21 must know telecommunications startups with fresh approaches (2025)

21 must know telecommunications startups with fresh approaches (2025)

21 must know telecommunications startups with fresh approaches (2025)

February 14, 2025

Innovative telecom startups connecting the future

Telecommunications startups have attracted significant investor attention and funding in recent years for their potential to disrupt incumbent players and legacy infrastructure. These telecommunications startups are exploring new technologies like 5G, edge computing, and full-stack solutions while also tackling long-standing issues around security, reliability, and cost.

Top telecommunications startups

Complete list of telecommunications startups that are worth knowing:

Circles.Life

Founded in 2013, Circles.Life is a digital telecom company based in Singapore that aims to provide value-packed phone and internet plans to save customers money. They first launched in Singapore in 2016 and have since expanded into Australia, India, Indonesia and Taiwan.

What sets Circles.Life apart is their flexible no-contract plans that allow customers to customize and only pay for what they need each month. Users can add services like extra data, international calling minutes or other regional perks on-demand. Plans also roll-over unused data.

Inorsa

Founded in 2020, Inorsa aims to optimize 5G deployment by applying AI to eliminate repetitive manual processes. The platform ingests project data and produces complete, standardized site drawings and documentation packages.

Automated error checking and corrections enable significant time savings over manual methods while ensuring quality. Structured data and documents enhance access and reuse.

Net AI

Founded in 2019, Net AI provides telecom providers with granular visibility into service usage and traffic flows. Their Microscope product decomposes traffic into streams by application to guide planning.

NetSibula leverages AI to forecast bandwidth needs and cost uncertainties to minimize overprovisioning. Predictive, service-aware insights enhance network efficiency.

Latence Technologies

Founded in 2020, Latence offers a containerized solution that actively tracks network performance metrics like speed, latency, and capacity utilization. Predictive analytics identify issues impacting service quality before customers do.

Telecoms gain granular visibility plus forecasts enabling proactive optimization and slicing to ensure customers get promised service levels. Monetization guardrails prevent revenue losses.

Aircall

Founded in 2014, Aircall offers an omnichannel contact center suite tailored for modern business. Key features include auto-attendants, call routing, agent desktop apps, voicemail, analytics, and integrations.

Support and sales teams can manage incoming and outgoing calls more efficiently on Aircall’s browser-based interface. Integration with tools like Salesforce, Zendesk, and Slack centralizes workflows.

TileDB

Founded in 2019, TileDB provides a cloud-native data engine optimized for fast structured and unstructured data analysis. Multi-dimensional arrays handle diverse data types at massive scale.

Data scientists can use Python, R, Julia or other tools with TileDB for ad hoc exploration without converting or moving data. Integrations like Spark and Dask enable scaling complex workflows.

Polymer Labs

Founded in 2021, Polymer Labs is building a universal IBC (Inter-Blockchain Communication) router to enable seamless transactions and messaging between different chains. This will remove network silos.

The company is assembling a world-class team to design core architecture for a chain-agnostic future. Their innovations will pave the way for organizations and users to easily operate across diverse networks and protocols. By pioneering IBC infrastructure for web3, Polymer Labs aims to create the integrations needed for mass adoption.

Sourced Group

Founded in 2010, Sourced Group has deep expertise across major cloud platforms like AWS, Microsoft Azure, and Google Cloud. Their consultative approach assesses needs before designing tailored migrations and implementations.

In addition to advisory, Sourced Group offers managed cloud services including architecture support, security, cost optimization, and cloud-native development. Their resourcing arm staffs talent for specialized roles.

Actility

Founded in 2010, Actility delivers hardware, network infrastructure, and a management platform to capture and move data from industrial systems, meters, sensors, and other endpoints. Data then powers analytics and process automation applications.

The company enables a range of capabilities including asset tracking, remote equipment monitoring, smart metering, and smart city services. Standards-based technology ensures interoperability in connecting and securing devices.

Statflo

Founded in 2018, Statflo offers capabilities like data-driven customer profiling, journey segmentation, and tailored omni-channel outreach campaigns. Client teams gain insights to act on renewal and upgrade opportunities.

Retailers use Statflo’s analytics and automation tools to identify customers ready to purchase add-ons or new devices. Targeted, multi-channel outreach increases upgrade rates and customer lifetime value.

Myriota

Founded in 2015, Myriota uses advanced satellites and a patented communication protocol to transmit small packets of data from remote sensors and devices. This achieves wide-area coverage without cellular or radio towers.

Companies use Myriota to cost-effectively connect and gather data from assets dispersed across remote regions. Key applications span logistics, agriculture, environmental monitoring and more.

Aloware

Founded in 2019, Aloware provides capabilities like voice, SMS, email, and social media messaging within one system. Teams can communicate on customers’ preferred channels conveniently.

Features include shared inboxes, click-to-call, call recording, performance dashboards, and campaign management tools. Tight CRM integrations centralize data for a 360-degree customer view.

Ava Accessibility

Founded in 2020, Ava provides a mobile app that uses speech recognition to generate live captions for conversations. Users with hearing impairments can follow along via text on their phones.

The app works for in-person and virtual discussions by using smartphone microphones to transcribe speakers. Captions appear with speaker identification and photos for context.

Reloadly

Founded in 2015, Reloadly enables companies to integrate prepaid mobile services into their own apps and products. APIs allow searching, paying, and delivering airtime, data plans, and other offerings from 400+ operators.

Partners can build custom branded mobile top-up services or offer airtime recharge to end-users from their platform. Additional features facilitate payments and money transfers.

BlakBear

Founded in 2020, BlakBear developed sensor technologies and algorithms to assess real-time food spoilage rather than rely on fixed use-by dates. This provides dynamic guidance on shelf life.

BlakBear applies their technology to help food companies, retailers, and consumers. Producers gain insights to improve manufacturing and packaging. Retailers can track inventory freshness. Consumers get food waste reduction guidance.

InsideMaps

Founded in 2017, InsideMaps allows anyone to turn photos from a smartphone, DSLR, or 360 camera into a 3D model. Users simply take pictures by walking normally through a space.

The models become interactive, online environments with clickable hotspots containing info like room dimensions, materials, and custom branding. Remote shoppers enjoy an immersive experience.

LeanEPICS

Founded in 2015, LeanEPICS leverages agile methodologies to help companies transform digitally. Their strategic marketing unlocks new opportunities while custom software solutions optimize operations.

LeanEPICS’ integrated approach spans services like technical consulting, UX design, development and integration of web and mobile apps, digital marketing, and IT staff augmentation.

Branch Metrics

Founded in 2014, Branch’s mobile linking platform enables developers to create custom deep links that open content directly within any app. Links work across iOS, Android, and web.

Advanced attribution captures referral details when shared links drive installs or app visits. Developers gain visibility into how users organically find and engage with app content.

One Donation

Founded in 2020, One Donation’s workplace giving platform lets employees support over 1.5 million nonprofits right from their paycheck. Tailored portals offer a personalized giving experience.

Companies can amplify impact through contribution matching and volunteering programs. Dashboards provide insights into employee preferences to enhance corporate philanthropy.

SingleStore

Founded in 2011, SingleStore allows querying of structured, unstructured, streaming, and historical data from one system. Enterprises can adapt as needs change without managing separate databases.

The memory-first architecture handles enormous data volumes at high concurrency. SingleStore makes it easy to run mutli-workload applications together, from transactions to analytics.

Plume Design

Founded in 2014, Plume enables operators to deploy personalized services like adaptive WiFi, advanced security, and home automation to subscribers. Plume’s data analytics optimize services and identify new revenue opportunities.

The Plume platform includes cloud controllers, AI algorithms, and subscriber-level analytics to power and continually enhance offerings. New apps and features can be pushed to millions at once.

Conclusion

The coming decade will prove decisive in determining to what extent telecommunication startups can successfully leverage new technologies like 5G and edge computing to unravel the formidable advantages of incumbents. If these entrepreneurs can creatively transform network infrastructure and delivery models, they may seed disruption across this vast industry.

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Luxury watches in focus: How the market changed in 2024

Luxury watches in focus: How the market changed in 2024

Luxury watches in focus: How the market changed in 2024

February 14, 2025

Luxury watches in focus

The luxury watch industry showed remarkable resilience in 2024, defying economic uncertainties to deliver strong market performance across multiple segments. While established brands maintained their market positions, shifting consumer preferences and retail strategies created new opportunities for both investors and industry players. This analysis examines the key trends, market movers, and emerging patterns that shaped the luxury watch business field over the past year.

Market leaders and sales performance

Rolex maintained its market dominance with the GMT-Master II 126710BLNR leading sales figures. The brand’s pricing strategy and controlled distribution channels continued to support its strong market position. Following closely, Omega’s strategic release of the Speedmaster Professional Moonwatch 310.30.42.50.01.002 proved successful, particularly in the $5,000-$10,000 price segment.

Patek Philippe’s decision to discontinue the Nautilus 5711/1A-010 showcased an interesting market dynamic: while initial market prices soared, the subsequent price stabilization has opened new market opportunities in the secondary market, attracting a broader customer base.

The best-selling watches each brand

While luxury watch brands compete across various price segments and styles, their best-selling models on Chrono24 one of the world’s largest luxury watch marketplaces, reveal which timepieces truly resonate with collectors and investors in today’s market.

Rolex GMT-Master II 126710BLNR

The year 2024 once again belonged to the undisputed Number 1: Rolex. No other brand has been able to surpass the worldwide popularity and stable value of Rolex. The Rolex GMT-Master II continued its dominant role, securing the title of the best-selling watch of the year.

Omega Speedmaster Professional Moonwatch 310.30.42.50.01.002

The Speedmaster Professional Moonwatch is Omega’s top model and is still a fan favorite today – rightly so. The 2021 edition is a steady improvement on the previous Speedmaster, and Omega offers sapphire crystal and Hesalit versions, each with their own advantages. The release of a thoroughly modern yet vintage-style watch under the same reference number was tantamount to a sales guarantee.

Patek Philippe Nautilus 5711/1A-010

Rumor has it that the excessive popularity of the Nautilus was a major reason for its discontinuation. While the hype surrounding the Patek Philippe Nautilus is slowly dying down, its cultural influence remains enormous. More affordable prices are attracting more potential buyers. Looking ahead to 2025, Patek hopes that a certain new model will become a sought-after watch.

The best positive performance

2024 has once again shown that watches are far more than just precise timepieces – they are investments. In addition to Rolex, there are other brands whose models have risen in value and proven to be solid collector’s items. 

Cartier Santos 100 Ref. 2656

With an impressive increase in value of 26.46% in 2024, the Cartier Santos 100 has achieved the status of a coveted vintage classic. Launched in 2004 to celebrate Cartier’s 100th anniversary, this watch is not only functional but also a stylish symbol. The price range of $3,700 to $6,300 makes it an attractive investment for collectors who appreciate both design and long-term value development.

Jaeger-LeCoultre Reverso Grand Taille Ref. 270.8.62

Another brand known for its brilliant design is Jaeger-LeCoultre. Above all, the brand is known for its industry icon, the Reverso Grand Taille. The Reverso was designed in the early 1930s as a sports watch for polo players and has evolved over time into a stylish dress watch whose characteristic feature is a reversible case. With a price increase of 22.86%, this model remains a classic among dress watches. Even with prices starting at around $5,200, this watch is a solid investment and continues to be prized by collectors.

Grand Seiko SBGM221

Grand Seiko is a brand with a wide variety of great options. If you know Grand Seiko, you know that the brand makes incredible watches that are characterized by high-precision movements and exceptional craftsmanship. The Grand Seiko SBGM221 has risen in price by almost 20% and is priced at around $3100 to $4,700 on the Chrono24 marketplace.

The most popular design trends

The luxury watch market in 2024 saw significant shifts in design preferences and consumer tastes, as traditional watchmakers adapted to changing demographics and emerging style preferences while maintaining their heritage and craftsmanship, marked by several key trends:

  • Case designs: Rectangular shapes surged by 12.56%, led by Cartier Tank and Santos, while tonneau and elliptical cases gained traction
  • Dial features: Roman numerals increased by 9.54%, with index-only dials remaining popular despite slight decline
  • Materials: Stainless steel dominated with 75.30% market share, while titanium and silver (+14.91%) showed strong growth
  • Watch functions: Moon phase complications soared by 56.33%, while classic time displays held steady at 87.39%
  • Color trends: Bold colors emerged in collections like Tudor Miami Black Bay Chrono, introducing pink and orange to the luxury segment
  • Brand influence: Cartier emerged as a major trendsetter, while Tudor and Grand Seiko led material innovation

These trends indicate a market that’s becoming more diverse and experimental while still respecting traditional watchmaking values, suggesting exciting developments ahead for both established brands and emerging players.

Conclusion

As we look toward 2025, the luxury watch industry shows no signs of slowing down, though the path to success may look different than it did a few years ago. With changing consumer preferences and emerging design trends, the market continues to offer opportunities for brands that can balance heritage with innovation, and exclusivity with accessibility.

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21 smart city startups with innovative urban solutions (2025)

21 smart city startups with innovative urban solutions (2025)

21 smart city startups with innovative urban solutions (2025)

February 13, 2025

Top smart city startups that are using technology to solve urban problems

Smart cities aim to improve infrastructure through the integration of information and communication technologies to efficiently manage assets and provide services. As urban populations grow and resources become constrained, smart citiy startups are playing a pivotal role in developing innovative solutions to urban challenges.

Top smart city startups

Complete list of smart city startups that are worth knowing:

Athena SmartCities

Founded in 2022, Athena SmartCities develops technologies that help cities become more efficient, sustainable, and livable. Their main product is called AthenaCore, which is an integration platform that connects various city systems and services using wired and wireless networks.

The AthenaCore software acts as a central hub for all the data, applications, and communication flows in a city environment. It links things like transportation networks, energy grids, water systems, waste management, hospitals, traffic signals, and even public kiosks and wi-fi hotspots.

Smart City Factory

Founded in 2018, Smart City Factory bridges capability gaps between ambitious government conceptions and integration realities. Many imagined solutions like sensor-enabled autonomous transit or AI-assisted resource planning require reliable, unified networks first.

Smart City Factory’s offerings assess readiness then design frameworks managing access, analytics and automation appropriately. Modular platforms evolve flexibly alongside maturing municipal IQ while upholding stability, privacy and oversight at scale. For change-makers envisioning more agile urban environments, Smart City Factory organizes and orchestrates possibilities.

NavMobility

Founded in 2018, NavMobility leverages sensors and AI to unlock insights from roads and traffic patterns. Capabilities like highly precise LiDAR scanning and positional modeling visualize the physical world digitally in manipulatable environments.

Urban developers can then simulate the impacts of proposed changes using rich simulated geospatial representations. Models assess aspects like congestion, accessibility, collisions and emissions for various testing. For governments balancing complex mobility needs, NavMobility crystallizes cloudy unknowns through quantifiable replicas.

Kentyou

Founded in 2020, Kentyou tackles device data silos hindering many smart city initiatives. Municipalities often install sensor-based solutions from various vendors which can’t share readings collectively. Kentyou’s middleware software integrates otherwise fragmented streams.

Once ingested, built-in AI extracts meaning across noise. Advanced analytics provide actionable advisories to optimize planning around trends spotted systemwide. As urban overseers balance more complex environments, data-driven intelligence becomes critical when made digestible. Kentyou delivers those imperatives.

CM1

Founded in 2021, CM1 enables remote monitoring and coordination of disparate sites and equipment spread across vast works. Onsite, their GNSS-enabled “smart light” beams transmit locations to the cloud automatically for consolidation.

There, dashboards visualize everything in movement – from individual vibratory rollers to fleets of dump trucks. Teams can pinpoint machines, pull productivity metrics, replay jobsites remotely and more. For managers seeking to optimize diffuse field operations, CM1 concentrates intelligence into single views for each job.

DirtSat

Founded in 2021, DirtSat aims to expand regenerative urban agriculture exponentially using scalable tech-enabled solutions. Automated processes first audit existing roof geographies through proprietary algorithms tallying metrics like solar gain, weight allowances and visibility.

Top-ranked sites get custom garden buildouts with monitored planters maintaining optimal growing conditions. Integrated sensors continually upload environmental performance data to personalize each plot’s care, maximize harvests and substantiate broader ecosystem enhancements for stakeholders.

Roker

Founded in 2019, Roker confronts legacy parking pain points with elegant mobile-first solutions. Drivers can instantly locate, book and access available spaces while avoiding ticketing hassles. Owners monitor automate and monetize unused bays dynamically to maximize asset utilization.

Roker’s rules engine also incentivizes greener transport options by applying discounts for electric vehicles and carpoolers. Usage analytics help municipalities adjust policies and pricing leveraging real-time demand signals too. For all stakeholders, Roker’s insights unlock potential while positioning assets progressively.

EQuota

Founded in 2016, EQuota tackles ballooning energy overuse from disjointed sensors and equipment. Most older buildings still lack cohesion between isolated controls managing various equipment, supplies and outputs across fragmented zones.

EQuota conjugates those dispersed dimensions onto unified dashboards for cross-functional comprehension. Advanced monitoring reveals optimizations like reducing AC loads in underutilized spaces or lowering off-hour illuminations.

Circulor

Founded in 2017, Circulor confronts endemic supply chain opacity enabling unethical practices to persist unchecked. Even conscientious brands struggle tracing sub-suppliers across continents for true validation. Circulor’s decentralized ledger indelibly chronicles and shares shipment handling and associated ESG impact details immutably.

Partners can instantly inspect for compliance breaches, high-risk transit routes, toxic materials, forward market purchases and more while honoring confidential contracts. For corporations striving towards resolute sustainability, Circulor crystallizes full achievable views across deep, dark spend horizons. When even the most concealed actions surface uniformly, transformation gains footing.

Swiftly

Founded in 2015, Swiftly enables data-driven decision making to better connect people across essential city services. Agencies gain unprecedented visibility into usage metrics like delays, transfers, boarding and density patterns across the entire transportation network in one intuitive interface.

Powerful simulation capabilities then prescribe improvements using predictive analytics measuring comparative impacts on wait times, vehicle crowding, budget impacts and emissions extensively. When planning complex interconnected systems holistically, rough ideas refine rapidly. Swiftly evolves possibilities until realities feel actionably reachable.

VivaCity

Founded in 2018, VivaCity offers simulation capacilities previously only reachable via costly, time-consuming physical trials. Proprietary algorithms ingest streams from traffic cameras and sensors to recreate flows digitally first. Robust mobility databanks then allow modeling progressive redesigns using AI to forecast highest efficacies.

Engineers can virtually test radical interventions like bike highway networks, congestion pricing, light timing sequences and more to determine best community outcomes before pouring any concrete. For cities finally moving from reactive to proactive planning, VivaCity crystallizes the clearest paths ahead. Their solutions empower the next generation of possibility-driven mobility blueprints.

The Future Fox

Founded in 2018, The Future Fox confronts communication gaps separating governments from ground needs. Typically residents struggle providing inputs on proposals or tracking impacts once approved. By centralizing dialogues digitally, consensus and transparency improve.

Intuitive interfaces present complex zoning policies, land use changes and infrastructure plans to everyday users for feedback. Officials gain granular sentiment mapping from those affected. For communities pursuing open inclusion around growth, The Future Fox fosters vital collective connections into binding decisions.

UrbanLogiq

Founded in 2015, UrbanLogiq tackles analytics fragmentation hampering many public agencies. With relevant records spread across dated systems, extracting value feels impossible. UrbanLogiq’s analytics synthsize cross-departmental data otherwise trapped in spreadsheets and legacy servers.

Powerful mapping and AI peel obscured patterns and trajectories from amalgamated info. The software helps agencies predict at-risk communities, locate optimum placement for facilities, model policy changes and more. For governments striving toward more agile, informed institutions, UrbanLogiq clarifies cloudy unknowns to drive progress.

Green City Solutions

Founded in 2014, Green City combats rising urbanization and industrialization’s impacts through bioremediation. Their flagship CityTree product removes PM and nitrogen oxides using embedded moss bioreactors requiring only water and sunlight.

Housed in high design enclosures, CityTrees also benefit surrounding heat islands and biodiversity. Already mitigating tons of dangerous particulates, Green City Solutions scales research-backed soil science into responsible street furniture. For communities pursuing future-focused sustainability, their innovations literalize livable change.

Tepeo

Founded in 2019, Tepeo modernizes legacy heat generation decreasing its fossil fuel dependency. Their Tepeo TepBattery units utilize propriety phase-change composites storing thermal energy like batteries hold electric charges. Built-in controls shift charging intervals responding to variable rate pricing for systematic savings.

Offering easy retrofit installs, Tepeo’s sustainable systems maintain existing radiator configurations while reducing site emissions over 60%. For facilities and governments pursuing de-carbonization mandates, their turnkey equipment upgrades progress tangibly sans disruptions. When heat de-couples from hydrocarbons seamlessly, greener systems gain ground.

Ento Labs

Founded in 2021, Ento Labs applies advanced analytics to already pervasive IoT sensors and automation platforms. Most commercial facilities feature fragmented controls and isolated equipment emitting usage statistics independently. Ento ingests then contextualizes patterns hidden within siloed data lakes.

Powerful machine learning rapidly recognizes aberrant HVAC loads, lighting schedules, solar mismatches and more. Ento Labs then suggests and simulates corrective measures for maximum impact based on variables like occupancy, weather and energy pricing. For owners struggling to decarbonize aged assets, Ento Labs cost-effectively modernizes the status quo.

Urbio

Founded in 2020, Urbio expedites building-by-building decarbonization planning which previously relied on exhaustive manual audits. Their proprietary algorithms instead create digital twins mimicking unique asset energy flows. Integrated modules then compute highest impact interventions for sustainability gains.

With robust analytics pre-validating initiatives site-specifically, adoption accelerates. Large operators can upgrade hundreds of offices, plants or stores in parallel based on location-adjusted outputs vs generalized blanket policies. For companies balancing complex transition logistics, Urbio crystallizes cohesion across assets.

Rightcharge

Founded in 2020, Rightcharge confronts infrastructural hurdles slowing EV purchases like lack of charging access and complex installer coordination. Prospective buyers enter their address for instant compatibility assessments showing appropriate equipment.

Rightcharge handles permissions, sourcing, pricing and work orders end-to-end. Their model brings standardization driving down hardware costs long-term while making sustainable upgrades more accessible. With transportation poised to electrify, Rightcharge paves adoption avenues beyond early tech adopters.

Breeze Technologies

Founded in 2015, Breeze Technologies emerged as growing urbanization and climate impacts lowered air standards globally. Their easy to install sensors monitor parameters like particulates, allergens and emissions block by block. Cloud analytics then help officials pinpoint mitigation priorities whether policy changes or infrastructure upgrades.

Individual customers also use Breeze Technologies to assess personal exposure risks across neighborhoods or transit routes over time. For communities pursuing air quality improvements consciously, Breeze Technologies quantifies progress mile by mile. Their technology elucidates the path ahead through granular clarity.

NATIX

Founded in 2019, NATIX provides needed interconnectivity between fragmented legacy camera systems with limited scopes. Their E2E solution outfits existing CCTV with edge analytics to identify events like accidents or criminals. Unique IDs then trigger interconnected devices to collaboratively follow subjects across multiple feeds simultaneously.

With built-in AI coordinating automated handoffs, operation efficiency and response times improve dramatically sans manual oversight. NATIX essentially upgrades individual dumb observers into collectively astute networks. For cities struggling with siloed security visibility, their wide lens solutions merge panoramas from dispersed optics.

Bareways

Founded in 2017, Bareways digitizes travel intricacies within disjointed analogue sectors bogging movement. By structuring details across transit options, infrastructure, pricing and usage behaviors, previously fuzzy situations clarify. The result – systems visualizing progress paths at macro and micro levels.

Urban planners gain visibility developing bike lanes factoring traffic impacts and community needs. Companies optimize corporate transit and scheduling logistics for staff. Individuals receive route guidance balancing variables like expense, sustainability and convenience in context. For all, Bareways elucidates smoother ways forward.

Conclusion

Through innovative technologies that address pressing city challenges, these agile companies are launching transformative change to infrastructure and services underpinning city operations and citizen experience. 

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Top 21 furniture startups leading the way in 2025

Top 21 furniture startups leading the way in 2025

Top 21 furniture startups leading the way in 2025

February 13, 2025

Modern furniture startups redefining the interior design concepts

Furniture startups are taking advantage of changes in technology, manufacturing, and consumer preferences to challenge established players. Many furniture startups are utilizing technology and direct-to-consumer business models to provide high-quality furniture at accessible price.

Top furniture startups

Complete list of the most furniture startups that are worth knowing:

Homary

Founded in 2012, Homary is an ecommerce furniture store that sells trendy and contemporary furniture online. They carry a variety of pieces from sofas and beds to patio sets and office desks. Shoppers can browse Homary’s site to find furniture in styles like mid-century modern, industrial, and Scandinavian minimalism. They offer quick ship items ready to dispatch in one week along with custom pieces you can tailor to your space.

Homary aims to make furnishing homes and workspaces easier with online access and affordable pricing. They maintain their own warehouses and production partners to control quality and costs. This allows them to ship signature designs like tufted couches and marble coffee tables directly to your home.

Wakefit

Founded in 2016, Wakefit sells compressed foam and spring mattresses shipped in boxes conveniently to doorsteps while passing on overhead cost savings to shoppers. Additional furnishings cater to compact urban living spaces.

By simplifying logistics and Experience, Wakefit unlocks a refreshed approach to Time furniture shopping aligning with mobile-first lifestyles. Their model favors quality construction and comfort over retail markups.

Pabio

Founded in 2020, Pabio allows customers to browse furniture collections or get matched with a designer who provides layout visualizations using a 3D tool reflecting personal styles. The chosen furnishings are then set up.

By centralizing rental logistics and design guidance, Pabio streamlines access to styled home revamps without upfront investment. Their managed model caters to temporary housing and evolving trends.

Wooden Street

Founded in 2015, Wooden Street allows shoppers to personalize finishes, upholstery and dimensions for staple wood furniture tailored to their needs and tastes. Their mixed inventory model passes on savings.

By localizing production and optimizing logistics, Wooden Street provides personalization and quality without retail premiums. Customers can match furniture to their envisioned spaces.

Burrow

Founded in 2014 focusing first on modular sofas, Burrow has since expanded into sofa styles like sleepers and sectionals along with coffee tables, rugs, lamps and more – designed for easy assembly, rearrangement, and transit in pursuit of approachable, heirloom-quality craft.

By pioneering furniture built for the ease and versatility contemporary homes demand, Burrow empowers personalized living solutions made to not only fit spaces but also changing needs and dreams as well.

Sixpenny

Founded in 2020, Sixpenny focused on designing long-lasting sofas and chairs made from kiln-dried hardwoods, eight-way hand tied spring coils, and fine upholstery details typically found at much higher cost retail. Their direct model passes substantial savings to the customer.

By rethinking furniture production and sales around a digitally integrated supply chain, Sixpenny delivers substantial value purchasing premium furnishings crafted to elevate living spaces for years without inflated markups.

Modsy

Founded in 2015, Modsy allows customers to share room dimensions, photos, and style preferences to receive realistic 3D concept visualizations from professional designers reflecting desired layouts, colors, and products tailored to their needs. Customers can browse and purchase recommended items seamlessly.

By virtually staging customized interiors, Modsy empowers home revamps and evolutions through the approachable guidance of designers merged with attainable next steps – furnishing visions indivisible into reality.

Allform

Founded in 2019, Allform streamlines receiving well-constructed customizable seating through combining quality materials and components with a hassle-free purchasing experience skipping retail markups.

By centralizing design flexibility, ethical overseas manufacturing and frictionless delivery direct from source, Allform sustainably delivers joyfully simple, design-driven seating celebrating personal choice without inflated budgets. Their model pioneers a responsible purchasing paradigm valuing accessible artistry and conscientious production.

Fernish

Founded in 2017, Fernish the furniture rental service curates pieces from leading contemporary designers suited for trends and spaces sure to evolve, now available to enjoy by the month rather than lifetime as tastes change.

By reinventing consumption around enjoyment over ownership, Fernish empowers dwelling in the moment.

Outer

Founded in 2019, Outer creates comfortable, durable outdoor sofas, sectionals, chairs, tables, and fire pits from recycled plastic, aluminum, and other eco-friendly materials. Their direct purchasing model passes significant cost savings to customers.

Designed for full outdoor immersion, Outer’s weatherproof furniture enables consumers to upgrade backyards, patios, and pools affordably with both style and conscience. Pieces resist moisture, UV rays, stains, and bugs.

MadeiraMadeira

Founded in 2009, MadeiraMadeira partners with over 3,000 brands to offer 24-hour delivery of everything from popular global brands to niche designers suited for contemporary Brazillian households and budgets.

By aggregating unparalleled selection on a unified platform, MadeiraMadeira established itself as a leader in Latin American e-commerce by tapping into underserved consumer demand for instant access to domestic and imported products.

Tylko

Founded in 2015, Tylko offers modular bookshelves, cabinets, and storage made of responsibly sourced wood. Shoppers can easily design pieces to fit their space and style using an intuitive online visual configurator. This simplifies getting organized.

Tylko uses advanced manufacturing techniques like laser cutting which enable mass customizing furniture affordably to exact room dimensions. Assembly takes minutes without tools using click-in joinery. 

Homelike

Founded in 2014, Homelike forged partnerships with professional hosts to ensure quality of over 50,000 units listed on their site spanning major metro areas worldwide while addressing extended stay business, project and relocation accommodation requirements.

By tailoring to business traveler priorities around space, privacy, household amenities and Wifi over tourism, Homelike shaped an underserved market now valued at over $18 billion annually. Their responsive global inventory and guest support continues raising industry standards.

Hannun

Founded in 2018, Hannun offers handcrafted wood tables, shelves, benches, and more for every room in artisanal styles. Shoppers can choose standard or custom-sized statement pieces to reflect their personality.

Hannun ethically sources reclaimed wood from over 300-years old buildings in Europe to build furniture imbued with heritage, flaws, and stories. This creates wares infused with nostalgia, celebrating both craft and history.

Dekoruma

Launched in 2019, Dekoruma empowers personalized living space transformations through video consultations with expert designers, mood boards showing style recommendations and integrated shopping of statement decor and furniture pieces brought together seamlessly.

By bridging online design expertise with practical, budget-conscious home solutions, Dekoruma makes interior design guidance more reachable. Their expertly-curated products and project tools make it simpler to actualize beautiful, affordable rooms reflective of personal tastes.

RentoMojo

Launched in 2014, RentoMojo forged partnerships to offer monthly rentals on diverse products selected based on convenience, compactness and technological relevance for budget-conscious city dwellers hesitant towards committing to permanent ownership.

By catering specifically to transient apartment and space dwellers of metro regions, RentoMojo taps into the shifting mindset of valuing subscription access over possessions within a demographic embracing impermanence in their flexible pursuit of professional growth.

Bonito

Founded in 1998 on founding principles celebrating the distinct character found within aged and evocative furnishings, Bonito infuses interiors with cherished heritage craft revitalized utilizing seasonings of practical restoration allowing legacy constructions to weather daily living pairing significance with livability.

By redefining heirlooms as artistic mediums prime for reawakening dormant potentials that distinguish dwellings, Bonito pioneers an emotive design approach valuing weathered relics and antiquities as vessels encapsulating the spirit of eras passed ready to retell their tales through reimagined purpose.

Kaiyo

Initially founded in 2017 refurbishing used hotel furniture, Kaiyo now partners with retailers to source, revive and relist legacy household pieces and accent furnishing suited for contemporary households seeking chic, sustainable decoration options.

By specializing in the reform and reuse of furnishings, Kaiyo promotes mindful purchasing powering circular production methods valuing restoration and preservation efforts as crucial avenues towards offsetting textile waste from the 12 million annual furniture discards.

Hoek Home

Founded in 2017, Hoek Home aims to elevate space-enhancing furniture to support how people live. Their offerings integrate smart, artisanal details. Hoek Home serves urban dwellers looking to maximize functionality and capture space savings. Customers appreciate the convertibility and storage-friendly integration suited to adapting their needs in smaller spaces. This also expands layout possibilities creatively.

Since launching, Hoek Home has expanded offerings within its patented line allowing innovative configuration of essential furniture pieces. The company continues rethinking urban furniture through its union of flexibility, utility and craft.

Autonomous

Founded in 2017 Autonomous help teams thrive through purposeful office tools merging the digital and physical realms. Their offerings blend work-enhancing SaaS with ergonomic furnishings and space planning.

Autonomous serves diverse enterprises adopting flexible workplace strategies. Customers implement their integrated workplace management platform and furnishings to support their hybrid teams with seamless data-driven organization and video meeting capabilities facilitating collaboration. This aims to enhance productivity, innovation and connectivity.

Kubi

Founded in 2020 Kubi focuses on original fabrics, form and adornment across furnishings categories spanning seating to tables, lighting and decor.

Since launching, Kubi has expanded its collections across soft furnishings as well as collaborations with artists and interior designers. The company continues rethinking living and workspace energy through applied craft and texture built to last.

Conclusion

By appealing to modern consumer preferences with their technology integration, customization options, and direct access business models, these agile startups have found ways to differentiate themselves in a competitive landscape.

While the future cannot be predicted, the current trajectory of these innovative furniture startups points to a shifting market dictated less by the names of incumbents from the past.

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22 innovative martech startups you should know in 2025

22 innovative martech startups you should know in 2025

22 innovative martech startups you should know in 2025

February 13, 2025

Amazing martech startups that are helping marketers with their innovative solutions

Some of the new martech startups aim to empower marketing teams to streamline complex workflows, extract meaningful insights from customer data, and drive improved campaign performance regardless of company size or industry. The most promising of these startups balance sophisticated functionality with intuitive user experiences to democratize access to cutting-edge capabilities.

Top martech startups

Complete list of the most innovative martech startups that are worth knowing:

Substack

Founded in 2017, Substack is a popular online platform that makes it easy for anyone to start and run a paid email newsletter. Writers and journalists use Substack to publish premium content that subscribers can access by paying a monthly fee.

Unlike ad-supported free newsletters, Substack lets writers earn money directly from readers. The startup handles all the newsletter delivery technology, subscriber payments, and infrastructure so creators can focus on content.

Mangools

Founded in 2012, Mangools creates analytics solutions for online marketers and agencies. Their software helps with research, outreach, and tracking for digital marketing campaigns.

Key products include LinkMiner for link building and KWFinder for keyword research. Mangools also provides rank tracking and site audits to gauge SEO performance.

Aspire

Founded in 2014, Aspire creates software to power influencer programs at scale. Brands can search for influencers based on demographic data and interests. Aspire provides collaboration tools to manage relationships.

The platform also analyzes campaign performance using custom dashboards. These insights help brands improve ROI from influencer efforts over time.

Rank Math

Founded in 2018, Rank Math’s software helps WordPress sites improve their search ranking. The free plugin offers on-page SEO tools for optimization. Premium features include keyword rank tracking and Schema markup capabilities.

Rank Math aims to make SEO easier for WordPress users. Their plugin provides an all-in-one solution for technical optimization best practices. Just installing and configuring Rank Math can boost a site’s search performance.

Upfluence

Founded in 2017, Upfluence helps ecommerce companies run influencer campaigns to promote their products. Brands can identify and connect with relevant influencers on Instagram, TikTok, and other platforms.

Upfluence provides an influencer CRM to manage relationships and track campaign analytics. Brands get data-driven insights to optimize their influencer programs over time.

Artlist

Founded in 2016, Artlist offers digital assets for creators and businesses. Their Artgrid video collection provides b-roll, backgrounds, and motion graphics. Artlist also has music tracks and sound effects.

The media is licensed royalty-free, meaning customers pay once to use it. Artlist aims to make stunning video and audio easy and affordable. Users can browse categories to find the perfect clip.

Podbean

Founded in 2005, Podbean provides an all-in-one solution for podcasters. Users can record, edit, publish, and track analytics. Features include website builders, commenting tools, and monetization options.

By centralizing podcast workflows, Podbean makes podcasting easy and efficient. Their platform handles hosting, optimization, and distribution. Podbean also provides guidance on audience growth strategies.

Designrr

Founded in 2020, Designrr automates ebook creation using AI. Users enter a link to their content, and Designrr extracts and formats the text. The app provides cover design options and layout templates.

In minutes, anyone can transform a blog or transcript into a polished, readable ebook. Designrr handles text extraction, cleaning, and conversion.

ManyChat

Founded in 2015, ManyChat lets anyone create a chatbot even without coding skills. Chatbots powered by ManyChat can engage customers via text messaging or Facebook Messenger.

ManyChat makes it easy to build conversational flows, offer support, collect info, and drive sales. Users can integrate their bot with their website, ads and other tools.

SOCi

Founded in 2012, SOCi helps franchises and brands manage marketing across multiple locations. Users can build Google My Business profiles, publish posts, and run ads targeting nearby customers.

SOCi centralizes local digital marketing in one dashboard. Features include reputation management, email marketing, and campaign analytics. The platform automates and scales localized efforts.

Reachdesk

Founded in 2019, Reachdesk lets companies send targeted gifts and swag to prospects and customers. The platform provides templates and automation for personalization at scale.

Key features include list management, campaign analytics, and seamless CRM integrations. Reachdesk handles gift sourcing, fulfillment, and tracking.

Rad AI

Founded in 2019, Rad AI builds AI to augment human creativity in advertising. Their technology helps craft campaign ideas, select images, copywrite text, and more. Algorithms ensure content aligns with brand values.

Rad AI aims to blend automation with a human-centric approach. Campaigns are created with authenticity in mind. The technology handles execution while preserving brand essence.

Salsify

Founded in 2012, Salsify’s software centralizes product content management and syndication. Users can distribute enriched product data to e-commerce sites, apps and marketplaces. The platform provides insights to optimize content.

Key features include PIM (product information management), digital asset management and workflow tools. Salsify aims to help brands deliver engaging product experiences across channels.

Grin

Founded in 2020, Grin provides tools to identify, activate, and manage influencers. Brands can find creators aligned with their products and values. Grin automates relationship management and campaign tracking.

The platform centralizes workflows to optimize influencer programs over time. Data insights help brands continually improve the ROI of influencer efforts.

Luxury Presence

Founded in 2013, Luxury Presence offers customized IDX websites, CRMs, and marketing tools for real estate professionals. Brokers can build their website, manage leads, create listing alerts, and more through one integrated system.

Key features include automated property syndication, email nurturing, and analytics. Luxury Presence aims to provide the technology and marketing needed to grow a modern brokerage.

Bluecore

Founded in 2013, Bluecore leverages customer data to power personalized omnichannel marketing. The platform generates tailored product recommendations and messaging for each user.

Key capabilities include predictive segmentation, real-time trigger activation, and performance analytics. Bluecore aims to help retailers activate their first-party data to drive engagement and sales.

Brandbassador

Founded in 2019, Brandbassador connects brands with nano-influencers who want to promote products they love. Ambassadors share branded content across social media to drive awareness.

For ambassadors, it provides opportunities to work with exciting brands. Brands gain an army of authentic advocates to extend their reach.

Contentful

Founded in 2012, Contentful’s API-first platform decouples content from presentation. Users can create, manage, and distribute content to any device. The system integrates with websites, apps, and more.

Key capabilities include structured content models, collaboration tools, and automation. Contentful aims to simplify omnichannel content delivery.

Flodesk

Founded in 2011, Flodesk offers an intuitive platform for creating, sending, and tracking email campaigns. Their drag-and-drop builder and automation make list-building and campaigns easy.

Key features include signup forms, drip campaigns, templates, and integrations with sites and CRMs. Flodesk aims to provide powerful email tools without complexity.

GWI

Founded in 1999, GWI conducts global research on consumers, industries, trends, and brands. Clients can access syndicated reports or commission custom surveys. The platform also integrates web analytics.

Key offerings include audience profiling, brand tracking, and market segmentation. GWI aims to inform strategic decisions through data-driven market understanding.

Later

Founded in 2014, Later offers social media management, content curation, and analytics in one place. Users can schedule posts, get recommendations, and track performance across social accounts.

Key features include an intelligent image feed, automated reporting, and a content calendar. Later aims to help brands and agencies plan, publish, and analyze visual content more efficiently.

Qubit

Founded in 2011, Qubit provides personalization software powered by AI and machine learning. The platform builds detailed customer profiles to target individuals with relevant experiences.

Key capabilities include segmentation, testing, and campaign automation. Qubit aims to help brands activate their data to drive loyalty and revenue.

Conclusion

While the mix of martech leaders constantly evolves in this dynamic space, the startups making the biggest impact share a commitment to equipping marketers with next-generation solutions. The current and future top players will become indispensable pillars of any leading marketing stack.

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