The power of organic social media marketing and how to take advantage of it

November 11, 2020

Adventages of organic social media marketing

Richard Fletcher, Founder of Magic Sauce Marketing, that often hits 20k and 33k in a week, mostly thanks to unpaid social media marketing, talks about the power of organic social media marketing.

For small business owners and entrepreneurs, there are few tools more valuable than organic social media marketing. At its core, organic social media marketing is about getting your prospective clients to come to you using online platforms like Facebook, TikTok, Instagram, and all without having to spend a penny.

The benefits of organic social media marketing

When you’re a small business or a newly minted entrepreneur, every bit of profit counts. So why squander precious pounds on expensive advertising, when you can invest that bit of extra time in your online presence and eventually see the money come flying in? 

Social media in particular is an ideal way to boost your revenue, because it gets you as close to your leads as it is possible to do so without engaging them one-on-one. It also offers plenty of ways for people to quickly and easily reach out to you and vice versa, meaning that the transition from interested observer to a prospective client becomes that much smoother. 

Organic marketing through social media will help you get the attention of large numbers of people who are genuinely interested in what you have to sell. It takes time, technique, and a certain amount of patience, but if you go about it in the right way, it can help you establish your brand and bring in the big bucks.

3 key components of successful organic social media marketing

Let’s take a look at what makes organic social media marketing successful.

Quality, not quantity 

Organic social marketing is all about engaging the right people with well thought out content. So, whether your platform of choice is Facebook, Twitter, Instagram, or something else entirely, there are principles you can follow to ensure you put out the best posts possible for your business. 

One of the most important principles is quality over quantity, or, in other words, putting out great content just a few times a week. The fact of the matter is that non-stop posting is annoying, and those who do it tend to really put people off. So work out what your audience wants to see and what they respond well to, and get that in front of your followers on a less frequent basis. 

This means not simply peddling your offers with straight-up sales posts from morning until night. There is a time and a place for such posts, which you will learn for yourself below.

Beware the algorithm

Another reason to avoid posting overkill is the fact that social media algorithms don’t reward consistency – they reward engagement. So, while tweeting or sending out statuses every few hours may seem like the best thing for your online visibility, it often only serves to hamper it. 

The principle is simple: the more engagement you get, the more reach you will get with each new post. But, if you post plenty and get little to no engagement, it is likely the platform will start to bury your posts in favour of those that get clicks and comments. 

While standard sales posts and similar are necessary for any business, you need to mix them in with those that may initially seem less relevant. Try asking your audience for their input on a trending topic, or encourage them to leave helpful advice on a day-to-day issue in the comments. 

People love giving their two cents, and so this will actively encourage the sort of engagement that will get you noticed by greater numbers next time you post. You’ve got much more chance of a wide audience seeing the posts that push your products and offers if you do.

Prove your credibility

Once you’ve figured out exactly what sorts of posts get you seen, you’ll gradually start noticing that everything from your client list to your revenue getting a welcome boost. But, to really help this along, you need to prove to your prospects that you are credible. 

Your posts appearing high on the feeds of your followers does not automatically mean people will bite. No matter how perfect your product or service is for your prospects, they are going to be hesitant to invest their time and money if you can’t back up your claims. 

So make the most of any reviews you have, not the negative ones of course, and incorporate them into your posts. You can also ask any satisfied and successful clients you have to write you a testimonial, and then get that out in front of your followers, too. It helps if your leads know exactly what results they can expect by working with you or buying your product.

Conclusion 

Organic marketing through social media can be a straightforward and easy-to-manage way of increasing your income, without having to spend a penny. To make the most of it, though, you have to go about it in the right way, with high-quality posts that engage your followers, draw in prospective clients, win hesitant ones, and prove to them that you are the real deal. 

Richard Fletcher is an upbeat, down to earth business coach with a whole range of experience under his belt. After so many years’ worth of experience and a lot of figuring things out along the way, Richard has now established himself as a highly successful coach, who you can trust to help you boost your brand and bring in the big bucks, often within just a few weeks. Starting his current business from scratch, these days Magic Sauce Marketing will very often bring in between 20k and 33k in a single week. This is not the result of luck. Making the most of his social media platforms to establish his brand, Richard was able to get his high-ticket programmes seen by all the right people, without having to spend a lot of money.

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