8 reasons why your Facebook ads fail

This post enumerates seven huge reasons why they don’t work out and what to do to fix them.

Failure to deliver the ads

One of the most common issues with this strategy is Facebook Ads not delivering. It can be a whole bunch of possibilities:

• The parameters might have been too restrictive.
• The ad was rejected or is still under review.
• The advertisement is still in process.
• Your ad engagement is low.

Solution: It depends on the cause. Facebook may tell you the problem through symbols or statements like the ad is under process or review. Sometimes you should dig deeper by looking into analytics and Facebook Insights.

Lack of focus

Facebook Ads may also fail because it lacks focus. The business may try to accomplish too many objectives with a single ad. The message becomes diluted and the target market confused. This situation may result in ignored or, even worse, disliked ads.

Solution: Keep the objective of the ad campaign clear. Focus on one thing and ensure the message is consistent throughout the ad. Doing this also helps you determine the best metrics to track.

Boring ad copy

Your ad copy is important in delivering your message and engaging your target market. Facebook users are bombarded with countless updates and messages every day. If your ad is not interesting, it will be easily scrolled past.

Solution: Write captivating headlines and create eye-catching visuals. Be creative in communicating what makes your business unique. Take advantage of the various Facebook ad formats available, such as carousel, video, and lead ads.

Not using facebook custom audiences

Another common mistake is not using Facebook Custom Audiences. This tool allows you to target people who have already shown interest in your business in the past. These could be website visitors, people who engaged with your content, or even past customers.

Solution: Use Facebook Custom Audiences to remarket to people who are already familiar with your brand. This strategy is usually more effective in generating leads and sales than targeting cold audiences.

Invalid destination link

When creating Facebook Ads, businesses often forget to check the destination link. A broken link will result in a failed ad and a wasted budget. After all, you are paying to drive traffic to your website or landing page.

Solution: Always test the links before pushing out the ads. Use a tool like Bitly to shorten and track the clicks on your links. This way, you can quickly identify and fix any broken links.

Not A/B testing

Many businesses often skip A/B or split testing because it takes time and effort. But without it, you would not know which ad performs better and what needs to be improved. As a result, your Facebook Ads may fail to meet your expectations.

Solution: Always A/B test your ads before running them on a larger scale. Try different combinations of ad copy, images, videos, and call-to-action buttons. Experiment with different targeting options and placements. Measure the results of each test and use the winning ad as your template for future campaigns.

Poor budget allocation

Another reason Facebook Ads fail is due to poor budget allocation. This usually happens when businesses are too stingy with their ad spending or do not properly track their results. In turn, they cannot scale up their campaigns and reach their desired return on investment (ROI).

Solution: Have a realistic budget for your ad campaigns. Keep in mind that you need to spend money to make money. Also, monitor your results regularly and adjust your budget accordingly.

Not tracking the results

Not tracking the results is another common mistake businesses make. They either do not bother to set up conversion tracking or use the wrong metric to measure their success.

Solution: Use Facebook’s built-in conversion tracking tool to track leads, sales, and other important conversions. If using a third-party tool, ensure it is properly integrated with your Facebook Ads account.

Conclusion

There are many reasons why Facebook Ads fail. But by avoiding these mistakes, you can give your business a better chance of success. So take the time to plan and execute your campaigns carefully. And always track, test, and optimize your ads to get the best results.

What is SEO?

SEO stands for Search Engine Optimization. It is the process of improving the visibility of a website in an organic search result by increasing the site’s ranking for relevant keywords and improving the overall quality of the site’s content. 

In other words, SEO is a marketing strategy that helps entrepreneurs attract potential customers by increasing their website ranking in search results. 

SEO helps you generate more leads and sales by bringing more traffic to your website. The main goal of SEO is to increase your website’s visibility in search engine results. 

Search engines have become an essential part of daily life; 98% of internet users use a search engine at least once a month. When people look for products and services online, they use search engines to find what they need.

B2B SEO agency or SEO specialist

Here you’ve two options: either hire a B2B SEO agency or hire a bunch of SEO individuals to implement the below-mentioned SEO strategies. 

By hiring a B2B SEO agency, you’ll have peace of mind that your business’s SEO job is being carried out in an organized way by an experienced SEO agency.

You’ll definitely choose an agency that is into this business for years and has an outstanding portfolio. Just like this B2B SEO agency in the Netherlands, many B2B SEO agencies who are into this business for years have set up a portfolio that speaks out their achievements. 

By hiring SEO individuals, you’ll be sure that the individual is a specialist of a particular SEO task and will do it perfectly. For instance, an SEO content writer can look after your content marketing strategy—one of the SEO strategies mentioned below. Similarly, each specialist performs their respective task.

SEO strategies entrepreneurs need to be aware of

Here are six SEO strategies that business owners can use to achieve growth.

Build high-quality content

One of the best ways to boost your website’s visibility and increase traffic to your site is by producing high-quality content that resonates with your target audience. 

Entrepreneurs often make the mistake of producing content that is too promotional. This can actually work against you by scaring off potential customers. 

By replacing promotional content with informative and helpful articles, you attract more customers and improve your website’s SEO ranking. 

If you want to create high-quality SEO content, here are some things you should keep in mind:

• Research your target audience and create content that resonates with them. To do this, you must understand your audience, what problems they are facing, and what they would like to see from your business. 
• Include your value proposition and educate your readers about your product or service.
• Avoid being too promotional in your content, as this will hurt your SEO. 
• Include your keywords in your content, but do so naturally and don’t overdo it. 
• Create regular and consistent content. This will help you establish a consistent content strategy and will keep your readers engaged.
• Solve your readers’ problems. People are more likely to buy from you if they are educated about your product or service and have solved their problems.

Build quality backlinks

Backlinks are the links that point to your website from other websites. These are essential ‘votes of confidence from other websites, and they help your website gain more authority and rank higher in search engine results. 

When creating backlinks for your website, it’s important to make sure that they are coming from high-authority sites. 

When you create content and link it back to your website, you are receiving backlinks that help your SEO. The more backlinks you have, the more authority your website has. This is because search engines view your website as more important when it has more backlinks. It is important that the links are relevant to your business. For example as a SaaS business, you want to ensure you’re obtaining SaaS links of high quality.

Video marketing strategy

Since video marketing is such a great way to generate leads and sales for your business, making videos is a great strategy for increasing the visibility of your website in search engine results. 

When making a video marketing strategy for your business, keep the following tips in mind: 

• Stay relevant. Make sure that your videos are related to your business and target audience. 
• Include your call-to-action in the video and make sure that it is obvious what you want your viewers to do after watching the video. 
• Create regular and consistent video content. This will help you build a consistent video marketing strategy and keep your viewers engaged. 
• Include your website URL and encourage your viewers to visit your site.

Leveraging paid advertising strategies

Paid advertising is an effective way to grow your business. If you have a limited budget, paid advertising can help you reach a larger audience and make more sales. 

Paid advertising includes using things like sponsored content, social media ads, and paid search engine results to grow your business. When you make a budget for paid advertising, make sure that you choose the right channels for your business.

Develop a responsive website

A responsive website is one that is designed to be viewed on all devices, including computers, smartphones, and tablets. 

Having a responsive website helps you improve your SEO and make it easier for people to find your website. It also makes it easier for people to convert once they’ve arrived at your site. 

When choosing a web design company, make sure to choose one that is committed to creating a responsive website for your business. Making your website responsive helps you gain more website traffic and improve the overall user experience of your site.

Make your website user-friendly

Making your website user-friendly helps your SEO by improving the load time of your site, making navigation effective, making it accessible to all users, and much more.

When making your site user-friendly, here are some things to keep in mind: 

• Make sure that your site is mobile-friendly
• Use your main keywords in the URL of your website and in your page titles
• Create an easy-to-navigate site 
• make sure that it loads quickly
• Include lots of fresh and quality content on your site
• Make contact with your visitors as easy as possible

Conclusion

As an entrepreneur, you know that marketing is essential for attracting new customers and driving more sales and leads. In order to reach more people and maximize your marketing efforts, it’s important to invest in SEO. This is a great way to bring more traffic to your website, and it also helps you rank higher in search engine results. 

What is a digital marketing team structure?

A typical marketing team has several objectives, depending on different factors. Primarily, the marketing team is concerned with the development of the brand’s e-reputation and generating and retaining qualified leads. Often a marketing team is also concerned with the web management, and the social media profile of the company.

Each member must clearly understand the expectations. To do this, the implementation of a roadmap can be effective. This allows for greater understanding and clarity of expectations. This roadmap, coupled with the KPIs, will be a simple and effective method of prioritizing the objectives. It can be useful to develop a “sprint” strategy in order to really know what to work on for a specific objective. These goals help to build the confidence of team members and, therefore, to improve.

The company’s visibility and e-reputation are also the responsibility of the marketing department. This is why it is not uncommon for marketing to deviate from the conventional in order to be more autonomous. This is where marketing comes in to implement the digital transformation of the company. It is important to have a diversity of skills within the digital marketing team structure to cover a wider range of marketing.

How to create a good digital marketing team structure?

Creating the perfect structure can be a challenge, and yet if you follow these key stages closely, you will be able to surmount most of the obstacles really quickly.  

Define a work strategy

This strategy will clearly explain the work to be done and the different ways to achieve it. First, you need to ask yourself a few questions. What is the main objective? How to achieve it? What is the deadline? What are the different supports to put in place? Before embarking on any project, it is necessary to anticipate and analyze the potential difficulties in order to respond to them as effectively as possible. Maintaining good relationships will be essential for the smooth running of the project. The atmosphere must be fun. The marketers very often work together and you have to be able to relax the atmosphere.

Choose the right collaboration tool

Measure efforts

Defined at the start of the project, the performance indicators will be vital throughout the project. The implementation of a document, grouping together the various analyzes and KPIs make it possible to control the proper functioning of the project. This will also help motivate teams to achieve their goals. You will be able to adapt your external communication according to the data on your customers and prospects.

Control and improve

Error is human, so it will be an integral part of your project. But the important thing is to identify errors in order to correct them. The project manager must be able to bounce back and re-motivate his team to focus on the final objective. It is thanks to these incidents that your project will be all the more efficient. It is by using these errors that you will be able to improve.

Who are the marketing team members?

 A digital marketing team structure differs from one company to the next. Each business decides on the details of the structure. A role may or may not be more detailed depending on the needs of the business. This list of different positions is not the same for all companies. Depending on the resources, there may be more positions or, more usually, a person who occupies several positions.

Marketing Manager

At the head of the division, the marketing manager will need great managerial skills to lead the various projects. In addition to defining the missions and distributing the tasks, the manager will have to supervise his entire team. It is necessary for him to have extensive training in marketing analysis and management, and to be directly linked to the CEO and the other divisions. This is especially relevant during new products and the launch of larger endeavors.

Data Analyst

A data analyst analyses data sets to find ways to solve problems relating to a business’s customers. A data analyst also communicates this information to management and other stakeholders. The employment of these individuals encompasses many industries, such as business, finance, criminal justice, science, medicine, and government. Role of a data analyst can be defined as someone who has the knowledge and skills to turn raw data into information and insight, which can be used to make business decisions.

SEO Specialist

A Search Engine Optimization (SEO) Specialist analyzes, reviews, implements changes, and most importantly optimizes websites for search engines. Optimization refers to better traffic, or simply put more visitors to your website, by ranking your website higher on the engines. The SEO specialist follows through each step of your content from its conception to its online distribution. For these reasons, in a modern digital marketing structure, this role is not only necessary but essential.

Graphic Designer

By doing social media management, you will need visuals to illustrate your posts. Whether it’s a video, a GIF or an image, these elements are essential for your publications. The graphic designer must master the tools of the Adobe suite (Photoshop, Illustrator, XD…), and they need technical expertise and creativity. Often in contact with the social media manager, the designer will have to anticipate the posts to better prepare his visuals.

Social Media Manager

Social media managers control everything linked to your online presence. They can create and manage content, data, customer surveys, or any other project or campaign. Their work goes far beyond posting on social media. Most of the time they:

• Set social objectives and analyze them.
• Define campaigns and communication strategies.
• Publish and analyze posts on social networks.
• Promote content and improve brand image.
• Monitor the competition and the market.
• Collaborate with other services to adapt its content.

Project Manager

The project manager is the person in charge of leading a project and managing its smooth running. In general, without being systematic, they lead a team for the duration of the project(s) for which they are responsible. All project managers deal with notions of responsibility by practicing project management skills, having good interpersonal skills, as well technical knowledge in the fields of the concerned activity.

The term applies in various sectors, such as translation and interpretation, urban planning, regional planning, construction, industrial engineering, software, marketing, and communication, for the design or modification of products, services, systems, or the implementation of new processes or approaches (for example the quality approach, the improvement of productivity, or the management of customer relations).

Conclusion

Simply put, each digital marketing team has a different structure, but they are all essentially the same. Each team structure needs a range of very diverse resources in order to cover as many missions as possible. Whether there are two or ten members, with an exorbitant budget or not, with the right structure, you will be able to succeed in relevant and effective projects to make your business live on the internet and increase your sales significantly.