by Irina Georgieva | Jan 2, 2025
If you’re not new to the business world, you probably already know how to attract more clients. However, eventually, you’ll have to learn how to fire clients as well. And because firing a client is just as unpleasant as divorce, you ought to be careful.
If you’re the charming, funny boss who’s always friendly with clients and co-workers, or even if you’re the strictly professional but fair type, you’ll hate firing clients. These breakups usually come with a lot of drama. When not approached rightly, they might hurt your reputation and start rumors that you have a toxic company culture, or you’re a bad leader. And no entrepreneur wants that.
Worry not, because there’s a solution for everything. You can fire a client and keep your reputation pristine.
Jump directly to:
1. Find the appropriate time
2. Review your contract
3. Be expensive
4. Put your best foot forward
5. Give them time to make arrangements
6. Be legally covered
7. Treat the process as you are leaving a job
8. Give another chance
9. Shift the responsibility
10. Wait until the contract expires
11. Discuss it in person
12. Extend your gratitude
13. Be respectful
14. Be careful afterward
15. Explain it if it’s a win-win situation
16. Be direct but professional
16 tips for firing a client drama-free
To make sure you get the best advice on how to fire a client, we turned to entrepreneurs who had experience in the breakup department. Here are their stories from which you can draw conclusions and pick the best approach next time you’re dealing with firing a client.
Find the appropriate time
My best tip about firing a bad client is to find the appropriate time. It’s all about the timing. Make an appointment with the client on a day when you are not overburdened with other responsibilities. The conversation should be intense but not tense, professional but not aggressive. Inform the client that you’d like to talk about the status of your project. Bring the contract, as well as any other documents you’ve collected (emails, receipts, and such).
Tanner Arnold, President, and CEO of Revelation Machinery
Review your contract
My top tip before firing a bad client is to go through your contract before making a decision. Protect your own interests before approaching the client by reviewing any written contract terms or agreements. This is to ensure that your client doesn’t attempt to take advantage of you by claiming you left in breach of contract.
Similarly, be certain that you won’t be in violation of the contract if you don’t deliver what you promised. Your working relationship may often be so bad that you have no choice but to bite the bullet and terminate your deal, accepting any penalties that might be imposed. It’s up to you to make the call, but it’s always a good idea to know what you’re giving up before firing a client.
Jake Smith, Managing Director at Absolute Reg
Be Expensive
Triple your regular hourly or project rate, and give your client a quote that he would almost certainly consider outrageous. By going way out of his price range, he would probably pass and your partnership will be ended. This strategy may have unanticipated advantages. Some people choose the more costly alternative because they believe it reflects the better quality. And if a bad client reports to someone else about your prices, he can inadvertently give you referrals. Price is a measure of perceived worth, and “expensive” is a great way to place yourself.
Mike Dragan, COO at Streams Live
Put your best foot forward
So I’ve had to trim some clients because of change requests in the past and expectations that weren’t aligned. Here’s my advice.
There are many different reasons for firing a client, but it’s never good to end with animosity. Whatever the difference, put your best foot forward, provide any work you did and information that might help them to succeed in the future. Do your best to have a phone call and let them know you are going in a different direction.
George Kocher, CEO at Brand North
Provide them with time to make arrangements
A gentle strategy that has worked for us is to explain that our company must react to recent changes that have made it impossible for us to service them at the level that we expect of ourselves, and therefore, we must part ways as a result. We will generally provide them with some time to make other arrangements.
This is useful in situations where you’re finding the client is commanding more time and attention from staff than their contract is worth, and has allowed us to avoid confrontation and long-term bad will.
Jay York, CEO and Founder of Grove Brands
Be legally covered
Firing a client should be approached in much the same way as you would fire an employee, which is to say, with special attention to any specific contractual requirements. The process should be formalized in writing and, if possible, gone over by your company’s lawyer or legal team to ensure that you are legally covered. You can’t always fire a client simply because you don’t like them or they rub you the wrong way, as there can be legal repercussions.
Rolf Bax, Chief Human Resources Officer at Resume
Treat the process as you are leaving a job
The best way to fire clients is to treat the process as you would treat leaving a job. You want to give the person plenty of notice, finish any open work orders and meet any contractual obligations, make sure you don’t start any new projects for them and, to be extra diplomatic, provide them with suggestions for other services and providers they might use in your stead. This way you preserve your reputation, know you did the right thing, and you get rid of a client that wasn’t right for you.
Markus Albert, Managing Director at Eat First
Give another chance
I’ve found that if you can hang in there a bit longer and give them some tough love, that relationship can turn around – sometimes even for the better. A lot of people don’t work out because we let them off the hook too easily or make excuses for them. It does no one any good to just cut them loose without getting to the root of the problem.
The first thing you should ask yourself is whether there’s any chance of salvaging the relationship. If your client just wants to nitpick about tiny details or has started taking your work for granted, it might be time to bring things to an end.
Abby Ha, Head of Marketing and Business Development at WellPCB
Shift the responsibility
Declare that a new personal circumstance can exclude you from offering the customer your undivided attention. You choose, out of concern for their company, to recommend someone else to take over. Clients, in the majority of situations, are very understanding of this. They go on but maintain an optimistic, strong attitude toward you.
Never accuse or insult the customer. And if it’s their fault, attempt to shift the responsibility elsewhere. Do not let them go before their project is completed. Or, at the very least, without specifying the measures necessary to transfer it to whoever would be dealing for the customer next.
Olivia Tan, Co-Founder at CocoFax
Wait until the contract expires
It’s always a good idea to exhaust all of your options to try to save the partnership if at all possible—this is particularly true in the early stages of a relationship. If you’ve tried and failed once, it’s probably time to move on. Wait until the contract is due to expire.
Waiting until the contract expires before dismissing a customer will help prevent awkward conversations and have a way out for the company. You have the option of not renewing their deal. The disadvantage is that you will also have to work for the difficult customer until the contract expires.
Alan Harder, Mortgage Broker at Alan Harder
Discuss it in person or over the phone
Here’s how I handle firing bad clients in a nice way.
• Check your contract and take a look at the terms of your agreement.
• Discuss it in person or over the phone, but never via email or text message.
• Do not blame the client (although it’s their fault).
• Maintain your professional tone.
• Be firm about your decision. Do not be swayed.
• Recommend them to another company.
Ryan Smith, Owner of Ant and Garden Organic Pest Control
Extend your gratitude for their efforts
In my experience, firing bad clients starts with firmly deciding if they are inconvenient for the business or evenly challenging. After coming up with a decision, I look for the perfect timing. Scheduling a face-to-face meeting is what I prioritize. First, I want to extend my gratitude for their efforts and then discuss why I think it will not work out any further. I make sure that the reasons are purely from the business aspect, never involving personal lives.
Using words politely is what matters most too. The calmness and composure affect the delivery of terrible news to the client. You do not want to step on the wrong foot. Take it slowly until the clients themselves realize you are ending the partnership with them. The whole idea is all about reaching out, pointing out mistakes/issues, resolving and settling through parting ways.
Isabella Zhou, Marketing Lead at Trustana
Be respectful
I believe firing a client should be a last resort. However, in the past few years, I have fired quite a few clients, and the most common reason amongst them was their attitude. They were dominating, rude, didn’t pay on time, and never cooperated. It affected my employees, their work, and the atmosphere at work was always strained and tense.
When I fired my clients, I made sure to keep my cool. I was straightforward, candid, but respectful. I expressed why they weren’t a good fit for our team and tried to let them go on a positive note. Of course, this wasn’t always the outcome, but maintaining professionalism comes with the job.
Riya Jain, Founder of Namo Padmavati
Be careful afterward
I once told a client that I had to reduce my hours due to childcare issues (which was partially true anyway, but they were also an awful client to work with), and that therefore I wouldn’t be able to work with them any longer. They were understanding and didn’t fight it or see it as a problem.
The only thing I’ll say: just be very careful that they don’t find out later on that you’re looking for work, especially in the short-term – otherwise the lie will be revealed and it could reflect poorly on you.
Steve Morgan, Freelance SEO Consultant at Morgan Online Marketing
Explain it if it’s a win-win situation
When it comes to firing a client, it’s never exactly easy. However, if it is done in a professional, empathetic manner, then you should be able to part ways without any bad feelings or hostility.
In this type of situation, I’ve found it best to point out the ways in which my company and the client are not a good fit. If it’s presented in a way where you point out specific examples, and show how there wasn’t a positive outcome, it can help your client understand that they may need to work with a different type or style of a company. So that, in the end, you’re actually doing them a favor!
Josh Stomel, Founder of Turbo Finance
Be direct but professional
While most of our clients have been amazing, we have encountered situations where a client just did not meet our professional standards. In the rare case when a client is consistently missing important deadlines or disrespectful to other users, firing them is vital.
I recommend being direct but professional. For example, you can say: “Our team has decided that your company is not the right fit for us at the moment.” Be sure to outline the details of the termination, wrapping up any loose ends for projects. You do not need to go into details of why you are firing them. Keep it brief, direct, and professional. It’s not personal, it’s business.
Eropa Stein, Founder and CEO of Hyre
Conclusion
Most of the time there are ways to build and maintain a strong client relationship, so make sure that you gave your client a chance to perform better, and that your conflict is not a result of a misunderstanding. If none of that is the issue then it’s probably time to break up the relationship.
Firing a client is unpleasant but it is possible to end on good terms and remove any hard feelings between. Often times it can be the best decision for both of you, especially when more bad than good comes out of your partnership.
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by Irina Georgieva | Jan 2, 2025
When it comes to running a successful business, how you market and promote your products or services is key. For fully-fledged, established businesses, you may encounter periods of low sales and revenue, which can have catastrophic effects on your operation. There is no such thing as having too many customers so to keep your brand thriving, email marketing optimization is the answer.
Once you build an email list, you can send out hand-crafted, personalized outreach content that keeps your audience base in the know. No matter how long you’ve been in business, here are some reasons why you should invest in email marketing today and get more customers.
5 email marketing optimization ideas
No matter what kind of business you run, there will always be rivals you must compete against to and to stand out from competitors, you need an outstanding marketing strategy. Implement these five tips for email marketing optimization to keep your business prosperous.
Create personalized content
Your customer’s happiness and satisfaction should be your top priority as a business owner, meaning you need to go above and beyond to keep a smile on their faces. One of the best ways to achieve this is email marketing optimization and creating personalized content that attracts the reader’s eye.
Simple tactics like including their name and using the perfect subject line will engage your audience and increase the chances of a sale. Make sure you alter your messaging for different demographics, otherwise, your email list may throw your content in the trash folder.
Builds credibility
As an established company, you will understand more than anyone the importance of credibility within your field. If you have a bad reputation, it will take hard work and commitment to turn opinions around. When it comes to sending emails, should they come from an unknown sender or a shady subject line, this can feel like spam, meaning your readers aren’t likely to click on it.
When creating emails for your audience, make sure you use subject lines that are familiar and trustworthy, which can help to build trust, credibility, and a brilliant business reputation. Whether you use a specific emoji or include your business name in the subject line, the choice is entirely up to you.
Boosts sales
It’s estimated that email generates roughly $37 billion in retail sales every year. Understandably, your main objective in business is to get as many sales as possible to turn over a profit. Unfortunately, there can be bleak periods in business, especially during the COVID-19 pandemic where your audience may not be buying into your brand. Email marketing optimization can help you turn this around and provide you a fantastic opportunity for impulse purchases.
Whether you’re advertising a new product, a special offer on an existing item, or a competition, the more readers you view your email, the more chance you have of driving up sales. Hiring established agencies like LNP Media Group, for example, can help you with your email marketing campaign to increase sales. They know which email marketing strategies work to draw consumers in, as well as social media marketing and display advertising.
Strengthens customer relationships
Your customers only have so much time in the day to check their emails, meaning they are experts when it comes to viewing what they like and dislike. Taking time to send out informative and eye-catching emails doesn’t go unnoticed with your audience. Showing you appreciate and respect can build strong relationships that stand the test of time. In business, word-of-mouth marketing can elevate your brand, especially once customers’ friends and family jump on board.
Before devising an email campaign, you need to get in the mind of the reader to determine what they would like to see from your content. Rather than sending huge blocks of text that are an eyesore to read, make sure your content features images/video, and relevant information. Make sure to include the reader’s name in the email to add a personalized touch.
Boosts traffic to your website and blog
The more hits your business website and blog get, the better. Before your email campaign goes live, you must include your links in the content so users know where to go to find out more. If you fail to do so, you can’t expect your audience to do all the legwork. As readers start to check out your website and blog, you should notice an influx in traffic that can potentially boost sales and brand recognition.
Whatever you do, your website and blog need to feature relevant content like your emails. There’s no point putting all your hard work into your email to draw consumers in, only to find your website and blog aren’t up to scratch. The last thing you want is for readers to click off your pages the moment they head onto them, so understanding SEO, using relevant keywords in your content, and updating regularly can boost your search engine ranking result, which too will boost interest and sales.
Conclusion
So, if you’ve noticed a decline in sales and want to bring your business back up to the top, implementing these email marketing optimization tips and using the right strategies can boost brand awareness, keep the interest alive, and help you stay ahead of the game.
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by Irina Georgieva | Jan 2, 2025
It’s not rare that a business owner finds themselves searching “How to increase sales volume” on Google. Boosting sales is virtually every business’ dream. Even those with more than decent profits.
Knowing how to increase sales when numbers are on the low is a skill every good leader should possess, or at least their team of employees. But to increase sales it takes more than doubling the number of cold calls or pouring more cash into your Google Ads account.
How to increase sales in your company steadily and consistently
The following tips come from well-versed entrepreneurs whose businesses practically depend on their sales skills. Both of them run successful companies: Silvia S. Li is the founder and Lead Sales Strategist at Altezza Advisory Group, and Casey Halloran is the co-founder and CEO of Costa Rican Vacations.
To say they know a thing or two about how to increase sales would be a great understatement of their capabilities. Follow their tips to boost sales and we promise 2021 would be a year to remember for your business.
Create a sales strategy
The first tip when the time strikes to increase sales is you better HAVE a sales strategy. Very little happens in business until a SALE is made. So you’ve got to have a basic understanding of how to design, build, measure and motivate a sales team if you want to grow and boost sales.
Retain your top sales talent
Given the economic challenges the global financial system is likely to face post-pandemic, our focus is on retaining our top sales talent. There will be time for growth and record-breaking later…but improving sales is near-impossible to do if the best sellers leave for greener pastures.
Boost sales by offering incentives
Not for the buyers, although that’s not a bad idea to show appreciation to your customers, but for your sales team. Figure out the incentives that really motivate the team to do great work and be sure those are aligned with the behaviors you want. Amazing how often this is out of whack. An employee should feel appreciated in order to be motivated.
Measure, benchmark and report KPIs
Leading indicators vs lagging – you need a sales discipline focused on daily habits. Don’t stare at the scoreboard. Know what baby steps are required to move the football inch by inch. What are the pushups and situps of the sales routine?
Measure, benchmark and report on those KPIs. If you build a team’s habits around a good process and the leading KPIs that actually matter, you’ll increase sales and get consistent results.
Measure and track your prospect engagement activities and know their ROI
Without a clear understanding of what prospect engagement activities actually yield most sales success for you, any entrepreneur can easily veer off course and lose focus. The urge to be everywhere and be everything to everyone can easily overtake even the most well-meaning strategic plan when one doesn’t deliberately measure and track their activities and see clearly the progress they’re making/not making towards their sales goal through those activities. They can also unfortunately burn out easily and quickly from such an unfocused approach.
To prevent that, my suggestion is to start tracking, assessing, and reviewing critically and candidly where you’re spending your time on a weekly basis and whether it’s helping you get in front of your most ideal clients and what kinds of progress you’re making towards your business growth goals.
Understand your buyer’s path to yes
By better understanding how your ideal buyer will decide favorably on your offer and what they need to do to actually buy, you will save time and energy from including in your sales strategy unnecessary parts that instead of increasing sales they inadvertently add noise or even delay to your end goal.
For instance, not every buyer needs a 30-day trial to make a yes/no decision. By assuming in your sales strategy that that’s a need within the buying process, you might actually be doing everyone involved a major disservice by diverting precious time and resources away from what’s important: Solving the buyer’s pain or problem.
Focus on your ideal clients
FOMO is common among newer entrepreneurs, yet just taking any deal or new client without being fully discerning about fit and alignment can be extremely draining. A bad deal is worse than no deal is something I’ve learned in my 15 years of leading sales and now as an entrepreneur.
Learning to move away from simply adding a bunch of leads at the top of the funnel in the hopes of being able to close a bunch of them and boost sales will be key to success for more sustainable growth in your business. Instead, replace that mindset with firm know-how, confidence, and fluency in disqualifying the non-viable/unfit leads early and promptly so you can spend time and mindshare on engaging your most ideal clients.
Optimize your social selling efforts
One of the most high-yield yet often overlooked parts of an entrepreneur’s sales arsenal is social selling.
Social selling is not the same as simply having a social media presence or doing social media marketing.
A social selling strategy leverages a seller’s / provider’s social media channels to more effectively gain access to and reduce the friction in directly building meaningful rapport with more of their ideal prospective clients.
As 55% of all buyers do their research by using social networks, someone without a strong social selling strategy is missing out on a key opportunity to intersect and interact with potential buyers.
This is now especially critical during the pandemic, as the usual in-person socializing and networking opportunities, such as conferences or trade shows, have been reduced significantly or eliminated altogether. A strong social selling strategy and approach can help you get to your ideal buyers better and faster, thus increase sales.
Conclusion
How to increase sales volume is not an easy question and there’s not a simple answer to it. But if you make sure you tick the boxes of all advice given above, rest assured an increase of sales will follow and stay.
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by Irina Georgieva | Jan 2, 2025
In order for businesses to stay afloat, they need a constant flow of leads. After all, leads are potential customers that have the ability to generate revenue for a company. In this blog post, we will explore the five most powerful B2B lead generation strategies.
From LinkedIn to content marketing and more, read on to learn more about how you can generate leads for your business. Keeping the Lead Generation game real, we are here with the five most used and proven lead generation strategies that will generate tonnes of income for the business.
5 tested strategies for B2B lead generation
There are many different strategies that can be used to generate leads. Still, the most effective ones typically involve some combination of inbound and outbound marketing tactics.
Inbound marketing tactics include things like content marketing, search engine optimization, and social media marketing.
On the other hand, outbound marketing tactics include things like direct mail, email marketing, and pay-per-click advertising.
Leveraging content marketing
Content marketing is one of the most powerful b2b demand generation services for business-to-business (B2B) companies. By creating and distributing high-quality content, you can attract more leads and convert them into customers.
Utilizing content marketing is a strategic approach to lead generation, emphasizing the creation of compelling and informative content to attract and engage the target audience. Businesses can scrape Google to optimize their content for search engines, making it more discoverable and ensuring it reaches a wider audience. Employing SEO practices and understanding how users interact with content on Google enhances the visibility of valuable resources, contributing to effective lead generation through organic means.
Here are some tips for leveraging content marketing to generate leads:
Define your target audience
Who are you trying to reach with your content? Defining your target audience will help you create content that appeals to them. When you know who you’re writing for, you can tailor your message to their needs and interests. Dealfront’s GTM solution (go-to-market solution) can greatly help in this area, as it will utilize four layers of data to connect you with companies that desire your product.
Create interesting and informative content
Your content should be interesting enough to capture attention and informative enough to educate your audience. Keep in mind that people are bombarded with information every day, so make sure your content stands out from the rest.
Promote your content
Once you’ve created great content, don’t just sit back and wait for people to find it. Promoting your content through social media, email marketing, and other channels will help you reach a wider audience and generate more leads.
Powerful social media strategy
When it comes to B2B lead generation, businesses need to have a powerful social media strategy. After all, social media is one of the most effective channels for reaching out to potential customers and building relationships.
Firstly, identify which social media platforms your target audience is using. Then, you need to create engaging content that will resonate with them. Finally, you need to make sure you’re actively promoting and marketing your content and engaging with your audience. If you do all of this, you’ll be well on your way to generating leads through social media.
Running A/B tests on pages
When it comes to B2B demand generation services, one of the most powerful strategies you can use is A/B testing. By testing different versions of your web pages, you can figure out which ones are more effective at converting visitors into leads.
To run an A/B test, you’ll need two versions of a web page that you want to test. For each page, you’ll need to set up a goal that you’re trying to achieve, such as getting someone to sign up for your newsletter. Once the pages are set up, you’ll need to send traffic to both versions and track the results.
There are a few different ways to send traffic to your pages, but one of the most effective is through online ads. You can create two different ads that link to your pages and then use a tool like Google Analytics to track which one performs better. Once you have your results, you can then make changes to your pages based on what’s working and what’s not. By constantly testing and tweaking your pages, you can significantly increase the number of leads you generate from your website.
Transform your landing page
Your landing pages can turn out to be a great tool to grab the first attention of your audience and create inbound B2B lead generation services. Whatever you wish to disseminate to your clients and target audience should be the priority of the landing pages.
You can use attractive and catchy headlines that are irresistible for your customers at the back. Other than that, the audience’s main concern must be addressed. Operate an active chat functionality that will regularly answer your audience’s queries, keeping them in touch with your website and platform.
Last but not the least, remember to induce a proper CTA (call-to-action) strategy that will answer all the questions of the audience.
Earn the trust of your audience
You can do so via various techniques like social media presence. Your active presence on different platforms like Linkedin, Facebook, Twitter, and Instagram not only creates authenticity about you in the minds of your customers but makes the validity of all your steps and progress made.
Another way of doing so is by cold emailing. Traditional pitching via cold emailing can earn you rewards and an audience in the long run. No matter the failed attempts, if you remain consistent in your approach, you can bear the fruit of your grill. If your audience gains enough trust, the networking process starts via word of mouth.
Conclusion
The key to a successful B2B lead generation company is to create a consistent and targeted approach that will reach the right prospects at the right time. It’s also essential to have a system in place for tracking leads and measuring results to optimize your efforts continually. You can take the help of the following proven strategies and generate your target customer base, including income.
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by Irina Georgieva | Jan 2, 2025
Every individual has a unique set of characteristics that differentiate them from other people. The same principle applies to business owners as well. However, if we look closely, there are certain characteristics of both male and female business owners that repeat. Namely, Elon Musk and Jack Ma could not be any more different but it’s undeniable that they have several business owner traits in common: passion for one.
It’s important to note that some of these characteristics of a successful business owner are inborn, yet others are obtained and developed later in life. Hence, you may not be genetically predisposed to being a confident person, but that doesn’t mean you can’t become one with practice and experience.
What are the signs of a successful business owner?
One thing is for sure, lacking one of the powerful characteristics of a business owner listed below doesn’t make you a bad entrepreneur. There are hundreds of business owner traits and what matters is not how many of them you possess, but how you put the ones you have to work.
Stamina
Of all the characteristics of a successful business owner, this one is probably the most needed. The road of entrepreneurship is one bumpy ride and flat tires occur more often than you think. So having the stamina to not only survive but also thrive in difficult business situations is definitely imperative.
How many times you’ve heard about a successful entrepreneur losing billions only to come back richer than ever before? It’s because they had the stamina to sustain the blows.
Goal-setting mindset
Without a goal to reach, you’ll just wander around aimlessly never achieving anything of significance. It can be either a short-term or long-term goal, regardless of it, you must always have a goal in mind. Additionally, goals won’t work out themselves without a plan. So besides the goals, you must also have a plan for how to achieve them.
Steve Jobs’ goal was to create the most practical, aesthetically-pleasing and quality smartphone in the world. And he did it, all because he possessed a goal-setting mindset.
Confidence
Have you ever seen a non-confident successful business owner? Me neither.
Confidence can sell anything in the business world, even the worst idea or product. When your approach is shaky, you appear distrustful in your partners’ or clients’ eyes. And the last thing they want is to spend money on something you don’t even believe in.
As one of the most important characteristics of a business owner, confidence radiates power and shows you’re in control. It makes people more susceptible to what you’re saying because they trust you.
Passion
One thing is for sure, you have to have passion for what you do in order to succeed. When you sincerely love and believe in your work nothing is too hard. Of all the traits that make successful business owners , this is possibly the most romantic one, but that doesn’t make it less valuable.
The greatest ideas are born out of passion. The hardest obstacles are insignificant when you have passion in the heart. Real passion keeps you going no matter what.
However, if you’re not led by passion, you’ll sooner reach failure than success.
Risk-taking mindset
Simply put, nothing good ever comes out of staying in your comfort zone and not risking anything. Risk brings profit. If you’re not willing to risk in business you’ll regress instead of progress.
There’s an opportunity knocking on your door but you have to risk a big portion of your budget? Evaluate, calculate and if the win outweighs the loss, take the risk. Have the courage to step out of your comfort. Don’t be afraid to experience loss. That’s the whole point of business: losing and winning. In fact, sometimes in order to win you have to lose.
Adaptability
You can plan budgets, strategies, projects… write it all down on paper, but don’t ever fool yourself that you’re in control of everything. Life always happens and unpredicted things show up out of nowhere. Therefore, you need to adapt and be flexible. If you’re rigid, and you must have it your way or no way, then you’re doomed.
Look what it happened to Thomas Cook: a giant in the tourism industry brought to its knees because the management failed to adapt to the new streams and trends.
Conclusion
As humans, we’re blessed with the unlimited potential of growth. This list of characteristics of a business owner who strives for success is not definite. As an entrepreneur, it is your duty to explore your possibilities and master your skills in order to avoid all the myths of entrepreneurship out in the world .
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