7 Strategies of lead generation companies you can adopt to get specialized B2B leads

7 Strategies of lead generation companies you can adopt to get specialized B2B leads

7 Strategies of lead generation companies you can adopt to get specialized B2B leads

June 22, 2020

 Strategies of lead generation companies

The strategies lead generation companies use to provide you with leads seem like a mystery or a well kept secret. 

There are a lot of companies that specialize in lead generation and sell lists with leads for hundreds or tens of thousands of dollars. It is a huge expense to pay such an amount and fail to get sales. Therefore, you must be sure that you are buying quality leads that will convert, otherwise you will have spent a fortune and still be left on the dry. Our advice,  stop spending on purchasing lists  instead seek to implement the following strategies.

It is not impossible to learn these strategies, and we are here to help you adopt the best B2B lead generation services to get specialized B2B leads.

Use the same lead generation techniques like the professional lead generation companies and see results without spending a fortune.

The tactics Lead generation companies use to get specialized B2B leads

1. Generate B2B leads directly

The most efficient way to gather quality and specialized B2B leads is by using B2B lead generation services. The most direct way to find such leads is to join the B2B platform Enterprise League. It provides a completely free B2B lead generation service rather than spending a fortune buying lists of leads. 

Lead generation companies only provide you with email lists of leads, which will still require you to do the email chasing and dealing with bounces of uninterested leads.

On Enterprise League you can easily identify companies that fit your client persona and also instantly see what they are looking for. This quick and effective lead generation tactic will enable you to immediately draft a tailored message and contact them with your proposed solution directly.

2. Importance of fixing broken pages

While some lead generation companies may offer additional services such as website development, it also comes at a price tag. 

Building a reputable company is very important if you want to attract quality specialized B2B leads. And having broken links and pages on your website is certainly not the way to achieve that. Therefore you should practice a regular due diligence of your website. It will make sure that all information is readily available and you won’t miss out on any lead generation opportunities.

3. Mobile optimisation and its importance to generating specialized B2B leads

Mobile is becoming the most frequently used channel that lead generation companies use to deliver their best B2B lead generation services.

Why is mobile so effective? Because it’s quick to get the leads attention and it is constantly being used more and more compared to desktop or tablets. 

You are lucky because your company profile on Enterprise League will constantly be mobile optimised and you won’t even have to lift a finger. This will give your perspective and specialized b2b leads a consistently well access and display of your information. 

Additionally if you have a big Social Media presence, make sure that your website is mobile friendly too as mobile is where 90% of your visitors tend to come from.

4. Browse keyword opportunities in DealZone to find specialized B2B leads

The DealZone by Enterprise League is the place where companies publish their business deals, either buy or sell demands. There are no words to describe how extraordinary this lead generation service is, simply the best.

It is so simple to use, yet as effective as they come. Simply know what you are targeting and browse with those criteria in the search filter. You will immediately shortlist thousands of prospective clients and specialized b2b leads. Moreover the best is that you can contact them instantly and send in your proposal. No more time spent searching for email contacts, going days without a reply or having your email bounce back. 

Try it today and see for yourself.

5. Record who visits your company page

Regularly following who is visiting your website or company page on Enterprise League gives you priceless access to new prospective clients. These are likely high quality leads interested in your product or service. Most of the time your website visitors will be quality leads which you can target next. Such internal information cannot be provided to you by lead generation companies. 

On the other hand, on Enterprise League you can immediately see who the companies that visited your profile are. Moreover you are able to see what kind of business deals these companies have recently published as well as what kind of collaboration have they stated to be looking for.

Such insight is priceless and enables you to know exactly how to pitch your solution in order to win them as a client.

6. Personalise your content

Displaying personalised information based on the type of leads that visit your website is a fantastic way to attract the specialized B2B leads that you need.

Having multiple landing pages is a way to successfully implement this tactic. This tactic is used by many lead generation companies to successfully present their B2B lead generation services.

The best way to easily execute this is to begin by identifying the keywords that describe each of your customer personas and situations. Then you will simply follow by creating a sales text for each scenario and finally creating copies of your landing page with the new specialized B2B content. 

Once you have personalised your website it is time to personalize your company profile on Enterprise League. This is much easier and straightforward to do. 

It simply requires you to list all your products and services as well as allocating them corresponding hashtags. 

This will enable your company to be found by prospective customers easily with the B2B platform’s smart search engine.

7. Get media exposure and reach your target B2B leads

A fantastic way to build reputation is to get featured in the media as much and as often as possible. A great tool to achieve this is help a reporter out (HARO)

HARO is a tool that brings reporters closer to their sources for stories and information. Getting featured in media that speak to your target audience is a good way to indirectly start generating specialized B2B leads. 

Just like a matchmaking app it gives you topics reporters are working on. Here you can choose what topics you want to reply to (usually these are related to your industry) and you can write and send your answer immediately. This will give you benefits that lead generation companies cannot provide.

These are some fantastic tactics you can start employing today and get the benefits that lead generation companies offer you. Besides the lead generation benefits these tactics will also improve your overall authority of your website and give you access to the B2B community and their insights. 

If however you decide to go for a professional lead generation company to provide you with their best B2B lead generation services, you should do quality due diligence before deciding to spend. 

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Halo Coffee – The greenest coffee pods in the world

Halo Coffee – The greenest coffee pods in the world

Halo Coffee – The greenest coffee pods in the world

May 13, 2020

Halo, the greenest coffee pods

It’s always remarkable when a business is born out of selflessness and love for the environment. One such business is Halo Coffee – a company that makes Nespresso compatible compostable coffee pods. 

We feel immense pride that they are Enterprise League members so to tell you their story we did a little interview with Sarah Lim, their Founder.

Enjoy reading it!

How was Halo Coffee born?

In 2018, 60 billion coffee capsules were created and almost all of these pods were created out of plastic or aluminium. As these pods can’t be recycled properly, it means we have a major environmental problem on our hands. That is to say, we have a duty to our planet to reduce the amount of plastic waste we create, and that’s what we’re trying to do at Halo. The environmental problem we’re faced with gave us the idea to create a compostable coffee pod that contains the world’s best coffee, in a way that’s good for the world.

How would you describe Halo to a 3-year-old?

Coffee pods that are kind to the planet and don’t hurt the animals who live on it.

Why is Halo different from the other companies like Halo?

Our coffee pods can be disposed of at home through domestic composting. The pods are created out of waste sugarcane fibre which means they will break down anywhere; whether that’s in a home compost heap, plant pot, or even a lawn. Most other compostable pods are made out of a bio-based plastic, but these are not of a quality suitable for home compost and are often picked out with other plastics during the recycling process. This means they often end up incinerated, unlocking tonnes of harmful gases. 

Our pods have been independently tested by the University of Northampton and have been proved to degrade with 28 days in domestic compost.

Halo is given $1 million, how would you spend/invest them?

World domination! 

It seems that lots of people don’t realise that they have the choice to switch coffee pods to compostable. So, If we had heavy investment, it would be important to drive home brand awareness, educating people about what happens to their coffee pods and how they can make a simple switch to a sustainable way to drink coffee.

Where is Halo headed now? What’s the next big thing you’re striving to achieve?

We’re starting to shift our focus to increasing B2B subscriptions. We’ve recently launched a campaign aiming to partner with businesses such as hotels and sustainable offices to encourage them to make a sustainable switch. We believe it’s in the interest of anyone with a green agenda to use compostable pods so the aim is to get Halo coffee pods into every hotel room in the UK.

With today’s experience, what advice would you give to yourself on your first day as a business owner?

I would tell myself to be prepared for all eventualities. I couldn’t have predicted Coronavirus and it required serious tenacity to navigate the business adjustment. Small businesses are the backbone of the UK’s industry, so a nation-wide lockdown is totally unprecedented and unnerving for an SME. Stick with it, there is an opportunity in adversity.

How would your employees describe you?

I would hope they would describe me as perhaps kind and thoughtful. In terms of my leadership style, probably collaborative. I try to run a flat organisation where everyone’s opinions are valued so I hope they would describe me as considerate too.

Name 3 ladies who inspire you to be a better leader and tell us how and why?

  1. Elizabeth Warren – She noticed what was happening leading up to the recession in 2008 and yet no one listened to her. She’s an incredible leader and I admire her wisdom.
  2. Sanna Marin – As the President of Finland, she’s the youngest member of state in the world. She proves that you can be young, female, and serious.
  3. Melinda Gates – Melinda inspires me through her endless philanthropy. She’s put out so much good in the world and that’s truly inspiring.

You’re the only woman entrepreneur in a room full of men talking business – how does that unfold?

As a young, Asian woman, people tend to discount me as someone to take notice of. Perhaps it’s because I’m young and seen as junior, or perhaps it’s because I’m Asian, and therefore perceived as meek. Until I get the opportunity to talk, being in a room full of men means I’m often overlooked. But what you see is not what you get, and the second I start to talk there’s a glisten of surprise across most faces. 

Connect and do business with Halo Coffee on Enterprise League

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Lesson 4: Find and search for business deals

Lesson 4: Find and search for business deals

Lesson 4: Find and search for business deals

May 04, 2020

Meet Kabel Net

    Kabel Net is a company just like yours that recently joined Enterprise League. 

    Kabel Net had the need to create its online payment system. It shared a business tender and got several responses. 

    Here you will understand a bit more about how Enterprise League helped them find their perfect solution and how it can help your company as well. 

    Searching in Explore

    Kabel Net needs to find good business partners to work with in the new market they are expanding to. 

    Companies, products and services, posts and tenders are easily searchable with our explore filters. Kabel Net simply types the keywords logistics supplier in the search field and Enterprise League does the rest. Kabel Net then browses the results and shortlists prospective business partners.

    Searching the DealZone

    Searching business tenders in the DealZone enables you to quickly spot new business opportunities within your business sector. Kabel Net knows that they should bid on many opportunities if they are to grow their business.

    Kabel Net bids to the tenders that are of interest to their company and actively communicates with other companies to get their business deals.

    Lesson 5: Focus on what matters to your company
    Ready for more? The company journey continues!
    Next lesson

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    What It Takes to Build a Steady Buyer Seller Relationship

    COVID-19 response: We are giving our premium membership for free to every business out there. It is our mission to help and support SMEs always.

    What It Takes to Build a Steady Buyer Seller Relationship

    April 06, 2020

    Regardless of what link you are in the supply chain, the principles which a buyer seller relationship is based upon are virtually the same. Yet, somehow, around 80% of B2B leaders have switched suppliers at least once in the past 2 years. These numbers show that the majority of relationships between buyers and sellers have issues which ultimately lead to breaking up the collaboration.

    Consequently, the question arises: how to build a long-lasting customer seller relationship? It definitely isn’t by keeping it one-sided and thinking only about your profit. 

    We’ve talked about the importance of buyer seller relationship previously and stressed some important factors. In the same fashion, this article continues on the topic and dives deeper in the complexity of buyer seller relationship.

    How Price:Volume Affects the Buyer Seller Relationship

    If you’re a novice in B2B, your first instinct might be to seal the deal with as many buyers as possible. While this seems like a great strategy to increase your profits, the scenario is not very probable, at least not in the long run.

    Studies have shown that sellers that have established solid, both-sided rapports with fewer buyers, actually turn better profits and have a steadier cash flow.

    How does that work? At first, the customer seller relationship is one-sided and not very favourable for the seller. They offer lower prices to the buyer with the purpose to bait higher volumes which usually doesn’t happen at the beginning. However, after a while, the buyer recognises the value they get and increase the volume. The relationships become two-sided.

    Be careful, the value the buyer is supposed to get does not include only product quality. Negotiating skills must be put to good work alongside with truthful effort to nourish the relationship. This is where we arrive at the next point which we’ll elaborate on in the paragraph below.

    The Service-over-Sales Approach Fortifies Customer Seller Relationship

    The reason why most buyers change suppliers is because they’re needs are often unheard. In other words, sellers don’t pay attention. 

    The first and foremost lesson coming out of this is: put the focus on the service, not on the sale. Listen carefully to what the buyer is saying and always tend to find a common ground. It’s important to remember that both sides should be satisfied by the outcome.

    Combine technology with human efforts to create a seamless experience for your customers. Nonetheless, never make the mistake to dwell entirely on tech. Where AI and ML fail, real humans excel. Find the right balance between these two and remember that a buyer seller relationship is as strong as the effort put into it.

    Bonus Tip: What to do when you need to find new buyers and suppliers

    Be present on the B2B platform Enterprise League and you can easily find new buyers and suppliers when you need them. Enterprise League can be of great help when it comes to succeeding in building strong buyer supplier relationships. On one side, you can publish business tenders and receive companies’ bids. While on the other side, you can share your offerings and get contacted for prospective collaborations. The entire platform functions on AI working in the back, facilitating the B2B collaborative process.

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    Get Ahead VA – The Most Flexible Virtual Agency

    Get Ahead VA – The Most Flexible Virtual Agency

    Get Ahead VA – The Most Flexible Virtual Agency

    March 24, 2020

    Athena was born from Zeus’ head after he suffered a severe headache. How was Get Ahead VA born?

    After a corporate career in buying for retail giants such as Superdrug and Sainsburys, I was looking for a flexible work solution that could fit around my three daughters – now 18, 16 and 14. Having grown up with a successfully self-employed mother, I knew it was possible to be able to contribute financially to the family and to do school drop off and pick-ups too. My mum was a great example and I grew up knowing that I wanted one day to run my own business just like she did. 

    Once my youngest started school in 2010, the time was right to start something for me. I looked at various business ideas and the way the employment landscape was shaping up for the future. A virtual assistance business seemed to offer the best solution. I have always loved networking, which is such a big part of my role now.

    How would you describe Get Ahead VA to a 3 year old?

    At Get Ahead VA we help businesses and the people who run them to do what they are good at. Our team of over 40 helpers take on the things that they can’t do, don’t want to do, or don’t have time to do, so they can get back to what they like best.

    Why is Get Ahead VA different from the rest?

    Our business is totally flexible. That’s the reason I set it up in the first place so that I could work flexibly around my children. All of our VAs work flexibly and remotely. Many of them are also mothers who have decades of experience in their field yet struggled to find meaningful part-time or flexible work. Working for Get Ahead VA allows them to use their significant skills yet work flexibly around their families. 

    All of our clients pay for our services in a flexible way, so that they only pay for exactly the skills they need, when they need them. We don’t have minimum contracts or tie ins. Our clients simply work with us on an hourly, project or ongoing basis – whatever is best for their business. 

    We’ve won awards for our commitment to flexible working including winning the Flexible Business of the Year in the Mum and Working Awards which is something I am very proud of. I have also recently been selected onto the #ialso100 – a list of 100 inspiring female leaders across the UK, and we have been shortlisted in awards for Talent Attraction, Networking and regional company of the year awards.

    Get Ahead VA is given $1 million, how would you spend/invest?

    Wow! That’s a tricky one. I think I would use it to invest in physical offices and a co-working space. Whilst I love the fact that our business is virtual, I am also a fan of co-working and collaboration, so it would be great to create our own space and welcome other businesses. Face-to-face communication can really help build business relationships.

    Get Ahead VA is given $1 million, how would you spend/invest?

    Wow! That’s a tricky one. I think I would use it to invest in physical offices and a co-working space. Whilst I love the fact that our business is virtual, I am also a fan of co-working and collaboration, so it would be great to create our own space and welcome other businesses. Face-to-face communication can really help build business relationships.

    Where is Get Ahead VA headed now? What’s the next big thing you’re striving to achieve?

    Right now, I am focussed on growing our franchise network across the UK. We already have regional directors in place across Newcastle, Leeds, Reading, West Surrey and South Yorkshire. I really enjoy bringing new franchisees on board and helping them to achieve their dream of running their own successful business, whilst being there to support them every step of the way. 

    We talk about going into business for yourself, but not by yourself. All of our regional directors are part of our team and we all work together to share expertise and support each other. It took a lot of hard work to get the franchise offering just right but seeing our franchisees enjoying running their own businesses and being able to mentor them makes it all worthwhile.

    With today’s experience, what advice would you give to yourself on your first day as a business owner?

    Don’t be afraid to ask for help. In the beginning, I wanted people to think I was an expert. That I knew it all. Which of course I didn’t! Actually, I have found that asking for help can be a great relationship builder. It can open up conversations and gain people’s trust, which is an essential part of any positive working relationship.

    On the flip side, don’t always trust that everyone who claims to be an expert. For example, I worked with a few different accountants until I finally found a company that understands my objectives and supports me in achieving my goals, as well as working in a way that suits me.

    How would your employees describe you?

    I would like to think they would describe me as passionate, positive, straight-talking and supportive.  I feel lucky to have met so many great people since I started my business and have such a talented team working for me as both team members and franchisees. It’s been a pleasure to meet every one of them and welcome them on board.

      Rebecca Newenham, Founder & Director of Get Ahead VA

    It’s Women’s History Month – name 3 ladies who inspire you to be a better leader and tell us how and why?

    My mother has always been an inspiration to me. She showed me it was possible to work flexibly and run your own business around your family. That’s the ethos of how I run the business how. I love what I do, but I always remember the reason I set it up in the first place. Family comes first.

    I think Michelle Obama is a real inspiration to any woman. Her ‘Becoming’ book made me think about finding my own voice and being true to myself as a leader. 

    Karen Brady also inspires me to be a better leader. Over the years I think she has become one of the highest-profile, most respected female business leaders whilst raising her two children. She is passionate about supporting women in business and has a strong belief that hard work and ambition can make any dream a reality. I love her can-do attitude, encapsulated in her quote: “You can’t determine where you start in life, but you can determine where you end up.

    You’re the only woman entrepreneur in a room full of men talking business – how does that unfold?

    Throughout my career, I have worked and networked with both men and women so this wouldn’t faze me. Whilst men and women bring different qualities to the workplace, there are also plenty of similarities and much common ground. The topics we discussed might be different from a room full of women talking business, there would still be much to talk about and learn from each other.

    As a closure, which business lesson would you like to share with other entrepreneurs?

    Losing my first team member was a hard lesson to learn. At the time, she told me she was going to work for one of my clients and I was surprised and upset. Not only was I losing a valued member of my team – but I was also losing a client too. It was a situation I had never experienced before and at the time, something I took quite personally. 

    But as I reflected on it, I realized that actually, losing that member of staff was a compliment. Through our business, we had established a need in our client’s business and fulfilled it. We had fulfilled it so well that they wanted to continue it on a permanent basis. We had enabled the business to grow to a point where they were confident enough to take on a permanent member of staff. It was an example of our success – not our failure. An opportunity for future growth, not a step backward.

    It taught me the importance of a positive growth mindset. I learned a valuable lesson about being a successful business owner by being able to see long term benefits as well as short term gains or losses  and being able to find the strength to overcome challenges and believe in a positive future.

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