Importance of video  marketing

Video marketing is when you use visual content to promote your business and products. Consumers may prefer video over written content because it’s fast and easier to understand. Since people live busy lifestyles, they may not have time to read about products or services. Therefore, the best way to help consumers understand your business is to provide them with quality video content. 

According to HubSpot, 54% of consumers want more video content from the brands they follow. It’s important to give your viewers what they’re looking for so you can increase engagement and boost your sales. 

Since video is easier to consume compared to blogs or product descriptions, you can capture the attention of all types of buyers. There are many goals you can achieve with video marketing, such as:

• Improved SEO 
• Boost social shares 
• Improve customer engagement 
• Build rapport with consumers 
• A better ROI

Perks of video marketing for business

If you have a small business that you’re trying to promote, then video content is one of the best marketing strategies to use. Look at the 10 benefits of video marketing below.

You get higher ranking for video content

Did you know that YouTube is the second largest search engine in the world? YouTube has over two billion users, so it may be where potential buyers are searching. What’s more, adding video content to your website can boost your ranking on most search engines.

It’s important to increase your search engine ranking and get to the top of the SERPs. This is because 75% of people never check the second page of Google. So, if your website isn’t at least on the first results page, you will miss an opportunity to boost your leads and sales. Video content can increase your ranking, so you never land on the second SERP.

Explainer videos increase understanding of your products

You want your customers to fully understand your products and services before they make a purchase. The best way to promote your brand and product is through video content. Consumers prefer to watch explainer videos to learn more about a company or brand. 

An explainer video is also the ideal way to teach your audience about complex subjects or products. Some video marketers prefer creating animated videos to keep their audience entertained when explaining complex topics. You can also edit video online to streamline or to create shorter snippets to keep your audience engaged. Moreover, try adding voiceovers to your explainer videos using text to speech generator to make your videos more engaging.

People prefer video content

Consumers are bombarded with ads every day on their devices. Since people also have busier lifestyles, they may have developed a shorter attention span. Digital consumers are extremely impatient, so you need to hook them with a catchy video to get them to keep watching your content. 

People prefer to watch videos because of the following:

• Video content is easier to understand
• Consumers can communicate over common interests 
• Videos are educational 
• Viewers retain more of the message when it’s shown in a video 
• Video content can inspire viewers 
• Videos are easy to share with others
  

Boosts your click-through rate

Do you want to boost your click-through rate? Then you may want to start including video content in your email marketing campaign. However, you don’t want to embed the video into an email because it may cause the mail to be filtered into your customer’s spam folder. 

Instead, include a thumbnail to your video so that your consumers can click on it. This will transfer them to your website or landing page. For fewer clicks, set the video to play automatically.

Your videos show up more in social feeds

Social media sites such as Facebook, Twitter, and Instagram have excellent algorithms that show consumers content based on their previous online activity. This can help you gain new customers if you post relevant videos on social media platforms. 

What’s more, if you create an eye-catching video, consumers will stop scrolling to watch your content. The interaction you receive will help boost your reach.

Video content increases sales

Companies that use video marketing have higher revenue growth compared to those that don’t. Your video content has the potential to increase conversions, especially if you post them on social media, in emails, and on landing pages. 

Although video marketing can be expensive, you’ll experience a better return on investment when you start creating quality videos for your business.

Videos can provide important metrics

Do you want to know more about what your audience likes and dislikes about your videos? You can discover more using metrics. See which part of your videos your audience decides to stop watching or how many viewers watched your video right through using metrics. 

With video marketing, you can get detailed insights about your target audience so you can improve your content over time. 

Your videos can build trust

Do you want to know more about what your audience likes and dislikes about your videos? You can discover more using metrics. See which part of your videos your audience decides to stop watching or how many viewers watched your video right through using metrics. 

With video marketing, you can get detailed insights about your target audience so you can improve your content over time. 

Video appeals to mobile users

There are over 3 billion smartphone users worldwide, and those numbers are expected to grow by 2026. People love to watch videos on the go, so it only makes sense this type of content appeals to mobile users. Your video audience may get bigger as the stat on mobile users increases.

Encourages social shares

If you want to improve your marketing reach, then video content will help you get there faster. Since videos are easier to share, they encourage sharing on social media. This helps you reach more people around the world, which in turn can increase your sales and conversion rates. Product videos for marketing work well for those who want to learn more about an item they want to buy.

Conclusion

Consumers love entertaining or relaxing videos, and so they’re more likely to share your content if it meets their criteria. So, play around with your videos, and use your audience metrics to gauge what your audience loves and dislikes about your content. Consider making your videos between 1 and 2 minutes long so that it doesn’t lose the attention of your audience.

We hope this article has given you more insight into why video marketing is important. Now you can incorporate video marketing in your strategy so you can increase your revenue. Enhance the power of your marketing strategy by using the tips above.

 What is a memorandum of understanding?

We place a MOU between a handshake deal and a contract. Perhaps a better definition would refer to a MOU as a preliminary written agreement outlining the future contract’s primary terms or framework. A memorandum of understanding remains a powerful tool, as it creates a platform for agreement between two consenting parties.

When preparing a MOU, it is advisable to note that the document cannot pass for a legally binding contract. Nevertheless, it still serves the purpose because there is much resemblance in its contents to a formal contract. As such, and depending on how the words are crafted, there are instances when an MOU is legally binding and enforceable.

Under what circumstances can you use a MOU?

Usually, a memorandum of understanding is helpful when entering commercial partnerships. Such a document establishes the different expectations and goals of the partnership. With a MOU, the parties involved get a clear description of their obligations and rights to one another. 

So, let us look at the circumstances when you may need to use an MOU.

You will find a MOU helpful in case:

• You are not interested in any form of legal ties.
• You are looking for a mutual partnership.
• You intend to highlight common goals for a buyer-supplier relationship.

Is signing a memorandum of understanding beneficial?

Of course, the first question before you even go through the trouble of preparing an MOU is the advantages of preparing a memorandum of understanding. 

Here are some of the benefits you will get from signing a memorandum of understanding:

Establish a common intention

Just as with any business deal, understanding the goals and objectives between the involved parties is significant. Still, it can be a daunting task at times. Signing a MOU can make it easy to strengthen the business ties. 

Most business deals fail due to the absence of effective communication and unambiguous terms. And that’s where it becomes necessary to sign a MOU. With such a document, the agreeing parties have the needed clarity about their expectations and requirements for the partnership. Resultantly, they identify a common intention, which they can build up in the future.

Establish a common intention

Let’s face the truth—at times, business negotiations are uncertain and rocky. In fact, most deals are significantly hazy during the initial stages. The last thing you would want prospecting for a business deal is you disagreeing with your partner. A well-crafted MOU safeguards all the parties’ interests, thus lowering uncertainty in the objectives and expectations. Usually, MOUs are beneficial when dealing with commercial relations and partnerships that are projected to last long. 

Having well-stipulated ambitions and prospects, especially during the initial negotiations, will help you avoid instances of disagreement with your partner. In addition, signing an MOU reduces the uncertainty and risk when preparing a contract in the future. The rationale is that the document sets out all the proposed terms agreeable by both parties.

Keep a record of prior agreement

Usually, when negotiating a business or mutual deal, you should agree on some terms with your partner. Such terms are often captured in the final contract. So, what would happen in case one of the parties does not remember the terms or retracts? That’s when a memorandum of understanding becomes useful.

A MOU acts as a foundational document for a future contract. Even though such a document isn’t legally binding, it is highly beneficial as a records keeper because it highlights everything the parties involved agreed upon. Therefore, with an MOU, you can always refer to any agreements entered in the past as the parties clearly understand their shared goals and objectives.

Governs engagements

Have you ever entered into an engagement and later found out it wasn’t favorable for you? It is natural to find yourself in such conditions. As highlighted, a memorandum of understanding facilitates your relationship with the other individual. As an initial document when setting out a commercial partnership, a MOU establishes the goals and objectives that the parties should work towards accomplishing.

The MOU makes it easy to terminate the engagement because it is not legally binding, as with the case of a contract. However, the terms of exit must be stipulated and discussed amongst the parties. In this case, you do not have to worry about the stress, cost, and complexity that comes with terminating a contract.

Conclusion

When entering into any form of partnership, it is critical to ensure that all parties have a clear understanding of the agreement’s intentions, objectives, and terms of engagement. Thus, preparing a memorandum of understanding can save you a lot of frustration and stress that comes with such partnerships. Besides laying out a foundation for future contracts, an MOU will help both parties understand the objectives and intentions of the project, make it easy to exit it, and keep a record of all the agreement’s terms. 

Best countries to start a business in 2022

For that purpose, we’ve selected the best countries to start a business in 2022 based on the stability of the economy, quality of the skilled and educated workforce, market size, opportunities to find investors, and more. So, read it carefully and see which one looks most suitable for your business idea and goals.

Japan

Let’s start with the fact that Japan is the second-largest computer and telecommunications market in the world and the world’s third-largest economy after the US and China. Japan’s free-market economy also takes second place in the world’s GDP ranking and fourth-largest in purchasing power parity (PPP). 

Besides the fact that Japan comes in third in automobile manufacturing, it also has the most significant electronic goods industry in the world, which means you can leverage their diverse opportunities and succeed in many industries.

Another of the many reasons why Japan is one of the best countries to start a business in 2022 is the fact that their import processing is well organized and efficient. It also has a bubbling free-market economy built on a successful foundation of innovation and a willing customer base. 

Japan offers a wide range of opportunities in finance, automotive, high-tech and precision goods, pharmaceuticals, computing, hybrid vehicles, and robotics, so when choosing your niche, pay attention to the nature of the business you want to venture into and be sure that you are making the right decision.

Germany

The eCommerce and IT sectors began to play a large role in Germany in recent years. Even though the German economic growth rate is stagnating, there are virtually no volatile political issues in Germany affecting businesses. 

Moreover, three of the biggest German cities can give you different possibilities depending on the industry you are focused on. More specifically, Frankfurt attracts a large number of finance entrepreneurs, Berlin is a great opportunity for innovative software businesses, marketers, and web designers, and Munich’s high-tech economy has embraced artificial intelligence and innovative manufacturing techniques.

Another reason why Germany is one of the best countries to start a business in 2022 is a large consumer market. By making up 18.6 percent of the EU’s total population, Germany is the largest consumer market in Europe, in terms of purchasing power and the number of people.

They are also increasingly embracing e-commerce, creating a major opportunity for e-commerce companies that want to expand their reach. But, if you want to attract German eCommerce shoppers, you need to keep in mind that most German prefer German-specific websites over international websites.

United States

You’ve probably already heard that the USA is the land of opportunity in the world, but let’s speak about facts apart from these ideals that appear in American literature. One of the advantages of starting a business in the United States is that you will be credited for economic progress, driving innovation and job creation. 

And if you think all this is only because of Silicon Valley, you are wrong. Although it’s true that Silicon Valley dominated the US ecosystem, there are other towns like Miami, Austin, Los Angeles, and San Francisco that now have their own startup ecosystems.

Furthermore, if you need an investment to start your business, then keep in mind that to find business partners and investors, the American market is the most attractive. 

Switzerland

While not completely tax-free, Switzerland is a veritable tax haven for business owners and investors. This alone is reason enough to start a business in this country. Its strategic location in the heart of Europe and a highly developed economy clinch the deal.

However, Switzerland has more to offer to the ambitious entrepreneurs of today. The country is politically and economically stable. It has proven as much by getting through many global crises almost unscathed.

Moreover, it has very lenient policies for opening a business. It also boasts well-developed industrial facilities and one of the best workforces on the planet.

Overall, there is nothing that one might need to build a successful business that you won’t find in Switzerland. Of course, this is a prime location for projects with a wealth of funding. However, it’s also a good place for attracting investors. Technological startups, in particular, are very welcome in this country.

Best countries to start a business as a foreigner

In many cases, starting a business abroad can be more lucrative due to different tax policies. Modern software makes it easy to run a global team from anywhere. Therefore, you only need to pick the best country to start a business as a foreigner.

That’s right, where you come from doesn’t have to be your excuse and you don’t need to settle for less. All you have to do is keep reading, find out which are the best countries to start a business as a foreigner and choose the one that’s most suitable for your goals.

Canada

Canada has some exceptional advantages for foreign entrepreneurs which makes it one of the best countries to open a business as a foreigner. Expanding business in Canada means it will be easier for you to have business relations with the US.

Doing a business in Canada means you can take advantage of natural resources like gas, oil, and timber, easily find skilled workers, and have easy access to the US market. Because of that Canada has been a great choice for foreign businessmen for a couple of years now. 

Canada also maintains one of the lowest tax rates and has a reasonably stable economy. Besides, it’s a great place to live since it offers a clean environment, modern cities, and desirable quality of life.

So, If you are open to new opportunities and expanding to international markets, work permits are the first step to start a business as a foreigner in Canada.

Singapore

Over the last two decades, Singapore has earned the reputation of being the fastest-growing business hub and best country to start a business. But unfortunately, the COVID-19 crisis put all this progress at great risk as the country was hit hard.

Singapore’s economy largely relies on international trade. Therefore, it has all stopped and dropped by many points in the last year alone. The current uncertainty in global supply chains is still affecting it deeply.

However, according to experts, the lull in the growth of Singapore’s economy is short-lived. It is already back on track to recovery and further growth. Therefore, this country remains one of the best countries to start a business today.

It must be noted that one of the reasons for Singapore’s success in recovery was its fast adoption of a digitized economy. The country is essentially built on digital innovation, therefore, this type of business would strive here.

Another good opportunity is the manufacturing business. The pandemic has changed the world in many ways. One of them was the growth in distrust in global supply chains. In light of this, many corporations now consider bringing part manufacturing “closer to home”.

Singapore’s location makes it a very good choice for top-grade digital manufacturing to service a big part of Asia. Political stability and a generally high level of wealth also contribute to the resilience of Singapore in the current crisis.

The absence of capital gains and dividend taxes is another big benefit of starting a business in Singapore. Being a digitalized state, it’s also no wonder that you can easily open a business using online services.

South Korea

South Korea is one of those countries with a thriving economy and has a very talented and sophisticated workforce you can hire. South Korea is considered one of the best countries to start a business in 2022 since it is making an ever-increasing contribution to the global economy. 

The most thriving industries in South Korea are technology, automobile sectors, and steel, and even though speaking of Asian business powerhouses, thoughts invariably turn to China and Japan, you shouldn’t forget about South Korea as well. Moreover, the experts say there has never been a better opportunity to invest in the infrastructure of this country.

With great skills and education, and their mentality and dedication to work, you’ll rarely need to worry about the work performance of your employees. They consider attendance very important and they will often expect to work long hours.

However, employees in South Korea are always well protected so make sure you find professionals to make your recruitment policy righ.

South Korea is also one of the best countries to start a business as a foreigner. That kind of business have three primary options:

• Opening a branch of an existing parent company
• Setting up a new subsidiary company 
• Opening a liaison office for exploratory purposes and not active trading

The cheapest and most popular option is a limited liability company, also known as a Yuhan Hoesa.

The UAE

The UAE is another business hub that impresses with the rate of its growth over the last few years. It’s a place with a very favorable outlook on international investors and business owners. Therefore, it’s not a surprise so many of them are drawn here. If you are looking for the best country to start a business, you might be interested in a business setup in Dubai. This part of the country, in particular, is fertile ground for ambitious companies and investors. Even the COVID-19 crisis didn’t manage to destroy the tourism and rental industries in Dubai.

The hospitality industry is a good option for investment here. However, it’s hardly the only opportunity for businesses. Innovation is key for success in the UAE and the country is a great place to base any trade business in. The energy field here is also exceptionally welcoming to new ideas.

However, one of the main reasons why starting a business in the UAE is a good idea is not the growing economy. It’s the ease of opening a company and running it with very modest tax payments. The paperwork and general bureaucracy of opening and managing a business here are straightforward. This covers everything from actually starting a company to obtaining permits and registering property and assets.

Note that this country is also in good standing in regards to protecting minority investors. The location of the country, right in the middle of the East and West, is also beneficial. In particular, you don’t have to worry even with the recent changes in supply chains. The UAE will remain a strategic point for international trade logistics.

Conclusion

No matter what your business idea is, there is a great place to realize it today, and it’s probably in one of the best countries to start a business mentioned above. However, remember that some countries are definitely better than others for doing this.

As we live in the era of globalization, you shouldn’t limit yourself to only your current country of residence. Explore your options to find the best place for launching your business to the greatest success.