6 steps to creating a course that sells

June 01, 2022

Steps to creating a course that sells

More people are looking for alternative forms of high-quality content to explore online these days, especially while acquiring new skills. Creating and selling an online course is one method to meet this expanding need while also earning money. But how do you go about doing it? What are your options for making it work? How do you draw individuals in? There is no one-size-fits-all approach to creating a fresh course.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

Tips for creating a profitable course

Tested steps to help you create a course that will bring you profit.

Use build-in platforms like DigitalChalk

When you’ve finished creating your course content, it’s time to put it all together on a platform like DigitalChalk. If you already have a professional website, you can make a section for your online course. If not, make a new webpage specifically for this. Allow users to rent or buy individual videos from your online course. Users who purchase a video will have unrestricted access to the lesson they purchased, allowing them to go back and revisit it at any time.

Choose your topic

The topic you choose is up to you, and it can be anything. However, the most important factor to consider when choosing a topic for your online course is whether it appeals to both you and your audience. Consider what you excel at and what others come to you for guidance on. Those are the most popular topics for online courses.

Research your online course topic

Creating an online course demands a significant amount of time and effort on your behalf. Go beyond what course participants can find in search results as part of your entire learning process. Go the extra mile and look for a range of sources on the subject, ranging from historical documents to competitive classes and webinars. Perform keyword research to identify what kinds of questions people are asking about the subject.

Know your audience

The most important thing to do if you want to build a profitable online course on a platform like DigitalChalk is to get to know your audience, discover what their interests are, and come up with the finest course idea. People will want to buy your course if they see you are solving a substantial problem for them and that they will gain new abilities. Your knowledge and experience can benefit trainees.

Build the lesson

Make a list of all those lessons you intend to offer online. Break down each lesson into the primary subjects you wish to discuss. Start from scratch. To ensure a seamless and minimal friction learning experience, follow a logical order and strive to make your ideas flow from one to the next. It’s all about taking your audience step by step through an idea. Modifying existing content in DigitalChalk for your online course will save you time and help you get started. Most courses rely heavily on video for communication. It will be more interactive and engaging if you include features available in DigitalChalk.

Pre-sell your course

Pre-selling your course shows demand and allows you to establish a list of potential clients who will buy when the course launches. Make sure to ask individuals if they’d be interested in joining up for the course and why or why not in a one-page description. You may also see customer choices and recommendations on your course’s problem spots by testing them. Conduct many market research studies to determine whether there is a market for it and what people could be interested in learning from you.


Users can share their learning journey with a group of peers through an active online community. They can celebrate their achievements and ask any questions they have together. Furthermore, students can bounce ideas off one another, resulting in a lively discussion and increasing interest and excitement in your class. When it comes to your online course, you should make use of the digital tools at your disposal to improve your curriculum by soliciting feedback both during and after the course. 

More must-read stories from Enterprise League:

Related Articles