What’s a nano influencer?

If a social media account has between 1,000 and 10,000 followers, it is considered a nano influencer. These content creators are often focused on a specific niche and tend to have a deeper connection with their followers than the celebrities of the influencer world. 

This translates well for online marketing campaigns since connection drives engagement and makes the followers feel like part of a tight-knit family. Plus, most of these creators are truly passionate about building their brands and improving their niche.

Why should you work with nano influencers?

Now, it’s only natural to ask this question. In the world of online marketing, a following of 10,000 or fewer is not much. But these small communities bring several benefits businesses shouldn’t ignore. 

Of course, it’s not all sunshine and rainbows, and nano influencers can’t solve all your online marketing issues. But if you know how to approach them and negotiate a deal, you may be one step closer to your goal. 

1. Lower costs

You don’t have to work in marketing to know that influencers with big audiences charge quite a hefty price. However, the costs drop dramatically when dealing with people with a smaller following.

Nano influencers can’t boast about making a boatload of money out of their content, and most brands looking for collaboration will offer free products or services in exchange for some exposure. 

Plus, you can create simple, low-cost promotional materials for each platform. Let’s say you want to collaborate with a LinkedIn influencer. If you’re not interested in hiring a graphic designer to create a fresh visual campaign, you can simply combine your brand with a LinkedIn vector icon to signify the collaboration.

2. High ROI

Every business is free to grow its own audience, but for this to happen, you need to learn how to get followers and how to attract and maintain their engagement. This requires time, resources, and dedication that most small companies don’t have. One trick? Improve the image of your Instagram Stories by editing them and adding creative effects. This will help distinguish you from the crowd and attract more followers.

Instead, you can be a lot more successful by finding the right nano-influencers to support your campaigns. As we already mentioned, you don’t need a big budget, and most of the initial investment will return as new high-quality leads, brand exposure and awareness, more visitors, and increased sales.

Plus, you can collaborate with multiple influencers to multiply the benefits of your campaigns. When you draw the line, this strategy is more cost-efficient and has better results than learning the ropes of social media (at this state, at least).

3. An authentic and genuine message

Small influencers tend to keep their audience close to their heart, which means they feel safe sharing personal stories and events. Also, in most cases, part of that audience includes friends, family, and acquaintances, so it truly is a small community where all the members have some sort of connection.

Data shows influencers can indeed convince their audience to try recommendations, but it also shows that people are more likely to buy if the recommendation comes from a friend or a family member. Therefore, a recommendation from a nano influencer weighs heavier than a recommendation from a celebrity who is known to have deals with various brands. 

As a business, if you understand this power, you can use it to broaden your own audience and gain new brand supporters by collaborating with multiple nano influencers who fit your niche. The costs will be lower than regular online marketing campaigns, and the results should be amazing.

Conclusion

People who are part of a small social media following are more engaged and ready to follow a recommendation from their favorite influencer than people in large communities. And, since nano influencers don’t have exorbitant fees, businesses can use this cult-like loyalty to their advantage and at a lower initial investment.

Easy launching

Before the wake of CCaas, IT teams had to work on providing a central contact center. This meant they had to do much groundwork to set up a resourceful location available to every necessary call center personnel.

Today, the tables have turned, allowing the same team to utilize this software and provide remote contact centers. Not only is this much easier, but it is also cost-effective. A link is all they need to add a new person to the platform and integrate their existing software into the system.

Minimizing building costs for contact centers

Setting up a contact center can be a money-siphoning activity. The IT team ensures that the call center members have everything they need to work efficiently. Desks, computers, phone systems, and dedicated brick-and-mortar locations are some of the intricacies of providing an in-person call center.

Unfortunately, these require the company to have the money upfront to complete the construction, and the amount could scale to millions of dollars, depending on the size of your company.

CCaas minimizes the funds an entity has to spend on infrastructure thanks to the cloud setting. Integrating this software into already available apps makes it less fund-consuming and slashes the budget into a manageable chunk.

Providing real-time assistance to support members and customers

Traditional call centers have been effective in providing solutions to customers, but one significant flaw has them taking the next exit; the unavailability of real-time solutions. If a client calls asking for help and the support team doesn’t have the answer, it is challenging to contact a manager or supervisor for directives.

With CCaas, however, the relevant management teams get to see where the contact center agent is stuck and give them alternative problem-solving options unique to each client.

Reduces workload for the IT team

Working with voice is more challenging than dealing with data. This is primarily because voice technology is more susceptible to latency, making it hard for the IT team to devise solutions for every upcoming problem.

The introduction of CCaas into the company enables the IT team to have more time on their hands for achieving company goals rather than solving redundant issues.

Effortless performance tracking

The IT team no longer has to key in individual performance records for every call or a successfully solved issue. Thanks to the automated processes, the system picks up the relevant details during the process and saves them.

Sometimes, the contact center agents key in the details on a progress sheet. This information is easily accessible by the relevant parties, allowing the managers and supervisors to check how their juniors are performing without having to call for a meeting.

Quick information sharing within the team

Say goodbye to internal memos and emails sent to every person, a service mainly facilitated by the IT team. Instead of scrounging for emails and phone numbers to share precise details or documents with the support members, the IT team uploads the message into the network and enables the relevant individuals to access it.

Improved customer experience

Self-help is becoming more common daily, thanks to its ability to reduce redundant tasks for the support and IT team. The software integrates modern solutions, CRM integrations, business intelligence insights, surveys, callback availabilities, and routing tools to help customers experience a more effective system regardless of location.

Intelligent customer routing

When dealing with traditional customer service call centers, clients get access to the next available support member on the line. With CCaas, customers are given the option of choosing whom they would love to have, to solve their problems. This makes the process less strenuous, especially in situations where the problem is recurrent.

Access to data through analytics

Understanding data is one of the key factors that contribute to business growth. A company that is aware of its progress and knows how to translate the information it gets from visitors on the website allows the team to make real-time decisions regarding its growth.

Instead of working old-school options trying to translate this data, the software has analytics tools that tabulate the intel into understandable chunks that everyone can understand. Consequently, the team has access to the relevant information they can use to provide better solutions and elevate the customer experience through top-notch customer service.

Conclusion

New tech inventions have come along to help IT teams and companies to function optimally and achieve business goals effortlessly. And while all applications are welcomed, CCaas tops the list thanks to the myriad of benefits it comes with.

Credit score

Your credit score is a measure of your creditworthiness, and the higher your score, the lower your interest rate will be. This is because a high credit score shows lenders that you are reliable and trustworthy, making it less likely that you will default on your loan. Generally speaking, a credit score of at least 620 qualifies for a conventional loan, and a score of 740 will position you for the best rates. If your score is lower than 620, you may still be able to get a loan but you’ll likely have to pay a higher interest rate.

If you want to get a low-interest rate on your mortgage, managing your credit score is essential. You can do this by paying bills on time, avoiding unnecessary debt, and showing consistent income. Certain companies can also offer mortgages to non-US citizens even those without credit history such as the foreign national mortgage from Quontic. You just have to prove consistent income and assets.

Loan term

Mortgage rates on 30-year loans are typically lower than rates on 15-year loans, but with a 30-year loan, you’ll have to pay more interest over the life of the loan because you’re borrowing the money for a longer period of time.

A longer-term loan involves greater financial risk for a lender since there is more time for things to go wrong: the borrower could default on payments or simply sell their home before the loan is paid off. As a result, long-term loans tend to come with higher mortgage rates, which compensate lenders for taking this increased risk. Additionally, since long-term loans allow borrowers to make lower monthly payments, they may also be viewed as being less creditworthy by lenders and thus assigned higher rates accordingly.

Mortgage type

In addition to fixed-rate mortgages, banks offer LIBOR mortgages and variable-rate mortgages. In the case of a fixed-rate mortgage, the customer and the bank agree at the time of the conclusion of the mortgage, on an invariable or, as the name suggests, fixed interest rate. In the case of a variable rate mortgage and a LIBOR mortgage, the current mortgage rates adjust to defined rates. What is the form that offers the lowest mortgage rates? In recent years, the LIBOR mortgage has often had the lowest interest on the market. However, these rates always depend on the mortgage market, the situation of the borrower and the conditions of the banks.

The advantages and disadvantages of fixed and variable mortgage rates are fundamentally determined. A fixed-rate mortgage grants the best planning, and concluding such a mortgage during a period when rates are low makes it possible to benefit from it in the long term. In general, short loan terms have a positive effect on interest rates. In the case of a LIBOR mortgage or a variable rate mortgage, customers can benefit from lower interest during the loan but are nevertheless subject to the risk of an additional financial burden in the event of an increase in interest rates. The variable rate mortgage offers the most flexibility since banks usually offer it with a short cancellation period.

Loan size

The smaller your loan amount is relative to the value of the home you’re buying (loan-to-value ratio), the lower your interest rate will be. That’s because loans with low loan-to-value ratios are seen as being less risky by lenders since there’s less chance that you’ll end up owing more than the home is worth if housing prices drop in the future.

Interest rates

Interest rate levels are a factor in the supply and demand for credit: an increase in the demand for money or credit interest rate, while a decrease in the demand for credit will decrease them. And as the supply of credit increases, the loan price (interest) decreases. Interest rates rarely rise during a recession. In fact, the opposite tends to happen; as the economy contracts, interest rates fall in tandem. Lowering the interest rate when an economy shrinks is known as quantitative easing and became widespread after the 2008 financial crisis.

Lower interest rates make it more attractive to buy assets such as homes. This desire to cause a rise in real estate prices and therefore an increase in wealth. Increasing wealth will also encourage consumer spending as confidence will be higher. Higher interest rates tend to moderate economic growth. Higher interest rates increase the cost of borrowing, reduce disposable income and thus limit the growth of consumer spending. Higher interest rates tend to reduce inflationary pressures and cause exchange rate appreciation.

Location

Different regions have different economic conditions that can impact lender confidence (and mortgage rates). For example, right now mortgage rates in California are higher than average due to concerns about the state’s economy and housing market. If you’re looking for a low mortgage rate, it might be best to buy in another state where economic conditions are better and mortgage rates are lower.

When shopping for a loan, compare rates from multiple lenders and ask about any fees or points that may be included in the quoted rate. Keep in mind that while getting a low-interest rate is important, it’s not everything, you also need to ensure that you’re getting a mortgage from a reputable lender.

Conclusion

Generally speaking, mortgage rates are really an extension of what economists call supply and demand. Not only, the credit score, loan term, loan size, and location, but even external factors such as inflation and government policy can be detrimental to the mortgage rate. Arming yourself with the knowledge of all aspects will put you well on the path to determining what affects your mortgage.