coffee mugs, weighted blankets, essential oil diffusers — still remind them of good times at that firm. By the way, this firm earns five out of five stars on Glassdoors reviews, so it must be working.

Laura Handrick, Contributing HR Professional for Choosing Therapy

Shopping spree raffle

My favourite method for this was to set up a sort of ‘shopping spree raffle’ where staff could earn entries for completing their tasks to be entered into a draw. Each month a few people would win a ‘shopping spree’ and be given an amount of money to spend, then we would take them to the local mall and let them spend the money within a short time frame.

The rules were loose but they had to purchase 1 item for themselves, 1 small item for their team, and the rest was up to them. After it was done, we would take them back to the office to share their small item with their office and that way everyone felt like they received ‘something’.

Andrew Cunningham, Founder of DailyPest

Help them with their financial pinches

Most of the guys that work for me are loyal, hardworking, blue-collared type of folks. They are the definition of what you look for when hiring. However, when it comes to money, they don’t always make the right financial decisions. 

We came up with the ‘We Care Program’ as a way to show that we support and appreciate what they do for our business. We emailed all of our guys and said when they find themselves in a financial pinch to reach out to us and let us know what’s going on. It not only gives us an opportunity to coach them up and assist them but an opportunity to show them that we care.

Myles Daniel, Owner of Sell My House Fast

Virtual get-togethers for the best employees

Showing appreciation to employees is such an important part of a company’s culture. The best thing you can do to show your appreciation, especially given what a crazy year we’ve had, is without-a-doubt a warm virtual get-together for your best employee and their remote family and friends, filled with love and laughter. 

What we’ve done at Offsyte ourselves includes sending a private virtual ramen and sake tasting class for the people we are really thankful for, with the ramen and sake kit delivered to them and their remote family before the live class. We’ve also helped many other companies plan such events, including Google, Apple, Dropbox, Netflix, etc. There are many virtual events with delivery on Offsyte that are perfect for this occasion, including blind wine tastings, mixology classes, boba tea workshops, and more.

Emma Guo, Co-Founder and CEO of Offsyte

Annual office party with posh giveaways

This year, the company I am working for is planning to have a virtual annual office party. The company announced that it is going to give away luxurious gift cards, gadgets, and other prizes as a way to thank employees who stayed with it despite the crisis. We are also about to invite a celebrity to our virtual party and our employer announced giving 2022 all-paid trips to Europe. With this, I think this is a kind gesture from our company to appreciate us.

James Bullard, Founder of Sound Fro

Create a #you-are-awesome Slack channel

One of my favorite ways to show employee appreciation is with a #you-are-awesome channel in Slack. In this channel, any team member can give praise or shout outs to any other team member. 

For example, recently our sales manager posted a note about a successful sale by one of our sales reps, and a marketing team member gave a shout out to an operations team member. The reason this channel is so effective for employee appreciation is that it is peer-to-peer, which means it tends to provide recognition and appreciation for the kinds of contributions that may not be on a managers radar. After the praise goes up, everyone else piles on with emojis to cheer the team member on.

Michael Alexis, CEO of TeamBuilding

Maintain a corporate greenhouse

Showing appreciation to employees would be through a theme of health and wellness, by maintaining a corporate greenhouse. Employees would choose a vegetable, herb or fruit they love, and they would plant it in the greenhouse with their associated name. The greenhouse contents would be nurtured by employees supported by trained horticulturist volunteers. Webinars would educate on how each plant type grows and is cared for. 

That information would align to a corporate message of overall wellness, and programs reinforcing the importance of making good health choices. Employees would share in the harvest from the greenhouse, by getting a care basket with a card and recipe suggestions for its contents. The card would say ‘From our greenhouse to your table’. We care for our people, our environment, and our health!

Jenn Drakes, Founder of ICANNWORLD INC.

Give them cash to buy home office equipment

The Covid-19 lockdown happened and suddenly everyone in our performance marketing company had to work from home. This was a situation that no-one had really prepared for and raised all kinds of issues over suitable working spaces and equipment. 

Our staff gets a benefit to spending on travel and wellness, but we quickly changed that to allow them to spend the cash on home office equipment instead. So they used company funds for all manner of chairs and tables and laptop stands, to set themselves up for comfortable home working. 

We also sent them boxes of healthy snacks, fresh fruits from a local farm, and a tasty takeaway, just to keep their spirits up as the pandemic wore on, and to help the local food economy.

Mario Cacciottolo, Branding Manager at Blexr

A special appreciation letter to employee for outstanding performance

Send a letter of appreciation to the employee’s house, but don’t address it to them. Address it To the family of [NAME]. Detail the employee’s contributions. Describe the difference their work has made in your life, the lives of your clients, and the lives of their co-workers. Speak directly to the family, like this: “I’m sending this letter to tell you about the incredible work your Mom’s been doing and to thank you for sharing her with us….”

Be detailed and celebrate that employee. This gesture costs nothing and will feel truly special. Remember, effective appreciation is not about a gift, it’s about people feeling noticed and valued.

Joe Mull, M.Ed, CSP, Speaker, Author and Commitment Consultant

Appoint a Fun Ambassador at the office

One of the best ways to truly show employee appreciation is to provide them with a fun work environment. By providing a fun work environment, employees are excited to go to work rather than just clocking in and can’t wait to clock out.

There are actions you can start taking TODAY to encourage fun and employee appreciation in your workplace and create an open, creative, and collaborative environment.

One great way to implement more fun and appreciation is to appoint someone in the company (or on your team) as the official Fun Ambassador.

This person would be responsible for championing your “fun roadmap” or establishing a “fun culture blueprint” on an ongoing basis. This position should be someone who is positive, upbeat, and who others look up to.

If you want to implement things like monthly work parties, an employee recognition system, or a team-based hiring process, your Fun Ambassador would make all that happen in your company.

Rebecca Binnendyk, CFO (Chief Fun Officer) and Founder of Fun Outta Life Mentoring & Coaching

Set a table with essentials

I show appreciation to my 9 employees by *setting up a table once in a while with a “Take What You Need” sign.

The table has Advils for when they get headaches, Kit Kat bars if they need a break, printed Starbucks barcodes for free coffee, a calendar to schedule a day where they can bring their pets to the office, and earplugs for when they need some do not disturb time. This is my simple way of showing that I listen to their needs and their hard work is always appreciated.

Valentina Lopez, Co-Founder of Happiness Without

Gift them time

When I found out that one of our employees is working overtime to achieve the goals, I was surprised. First of all, I investigated why is this person taking so much time to do some tasks? I found out that his work efficiency is quite good but the task itself was unpredictable. Finally, he achieved the goal and it was huge for us. To appreciate his efforts, we gave him a paid one week off from work. 

We do gift bonuses or gifts, but sometimes just gifting Time to someone matters more than anything else! That time was well spent with friends and family. He was very happy.

Adam Rowles, CEO at Inbound Marketing Agency

Conclusion

Managers need to stay on track with each employees’ development. It is up to the manager to challenge each employee with a steady pace of growth that is pushing them to learn but not at the speed of being overwhelmed.

Besides, executives need to make sure there is a visible opportunity to grow within the company. An employee should always have a viable position to be striving towards. It will motivate them to work harder as well as provide a visible success path within the company. 

Lastly, integrating core values into the company culture that support the team members and place value on their best interest as well as encouraging open communication and feedback.

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7 Strategies of lead generation companies you can adopt to get specialized B2B leads

7 Strategies of lead generation companies you can adopt to get specialized B2B leads

7 Strategies of lead generation companies you can adopt to get specialized B2B leads

June 22, 2020

 Strategies of lead generation companies

The strategies lead generation companies use to provide you with leads seem like a mystery or a well kept secret. 

There are a lot of companies that specialize in lead generation and sell lists with leads for hundreds or tens of thousands of dollars. It is a huge expense to pay such an amount and fail to get sales. Therefore, you must be sure that you are buying quality leads that will convert, otherwise you will have spent a fortune and still be left on the dry. Our advice,  stop spending on purchasing lists  instead seek to implement the following strategies.

It is not impossible to learn these strategies, and we are here to help you adopt the best B2B lead generation services to get specialized B2B leads.

Use the same lead generation techniques like the professional lead generation companies and see results without spending a fortune.

The tactics Lead generation companies use to get specialized B2B leads

1. Generate B2B leads directly

The most efficient way to gather quality and specialized B2B leads is by using B2B lead generation services. The most direct way to find such leads is to join the B2B platform Enterprise League. It provides a completely free B2B lead generation service rather than spending a fortune buying lists of leads. 

Lead generation companies only provide you with email lists of leads, which will still require you to do the email chasing and dealing with bounces of uninterested leads.

On Enterprise League you can easily identify companies that fit your client persona and also instantly see what they are looking for. This quick and effective lead generation tactic will enable you to immediately draft a tailored message and contact them with your proposed solution directly.

2. Importance of fixing broken pages

While some lead generation companies may offer additional services such as website development, it also comes at a price tag. 

Building a reputable company is very important if you want to attract quality specialized B2B leads. And having broken links and pages on your website is certainly not the way to achieve that. Therefore you should practice a regular due diligence of your website. It will make sure that all information is readily available and you won’t miss out on any lead generation opportunities.

3. Mobile optimisation and its importance to generating specialized B2B leads

Mobile is becoming the most frequently used channel that lead generation companies use to deliver their best B2B lead generation services.

Why is mobile so effective? Because it’s quick to get the leads attention and it is constantly being used more and more compared to desktop or tablets. 

You are lucky because your company profile on Enterprise League will constantly be mobile optimised and you won’t even have to lift a finger. This will give your perspective and specialized b2b leads a consistently well access and display of your information. 

Additionally if you have a big Social Media presence, make sure that your website is mobile friendly too as mobile is where 90% of your visitors tend to come from.

4. Browse keyword opportunities in DealZone to find specialized B2B leads

The DealZone by Enterprise League is the place where companies publish their business deals, either buy or sell demands. There are no words to describe how extraordinary this lead generation service is, simply the best.

It is so simple to use, yet as effective as they come. Simply know what you are targeting and browse with those criteria in the search filter. You will immediately shortlist thousands of prospective clients and specialized b2b leads. Moreover the best is that you can contact them instantly and send in your proposal. No more time spent searching for email contacts, going days without a reply or having your email bounce back. 

Try it today and see for yourself.

5. Record who visits your company page

Regularly following who is visiting your website or company page on Enterprise League gives you priceless access to new prospective clients. These are likely high quality leads interested in your product or service. Most of the time your website visitors will be quality leads which you can target next. Such internal information cannot be provided to you by lead generation companies. 

On the other hand, on Enterprise League you can immediately see who the companies that visited your profile are. Moreover you are able to see what kind of business deals these companies have recently published as well as what kind of collaboration have they stated to be looking for.

Such insight is priceless and enables you to know exactly how to pitch your solution in order to win them as a client.

6. Personalise your content

Displaying personalised information based on the type of leads that visit your website is a fantastic way to attract the specialized B2B leads that you need.

Having multiple landing pages is a way to successfully implement this tactic. This tactic is used by many lead generation companies to successfully present their B2B lead generation services.

The best way to easily execute this is to begin by identifying the keywords that describe each of your customer personas and situations. Then you will simply follow by creating a sales text for each scenario and finally creating copies of your landing page with the new specialized B2B content. 

Once you have personalised your website it is time to personalize your company profile on Enterprise League. This is much easier and straightforward to do. 

It simply requires you to list all your products and services as well as allocating them corresponding hashtags. 

This will enable your company to be found by prospective customers easily with the B2B platform’s smart search engine.

7. Get media exposure and reach your target B2B leads

A fantastic way to build reputation is to get featured in the media as much and as often as possible. A great tool to achieve this is help a reporter out (HARO)

HARO is a tool that brings reporters closer to their sources for stories and information. Getting featured in media that speak to your target audience is a good way to indirectly start generating specialized B2B leads. 

Just like a matchmaking app it gives you topics reporters are working on. Here you can choose what topics you want to reply to (usually these are related to your industry) and you can write and send your answer immediately. This will give you benefits that lead generation companies cannot provide.

These are some fantastic tactics you can start employing today and get the benefits that lead generation companies offer you. Besides the lead generation benefits these tactics will also improve your overall authority of your website and give you access to the B2B community and their insights. 

If however you decide to go for a professional lead generation company to provide you with their best B2B lead generation services, you should do quality due diligence before deciding to spend. 

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