Digital marketing expert: 3 reasons why companies need them

March 17, 2023

Digital marketing has become an essential part of every business strategy. With the rapid expansion of the Internet, companies are recognizing the importance of having a strong online presence to be competitive in the market. This is the starting point where digital marketing experts come into play.

Their expertise and skillset in developing effective digital marketing strategies help companies build a strong digital marketing campaign that will help them get a better online presence and reach the target audience. In this article, we will explore the top 3 reasons why companies need digital marketing experts.

3 reasons why every company should have a digital marketing expert

The digital landscape is changing, and it can be challenging for companies to keep up with customers’ needs on one hand and follow the latest trends and technologies on the other hand. 

In order to control both at the same time and stay competitive, every company should consider hiring a marketing expert on the team. Here are three reasons why companies need them.


Cost is one of the main reasons many companies, especially start-ups and small and mid-size enterprises (SMEs), hesitate to tap experts to do digital marketing on their behalf. Instead, they’ll settle on creating social media content for promotion. However, this usually backfires when they receive little to no profit despite investing much time. 

Additionally, relying on an in-house team still comes with a cost, including purchasing tools to market online and subsidies for employees’ health benefits and holidays. On top of these additional sunk costs, companies have to invest in training employees, which can be time-consuming. 

Even if a company is a one-person business, doing the marketing themselves may spread business owners too thin, causing them to get distracted from providing the best experience possible for their customers or their business to drop in quality.

Contrarily, contracting digital marketing agencies is much more cost-effective for several reasons. These include the following:

No employee costs

Outsourcing digital marketing doesn’t need office space, software to buy, holiday and sick pay, pensions, or committing to salaries.


Digital campaigns require constant management and commitment, making them all-consuming. Moreover, pay-per-click (PPC), search engine optimization (SEO), and social media campaigns may negatively affect several business tasks. 

Consequently, in-house resources may likely experience a juggling act with the potential to become a circus. In contrast, marketing specialists only focus on digital marketing, making the process more efficient. The smaller the time spent, the lower the costs.

Maximize your budget

As mentioned, small businesses usually have owners who take on marketing roles in their companies. While it’s affordable to work in-house, it can be easy to waste money, especially on a PPC campaign. A digital marketing agency, on the other hand, knows how to manage and update bid prices and optimize targeting to get the most out of your budget.

Access to new marketing technology

The market for digital marketing services is growing quickly. HubSpot found that 63% of the 1,500 companies participating in a global survey increased their spending on digital advertising since 2021. That drives an increase in powerful new online marketing tools to help companies with their marketing efforts.

The problem is that buying and learning how to use these tools well can be expensive, especially for start-ups and SMEs. However, as part of their marketing services, a full-service digital agency can put these tools to work for you more effectively and efficiently. 

Some of the online marketing tools digital marketing agencies might offer are:

  • Stock videos
  • Photography resources
  • Social media tracking and scheduling software
  • SEO tools
  • Content research tools for SEO and PPC
  • Digital marketing automation tools
  • Website development and software licenses 

Get new marketing-related ideas

Companies may specialize in their products or services but not necessarily in digital marketing. Even in-house marketing teams may have blindspots to the latest channels, tools, trends, and opportunities in digital marketing. 

On the contrary, digital marketing agencies don’t only provide marketing services. They also help determine and monitor key performance indicators (KPIs) for the companies, ensuring the effectiveness of every marketing effort.

Specifically, they help companies to:

  • access to new email channels for up-to-date and more efficient marketing efforts;
  • automate sales interactions to reduce manual and time-consuming tasks;
  • update or develop companies’ sites to convert more users to customers; or 
  • generate creative content ideas to boost traffic and engagement. 

Digital marketing agencies can also aid companies in their online visibility. A website is a foundation for their brands online and one of their ideal ways to attract potential clients, get leads, and fill their sales funnels. 

Generally, marketing agencies determine where a company’s website might fall short and perform well. For example, by analyzing user behaviors, they ensure every companies’ websites’ function is up to date with any new compliance issues across various devices, browsers, and operating systems. They also know how to quickly implement automated, personalized email marketing plans unique to every company’s needs. 

Take insurance companies as an example. Many of them are still into email marketing. Although they’re older channels for digital marketing, newsletters, regular blasts, and the like are still great ways for insurers to engage with existing policyholders and inform them of the latest product specials, like level term life insurance

However, with the help of digital marketing agencies, insurers can make their email marketing more innovative through the latest advancements in email, such as automated lead nurturing. They can also help companies improve their messaging system to reach and convert more target customers. 

Overall, the combined knowledge of digital marketing agencies and companies can pave the way for new ideas for getting their brands in front of more of their target audience.


Digital marketing experts play a critical role in companies developing and maintaining a strong online presence and staying competitive in today’s fast-paced changing landscape. 

By leveraging their knowledge in developing marketing strategies by the latest industry trends, technologies, and marketing strategies they can help companies optimize their digital marketing efforts to get better results and reach new customers.

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